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Supermarket Own Labels Market Report 2013

  • April 2013
  • -
  • Key Note Publications Ltd

Summary

Table of Contents

Supermarket own brands have continued to gain market share within the wider grocery market in recent years, with Key Note estimating sales of own'label products to have increased by 38.7% over the past 5 years. The continued economic downturn and a return to recession in early 2012 has no doubt fuelled growth across supermarket own-brand lines over the past few years, with discount supermarkets, such as Aldi, Lidl and Iceland, all observing strong growth across their private-label ranges in recent years. Expansion into non-food categories, such as toiletries, cosmetics and other household essentials, has also encouraged growth within the own-brand market. Overall, Key Note estimates that own-label products represented around 51% of total grocery sales in 2012.

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