Global B2C E-Commerce Market Report 2013

  • March 2013
  • -
  • yStats - Research on International Markets
  • -
  • 394 pages

Global B2C E-Commerce grows at 20% annually, with growth in Asia outpacing other regions

The recent "Global B2C E-Commerce Market Report 2013" by Hamburg-based secondary market research company yStats.com provides information about the global B2C E-Commerce market. Among the many findings disclosed in the report is that the region of Asia is set to overtake North America in terms of total online sales. According to this new report, Internet users now account for one-third of the world population and one billion persons are expected to make a purchase online in 2013. Globally, the leading product categories for online purchases are apparel and accessories, books and travel reservations.
In addition to these findings about the global picture, the report provides details about the development of B2C E-Commerce in single countries and regions.

North America has the highest percentage of internet users in the world
In the United States, a growing trend is M-Commerce, shopping online through the use of mobile phones and tablet computers. The product categories most purchased online in the USA are books, movies and music, and apparel and fashion accessories. Canadian B2C E-Commerce has seen strong growth in recent years, fueled by online coupons and discounts. Double-digit growth is expected in the Canadian market over the next years.

In Latin America, Brazil has seen rapid growth of B2C E-Commerce
Because of the recent run-up in Internet use and online purchases in Brazil, future year-on-year growth rates are expected to decline. By 2015, it is likely that nearly 40% of Internet users will also shop online. Leading B2C E-Commerce players in Brazil are mass merchants CompraFacil, B2W and Nova Pontocom. Meanwhile, in neighboring Argentina, growth rates of B2C E-Commerce sales are also expected to decline. In Chile, a regional leader in terms of per capita spending online, the purchase of travel services and the use of coupons are important trends. E-Commerce is growing rapidly in Colombia, as reflected in the increasing number of Internet users as well as the amount spent online per capita. In 2012, mass merchants Melocompro.com.co and Megastore.com.co were leading players in B2C E-Commerce in Colombia. In Mexico, low credit card penetration has been a challenge for B2C E-Commerce. However, new payment options are helping consumers in Mexico to buy online, so double-digit growth rates are expected for the future.

Growth rates of B2C E-Commerce expected to slow in already developed areas of Western Europe
In the UK, the share of online sales on total retail sales exceeded 10% in 2012, even though the year-on-year growth rates are expected to decline from 2013 onwards. Amazon.co.uk, Argos.co.uk and Tesco.com are leading B2C E-Commerce players in the UK. Led by online sales giants Amazon.de and Otto.de, B2C E-Commerce revenues in Germany increased by double-digit growth rates in recent years. The leading product categories for online sales are apparel and media, music and pictures. Similar to other major markets, online sales in France are expected to face decreasing growth rates, as more than three quarters of Internet users have already shopped online, especially for travel services. The B2C E-Commerce market in Italy grew by more than 20% in 2012, but future growth rates are expected to be lower. Spain continues to see growth in online sales, with revenues of more than 20 million Euros expected in 2016. Holiday accommodation and travel services are among the most popular product categories for Spanish online shoppers. Led by furniture online shop Ikea.com and mass merchant Ellos.se, B2C E-Commerce sales in Sweden have increased at double-digit growth rates in recent years.

Russia leads Eastern Europe in Internet use and E-Commerce
While Russia has the largest number of Internet users in Europe, the share of online sales on total retail sales remains a low single-digit percentage. Many foreign companies and investors have entered the Russian E-Commerce market in recent years, but mass merchant Ozon.ru and food and drug online retailer Utkonos.ru were the leading players in terms of online sales. Mass merchants such as Alza.cz, Mall.cz and Kasa.ca likewise dominate the B2C E-Commerce market in the Czech Republic, where “Clothes and Footwear” and “Tickets” were leading online product categories. “Clothing and Footwear” also was a leading online product category in 2012 in Poland, where price comparison sites, sites with user opinions and group-buying sites are trends among online shoppers. In Turkey, where nearly half of the population accessed the Internet in 2012, the online market is led by mass merchant Hepsiburada.com, private shopping website Markafoni.com, and consumer electronics online shop Teknosa.com.

Despite recent growth, potential remains for B2C E-Commerce expansion in Asia-Pacific
Decreasing growth rates for B2C E-Commerce are expected in Japan through 2016, and consumers are increasingly using smartphones for purchases. Mass merchants Rakuten.co.jp, Amazon.co.jp and Nissen.co.jp are leading online shops in Japan. Meanwhile, in South Korea, the share of B2C E-Commerce on total retail sales has reached 6%, with “Travel Services” and ‘Clothes and Fashion” categories leading, through mass merchants such as Gmarket.co.kr and 11st.co.kr. Seeing remaining potential in China, foreign online retailers entered the E-Commerce market in 2012, but Chinese companies remain in the lead. By 2016, it is expected that more than 700 million people, half the population of China, will access the Internet, and the number of internet shoppers will grow. In India, B2C E-Commerce sales are expected to grow by more than +20% annually within the next years. However, B2C E-Commerce only accounts for less than 1% of total retail sales there. In 2012, more than 80% of the population of Australia used the Internet, and more than 50% of Australian consumers made a purchase online. Double-digit annual growth rates in online sales are forecasted through 2016.

