2014 Wellness & Functional Beverages in the U.S.

  • July 2014
  • -
  • Beverage Marketing
  • -
  • 354 pages

This report by Beverage Marketing Corp.

BEYOND THIRST.

This report examines marketing activities, trends and issues in this multi-faceted market, covering beverages aiming to aid health, quench thirst and provide specific benefits. It distinguishes between traditional and new-era wellness beverage types and covers all segments, including protein drinks and probiotics, antioxidant beverages, hydration beverages, dietary supplements, functional beverages, nutrient provision/meal replacement products, and beverages and supplements targeted to senior citizens. It also discusses the regulatory and commercial issues as well as the leading companies' strategies.

Table Of Contents

1. THE WELLNESS AND FUNCTIONAL BEVERAGE MARKET IN THE U.S.
Wellness Definition
The Wellness and Functional Beverage Market
• Overview
• Wholesale Dollar Sales and Volume
• Per Capita Consumption
• Wellness in the Multiple Beverage Marketplace
• Sales by Segment
• Volume by Segment
• Sales by Consumer Benefit Segment
• Regulatory Issues
Traditional Wellness Beverage Segments
• Milk
• Bottled Water
• Flavored Water
• Essence Water
• Fruit Juice
• Soy Milk
Other Wellness Segments
• Probiotics35
• Tea
Exhibits
1.1 Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales and Volume 1999 - 2013
1.2 Wellness and Functional RTD Beverage Market Change in Estimated Wholesale
Dollar Sales and Volume 2000 - 2013
1.3 Wellness and Functional RTD Beverage Market Per Capita Consumption 1999 - 2013
1.4 U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated
Wholesale Dollar Sales 2008 - 2013
1.5 U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Share of Wholesale Dollar Sales 2008 - 2013
1.6 U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in
Wholesale Dollar Sales 2009 - 2013
1.7 U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2008 - 2013
1.8 U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD verages vs. All Others Share of Wholesale Dollar Sales 2008 - 2013
1.9 U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in Wholesale Dollar Sales 2009 - 2013
1.10 Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2008 - 2013
1.11 Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2008 - 2013
1.12 Wellness and Functional RTD Beverage Market Change in Wholesale Dollar Sales 2009 - 2013
Exhibits
1.13 Wellness and Functional RTD Beverage Market Estimated Volume 2008 - 2013
1.14 Wellness and Functional RTD Beverage Market Share of Volume 2008 - 2013
1.15 Wellness and Functional RTD Beverage Market Change in Volume 2009 - 2013
1.16 Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Estimated Wholesale Dollar Sales 2008 - 2013
1.17 Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Share of Wholesale Dollar Sales 2008 - 2013
1.18 Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Change in Wholesale Dollar Sales 2009 - 2013
2. THE NEW WELLNESS AND FUNCTIONAL BEVERAGE MARKET IN THE U.S.
New Wellness and Functional Beverage Market
• Overview
• RTD Tea
• RTD Meal Replacement
• Superpremium Juice
• Kombucha
• Coconut Water
• Sports Beverages
• Energy Drinks
• Nutrient-Enhanced Drinks
• Protein Drinks
• Other Functional Beverages
Exhibits
2.19 The New Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2008 - 2013
2.20 The New Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2008 - 2013
2.21 The New Wellness and Functional RTD Beverage Market Change in Wholesale Dollar Sales 2009 - 2013
2.22 The New Wellness and Functional RTD Beverage Market Estimated Volume 2008 - 2013
2.23 The New Wellness and Functional RTD Beverage Market Share of Volume 2008 - 2013
2.24 The New Wellness and Functional RTD Beverage Market Change in Volume 2009 - 2013
2.25 U.S. Nutrient-Enhanced Beverage Market Estimated Wholesale Dollar Sales 2008 - 2013
2.26 U.S. Nutrient-Enhanced Beverage Market Share of Wholesale Dollar Sales 2008 - 2013
2.27 U.S. Nutrient-Enhanced Beverage Market Change in Wholesale Dollar Sales 2009 - 2013
3. THE LEADING NEW WELLNESS AND FUNCTIONAL BEVERAGE COMPANIES
The Leading Companies
PepsiCo, Inc.
• Overview
• Gatorade - Overview
• Gatorade - Marketing
• Naked Juice - Overview
• Naked Juice - Marketing
• PLTP - Overview
• PLTP - Marketing
• SoBe - Overview
• SoBe - Marketing
• Amp - Overview
• Amp - Marketing
Coca-Cola Company
• Overview
• Energy Brands - Overview
• Energy Brands - Marketing
• Odwalla - Overview
• Odwalla - Marketing
• Fuze - Overview
• Fuze - Marketing
• Gold Peak - Overview
• Powerade - Overview
• Powerade - Marketing
• Honest Tea - Overview
• Honest Tea - Marketing
• Full Throttle - Overview
• Full Throttle - Marketing
Ferolito, Vultaggio and Sons
• Overview
• Marketing
Red Bull
• Overview
• Marketing
POM Wonderful
• Overview
• Marketing
Vita Coco
• Overview
• Marketing
FitPro
• Overview
• Marketing
Activate
• Overview
• Marketing
Celsius Holdings, Inc.
• Overview
• Marketing
KeVita
• Overview
• Marketing
Monster Beverage Corporation
• Overview
• Marketing
Exhibits
3.28 Leading New Wellness and Functional Beverage Companies Estimated Wholesale Dollar Sales 2008 - 2013
3.29 Leading New Wellness and Functional Beverage Companies Share of Wholesale Dollar Sales 2008 - 2013
3.30 Leading New Wellness and Functional Beverage Companies Change in Wholesale Dollar Sales 2009 - 2013
4. THE NEW WELLNESS AND FUNCTIONAL BEVERAGE ADVERTISING EXPENDITURES
Wellness and Functional Advertising Spending
• Ad Dollars by Segment
• Expenditures by Advertiser
• Expenditures by Media
Exhibits
4.31 Leading New Wellness and Functional Beverage Segments Advertising Expenditures 2008 - 2013
4.32 Leading New Wellness and Functional Beverage Segments Share of Advertising Expenditures 2008 - 2013
4.33 Leading New Wellness and Functional Beverage Segments Change in Advertising Expenditures 2009 - 2013
4.34 New Wellness and Functional Beverage Market Expenditures by Leading Advertisers 2008 - 2013
4.35 New Wellness and Functional Beverage Market Share of Expenditures by Leading Advertisers 2008 - 2013
4.36 New Wellness and Functional Beverage Market Change in Expenditures by Leading Advertisers 2009 - 2013
4.37 U.S. Wellness and Functional Beverage Market Expenditures by Media 2008 - 2013
4.38 U.S. Wellness and Functional Beverage Market Share of Expenditures by Media 2008 - 2013
4.39 U.S. Wellness and Functional Beverage Market Change in Expenditures by Media 2009 - 2013
5. DEMOGRAPHICS OF THE WELLNESS AND FUNCTIONAL BEVERAGE CONSUMER
The Wellness and Functional Beverage Consumer
Exhibits
5.40 Demographics of the RTD Tea Consumer 2013
5.41 Demographics of the Sports Beverage Consumer 2013
5.42 Demographics of the Energy Drink Consumer 2013
6. THE PROJECTED NEW WELLNESS AND FUNCTIONAL BEVERAGE MARKET
Projected New Wellness/Functional Beverage Market
Exhibits
6.43 Projected New Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2013 - 2018
6.44 Projected New Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2013 - 2018
6.45 Projected New Wellness and Functional RTD Beverage Market Compound Annual Growth Rate 2013 - 2018

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