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Mexico Consumer Electronics Report Q4 2016

  • October 2016
  • -
  • Business Monitor International
  • -
  • 59 pages

Includes 3 FREE quarterly updates

BMI View:

The consumer electronics device spending forecast for Mexico was downgraded in the Q4 update and we now envisage a CAGR of 4.4% over 2016-2020 to USD17bn in 2020. The main catalyst for the revised forecast was a shift in our Country Risk team's expectation away from medium-term peso appreciation. The Mexican devices market does however still have considerable potential due to relatively low device penetration rates and strong domestic economic growth momentum forecast, particularly from 2017. Stronger sentiment should unlock first-time buyers in categories such as PCs and flat-screen TV sets. There is, however, downside for the local electronics industry as a result of intense competition from East Asian production centres, but the industry is embedded in Mexico and the advantages of NAFTA participation, if exports continue to contribute to overall Mexican economic performance.
Latest Updates & Industry Developments

- Computer Hardware Sales: USD5.7bn in 2016 to USD6.9bn in 2020. Pent-up demand and first-time buyer potential are positives, but increasingly powerful smartphones could cannibalise PC spending.

- AV Sales: USD2.2bn in 2016 to USD2.7bn in 2020. Flat-panel upgrade potential still exists in Mexico, in contrast to developed markets, as the middle class expands.

- Handset Sales: USD6.4bn in 2016 to USD7.4bn in 2020. Short-term smartphone upgrades will maintain momentum but as saturation approaches the market will slow, with downside risk from potential industry overcapacity in a market where vendors are increasingly reliant on capturing replacement sales from rivals.

Table Of Contents

Mexico Consumer Electronics Report Q4 2016
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Mexico 2014-2020) 16
Industry Risk Reward Index 17
Table: Americas Consumer Electronics Risk/Rewards Index - Q4 2016 19
Market Overview 20
Recent Developments 20
Computers 20
Table: PC Sales (Mexico 2014-2020) 20
AV Devices 25
Table: AV Sales (Mexico 2014-2020) 25
Table: Household TV Access By Transmission Technology 27
Mobile Handsets 30
Table: Mobile Communications (Mexico 2014-2020) 30
Industry Trends And Developments 35
Electronics Trade 35
Table: Latin America Consumer Electronics Trade, 2010-2015 35
Table: Mexico Consumer Electronics (CE) Trade, 2010-2015 36
Industry Breakdown 37
Table: Mexico Electronics Industry (at 2008 constant prices), 2009-2014 40
Regulatory Development 41
Table: Five Digital Strategy Pillars 42
Competitive Landscape 43
Mexico Consumer Electronics Companies 43
Consumer Electronics Vendors - Americas, 2015 47
Table: Computer Hardware 47
Table: TV Sets 47
Table: Mobile Phones 48
Retailers 49
Table: Selected Electronics Retailers 49
Table: Selected E-Commerce Retailers 49
Demographic Forecast 50
Mexico Consumer Electronics Report Q4 2016$$
Demographic Outlook 50
Table: Population Headline Indicators (Mexico 1990-2025) 51
Table: Key Population Ratios (Mexico 1990-2025) 51
Table: Urban/Rural Population and Life Expectancy (Mexico 1990-2025) 52
Table: Population By Age Group (Mexico 1990-2025) 52
Table: Population By Age Group % (Mexico 1990-2025) 53
Methodology 55
Industry Forecast Methodology 55
Sector-Specific Methodology 56
Sources 56
Risk/Reward Index Methodology 57
Sector-Specific Methodology 58
Table: Consumer Electronics Risk/Reward Index Indicators 58
Table: Weighting Of Indicators 59

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