Online shopping increases in the Middle East and Africa
Internet use and confidence in online shopping is increasing in Saudi Arabia. In the nearby UAE, online shoppers are increasingly purchasing from regional websites, using credit and debit cards as the most popular payment methods. At one point in 2012, a survey showed that more than 20% of Internet users in Egypt also pay bills or shop online. In Morocco, more than half the population used the Internet in 2012. Moreover, Internet use by one third of the population of Nigeria is forecasted for 2013, with wireless broadband spreading in the country by 2015. Finally, the new yStats.com report shows that B2C E-Commerce is on the rise in South Africa, with coupon websites and travel being especially popular.

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Table Of Contents

Table of Contents

1. MANAGEMENT SUMMARY

2. GLOBAL

2.1. Global Overview
• Top 10 E-Commerce Trend Predictions, 2013
• B2C E-Commerce Sales, in USD billion, 2007-2011
• B2C E-Commerce Sales, in USD trillion, 2011-2013f
• B2C E-Commerce Sales, in EUR billion, 2010, 2011 and 2013f
• Number of Internet Users, in millions and in % of Population, 2007-2012
• Number of Internet Users, 2011 and 2013f
• Number of Online Shoppers, in millions, 2011-2016f
• Top Online Product Categories, in % of Global Internet Users, Q1 2010 and Q2 2012
• Leading Online Shops, Ranked by Global Unique Visitors, May 2012

2.2. Regional Comparison
• Breakdown of Global B2C E-Commerce Sales, by Countries and Regions, in %, 2010-2016f
• Number of Internet Users, by Region, in millions, and Breakdown of Internet Users, by Region, in %, 2012
• Internet Penetration Rate, by Region, in % of Population, June 2012

2.3. Country Comparison
• Top 5 Countries Regarding B2C E-Commerce Sales, in USD billion, 2011, 2012 and 2013f
• Top 10 Countries Regarding Number of Internet Users, in millions, June 2012
• Top 11 Countries Regarding Number of Internet Shoppers, in millions, 2012
• Top 10 Countries Regarding Number of Internet Shoppers, in millions, 2016f

3. NORTH AMERICA

3.1. USA (Top Country)
• B2C E-Commerce Trends, 2012
• B2C E-Commerce Sales, in USD billion, Q1 2011 - Q4 2012e
• B2C E-Commerce Sales, in USD billion, 2011-2012
• Share of B2C E-Commerce on Total Retail Sales, in %, Q1 2011 and Q4 2012e
• Most Popular Product Categories in B2C E-Commerce, in % of Online Shoppers, Summer 2012
• Internet Users, in millions and in % if Total Population, 2010 and 2012
• Number of Online Shoppers, in millions, 2011-2016f
• Most Popular US Retail Websites, by Average Unique Monthly Visitors, in millions, Q4 2012

3.2. Canada
• B2C E-Commerce Trends, 2012
• B2C E-Commerce Sales, in USD billion, and in % Growth vs. Previous Year, 2010-2016f
• Share of B2C E-Commerce Sales on Total Retail Sales, Compared to Other Selected G-20 Countries, in %, 2016
• Top Online Shopping Product Categories, in % of Online Shoppers, February 2012
• Online Shopping Product Categories, in %, Q4 2012
• Number of Online Shoppers, in millions, and in % of Internet Users, 2010-2016f

4. LATIN AMERICA

4.1. Brazil (Top Country )
• B2C E-Commerce Trends, 2012
• E-Commerce Sales, in USD billion, and % Growth vs. Previous Year, 2007-2011
• B2C E-Commerce Sales, in USD billion, 2010-2015f
• Share of B2C E-Commerce on Total Retail Sales, in %, 2011 and 2016f
• Most Popular Product Categories in B2C E-Commerce, in % of Online Shoppers,April 2012
• Number of Online Shoppers, in millions and in % of Internet Users, 2010-2015f
• Leading B2C E-Commerce Players, 1-10, 2012
• Leading B2C E-Commerce Players, 11-20, 2012

4.2 Argentina
• B2C E-Commerce Sales, in USD billion, and % Growth vs. Previous Year, 2010-2016f
• Number of Online Shoppers, in millions and % Growth vs. Previous Year, 2007-2011
• Leading B2C E-Commerce Players, 2012

