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2016 Wellness & Functional Beverages in the U.S.

  • November 2016
  • -
  • Beverage Marketing
  • -
  • 339 pages

This report by Beverage Marketing Corp. READY TO GO.

This market report combines BMC's wellness beverages and functional beverages industry research to provide insights into the increasingly intertwined world of healthful beverages that offer a specific functional benefit to consumers. In this study, we examine marketing activities, trends and issues in this multi-faceted market, covering beverages aiming to aid health, quench thirst and provide specific benefits. The report also distinguishes between the traditional and new-era wellness beverages industry, looking at the various segments and types.

This in-depth market research report also looks at protein drinks, probiotics, antioxidant beverages, hydration beverages, dietary supplements, the functional beverages market, nutrient provision/meal replacement products and beverages and supplements targeted to senior citizens. In addition, it discusses the regulatory and commercial issues as well as the leading companies' strategies.

The answers you need:
Wellness and Functional Beverages in the U.S. provides in-depth market analysis, shedding light on various aspects of the segments through reliable data and discussions of what the numbers really mean.

Questions answered include:
- Which segments in the United States have been growing, and which have not?
- What percentage of the U.S. beverage market can be classified as belonging to the wellness and functional category, and how has this changed in recent years?
- What are the leading companies, and how have they been performing?
- Which segment has the highest growth? Which company has leading market share?
- What are the leading consumer benefit segments of the industry?
- How has the new wave of wellness and functional beverages evolved from legacy categories?
- What are the prospects of the wellness and functional category by beverage segment through 2020?

This report features:
The Wellness and Functional Beverages report provides an overview of 16 beverage segments before giving more attention to the 11 categories deemed the "new" wellness and functional beverage category. Much more than a functional beverages market report and wellness beverages market report rolled into one, this study provides data and analysis of multiple facets of both segments and insight on the trends and consumer need states driving these increasingly intertwined industries. As expected, volume, retail dollars, wholesale dollars and per capita consumption are included.

The companies and brands that comprise the burgeoning super-category are thoroughly vetted, anchoring them in the context of recent history and the changes that have spurred growth. Advertising and demographic data of the sub-segments are documented and the regulatory environment of dietary supplements is also discussed.

Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of the combined super-category as well as multiple facets of the wellness beverages industry and functional beverages market including:
- Analysis and quantification of the marketplace for healthful and functional food and beverage products from traditional wellness beverages such as fruit juice and milk to "new wellness beverages" such as coconut water and essence water.
- Discussion of the need states underpinning demand for such healthy products, as well as examination of target markets and consumer benefit segments round out the research. The report gives greater perspective to its research by illustrating the increasingly strong relationship between wellness and functionality in the mainstream beverage marketplace and the consumer drivers that are fueling innovation in the segment. The report also sizes the wellness and functional market by consumer benefit segment and tracks growth and share by benefit such as hydration, weight management, etc.
- A demarcation between traditional wellness categories versus newer evolving wellness segments is provided in BMC's in-depth industry research. Focus is then placed on newer beverage types such as coconut water, energy drinks, kombucha, nutrient-enhanced drinks, meal replacement and protein drinks. In addition, key results from BMC's market research is also provided, with expanded analysis of various sub-categories provided to ensure a fuller understanding of this rapidly changing arena.
- Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company wholesale sales data. Includes profiles of the wellness and functional businesses of Coca-Cola Company, PepsiCo, Ferolito, Vultaggio & Sons, Monster Beverage Corporation, Califia Farms, Red Bull, Bai Brands, BodyArmor, Vita Coco and others.
- Advertising expenditures by segment as well as wellness and functional expenditures by media outlet (including internet advertising).
- Consumer demographic profiles comparing consumers of key beverage segments.
- Five-year wholesale dollar projections for the market and its sub-segments through 2020.

Table Of Contents

2016 Wellness and Functional Beverages in the U.S.
1. THE WELLNESS AND FUNCTIONAL BEVERAGE MARKET IN THE U.S.
Wellness Definition
The Wellness and Functional Beverage Market
- Overview
- Wholesale Dollar Sales and Volume
- Per Capita Consumption
- Wellness in the Multiple Beverage Marketplace
- Sales by Segment
- Volume by Segment
- Sales by Consumer Benefit Segment
- Regulatory Issues
Traditional Wellness Beverage Segments
- Milk
- Bottled Water
- Flavored Water
- Essence Water
- Alkaline Water
- Fruit Juice
- Dairy Alternatives
Other Wellness Segments
- Probiotics
- Tea

