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Peru Consumer Electronics Report Q4 2016

  • August 2016
  • -
  • Business Monitor International
  • -
  • 59 pages

Includes 3 FREE quarterly updates



BMI View:
We revised up both the data for 2015 and the medium-term outlook for Peru's consumerelectronics market in the Q416 update. The upgrade to 2015 reflects the latest import data that show thedecline in the PC and AV segments was slightly below our expectations, but the more significant change isthe more bullish outlook for the nuevo sol against the USD over 2017-2019 that has direct upside for ourdevice forecast. Peru is reliant on device imports, so appreciation has a positive impact on affordability,with upside for volumes in a market where device penetration and average selling prices are still relativelylow. This informs our upgraded forecast for total device spending to increase at a CAGR of 9.1% over2016-2020 to USD4.1bn in 2020.

Latest Updates And Industry Developments


- Computer Hardware Sales: USD914mn in 2016 to USD1.4bn in 2020, CAGR of +11.2% in US dollarterms. Volume and value growth potential exists, particularly in 2017 and 2018 when affordabilityincreases and unlocks deferred spending from 2015-16, but there is downside should increasinglypowerful smartphones cannibalise PC spending.

- AV Sales: USD969mn in 2016 to USD1.3bn in 2020, CAGR of +7.9%. Flat-panel upgrade potential stillexists, unlike developed and middle income markets, a fact that is coupled with strong purchasing powergains to inform the bullish AV outlook.

- Handset Sales: USD1.0bn in 2016 to USD1.4bn in 2020, CAGR of +8.1%. Handset segment hasoutperformed during the smartphone boom, but positive impact of economic factors will be partiallyoffset over the medium term by an increasingly depleted pool of first-time smartphone buyers.

Table Of Contents

Peru Consumer Electronics Report Q4 2016
BMI Industry View 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Peru 2014-2020) 16
Industry Risk Reward Index 17
Industry Risk Reward Ratings 17
Table: Americas Consumer Electronics Risk/Rewards Index - Q4 2016 19
Market Overview 20
Recent Developments 20
Computers 20
Table: PC Sales (Peru 2014-2020) 20
AV Devices 27
Table: AV Sales (Peru 2014-2020) 27
Mobile Handsets 32
Table: Mobile Communications (Peru 2014-2020) 32
Industry Trends And Developments 39
Consumer Electronics Trade 39
Table: Latin America Consumer Electronics (CE) Trade Value (USDmn), 2009-2014 39
Table: Peru Consumer Electronics Trade Value (USDmn), 2010-2015 40
Local Industry Analysis 41
Regulatory Development 43
Competitive Landscape 46
Peru Consumer Electronics Companies 46
Consumer Electronics Vendors - Americas, 2015 47
Table: Computer Hardware 47
Table: TV Sets 47
Table: Mobile Phones 48
Retailers 48
Table: Electronics 48
Table: E-Commerce 49
Table: Department Stores 49
Demographic Forecast 50
Demographic Outlook 50
Table: Population Headline Indicators (Peru 1990-2025) 51
Table: Key Population Ratios (Peru 1990-2025) 51
Table: Urban/Rural Population and Life Expectancy (Peru 1990-2025) 52
Table: Population By Age Group (Peru 1990-2025) 52
Table: Population By Age Group % (Peru 1990-2025) 53
Methodology 55
Industry Forecast Methodology 55
Sector-Specific Methodology 56
Sources 56
Risk/Reward Index Methodology 57
Sector-Specific Methodology 58
Table: Consumer Electronics Risk/Reward Index Indicators 58
Table: Weighting Of Indicators 59

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