4.3. Chile
• B2C E-Commerce Trends, 2012
• B2C E-Commerce Sales, in USD billion, and % Growth vs. Previous Year, 2007-2011
• Number of Internet Users, in millions, June 2012 and June 2015f and Internet Shopper Penetration, in % of Internet Users, 2010 and 2011
• Compound Ranking of Selected Retail Websites, Based on Various Criteria, in %, June 2012

4.4. Colombia
• E-Commerce Trends, 2011/2012
• B2C E-Commerce Sales, in USD million, and % Growth vs. Previous Year, 2007-2011
• Internet Users, in millions and in % of Country Population, 2010 and 2011
• Number of Online Shoppers, in thousands, 2011 and 2012f
• Leading B2C E-Commerce Players, 2012

4.5. Ecuador
• B2C E-Commerce Trends, 2012
• Internet Users, in millions and in % of Country
Population, 2008-2011, and Online Shopper
Penetration, in % of Internet Users, 2011

4.6. Mexico
• B2C E-Commerce Trends, 2012
• E-Commerce Sales, in USD billion, 2007-2011
• B2C E-Commerce Sales, in USD billion, and % Growth vs. Previous Year, 2010-2011 Share of B2C E-Commerce on Total Retail Sales, in %, 2010 and 2016f
• Most Popular Product Categories in B2C E-Commerce, in % of Online Shoppers, 2011 and 2012f
• Internet Users, in millions and % Annual Growth, 2006-2011
• Online Shopper Penetration, in % of Internet Users, 2010-2016f
• Leading B2C E-Commerce Players, 1-10, 2012
• Leading B2C E-Commerce Players, 11-20, 2012

4.7. Paraguay
• Internet Use Trends, 2011 and Weekly Internet Use, by Age Group, in Hours, December 2011
• Internet Activities, in % of Internet Users, 2012f
• E-Commerce Sales, in PYG billion, 2010-2012f
• Internet Penetration, in % of Individuals, 2011/2012 and 2012/2013

4.8. Peru
• Popular Online Activities, Compared to Global, in % of Internet Users, January 2012
• B2C E-Commerce Sales, in USD million and in % Annual Growth, 2005-2011
• Share of Internet Users, in % of Individuals, January 2011 and January 2012
• Leading Retail Sites, by % Reach and by Average Minutes per Visitors, January 2012

4.9. Uruguay
• Popular Online Activities, in % of Internet Users, June 2012
• Purchased Online Product Categories, in % of Online Shoppers, June 2012
• Internet User Penetration, in % of Individuals, 2008-2010 and 2012f
• Breakdown of Mobile Internet Usage, in % of Internet Users, June 2012

4.10. Venezuela
• B2C E-Commerce and Internet Use Trends, 2011/2012
• B2C E-Commerce Sales, in USD billion, 2008-2012
• Number of Internet Users, in millions and in % of Country Population, 2007-2011
• Leading Retail Websites, by Audience Reach, in % of Internet Users, April 2012

5. CENTRAL EUROPE

5.1. Germany (Top Country )
• B2C E-Commerce Trends, 2011
• B2C E-Commerce Sales, in EUR billion, 2008-2012f
• B2C E-Commerce Sales, in EUR billion, 2008-2012f
• Share of B2C E-Commerce Sales on Total Retail Sales, in %, 2008-2012f
• Turnover of B2C E-Commerce Product Categories, by Product Category, in EUR million and in % Growth, 2010 and 2011
• Breakdown of B2C E-Commerce Service Turnover, by Service Category, in %, 2011
• Internet Users, in millions and in % Growth, 2011-2016f
• Online Shoppers, in millions and in% Growth, 2007-2011
• Top 20 Online Retailers, by B2C E-Commerce Sales, in EUR million, 2011

5.2. Austria
• B2C E-Commerce Trends, 2011/2012
• B2C E-Commerce Sales of Goods, in EUR billion, 2007, 2011 and 2016f
• Share of B2C E-Commerce Sales on Total Retail Sales, in %, 2010 - 2011
• Purchased Online Product Categories, in % of Online Shoppers, Q2 2012
• Number of Internet Users, in millions and in % of Total Population, 2007-2011
• Number of Online Shoppers, by Age Group, in millions and in % of Age Group, 2012f
• Top 11 Online Shops, by B2C E-Commerce Sales, in EUR million, 2011

5.3. Switzerland
• B2C E-Commerce Sales, in CHF billion, 2006, 2008, 2010 and 2012
• Share of B2C E-Commerce Sales on Total Retail Sales and on Total Distance Sales, in %, 2009 - 2011
• Purchased Online Product Categories, in % of Individuals, January 2012
• Number of Internet Users, in millions and in % of Total Population, 2007-2011
• Number of Internet Users and Penetration, in million and in % of Total Population, 2006-2011
• Top 10 Online Shops, by B2C E-Commerce Sales, in EUR million, 2011

