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Venezuela Consumer Electronics Report Q4 2014

  • September 2014
  • -
  • Business Monitor International
  • -
  • 67 pages

Includes 3 FREE quarterly updates

BMI View:
The push by the government to implement the 'fair price' law in H114, which restricts vendor margins to 30%, has worsened an already weak short-term outlook for the Venezuelan consumer electronics market. The law adds to a hostile business environment and exacerbates existing challenges for vendors including currency weakness, and economic, political and security risks that are weighing on purchasing power and consumer confidence. As the economy is stabilised in the latter years of our forecast period we believe there is considerable potential in the Venezuelan market, with vendors having opportunities as a result of low device penetration in key categories such as smartphones, tablets and flatscreen TVs, as well as pent up demand from a period of economic instability.

Headline Expenditure Projections
- Computer Hardware Sales: USD890mn in 2013 to USD1.1bn in 2014. Forecast downgraded last quarter in the wake of the devaluation of the bolivar and domestic economic and security risks, exacerbating a decline in desktop and notebook sales.
- AV Sales: USD946mn in 2013 to USD854mn in 2014, -9.7% in US dollar terms. Demand for flat-panel TV sets hit by currency weakness, and we expect the market will continue to contract beyond 2014.

Table Of Contents

Venezuela Consumer Electronics Report Q4 2014
BMI Industry View ... 7
SWOT 9
Consumer Electronics Market .. 9
Political . 11
Economic ... 12
Business Environment .. 13
Industry Forecast .. 14
Table: Consumer Electronics Overview (Venezuela 2012-2018)..................... . . 14
Macroeconomic Forecasts ... 18
Economic Analysis ... 18
Table: Economic Activity (Venezuela 2009-2018)......................... . . 22
Industry Risk Reward Ratings .. 23
Risk/Reward Ratings 23
Table: Americas Risk/Reward Ratings, Q2 2014.........................24
Market Overview ... 26
Computers 26
Table: PC Sales (Venezuela 2012-2018)...........................26
AV Devices ... 31
Table: AV Sales (Venezuela 2012-2018)............................ 31
Mobile Handsets 35
Table: Mobile Communications (Venezuela 2012-2018).......................35
Competitive Landscape 41
International Companies . 41
Table: Samsung Electronics............................... 41
Local Companies ... 42
Table: Síragon.................................. . . 42
Table: Vtelca................................... 43
Table: Venezolana De Industria Technologica (VIT)........................ . . 44
Industry Trends And Developments 45
Regulatory Development .. 50
Table: Regulatory Authority............................... 50
Company Profile 55
Venezuela de Industria Tecnologica 55
Demographic Forecast . 58
Table: Venezuela's Population By Age Group, 1990-2020 ('000)..................... . . 59
Table: Venezuela's Population By Age Group, 1990-2020 (% of total).................... 60
Table: Venezuela's Key Population Ratios, 1990-2020........................ 61
Table: Venezuela's Rural And Urban Population, 1990-2020...................... . 61
Methodology .. 62
Industry Forecast Methodology 62
Sector-Specific Methodology 63
Sources 63
Risk/Reward Rating Methodology . 64
Sector-Specific Methodology 66
Table: Consumer Electronics Risk/Reward Ratings Indicators...................... 66
Table: Weighting Of Indicators.............................. . 67

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