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Diet Foods Market Report 2013

  • March 2013
  • -
  • Key Note Publications Ltd

This Key Note Market Assessment examines the diet foods industry in the UK. The report divides the market into two principle categories: low-fat and reduced-sugar products; and meal-replacement products. The former sector accounts for the vast majority of the market (98.9%). It is further subdivided according to product category: dairy is the largest subsector in the market (59.9%); followed by bakery products (16.2%); and ready meals (6.7%). The value of the low-fat and reduced-sugar products sector rose by 3% in 2012, although total volume sales declined. The meal-replacement products sector is comprised of foods such as powders, shakes and protein bars. There is a growing perception in the UK that meal-replacement products are quick-fix solutions that are too expensive to be worthwhile. As a result, the sector declined in value by 10% in 2012. Overall, however, the market grew by 2.5% in the same year.

Table Of Contents

Diet Foods Market Report 2013
Table of Contents

Foreword

Executive Summary

Introduction

Strategic Overview

MARKET DYNAMICS AND SEGMENTATION
Government Dietary Recommendations and Market Segmentation
The Body's Need for Energy
Guidelines and Actual Energy Intakes
Trends in Food Consumption
Weight and Obesity Trends
Levels of Physical Activity
MARKET SIZE
DISTRIBUTION
COMPETITIVE STRUCTURE
ADVERTISING
THE CONSUMER
Slimming
Eating Low-Fat Spreads/Margarines
Visiting Leisure Centres, Gyms and Health Clubs
MARKET FORECASTS

Market Analysis

BACKGROUND
Principles Behind Dieting
MARKET SECTORS
Low-Fat and Reduced-Sugar Products
Meal-Replacement Products
MARKET SIZE
Total Market
Low-Fat and Reduced-Sugar Products
Meal-Replacement Products

Advertising and Promotion

MAIN MEDIA ADVERTISING EXPENDITURE
MARKETING CAMPAIGNS
Alpro
Arla Foods
Bel UK
Danone
Kellogg's
Kraft
Müller
Walkers
THE RISE IN SOCIAL MEDIA FORUMS AND APPLICATIONS AS MARKETING TOOLS

Distribution

SHARES BY RETAIL OUTLET

An International Perspective

THE US
EUROPE

PEST Analysis

POLITICAL
ECONOMIC
SOCIAL
TECHNOLOGICAL

Consumer Dynamics

Overview
DIETING
ATTITUDES TOWARDS LOW-FAT AND REDUCED-SUGAR FOODS
Consumers Who Prefer Low-Fat or Reduced-Sugar Versions of Food and Drinks
Consumers Who Believe Low-Fat and Reduced-Sugar Versions Are Healthier Than Ordinary Foods
Consumers Who Believe That Low-Fat and Reduced-Sugar Foods Are Effective For Losing Weight
CONSUMERS WHO SHOW AN INTEREST IN LABELS
OPINIONS ON HEALTHY EATING AND THE BEST WAY TO LOSE WEIGHT
Losing Weight Through Exercise
Losing Weight Through a Naturally Healthier Diet
Losing Weight by Eating Smaller Portions
Losing Weight by Eating Low-Fat Foods
Losing Weight by Eating Low-Calorie Foods
Consumers Who Agreed That Cooking from Scratch is Better for You Than Low-Fat and Reduced-Sugar Foods
AFFORDABILITY OF DIET FOODS
OPINIONS ON OBESITY CRISIS AND ROLE GOVERNMENT SHOULD PLAY TO CURB EPIDEMIC
Consumers Who Believe There Is an Obesity Epidemic in the UK
Consumers Who Think The Government Should Introduce Legislation

Company Profiles

ALPRO UK LTD
Corporate Strategy
Profitability

ARLA FOODS LTD
Corporate Strategy
Profitability

ASSOCIATED BRITISH FOODS PLC
Corporate Strategy
Profitability

BAXTERS FOOD GROUP LTD
Corporate Strategy
Profitability

BEL UK LTD
Corporate Strategy
Profitability

CADBURY
Corporate Strategy
Profitability

DAIRY CREST GROUP PLC
Corporate Strategy
Profitability

DANONE LTD
Corporate Strategy
Profitability

GREENCORE GROUP PLC
Corporate Strategy
Profitability

HJ HEINZ COMPANY LTD
Corporate Strategy
Profitability

KAVLI LTD
Corporate Strategy
Profitability

KELLOGG MARKETING AND SALES COMPANY (UK) LTD
Corporate Strategy
Profitability

KERRY GROUP PLC
Corporate Strategy
Profitability

KRAFT FOODS UK LTD
Corporate Strategy
Profitability

MÃœLLER DAIRY (UK) LTD
Corporate Strategy
Profitability

NESTLE UK LTD
Corporate Strategy
Profitability

PREMIER FOODS PLC
Corporate Strategy
Profitability

QUAKER OATS
Corporate Strategy
Profitability

RandR ICE CREAM UK LTD
Corporate Strategy
Profitability

STREAMLINE FOODS LTD
Corporate Strategy
Profitability

TAYTO (NI) LTD
Corporate Structure
Profitability

UNILEVER PLC
Corporate Strategy
Profitability

UNITED BISCUITS (UK) LTD
Corporate Strategy
Profitability

WALKERS SNACK FOODS LTD
Corporate Strategy
Profitability

WARBURTONS LTD
Corporate Strategy
Profitability

WEETABIX LTD
Corporate Strategy
Profitability

WEIGHT WATCHERS (UK) LTD
Corporate Strategy
Profitability

THE YEO VALLEY GROUP LTD
Corporate Strategy
Profitability

OTHER MANUFACTURERS OF BRANDS
RETAILER OWN LABELS

The Future

THE ECONOMY
FORECASTS TO
MARKET GROWTH
FUTURE TRENDS
Changes in Attitudes Towards DIeting
Innovation in the Market
Tough Market Conditions

Further Sources

Associations
Publications
General Sources
Government Publications
Other Sources
Key Note Sources
Key Note Ltd

Understanding Consumer Survey Data

Number, Profile, Penetration
Social Grade
Standard Region

Key Note Research

The Key Note Range of Reports

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