6. WESTERN EUROPE

6.1. UK (Top Country )
• B2C E-Commerce Trends, 2011/2012
• B2C E-Commerce Sales, in USD billion and % Growth, 2010-2016f
• B2C E-Commerce Sales, in GBP billion and % Growth 2010-2012f
• Share of B2C E-Commerce on Total Retail Sales, in %, 2011-2012f
• Popular Online Product Categories, in % of Internet Users, 2011
• Internet Users, in millions, Q2 2011 - Q2 2012
• Share of Online Shoppers on Internet Users, Compared to the EU 27 Average, in %, 2006-2011
• Top 20 B2C E-Commerce Websites, Ranked by Unique Visitors from the UK, May 2012

6.2. France (Top Country )
• B2C E-Commerce Trends, 2012
• B2C E-Commerce Sales, in EUR billion, 2009-2011
• B2C E-Commerce Sales, in EUR billion, Q1 2011 and Q1 2012
• B2C E-Commerce Sales, in USD and % Growth, 2008-2012f
• Share of B2C E-Commerce on Total Retail Sales, in %, 2010 - 2011
• Popular Online Product Categories, in % of Internet Users, 2010-2012f
• Share of Online Shoppers on Internet Users, in %, 2011 and 2012f
• Top 20 E-Commerce Players, Ranked by E-Commerce Sales, in EUR million, 2011
• Top 20 B2C E-Commerce Websites, Ranked by Unique Visitors from France, in millions, May 2012

6.3. Belgium
• B2C E-Commerce Trends, 2011/2012
• B2C E-Commerce Sales, in EUR billion and % Growth, 2010-2012f
• Share of B2C E-Commerce on Total Retail Sales, in %, 2010-2012f
• Popular Online Product Categories, in % of Individuals, 2011
• Fixed Broadband Subscribers, in Total millions and per 100 Inhabitants, Compared ot Germany, USA, and the OECD Total, 2006-2011
• Share of Online Shoppers on Internet Users, Compared to the EU 27 Average, in %, 2006-2011
• Top 15 B2C E-Commerce Websites, Ranked by Unique Visitors from the Netherlands, May 2012

6.4. Ireland
• Internet and B2C E-Commerce Trends, 2011
• B2C E-Commerce Sales, in EUR billion, 2012f and 2016f
• Share of Online Shoppers on Internet Users, Compared to the EU 27 Average, in %, 2006-2011
• Share of Online Shoppers, by Age Group, in % of Individuals, 2011

6.5. Italy
• B2C E-Commerce Trends, 2011
• B2C E-Commerce Sales, in USD billion and % Growth, 2010-2016f
• B2C E-Commerce Sales, in EUR billion and % Growth 2010-2012f
• Share of B2C E-Commerce on Total Retail Sales, in %, 2010-2015f
• Breakdown of B2C E-Commerce Sales, by Product Categories, in %, 2011
• Fixed Broadband Subscribers, in Total millions and per 100 Inhabitants, Compared ot Germany, USA, and the OECD Total, 2006-2011
• Share of Online Shoppers on Internet Users, Compared to the EU 27 Average, in %, 2006-2011
• Top 20 B2C E-Commerce Websites, Ranked by Unique Visitors from Italy, May 2012

6.6. Luxembourg
• Internet and B2C E-Commerce Trends, 2011
• Share of Online Shoppers on Internet Users, Compared to the EU 27 Average, in %, 2006-2011

6.7. Netherlands
• B2C E-Commerce and M-Commerce Trends, 2011/2012
• B2C E-Commerce Sales, in EUR billion and % Growth, 2008-2012f
• B2C E-Commerce Sales, in USD and % Growth, 2008-2012f
• Share of B2C E-Commerce on Total Retail Sales, in %, 2010 - 2011
• B2C E-Commerce Sales, by Product Category, in EUR million, 2007-2011
• Breakdown of B2C E-Commerce Sales, by Product Category, in %, 2011
• Number of Online Shoppers, in millions, H2 2007 - H2 2011
• Share of Online Shoppers on Internet Users, Compared to the EU 27 Average, in %, 2006-2011
• Top 10 B2C E-Commerce Players, Ranked by Online Revenues, in EUR million, 2011
• Top 15 B2C E-Commerce Websites, Ranked by Unique Visitors from the Netherlands, in millions, May 2012

