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Grey Consumer Market Report 2013

  • May 2013
  • -
  • Key Note Publications Ltd

Summary

Table of Contents

The ‘grey consumer’ demographic (defined in this report as those aged 45 and over) is a large and dynamic segment of society, highly diverse in its needs and interests. For businesses, this sector of society is a highly important one. In general, older consumers tend to have more money to spend on leisure, holidays, home improvements, cars, clothes, hobbies and technology. Once retired, they also have more time to spend doing what they enjoy.

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