1. Market Research
  2. > Internet Business
  3. > E-Commerce Market Trends
  4. > Global Clothing B2C E-Commerce Market 2016

Global Clothing B2C E-Commerce Market 2016

  • August 2016
  • -
  • yStats - Global E-Commerce Intelligence
  • -
  • 144 pages

New report from yStats.com shows apparel as the leading product category in online retail

The yStats.com report shows that worldwide, more than 50% of online shoppers purchased clothing items last year. In terms of share of online purchasers, clothing is the number one category bought in Brazil, China, Russia, UK and USA, and many other countries around the world.
The growth of clothing sales is aided by the trend of shopping from mobile devices. Brick and mortar stores such as H&M and Zara, as well as online-only marketers, such as Asos, are among the leading online sellers specialized in clothing, according to a website ranking cited in the yStats.com report. Also some major mass merchants and marketplaces have their solid share of the market, with Amazon predicted to become the leading clothing retailer in the USA next year.

For individual Market Report purchases:
1. A “Single User License” means that only one (1) individually named user of an organization shall be entitled to access the report
2. A “Site License” means that up to ten (10) users within a given geographical location (i.e. country) of an organization shall be entitled to access the report
3. A “Global Site License” means that up to ten (10) worldwide users of an organization shall be entitled to access the report
In all cases, the term “organization” refers to the purchaser’s specific company only and excludes any third parties, including affiliates.

