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Mexico Consumer Electronics Report Q4 2014

  • September 2014
  • -
  • Business Monitor International
  • -
  • 68 pages

Includes 3 FREE quarterly updates

BMI View:
We expect robust growth to be maintained in the Mexican consumer electronics market over the
medium term. We forecast demand to grow strongly in 2014, boosted by the proliferation of smartphone ownership, tablet sales and an uptick in TV set sales ahead of the FIFA World Cup. Meanwhile, our bullish medium term outlook is based on the booming manufacturing sector combined with a stronger private consumer. This should filter down to the consumer electronics sector, and we forecast spending to rise from USD13.1bn in 2013 to USD13.9bn in 2014, an increase of 5.7%.

Headline Expenditure Projections
- Computer hardware sales: USD6.0bn in 2013 to USD6.3bn in 2014. Tablet sales will continue to outperform, but we expect desktop and notebook sales will add to momentum by returning to growth in 2014.

Table Of Contents

Mexico Consumer Electronics Report Q4 2014
BMI Industry View ... 7
SWOT 9
Consumer Electronics Market .. 9
Political . 11
Economic ... 12
Business Environment .. 13
Industry Forecast .. 14
Table: Consumer Electronics Overview (Mexico 2012-2018)...................... . . 14
Macroeconomic Forecasts ... 17
Table: Mexico - GDP By Expenditure, Real Growth %........................ 22
Industry Risk Reward Ratings .. 23
Table: Americas Risk/Reward Ratings, Q4 2014.........................25
Market Overview ... 27
Computers 28
Table: PC Sales (Mexico 2012-2018)............................ . . 28
AV ... 33
Table: AV Sales (Mexico 2012-2018)............................33
Handsets .. 37
Table: Mobile Communications (Mexico 2012-2018)........................ . . 38
Competitive Landscape 42
International Companies . 42
Table: Office Depot................................. . 42
Table: Panasonic.................................43
Local Companies ... 44
Table: Texa................................... . . 44
Table: Vanta................................... 44
Table: Famsa..................................45
Industry Trends And Developments 46
Table: Electrical Equipment And Electrical Appliances - Sales Value Index, March 2011-February 2012..........46
Table: FDI By LCD TV Set Manufacturers In Mexico........................ . 51
Regulatory Development .. 54
Table: Five Digital Strategy Pillars............................. 54
Company Profile 56
Lanix . 56
Demographic Forecast . 59
Table: Mexico's Population By Age Group, 1990-2020 ('000)...................... . 60
Table: Mexico's Population By Age Group, 1990-2020 (% of total)....................61
Table: Mexico's Key Population Ratios, 1990-2020........................62
Table: Mexico's Rural And Urban Population, 1990-2020....................... . 62
Methodology .. 63
Industry Forecast Methodology 63
Sector-Specific Methodology 64
Sources 64
Risk/Reward Rating Methodology . 65
Sector-Specific Methodology 67
Table: Consumer Electronics Risk/Reward Ratings Indicators...................... 67
Table: Weighting Of Indicators.............................. . 68

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