6.8. Portugal
• Internet and B2C E-Commerce Trends, 2011
• Leading Online Product Categories Purchased after Online Research, in %, 2011
• Internet Penetration, in % of Individuals, 2009-2011
• Fixed Broadband Subscribers, in Total millions and per 100 Inhabitants, Compared to Germany, USA, and the OECD Total, 2006-2011
• Share of Online Shoppers on Internet Users, Compared to the EU 27 Average, in %, 2006-2011

6.9. Spain
• B2C E-Commerce Trends, 2011
• B2C E-Commerce Sales, in USD billion and % Growth, 2010-2016f
• B2C E-Commerce Sales, in EUR billion and % Growth, 2009-2011
• Share of B2C E-Commerce on Total Retail Sales, in %, 2010-2014f
• Popular Online Product Categories, in % of Online Shoppers, 2011
• Share of Online Shoppers on Internet Users, Compared to the EU 27 Average, in %, 2006-2011
• Top 20 B2C E-Commerce Websites, Ranked by Unique Visitors, in millions, May 2012

7. EASTERN EUROPE

7.1. Russia (Top Country )
• B2C E-Commerce Trends, 2011/2012
• B2C E-Commerce Sales, in RUB billion, and % Growth, 2010-2015f
• B2C E-Commerce Spending, in USD billion, 2012f and 2016f
• Share of Online Retail on Total Retail Sales and Share of Online Retail, Excluding Services, on Total Retail Sales, in %, 2011
• B2C E-Commerce Sales of Selected Product Categories, in RUB billion, 2011
• Products Categories Purchased Online, in % of Online Shoppers, 2009 and 2011
• Internet Users/Unique Visitors, Compared to Other Selected European Countries, incl. Average Hours per Visitor and Pages per Visitor, Nov. 2011
• Number of Internet Users and Daily Internet Audience, in millions, 2007-2012f
• B2C E-Commerce Player Trends, 2012 and Share of Top 30 Players on Total B2C E-Commerce Sales of Physical Goods, in %, 2011
• Top 15 Online Shops, Ranked by B2C E-Commerce Sales, in RUB billion, 2011

7.2. Albania
• Internet Penetration Rate, in % of Individuals, 2007-2011

7.3. Bosnia and Herzegovina
• Internet Penetration Rate, in % of Individuals, 2007-2011

7.4. Bulgaria
• Internet Penetration Rate, in % of Individuals, 2007-2011
• Share of Online Shoppers on Individuals, Compared to the EU Average, in %, 2006-2011

7.5. Croatia
• B2C E-Commerce Trends, 2012 and Share of Online Shoppers on the Total Population, in %, 2012e
• Products Categories Purchased Online, in % of Online Shoppers, 2012e
• Internet Users, by Age Group, in % of Individuals, Q1 2012
7.6. Czech Republic
• B2C E-Commerce Trends, 2011/2012
• B2C E-Commerce Sales, in CZK billion, and % Growth, 2007-2011
• Share of B2C E-Commerce on Total Retail Sales, in %, 2007-2011 Products Categories Purchased Online, in % of Online Shoppers, 2011
• Products Categories Purchased Online, in % of Online Shoppers, 2011
• Number of Internet Users, in millions, and in % of Total Population, 2007-2011
• Top 5 B2C E-Commerce Players, by B2C E-Commerce Sales, in CZK billion and in EUR million, 2011

7.7. Estonia
• Products Categories Purchased Online, in % of Online Shoppers, 2011 and 2012f
• Online Shoppers, in millions, and in % of Individuals, 2008-2012f

7.8. Greece
• B2C E-Commerce Trends, 2012 and B2C E-Commerce Sales, in EUR billion, 2008-2012
• Products Categories Purchased Online, in % of Online Shoppers, April 2009-March 2010 and April 2010-March 2011
• Number of Online Shoppers, in millions, 2007-2011 and in % of Internet Users, 2009-2011

7.9. Hungary
• B2C E-Commerce Trends, 2012
• B2C E-Commerce Sales, in HUF billion, and % Growth, 2007-2012f
• Share of B2C E-Commerce on Total Retail Sales, in %, 2011
• Products Categories Purchased Online, in % of Individuals, 2011
• Individuals Using Internet, Compared to Other EU Countries, in %, 2009-2011
• Share of Online Shoppers on Individuals, Compared to the EU Average, in %, 2006-2011
• Top 15 B2C E-Commerce Websites, Ranked by Unique Visitors from Hungary, May 2012

7.10. Latvia
• Purpose of Internet Usage, in % of Individuals, January 2012
• Products Categories Purchased Online, in % of Individuals, 2011
• Online Shopper Penetration, in % of Individuals, 2007-2011

7.11. Lithuania
• Internet Penetration Rate, in % of Individuals, 2007-2011
• Products Categories Purchased Online, in % of Online Shoppers, Q1 2012