Table Of Contents

Global Clothing B2C E-Commerce Market 2016
1. Management Summary
2. Global Developments
- Product Categories Purchased Online, incl. “Fashion-Related Products”, in % of Online Shoppers, Q4 2015
- Product Categories Most Purchased Online, by Generation, incl. “Apparel”, in % of Online Shoppers, November 2015
- Product Categories Purchased Cross-Border, incl. “Clothing and Footwear”, in % Cross-Border Online Shoppers, September 2015
- Breakdown of Preferred Channels of Buying “Clothing and Footwear”, in % of Online Shoppers, September 2015
- Top 20 Clothing E-Commerce Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, July 2016
3. Asia-Pacific
3.1. Advanced Markets
3.1.1. Japan
- Overview of Clothing B2C E-Commerce Market and Players, June 2016
- B2C E-Commerce Sales of “Clothing”, in JPY billion, 2013 - 2015
- B2C E-Commerce Share of Total Retail Sales of “Clothing”, in %, 2013 - 2015
- Share of Online Shoppers Buying “Clothes and Fashion-Related Products” Online, in %, 2015
- Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Japan's Share of Total Visits, in %, July 2016
3.1.2. South Korea
- E-Commerce Sales of “Clothing”, in KRW billion, 2014 and 2015
- Breakdown of E-Commerce Sales by Product Categories, incl. “Clothing”, in %, 2014 and 2015
- E-Commerce Share of Retail Sales, by Product Category, incl. “Clothing”, in %, 2014 and 2015
- Product Categories Purchased Online, incl. “General Apparel Merchandise”, by PC and Mobile, in % of Online Shoppers, October 2015
- Product Categories Purchased Cross-Border Online, incl. “General Apparel Merchandise”, in % of Cross-Border Online Shoppers, October 2015
3.1.3. Australia
- Breakdown of Online Spending by Sector, incl. “Fashion”, in %, 2015
- Breakdown of Online Clothing Spending, by Domestic and Overseas, by Spending by Men and Spending by Women, in AUD million, 2015
- Top Product Categories Purchased Online, in % of Online Shoppers, 2014 and 2015
3.2. Emerging Markets
3.2.1. China
- Overview of Clothing B2C E-Commerce Market, June 2016
- B2C E-Commerce Sales of “Clothing”, in CNY billion, and in % Year-on-Year Change, Q1 2013 - Q4 2015
- Breakdown of Online Clothing Gross Merchandise Volume by B2C and C2C, in % and in CNY billion, H1 2015
- Product Categories Purchased Online, incl. “Apparel and Footwear”, in % of Online Shoppers, 2013 and 2014
- Breakdown of the Usual Research and Purchase Behavior of Clothing Shoppers, in % of Clothing Shoppers, Q2 2015
- Breakdown of Clothing B2C E-Commerce Sales by Players, in %, Q4 2015
- Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and China's Share of Total Visits, in %, July 2016
3.2.2. India
- Overview of Clothing B2C E-Commerce Market and Players, June 2016
- B2C E-Commerce Sales of “Apparel and Footwear”, in INR billion, 2014 and 2015
- Share of Online Shoppers Visiting Websites of Clothing and Accessories Retailers, in %, 2013 - 2015
- Breakdown of B2C E-Commerce Sales by Product Categories, incl. “Clothing and Accessories”, in %, 2015e and 2020f
- Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and India's Share of Total Visits, in %, July 2016
3.2.3. Indonesia
- B2C E-Commerce Sales of “Apparel and Footwear”, in IDR billion, 2014, 2015e and 2019f
- Product Categories Purchased Online, incl. “Fashion”, in % of Online Shoppers, 2014
3.2.4. Thailand
- Product Categories Purchased Online, incl. “Fashion”, in % of Online Shoppers, May 2015
4. Europe
4.1. Regional
- Share of Online Shoppers Buying “Clothing, Sports Goods” Online, by EU Countries, Switzerland, Norway and Turkey, in % of Online Shoppers and in % of Individuals, 2014 and 2015
4.2. Advanced Markets
4.2.1. UK
- Overview of Clothing B2C E-Commerce Market, August 2016
- B2C E-Commerce Sales of Clothing and Footwear, in GBP billion, B2C E-Commerce Share of Total Retail Sales of Clothing and Footwear, in %, and B2C E-Commerce Share of Total Retail Sales of Clothing, in %, 2015 and 2020f
- B2C E-Commerce Share of Total Retail Sales of Textile, Clothing and Footwear Retailers, Compared to B2C E-Commerce Share of Total Retail Sales, in %, 2011-2015 and Q1-Q2 2016
- Product Categories Purchased Online, incl. “Clothes or Sports Goods”, in % of Online Shoppers, Q1 2015 and Q1 2016
- Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and UK's Share of Total Visits, in %, July 2016
4.2.2. Germany
- Overview of Clothing B2C E-Commerce Market and Players, August 2016
- B2C E-Commerce Sales of Clothing, in EUR billion, and Year-on-Year Change, in %, 2011 - 2015
- B2C E-Commerce Share of Total Retail Sales of Clothing, Shoes and Accessories, in %, 2015 and 2025f
- Product Categories Purchased Online, incl. “Clothing and Sports Goods”, in % of Online Shoppers, Q1 2015
- Top 5 Online Shops and Marketplaces to Purchase Clothing and Shoes, in % of Clothing Online Shoppers, October 2015
4.2.3. France
- B2C E-Commerce Sales, by Product Category, in EUR billion, and Share of Total Retail Sales in the Respective Category, in %, incl. “Clothing”, 2015
- B2C E-Commerce Sales of Clothing, Shoes and Home Textile, in EUR billion, 2014 and 2015
- Product Categories Purchased Online, in % of Online Shoppers, 2015
- Product Categories Purchased Online via Desktop and Smartphone, incl. “Clothing', in % of Internet Users and in % of Mobile Internet Users, H1 2016
- Breakdown of B2C E-Commerce Sales of Clothing by Retailer Types, in %, 12 Months to June 2015
4.2.4. Spain
- Breakdown of B2C E-Commerce Sales of Fashion by Sub-Categories, in % and in EUR million, 2015
- B2C E-Commerce Share of Total Retail Sales of Clothing, Footwear, Accessories and Home Textiles, in Q1 2014 - Q2 2016
- Products Purchased Online, incl. “Fashion”, in % of Online Shoppers, 12 Months to November 2015
4.2.5. Italy
- B2C E-Commerce Sales of Clothing and Accessories, in EUR billion, 2015 and 2016f
- B2C E-Commerce Exports of Clothing and Accessories, in EUR billion, 2015 and 2016f
- B2C E-Commerce Share of Total Retail Sales of Clothing and Accessories, in %, 2015 and 2016f
4.3. Emerging Markets
4.3.1. Russia
- B2C E-Commerce Sales of Clothing and Shoes, in RUB billion, 2014 and 2020f
