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Supermarket Own Labels Market Report 2013

  • April 2013
  • -
  • Key Note Publications Ltd

Supermarket own brands have continued to gain market share within the wider grocery market in recent years, with Key Note estimating sales of own'label products to have increased by 38.7% over the past 5 years. The continued economic downturn and a return to recession in early 2012 has no doubt fuelled growth across supermarket own-brand lines over the past few years, with discount supermarkets, such as Aldi, Lidl and Iceland, all observing strong growth across their private-label ranges in recent years. Expansion into non-food categories, such as toiletries, cosmetics and other household essentials, has also encouraged growth within the own-brand market. Overall, Key Note estimates that own-label products represented around 51% of total grocery sales in 2012.

Table Of Contents

Supermarket Own Labels Market Report 2013
Table of Contents

Foreword

Executive Summary

Introduction

BACKGROUND
REPORT COVERAGE
DEFINITION
Foods
Drinks
Non-Foods

Strategic Overview

BACKGROUND
FACTORS AFFECTING THE MARKET
Competition Enquiry and the Supermarket Ombudsman
The Portas Review
Continued Economic Downturn Fuels Popularity of Discounters and OwnBrand Ranges
The Cost of Cheap Own Brands
The Rise of E-Commerce
Expansion into Non-Food Sectors
MARKET DYNAMICS
Market Size
DISTRIBUTION
COMPETITIVE STRUCTURE
Retailing
Market Share
Own Label Suppliers
ADVERTISING
Main Media Advertising Expenditure
Trade Shows
THE CONSUMER
MARKET FORECASTS

Foods

OVERVIEW
CHILLED READY MEALS
Background
Market Size
FROZEN FOODS
Background
Market Size
Market Sectors
Share of Frozen Food Market Taken by Own Labels
MILK AND DAIRY PRODUCTS
Background
Market Size
Market Sectors
DRY GROCERIES
Background
Market Size
Market Sectors
DELICATESSEN PRODUCTS
Background
Market Size
CANNED FOODS
Background
Market Size
Market Sectors
Share of the Canned Foods Market Taken by Own Labels
TABLE SAUCES AND SPREADS
Background
Market Size
CHILLED SOUPS
Background
Market Size

Drinks

OVERVIEW
SOFT DRINKS
Background
Market Size
Market Sectors
ALCOHOLIC DRINKS
Background
Market Size
Market Sectors
HOT BEVERAGES
Background
Market Size

Non-Foods

INTRODUCTION
COSMETICS AND TOILETRIES
Background
Market Size
Market Sectors
PHARMACEUTICALS, VITAMINS, MINERALS AND SUPPLEMENTS
Background
Market Size
CLOTHING
Background
Market Size
HOUSEHOLD CLEANING
Background
Market Size
SOFT FURNISHINGS AND OTHER HOMEWARE
Background
Market Size
GREETINGS CARDS AND STATIONERY
Background
Market Size
Market Sectors
JEWELLERY
Background
Market Size
ELECTRICAL APPLIANCES
Background
Market Size
GARDENING AND DIY SUPPLIES
Background
Market Size
Market Sectors
TOYS AND GAMES
Background
Market Size
BABY PRODUCTS
Background
Market Size
PET MARKET
Background
Market Size

An International Perspective

INTRODUCTION
EUROPE
THE US
ASIA/PACIFIC
LATIN AMERICA
MIDDLE EAST AND AFRICA

PEST Analysis

POLITICAL
Supermarket Ombudsman to be Established in
Horsemeat Scandal Hits Europe
ECONOMIC
Triple-Dip Recession Fears Continue
Supermarket Price Wars Affecting Suppliers
Polarisation of the Private-Label Market
SOCIAL
Sales of Beef-based Ready Meals and Frozen Burgers Down Following Horsemeat Scandal
Convenience is Key
Fears Over Obesity Continue to Stimulate Demand for Healthy Foods
Ethical and Sustainability Remain Important Issues for Consumers
TECHNOLOGICAL
Online Grocery Shopping Continues to Gain Strength
Morrisons Expands Presence Online
The Development of M-Commerce

Consumer Dynamics

OVERVIEW
FREQUENCY OF PURCHASE
OWN-BRAND GOODS PURCHASED BY TYPE
Own-Brand Foods
Own-Brand Drinks
Own-Label Non-Foods
THE QUALITY OF OWN LABELS
Improvements in the Quality of Supermarket Own Brands
Similar Quality of Own Brands and Branded Goods
COMPARISONS TO BRANDED PRODUCTS
Popularity of Well-Known Brands
Purchasing Preference to Branded Goods
VALUE OF OWN BRANDS
The Importance of Price
Value for Money
PREMIUM OR VALUE?
Preference for Premium Own Brands Over Value
THE ECONOMIC CRISIS
The Effects of the Economic Crisis
The Rising Popularity of Own Brands
SCANDALS AND OWN BRAND REPUTATION
The Horsemeat Scandal

Competitor Analysis

RETAILERS
Aldi Stores Ltd
ASDA Group Ltd
The Co-operative Group Ltd
Iceland Foods Group Ltd
Lidl
WM Morrison Supermarkets PLC
J Sainsbury PLC
Tesco PLC
Waitrose Ltd
SELECTED OWN-LABEL SUPPLIERS
Greencore Group PLC
McBride PLC

The Future

ECONOMIC FORECASTS
FORECASTS TO
MARKET GROWTH

Further Sources

Associations
Publications
General Sources
Government Publications
Other Sources
Key Note Sources
Key Note Ltd

Understanding Consumer Survey Data

Number, Profile, Penetration
Social Grade
Standard Region

Key Note Research

The Key Note Range of Reports

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