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2015 Wellness & Functional Beverages in the U.S.

  • November 2015
  • -
  • Beverage Marketing
  • -
  • 349 pages

This report from Beverage Marketing Corporation examines marketing activities, trends and issues in this multi-faceted market, covering beverages aiming to aid health, quench thirst and provide specific benefits. It distinguishes between traditional and new-era wellness beverage types and covers all segments, including protein drinks and probiotics, antioxidant beverages, hydration beverages, dietary supplements, functional beverages, nutrient provision/meal replacement products, and beverages and supplements targeted to senior citizens. It also discusses the regulatory and commercial issues as well as the leading companies’ strategies.

Table Of Contents

2015 Wellness and Functional Beverages in the U.S.
1. THE WELLNESS AND FUNCTIONAL BEVERAGE MARKET IN THE U.S.
Wellness Definition
The Wellness and Functional Beverage Market
-Overview
-Wholesale Dollar Sales and Volume
-Per Capita Consumption
-Wellness in the Multiple Beverage Marketplace
-Sales by Segment
-Volume by Segment
-Sales by Consumer Benefit Segment
-Regulatory Issues
Traditional Wellness Beverage Segments
-Milk
-Bottled Water
-Flavored Water
-Essence Water
-Fruit Juice
-Dairy Alternatives
Other Wellness Segments
-Probiotics
-Tea

Exhibits
Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales and Volume 1999 - 2014
Wellness and Functional RTD Beverage Market Change in Estimated Wholesale Dollar Sales and Volume 2000 - 2014
Wellness and Functional RTD Beverage Market Per Capita Consumption 1999 - 2014
U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2009 - 2014
U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Share of Wholesale Dollar Sales 2009 - 2014
U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in Wholesale Dollar Sales 2010 - 2014
U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2009 - 2014
U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Share of Wholesale Dollar Sales 2009 - 2014
U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in Wholesale Dollar Sales 2010 - 2014
Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2009 - 2014
Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2009 - 2014
Wellness and Functional RTD Beverage Market Change in Wholesale Dollar Sales 2010 - 2014
Wellness and Functional RTD Beverage Market Estimated Volume 2009 - 2014
Wellness and Functional RTD Beverage Market Share of Volume 2009 - 2014
Wellness and Functional RTD Beverage Market Change in Volume 2010 - 2014
Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Estimated Wholesale Dollar Sales 2009 - 2014
Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Share of Wholesale Dollar Sales 2009 - 2014
Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Change in Wholesale Dollar Sales 2010 - 2014
2. THE NEW WELLNESS AND FUNCTIONAL BEVERAGE MARKET IN THE U.S.
New Wellness and Functional Beverage Market
-Overview
-RTD Tea
-RTD Meal Replacement
-Superpremium Juice
-Kombucha
-Coconut Water
-Sports Beverages
-Energy Drinks
-Nutrient-Enhanced Drinks
-Protein Drinks
-Other Functional Beverages
Exhibits
The New Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2009 - 2014
The New Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2009 - 2014
The New Wellness and Functional RTD Beverage Market Change in Wholesale Dollar Sales 2010 - 2014
The New Wellness and Functional RTD Beverage Market Estimated Volume 2009 - 2014
The New Wellness and Functional RTD Beverage Market Share of Volume 2009 - 2014
The New Wellness and Functional RTD Beverage Market Change in Volume 2010 - 2014
U.S. Nutrient-Enhanced Beverage Market Estimated Wholesale Dollar Sales 2009 - 2014
U.S. Nutrient-Enhanced Beverage Market Share of Wholesale Dollar Sales 2009 - 2014
U.S. Nutrient-Enhanced Beverage Market Change in Wholesale Dollar Sales 2010 - 2014
3. THE LEADING NEW WELLNESS AND FUNCTIONAL BEVERAGE COMPANIES
The Leading Companies
PepsiCo, Inc.
-Overview
-Gatorade - Overview
-Gatorade - Marketing
-Naked Juice - Overview
-Naked Juice - Marketing
-PLTP - Overview
-PLTP - Marketing
-SoBe - Overview
-SoBe - Marketing
-Amp - Overview
-Amp - Marketing
Coca-Cola Company
-Overview
-Energy Brands - Overview
-Energy Brands - Marketing
-Odwalla - Overview
-Odwalla - Marketing
-Fuze - Overview
-Fuze - Marketing
-Gold Peak - Overview
-Gold Peak - Marketing
-Peace Tea - Overview
-Powerade - Overview
-Powerade - Marketing
-Honest Tea - Overview
-Honest Tea - Marketing
Ferolito, Vultaggio and Sons
-Overview
-Marketing
Red Bull
-Overview
-Marketing
Califia Farms
-Overview
-Marketing
Vita Coco
-Overview
-Marketing
Bai Brands
-Overview
-Marketing
BodyArmor
-Overview
-Marketing
Celsius Holdings, Inc.
-Overview
-Marketing
KeVita
-Overview
-Marketing
Monster Beverage Corporation
-Overview
-Marketing
Exhibits
Leading New Wellness and Functional Beverage Companies Estimated Wholesale Dollar Sales 2009 - 2014
Leading New Wellness and Functional Beverage Companies Share of Wholesale Dollar Sales 2009 - 2014
Leading New Wellness and Functional Beverage Companies Change in Wholesale Dollar Sales 2010 - 2014
4. THE NEW WELLNESS AND FUNCTIONAL BEVERAGE ADVERTISING EXPENDITURES
Wellness and Functional Advertising Spending
-Ad Dollars by Segment
-Expenditures by Advertiser
-Expenditures by Media
Exhibits
Leading New Wellness and Functional Beverage Segments Advertising Expenditures 2009 - 2014
Leading New Wellness and Functional Beverage Segments Share of Advertising Expenditures 2009 - 2014
Leading New Wellness and Functional Beverage Segments Change in Advertising Expenditures 2010 - 2014
New Wellness and Functional Beverage Market Expenditures by Leading Advertisers 2009 - 2014
New Wellness and Functional Beverage Market Share of Expenditures by Leading Advertisers 2009 - 2014
New Wellness and Functional Beverage Market Change in Expenditures by Leading Advertisers 2010 - 2014
U.S. Wellness and Functional Beverage Market Expenditures by Media 2009 - 2014
U.S. Wellness and Functional Beverage Market Share of Expenditures by Media 2009 - 2014
U.S. Wellness and Functional Beverage Market Change in Expenditures by Media 2010 - 2014
5. DEMOGRAPHICS OF THE WELLNESS AND FUNCTIONAL BEVERAGE CONSUMER
The Wellness and Functional Beverage Consumer
Exhibits
Demographics of the RTD Tea Consumer 2014
Demographics of the Sports Beverage Consumer 2014
Demographics of the Energy Drink Consumer 2014
6. THE PROJECTED NEW WELLNESS AND FUNCTIONAL BEVERAGE MARKET
Projected New Wellness/Functional Beverage Market
Exhibits
Projected New Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2014 - 2019
Projected New Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2014 - 2019
Projected New Wellness and Functional RTD Beverage Market Compound Annual Growth Rate 2014 - 2019
Appendix
A. Dietary Supplements and Functional Foods
-Regulatory Activities
B. Nutraceutical/Functional Ingredients

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