- B2C E-Commerce Sales by Product Categories, incl. “Clothing, Shoes”, in RUB billion, 2013 and 2014
- Product Categories Purchased Online, in % of Online Shoppers, incl. “Clothing, Shoes, Sports Goods”, 2014 and 2015
- Breakdown of Cross-Border E-Commerce Imports by Product Categories, incl. “Clothing and Shoes”, in %, 2015
- Top 10 Online Shops Specialized in Clothing, Shoes an Accessories, incl. E-Commerce Sales, in RUB million, Number of Orders, in thousands, and Average Check, in RUB, 2015
4.3.2. Poland
- Product Categories Purchased Online, incl. “Clothes, Sports Goods”, in % of Online Shoppers, 2014 and 2015
- Average Monthly Online Spending per Shopper, by Selected Product Categories, incl. “Clothing and Accessories”, in PLN, April 2015
- Most Known E-Commerce Websites for Buying Clothing Online, in % of Internet Users, April 2016
4.3.3. Turkey
- B2C E-Commerce Sales of Clothing and Footwear, in USD million, 2015 and 2020f
- Product Categories Purchased Online, incl. “Clothes, Sports Goods”, in % of Online Shoppers, by Gender, 12 Months to March 2015
5. North America
5.1. USA
- Overview of Clothing B2C E-Commerce Market, August 2016
- B2C E-Commerce Sales of Apparel and Accessories, in USD billion, 2014 and 2015e
- B2C E-Commerce Share of Total Retail Sales of Clothing, in %, 2014 and 2015
- Top 3 Product Categories Purchased Online, in % of Online Shoppers, July 2015
- Breakdown of Frequency of Clothing Online Shopping, in % of Clothing Online Shoppers, by Gender, April 2016
- Breakdown of Online Shopping for Clothing Compared to In-Store, in % of Clothing Shoppers, by Gender, April 2016
- Breakdown of Channels Used for Most of Clothing Purchases, incl. “Online”, in % of Clothing Buyers, by Men, Women and Total, 2015
- Devices Used to Browse and Purchase Clothing Online, in % of Clothing Buyers, 2015
- Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and USA's Share of Total Visits, in %, July 2016
5.2. Canada
- B2C E-Commerce Sales of Clothing, in CAD billion, 2014, 2015e and 2018f
- Product Categories Purchased Online, incl. “Clothing”, in % of Online Shoppers, March 20156. Latin America
6.1. Regional
- Product Categories Most Purchased Online, incl. “Clothing”, by Rank, by Argentina, Brazil, Chile, Colombia, Mexico, Peru, January 2015
6.2. Brazil
- Top 3 Product Categories Purchased Online, incl. “Clothing, Shoes and Accessories”, in % of Online Shoppers, October 2015
- Top 3 Product Categories Purchased Online Cross-Border, incl. “Clothing, Shoes and Accessories”, in % of Cross-Border Online Shopping, October 2015
- Breakdown of B2C E-Commerce Transactions, by Product Categories, in %, 2013 and 2015e
- Average Online Purchase Value, by Clothing, Shoes and Accessories, in BRL, by Gender, 2015e
- Share of Shoppers Who Showroom for Clothing and Related Products, in % of All Consumers Who Showroom, in %, Q4 2015
- Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Brazil's Share of Total Visits, in %, July 2016
6.3. Mexico
- Products Categories Purchased Online, in % of Online Shoppers, and Average Quarterly Spending per Category, in MXN, incl. “Apparel and Accessories”, Q1 2015
- Number of Recurring Online Shoppers Purchasing “Fashion” Online, in millions, Average Spending per Purchase, in MXN, and Estimated Annual Market Value, in MXN billion, October 2015
- Top 3 Online Shops for Purchasing Clothing, in % of Clothing Online Shoppers, October 2015
6.4. Argentina
- B2C E-Commerce Sales of Clothing, in ARS million, and Share of Total B2C E-Commerce Sales, in %, 2012 - 2015
- Top 3 Product Categories Purchased Online, incl. “Footwear and Clothing”, in % of Online Shoppers, H1 2015
- Product Categories Purchased Cross-Border, incl. “Clothing, Footwear, Accessories”, in % of Cross-Border Online Shoppers, 2015e
6.5. Colombia
- Product Categories Purchased Online, incl. “Clothing”, in % of Online Shoppers, July 2015
6.6. Chile
- Product Categories Purchased Online, incl. “Clothing, Shoes, Food, Alcohol”, in % of Online Shoppers, by Urban, Rural and Total, January 2015
6.7. Peru
- Product Categories Purchased Online, incl. “Fashion and Accessories”, in % of Online Shoppers, H1 2015
- Product Categories Purchased Online, incl. “Clothing” and “Footwear”, in % of Online Shoppers, 2015
7. Middle East
7.1. Regional
- Top 5 Product Categories Purchased Online, incl. “Clothing”, in % of Online Shoppers, by Kuwait, Saudi Arabia and the UAE, June 2016
- Top 5 Online Shops Most Used by Online Shoppers in Arab Countries, incl. 2 Online Shops Specialized in Clothing, June 2016
7.2. UAE
- Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and UAE's Share of Total Visits, in %, July 2016
7.3. Saudi Arabia
- Product Categories Most Purchased Online Cross-Border, incl. “Clothing, Accessories and Footwear”, in % of Cross-Border Online Shoppers, April 2015
7.4. Iran
- Product Categories Purchased Online, incl. “Clothing”, in % of Online Shoppers, 2012 and 2015
- Top 5 Product Categories that Online Shoppers in Iran Expect to Have a Greater Access to in the Next Six Months, incl. “Clothing”, in % of Online Shoppers, January 2016
7.5. Israel
- Product Categories Purchased Online, incl. “Clothes”, in % of Online Shoppers, July 2015
7.6. Qatar
- Breakdown of B2C E-Commerce Sales, by Product Category, incl. “Fashion and Lifestyle”, in %, 2014
8. Africa
8.1. South Africa
- B2C E-Commerce Sales of Apparel and Footwear, in USD million, 2014 and 2019f
- Product Categories Purchased Online, incl. “Clothes and Accessories”, in % of Online Shoppers, October 2015
- Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and South Africa's Share of Total Visits, in %, July 2016
8.2. Nigeria
- B2C E-Commerce Sales of Apparel and Footwear, in USD million, 2014 and 2019f
- Top 3 Product Categories Purchased Online, in % of Online Shoppers, October 2015
8.3. Egypt
- Top 5 Product Categories Purchased Online, incl. “Clothes”, in % of Online Shoppers, June 2016
8.4. Morocco
- Product Categories Purchased Online, “Clothing, Beauty Products”, in % of Online Shoppers, February 2016

