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Venezuela Consumer Electronics Report Q4 2016

  • October 2016
  • -
  • Business Monitor International
  • -
  • 61 pages

Includes 3 FREE quarterly updates

BMI View:

Economic activity in Venezuela virtually ground to a halt in 2016, with out of control inflation and product shortages meaning local consumers faced a dramatic reduction of affordability and product shortages, even for basic goods. Consumer electronics device spending has collapsed in the midst of the crisis, with even local production unable to insulate the market due to price increases for components far outstripping wage growth. There should be a modest recovery in device spending in the later years of the forecast as the economic environment stabilises but even this is subject to significant uncertainty due to the economic and political unsustainability of existing conditions.

Latest Updates & Developments

- Computer hardware: contraction from USD148mn in 2016 to USD101mn in 2020. Reduced demand for both imports and domestically assembled PCs as price rises rapidly eroded affordability.

- AV and gaming: contraction from USD178mn in 2016 to USD139mn in 2020. Purchases are being deferred because AV upgrades are the least likely to be considered essential, and so demand conditions will only strengthen once the economy stabilises.

- Handsets: USD444mn in 2016 to USD474mn in 2020. The crisis stalled smartphone upgrade momentum, meaning Venezuela still has considerable potential for first-time upgrades, but in the short term economic conditions are so hostile that the market will continue to be depressed.

Table Of Contents

Venezuela Consumer Electronics Report Q4 2016
BMI Industry View 7
Latest Updates and Developments 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Venezuela 2014-2020) 16
Industry Risk Reward Index 17
Table: Americas Consumer Electronics Risk/Rewards Index - Q4 2016 19
Market Overview 20
Recent Developments 20
Computers 20
Table: PC Sales (Venezuela 2014-2020) 20
AV Devices 25
Table: AV Sales (Venezuela 2014-2020) 25
Mobile Handsets 29
Table: Mobile Communications (Venezuela 2014-2020) 29
Industry Trends And Developments 35
Electronics Trade 35
Table: Latin America Consumer Electronics (CE) Trade, 2010-2015 35
Table: Venezuela Consumer Electronics (CE) Trade, 2010-2015 36
Regulatory Development 42
Table: Regulatory Authority 42
Competitive Landscape 46
Venezuela Consumer Electronics Companies 46
Consumer Electronics Vendors - Americas, 2015 49
Table: Computer Hardware 49
Table: TV Sets 50
Table: Mobile Handsets 50
Retailers 51
Table: Selected Electronics Retailers 51
Table: Selected E-Commerce Retailers 51
Demographic Forecast 52
Demographic Outlook 2015 52
Table: Population Headline Indicators (Venezuela 1990-2025) 53
Table: Key Population Ratios (Venezuela 1990-2025) 53
Table: Urban/Rural Population and Life Expectancy (Venezuela 1990-2025) 54
Table: Population By Age Group (Venezuela 1990-2025) 54
Table: Population By Age Group % (Venezuela 1990-2025) 55
Methodology 57
Industry Forecast Methodology 57
Sector-Specific Methodology 58
Sources 58
Risk/Reward Index Methodology 59
Sector-Specific Methodology 60
Table: Consumer Electronics Risk/Reward Index Indicators 60
Table: Weighting Of Indicators 61

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