7.12. Macedonia
• Purpose of Internet Usage, in % of Individuals, 3 Months to October 2012
• Products Categories Purchased Online, in % of Online Shoppers, 12 Months to October 2012

7.13. Poland
• B2C E-Commerce Trends, 2011/2012
• B2C E-Commerce Sales, in EUR billion, and % Growth, 2008-2012f
• Share of Online Retail on Total Retail Trade Value, in %, June 2012
• Products Categories Purchased Online, in % of Online Shoppers, June 2012
• Individuals Using Internet, Compared to Other EU Countries, in %, 2009-2011
• Share of Online Shoppers on Individuals, Compared to the EU Average, in %, 2006-2011
• Top 30 B2C E-Commerce Players, by B2C E-Commerce Sales, in PLN million, 2011
• Top 20 B2C E-Commerce Websites, in million Users, February 2012

7.14. Romania
• B2C E-Commerce Trends, 2011 and Share of Internet Users Conducting Online Purchases Monthly, in %, 2011
• Products Categories Purchased Online, in % of Individuals, 2011
• Online Shopper Penetration, in % of Individuals, 2010 and 2011

7.15. Slovakia
• Internet and B2C E-Commerce Trends, 2011/2012
• B2C E-Commerce Sales, in EUR billion, H1 2010 and H1 2011
• B2C E-Commerce Sales, in EUR million, 2010, 2011 and 2016f
• Share of Online Retail on Total Retail Sales, in %, 2011
• Products Categories Purchased Online, in % of Individuals, 2011
• Individuals Using Internet, Compared to Other EU Countries, in %, 2009-2011
• Share of Online Shoppers on Individuals, Compared to the EU Average, in %, 2006-2011
• Leading B2C E-Commerce Players, by Market Share, in %, 2011
• Top 15 B2C E-Commerce Websites, Ranked by Unique Visitors (Users) from Slovakia, May 2012

7.16. Slovenia
• Internet and B2C E-Commerce Trends, Q1 2012
• Products Categories Purchased Online, in % of Individuals, 2011
• Internet Access, in % of Households, Q1 2011 and Q1 2012
• Online Shopper Penetration, in % of Individuals, 2007-2011

7.17. Turkey
• B2C E-Commerce Trends, 2012
• E-Commerce Sales, in TRY billion, and % Growth, 2005-2012f
• E-Commerce Share on Total Retail Sales in Turkey, in %, 2007-2012f
• Products Categories Purchased Online, in % of Online Shoppers, April 2011 - March 2012
• Overview of Leading B2C E-Commerce Players, 2012

7.18. Ukraine
• B2C E-Commerce Trends, 2011
• B2C E-Commerce Sales, in EUR billion, 2010 and 2011
• Share of B2C E-Commerce on Total Retail Sales, in %, 2011
• Products Categories Purchased Online, in % of Online Shoppers, 2011
• Number of Internet Users, in millions, and in % of Total Population, 2008-2012
• Top 5 B2C E-Commerce Players, by B2C E-Commerce Sales, in USD million, 2011
• Top 5 B2C E-Commerce Websites, Ranked by Unique Visitors (Users) from Ukraine, May 2012

8. SCANDINAVIA

8.1. Denmark
• B2C E-Commerce Trends, 2011
• Top 20 Online Shops, by Last Conducted Online Purchase, in % of Online Shoppers, 2011
• Top 15 B2C E-Commerce Websites, Ranked by Unique Visitors from Denmark, May 2012

8.2. Finland
• B2C E-Commerce Trends, 2011
• Products Categories Purchased Online, in % of Individuals, 2011
• Top 15 B2C E-Commerce Websites, Ranked by Unique Visitors from Finland, May 2012

8.3. Norway
• Distance Sales, including B2C E-Commerce, in NOK billion, 2010 and 2011 and Share of B2C E-Commerce on Total Distance Sales, in %, 2011
• Products Categories Purchased Online, in % of Individuals, 12 Months to Q2 2012
• Top 15 B2C E-Commerce Websites, Ranked by Unique Visitors from Norway, May 2012

8.4. Sweden
• B2C E-Commerce Sales, in SEK billion, 2008-2012f
• Products Categories Purchased Online, in % of Individuals, 2011
• Top 15 B2C E-Commerce Websites, Ranked by Unique Visitors from Sweden, May 2012

9. ASIA

9.1. Japan (Top Country)
• B2C E-Commerce Trends, 2011/2012
• B2C E-Commerce Sales , in USD billion, 2011-2016f
• B2C E-Commerce Sales , in JPY trillion, and Growth in %, 2010-2016f
• Share of B2C E-Commerce Sales on Total Retail Sales, in %, 2010 and 2011
• Top Online Shopping Product Categories, in % of Online Shoppers, 6 Months to February 2012
• Internet Users, in millions, 2007-2011
• Internet Penetration Rate, in % of the Total Population, 2007-2011
• Top 15 B2C E-Commerce Websites, Ranked by Unique Visitors (Users) from Japan, May 2012