Companies Mentioned
HandM, Jabong, Zara.com, UNIQLO, ZOZOTOWN, Tmall, JD.com, Myntra, Snapdeal, Flipcard,Exclusively.com, Tata Group, Reliance Industries, Amazon, Next, Asos, OTTO, eBay, Zalando, Wildberries.ru, Allegro, Zalando, Dafiti.com.br, MarkaVIP, zando.co.za, Liverpool, Privalia, Namshi, Zivame, Roposo, Limeroad

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Global Online Retailing, 2015-2020; Market Dynamics, Online Trends and Competitive Landscape

Global Online Retailing, 2015-2020; Market Dynamics, Online Trends and Competitive Landscape

  • $ 7995
  • Industry report
  • August 2016
  • by Verdict Retail

Summary The “Global Online Retailing, 2015-2020” report, published by Verdict Retail, provides analysis of the current and forecast market data of retail sales in different category groups in the online ...

Analysis of Southeast Asian eCommerce Market

Analysis of Southeast Asian eCommerce Market

  • $ 4950
  • Industry report
  • August 2016
  • by Frost & Sullivan

A $25-billion Market Opportunity in 2020 This research service provides an overview of the eCommerce market in Southeast Asia and also reviews recent trends. It showcases Southeast Asia as one of the fastest ...

Competition pattern and Investment Risk of Cross-border E-commerce Industry in China 2016-2021

Competition pattern and Investment Risk of Cross-border E-commerce Industry in China 2016-2021

  • $ 4620
  • Industry report
  • September 2016
  • by AskCI Consulting Co.

The concept of cross-border e-commerce can interpreted in a broad or narrow sense: Broadly, the cross-border e-commerce refers to the cross-border import and export trade activities in which the transactions ...

Global E-commerce Market 2016-2020

September 2016 $ 2500

ref:plp2016

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.