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Brazil Consumer Electronics Report Q4 2016

  • September 2016
  • -
  • Business Monitor International
  • -
  • 66 pages

Includes 3 FREE quarterly updates

BMI View:

Economic and political crisis in Brazil has hit consumer electronics spending hard, with steepdeclines in 2015 and 2016. The outlook is subdued as a result of a sluggish economic recovery that means abounce back in device spending is unlikely, with the purchasing power forecast to be well below the2013-2014 peak, even by 2020. Nonetheless, the device market is forecast to return to growth from 2017 asthe economic environment at least becomes less hostile, and we identify the handset segment as the largestopportunity where there is still capacity for first-time smartphone purchases to drive value growth.However, for the market as a whole we now forecast that spending will increase at a CAGR of just 3.6%over 2016-2020.



Latest Updates & Industry Developments


- Computer Hardware Sales: USD8.1bn in 2016 to USD8.7bn in 2020. Outlook lowered as a result of thenegative impact of smartphone ownership on PC replacement spending.

- AV Sales: USD5.2bn in 2016 to USD5.7bn in 2020. A weak economic recovery will constrain the AVmarket where flat-panel TV sets are big-ticket items, and digital camera cannibalisation will continue tobe a drag.

- Mobile Handset Sales: USD9.4bn in 2016 to USD11.7bn in 2020. A dip in smartphone upgrademomentum in 2015 and 2016 means there is still upgrade potential over the medium term, which webelieve will make handsets the outperforming segment to 2020.

Table Of Contents

Brazil Consumer Electronics Report Q4 2016
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Brazil 2014-2020) 16
Industry Risk Reward Index 17
Table: Americas Consumer Electronics Risk/Rewards Index - Q4 2016 19
Market Overview 20
Recent Developments 20
Computers 20
Table: PC Sales (Brazil 2014-2020) 20
AV 26
Table: AV Sales (Brazil 2014-2020) 26
Table: Household Penetration Of AV Devices And Services (%) 30
Handsets 31
Table: Mobile Communications (Brazil 2014-2020) 31
Industry Trends And Developments 38
Consumer Electronics Trade 38
Table: Latin America Consumer Electronics (CE) Trade, 2010-2015 38
Table: Brazil Consumer Electronics (CE) Trade, 2010-2015 39
Consumer Electronics Industry 40
Table: Brazilian Electronics Tax Incentives For Local Production 42
Table: Brazil Electronics Industry Performance, 2008-2013 46
Regulatory Development 48
Table: Government Authorities 48
Competitive Landscape 50
Brazil Consumer Electronics Companies 50
Consumer Electronics Vendors - Americas, 2015 53
Table: Computer Hardware 53
Table: TV Sets 54
Table: Mobile Phones 54
Retailers 55
Table: Selected Electronics Retailers 55
Table: Selected E-Commerce Retailers 56
Demographic Forecast 57
Table: Population Headline Indicators (Brazil 1990-2025) 58
Table: Key Population Ratios (Brazil 1990-2025) 58
Table: Urban/Rural Population and Life Expectancy (Brazil 1990-2025) 59
Table: Population By Age Group (Brazil 1990-2025) 59
Table: Population By Age Group % (Brazil 1990-2025) 60
Methodology 62
Industry Forecast Methodology 62
Sector-Specific Methodology 63
Sources 63
Risk/Reward Index Methodology 64
Sector-Specific Methodology 65
Table: Consumer Electronics Risk/Reward Index Indicators 65
Table: Weighting Of Indicators 66

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