9.2. South Korea (Top Country)
• Internet Usage and B2C E-Commerce Trends, 2011/2012
• B2C E-Commerce Sales, in KRW trillion, 2008-2011
• Share of B2C E-Commerce Sales on Global B2C E-Commerce Sales, in %, 2010-2016f
• Share of B2C E-Commerce Sales on Total Retail Sales, in %, 2008-20118. Scandinavia (cont.)
• Purchased Social Commerce Product Categories, in % of Social Commerce Users, 2011
• E-Commerce Sales, by Product Category, in KRW billion and in %, Q2 2011, Q1 2012 and Q2 2012
• Internet Users, in millions and in % of Country Population, 2000-2010
• Top 15 B2C E-Commerce Websites, Ranked by Unique Visitors (Users) from South Korea, May 2012

9.3. China (Top Country)
• B2C E-Commerce Trends, 2012
• B2C E-Commerce Sales , in USD billion and in % Growth, 2010-2016f
• B2C E-Commerce Sales , in CNY billion and in % Growth, 2007-2010 and 2016f
• Share of B2C E-Commerce Sales on Total Retail Sales, in %, 2009-2011 and 2015f
• Breakdown of B2C E-Commerce Sales , by Product Categories, in %, Q1 2012
• Internet Users, in millions and in % of Total Population, 2011-2016f
• Online Shoppers, in millions and in % of Population, 2010-2016f
• Internet Penetration Rate, in % of the total Population, 2007-2011
• Top 10 B2C E-Commerce Websites, by Number of Monthly Users, in millions, 2011
• Breakdown of E-Commerce Players, by Value of Online Transactions, in %, Q3 2012

9.4. Bangladesh
• Internet Penetration Rate, in % of the Total Population, 2007-2011

9.5. Cambodia
• B2C E-Commerce Trends, 2012
• Number of Internet Users, in millions, 2010 and 2011

9.6. Hong Kong
• E-Commerce Trends, 2011/2012 and Leading Online Product Categories by Money Spent Online Vs. Offline, in %, Q1 2012
• B2C E-Commerce Sales, in USD billion, 2011 and 2015f

9.7. India
• B2C E-Commerce Trends, 2011/2012
• B2C E-Commerce Sales , in USD million, 2005, 2007, 2009, 2011, 2013f and 2015f
• Share of B2C E-Commerce Sales on Total Retail Sales, in %, 2012f
• Products to be Bought Online in the Coming 3-6 Months, in % of Online Shoppers, February 2012
• Internet Users, in millions, July 2011, November 2011, March 2012 and July 2012, and Share of Internet Users on the Total Population, in %, 2007
• Top Online Retail Sites, by Reach, in % and by Unique Visitors, July 2012

9.8. Indonesia
• B2C E-Commerce Trends, 2011/2012 and Internet Users, in millions, 2011 and 2015f
• B2C E-Commerce Sales , in USD billion, 2011 and 2015f
• Purchased B2C E-Commerce Product Categories, in % of Online Shoppers, 2011
• Internet Penetration Rate, in % of the Total Population, 2009-2011

9.9. Kazakhstan
• Top Reasons to go Online, in % of Internet Users, 2011
• B2C E-Commerce Sales, in USD billion, 2011-2015f
• Share of B2C E-Commerce on Total Retail Sales, 2011-2015f
• Internet Users, in millions, 2007-2011
• Internet Penetration Rate, in % of the total Population, 2008-2011
• Top Online Shops, by Revenue, in USD million, 2011

9.10. Malaysia
• B2C E-Commerce Trends, 2012
• Internet Penetration Rate, in % of the Total Population, 2007-2011
9.11. Singapore
• B2C E-Commerce Trends, 2012 and Number of Online Shoppers, in millions, 2010 and 2011
• B2C E-Commerce Sales, in USD billion, 2011-2015f
• Purchased B2C E-Commerce Product Categories, in % of Online Shoppers, February 2012
• Internet Penetration Rate, in % of the Total Population, 2007-2011
• Online Shopper Penetration, in % of Internet Users, 2005-2011
• News about B2C E-Commerce Players, 2012

9.12. Taiwan
• B2C E-Commerce Trends, 2012
• E-Commerce Sales , in TWD trillion, 2008-2015f
• Share of B2C E-Commerce Sales on Total Retail Sales, in %, 2011 and 2013f
• Popular Online Product Categories, in % of Internet Users, Dec.2011 - Jan. 2012
• Number Internet Users, in millions, 2011 and 2012f
• Top Online Retail Sites, by Unique Visitors, in thousands, March 2012
• News about B2C E-Commerce Players, April 2012

