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Grey Consumer Market Report 2013

  • May 2013
  • -
  • Key Note Publications Ltd

The ‘grey consumer’ demographic (defined in this report as those aged 45 and over) is a large and dynamic segment of society, highly diverse in its needs and interests. For businesses, this sector of society is a highly important one. In general, older consumers tend to have more money to spend on leisure, holidays, home improvements, cars, clothes, hobbies and technology. Once retired, they also have more time to spend doing what they enjoy.

Table Of Contents

Grey Consumer Market Report 2013
Table of Contents

Foreword

Executive Summary

Introduction

BACKGROUND
DEFINITION

Strategic Overview

POPULATION STATISTICS
The Total UK Population
Grey Consumers: The Over-45s
Life Expectancy at Birth
Life Expectancy at Age+
Life Expectancy by Country
INCOME
Income and Sources of Income
Changes in Disposable Income
EXPENDITURE
CAR OWNERSHIP
SAVINGS, INSURANCE AND INVESTMENTS
ADVERTISING

Home and Garden

INTRODUCTION
EXPENDITURE ON HOUSEHOLD FUEL
DIY AND HOME IMPROVEMENTS
Engagement in DIY Activities
Type of DIY Activities
Expenditure on DIY Materials
HOUSEHOLD GOODS AND SERVICES
Expenditure on Household Goods, Services and Maintenance
GARDENING
Overview of Gardening Among Grey Consumers
Ownership of Gardens and Allotments
Popularity of Gardening
Content of Gardens
Expenditure on Gardens and Gardening
MARKETING AND SUPPLIER ACTIVITY

Looking Good and Staying Healthy

INTRODUCTION
CLOTHING AND PERSONAL APPEARANCE
Those Who Regularly Shop for Clothes
Expenditure on Clothing and Footwear
Expenditure on Personal Care
HEALTH AND WELLBEING
Expenditure on Medications
Vitamins and Supplements
Smoking
Diet
Exercise

Leisure and Holidays

INTRODUCTION
LEISURE GOODS AND SERVICES
Audio-Visual, Photographic and Information Processing Equipment
Other Recreational Items and Equipment and Pets
Newspapers, Books and Stationery
Recreational and Cultural Services
EATING OUT
How Often Do People Eat Out?
Types of Restaurants Visited
HOLIDAYS AND TRAVEL
Adults Who Go On Holiday
Expenditure on Holidays
Time Spent Away
Destination and Type of Holiday
Type of Holiday
Activities
Accommodation
BETTING AND GAMING

An International Perspective

EUROPE
WORLD

PEST Analysis

POLITICAL
ECONOMIC
SOCIAL
TECHNOLOGICAL
Ownership and Use of Computers
Ownership of Mobile Phones
Other Technology

Consumer Dynamics

INTRODUCTION
Demographic Profile
Summary of Findings
SPENDING ON THE HOME AND GARDEN
Gardening
Home Improvement
SPENDING ON LOOKING GOOD AND STAYING HEALTHY
Clothes
Medicines
SPENDING ON LEISURE AND HOLIDAYS
Newspapers, Books, Magazines and Recorded Music
Eating Out, Pubs and Holidays
Holidays
Savings, Housing and Finance
BUYING TECHNOLOGY
Computers, Laptops and Tablets
Mobile Phones

Company/Supplier Profiles

AGE UK
Organisation Structure
Current and Recent Developments
Profitability
SAGA GROUP LTD
Organisation Structure
Current and Future Developments
Profitability
OTHER ORGANISATIONS

The Future

POPULATION FORECASTS
ECONOMIC FORECASTS
FUTURE TRENDS
Greater Uptake of Technology Among Older Consumers
People Retiring Later
Interest in Health and Fitness

Further Sources

Associations
Publications
General Sources
Government Publications
Other Sources
Key Note Sources
Key Note Ltd

Understanding Consumer Survey Data

Number, Profile, Penetration
Social Grade
Standard Region

Key Note Research

The Key Note Range of Reports

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