Exhibits
Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales and Volume 1999 - 2015
Wellness and Functional RTD Beverage Market Change in Estimated Wholesale Dollar Sales and Volume 2000 - 2015
Wellness and Functional RTD Beverage Market Per Capita Consumption 1999 - 2015
U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2010 - 2015
U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Share of Wholesale Dollar Sales 2010 - 2015
U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in Wholesale Dollar Sales 2011 - 2015
U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2010 - 2015
U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Share of Wholesale Dollar Sales 2010 - 2015
U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in Wholesale Dollar Sales 2011 - 2015
Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2010 - 2015
Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2010 - 2015
Wellness and Functional RTD Beverage Market Change in Wholesale Dollar Sales 2011 - 2015
Wellness and Functional RTD Beverage Market Estimated Volume 2010 - 2015
Wellness and Functional RTD Beverage Market Share of Volume 2010 - 2015
Wellness and Functional RTD Beverage Market Change in Volume 2011 - 2015
Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Estimated Wholesale Dollar Sales 2010 - 2015
Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Share of Wholesale Dollar Sales 2010 - 2015
Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Change in Wholesale Dollar Sales 2011 - 2015
2. THE NEW WELLNESS AND FUNCTIONAL BEVERAGE MARKET IN THE U.S.
New Wellness and Functional Beverage Market
- Overview
- RTD Tea
- RTD Meal Replacement
- Superpremium Juice
- Kombucha
- Coconut Water
- Sports Beverages
- Energy Drinks
- Nutrient-Enhanced Drinks
- Protein Drinks
- Other Functional Beverages

Exhibits
The New Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2010 - 2015
The New Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2010 - 2015
The New Wellness and Functional RTD Beverage Market Change in Wholesale Dollar Sales 2011 - 2015
The New Wellness and Functional RTD Beverage Market Estimated Volume 2010 - 2015
The New Wellness and Functional RTD Beverage Market Share of Volume 2010 - 2015
The New Wellness and Functional RTD Beverage Market Change in Volume 2011 - 2015
U.S. Nutrient-Enhanced Beverage Market Estimated Wholesale Dollar Sales 2010 - 2015
U.S. Nutrient-Enhanced Beverage Market Share of Wholesale Dollar Sales 2010 - 2015
U.S. Nutrient-Enhanced Beverage Market Change in Wholesale Dollar Sales 2011 - 2015
3. THE LEADING NEW WELLNESS AND FUNCTIONAL BEVERAGE COMPANIES
The Leading Companies
PepsiCo, Inc.
- Overview
- Gatorade - Overview
- Gatorade - Marketing
- Naked Juice - Overview
- Naked Juice - Marketing
- PLTP - Overview
- PLTP - Marketing
- SoBe - Overview
- SoBe - Marketing
- Amp - Overview
- Amp - Marketing
Coca-Cola Company
- Overview
- Energy Brands - Overview
- Energy Brands - Marketing
- Odwalla - Overview
- Odwalla - Marketing
- Fuze - Overview
- Fuze - Marketing
- Gold Peak - Overview
- Gold Peak - Marketing
- Peace Tea - Overview
- Powerade - Overview
- Powerade - Marketing
- Honest Tea - Overview
- Honest Tea - Marketing
Ferolito, Vultaggio and Sons
- Overview
- Marketing
Red Bull
- Overview
- Marketing
Califia Farms
- Overview
- Marketing
Vita Coco
- Overview
- Marketing
Bai Brands
- Overview
- Marketing
BodyArmor
- Overview
- Marketing
Celsius Holdings, Inc.
- Overview
- Marketing
KeVita
- Overview
- Marketing
Monster Beverage Corporation
- Overview
- Marketing

Exhibits
Leading New Wellness and Functional Beverage Companies Estimated Wholesale Dollar Sales 2010 - 2015
Leading New Wellness and Functional Beverage Companies Share of Wholesale Dollar Sales 2010 - 2015
Leading New Wellness and Functional Beverage Companies Change in Wholesale Dollar Sales 2011 - 2015
4. THE NEW WELLNESS AND FUNCTIONAL BEVERAGE ADVERTISING EXPENDITURES
Wellness and Functional Advertising Spending
- Ad Dollars by Segment
- Expenditures by Advertiser
- Expenditures by Media

Exhibits
Leading New Wellness and Functional Beverage Segments Advertising Expenditures 2010 - 2015
Leading New Wellness and Functional Beverage Segments Share of Advertising Expenditures 2010 - 2015
Leading New Wellness and Functional Beverage Segments Change in Advertising Expenditures 2011 - 2015
New Wellness and Functional Beverage Market Expenditures by Leading Advertisers 2010 - 2015
New Wellness and Functional Beverage Market Share of Expenditures by Leading Advertisers 2010 - 2015
New Wellness and Functional Beverage Market Change in Expenditures by Leading Advertisers 2011 - 2015
U.S. Wellness and Functional Beverage Market Expenditures by Media 2010 - 2015
U.S. Wellness and Functional Beverage Market Share of Expenditures by Media 2010 - 2015
U.S. Wellness and Functional Beverage Market Change in Expenditures by Media 2011 - 2015
5. DEMOGRAPHICS OF THE WELLNESS AND FUNCTIONAL BEVERAGE CONSUMER
The Wellness and Functional Beverage Consumer

Exhibits
Demographics of the RTD Tea Consumer 2015
Demographics of the Sports Beverage Consumer 2015
Demographics of the Energy Drink Consumer 2015
6. THE PROJECTED NEW WELLNESS AND FUNCTIONAL BEVERAGE MARKET
Projected New Wellness/Functional Beverage Market

Exhibits
Projected New Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2015 - 2020
Projected New Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2015 - 2020
Projected New Wellness and Functional RTD Beverage Market Compound Annual Growth Rate 2015 - 2020
Appendix
A. Dietary Supplements and Functional Foods
Regulatory Activities
B. Nutraceutical/Functional Ingredients

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