9.13. Thailand
• E-Commerce Trends, 2012 and E-Commerce Sales, in THB trillion, 2011 and 2012f
• Internet Penetration Rate, in % of the Country Population, 2007-2011
• Top Online Properties by Total Unique Visitors, in millions, February 2012
• News about B2C E-Commerce Players, April 2012

9.14. Philippines
• Internet and B2C E-Commerce Trends, 2012
• Internet Activities, in % of Internet Users, August 2012
• M-Commerce Trends, 2012, and Breakdown of Internet Access, by Mobile and Regular, in % of Consumers, June 2012
• Product Categories most likely to be purchased Online in the following 3 to 6 Months, in % of Internet Users, August 2012

9.15. Vietnam
• B2C E-Commerce Trends, 2012
• E-Commerce Sales , in USD billion, 2011, 2012f and 2015f
• Purchased Online Product Categories, in % of Online Shoppers, July - August 2012
• Number of Internet Users, in millions and Percentage of the Country Population, 2003 - 2011
• Internet Penetration Rate, in % of the Total Population, 2007-2011

10. OCEANIA

10.1. Australia
• B2C E-Commerce Trends, 2012 and Share of B2C E-Commerce on Total Retail Sales, in %, 2012f
• B2C E-Commerce Spending, in AUD billion, 2011-2012f and 2016f
• Popular Online Shopping Product Categories, in % of Online Shoppers, 12 Months to May 2012
• Internet Subscribers, in millions, 2008-2012e
• Internet Penetration Rate, in % of the Total Population, 2007-2011
• Top Online Retail Sites, Ranked by Unique Visitors, in millions, February 2012

10.2. New Zealand
• B2C E-Commerce Trends, 2012 and B2C E-Commerce Sales, in NZD billion, 2011 and 2015f
• Share of Online Shoppers on Total Consumers with Internet Access, 3 Months to Nov. 2012, and Online Shopping Destinations, in % of Total Consumers with Internet Access, 3 Months to Nov.2012
• Popular Online Shopping Product Categories, in % of Online Shoppers, 12 Months to May 2012
• Internet Subscribers, in millions, 2008-2012e
• Internet Penetration Rate, in % of the Total Population, 2007-2011

11. MIDDLE EAST

11.1. Egypt
• Internet and B2C E-Commerce Tends, 2011/2012
• Internet Users, in millions, and in % of Country Population, 2009 and 2012e

11.2. Israel
• B2C E-Commerce Trends, 2012 and Share of B2C E-Commerce on Total GDP, in %, February 2012
• Internet Activities, in % of Internet Users, 2011

11.3. Saudi Arabia
• B2C E-Commerce Trends, 2010-2012
• B2C E-Commerce Sales, in USD million, 2010 and 2011f
• Product and Service Categories in Terms of Online Spending vs. Offline Spending, in %, December 2011-January 2012
• B2C E-Commerce Websites, by Popularity, in % of Individuals, December 2011 - January 2012

11.4. UAE
• B2C E-Commerce Trends, 2011
• B2C E-Commerce Sales, in USD billion, 2010 and 2011f
• Online Shoppers, in % of Population, 2010 and 2011
• Online Shopping Categories, by Popularity, in % of online shoppers, December 2011 - January 2012

12. AFRICA

12.1. South Africa
• B2C E-Commerce Trends, 2010 - 2012
• Online Shoppers, in % of Internet Users, 2009 - 2011
• Top 3 Online Shops, by Unique Visitors, in thousands, and by Audience Reach, in %, March 2012

12.2. Nigeria
• Internet Trends, 2011-2015f

12.3. Morocco
• Internet and B2C E-Commerce Tends, 2011 and Credit Cards in Morocco, in millions, 2010 and 2011
• B2C E-Commerce Sales, in MAD, 2010 and 2011
• Internet Users, in millions, and in % of Country Population, 2009, 2011 and 2012e



Companies Mentioned

Target.com
Amazon.de
Store.apple.com
Dell.com
Ikea.com
Amazon.cn
Vancl.com
Bestbuy.com
Homedepot.com
Mercadolivre.com.br
Toys'R'US
Low es.com
Hewlett Packard
Ticketmaster
Kohls Corporation
JCPenney Sites
Etsy.com
The Home Depot
Sears.com
Marcy's
Best Buy
CompraFacil.com.br
B2W Inc.
Americanas.com
PaodeAcucar.com.br
MagazineLuiza.com.br
Netshoes.com.br
FastShop.com.br
TaQi.com.br
RRMaquinas.com.br
Kanui.com.br
Dafiti.com.br

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