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2016 Wellness & Functional Beverages in the U.S.

  • November 2016
  • -
  • Beverage Marketing
  • -
  • 339 pages

This report by Beverage Marketing Corp. READY TO GO.

This market report combines BMC's wellness beverages and functional beverages industry research to provide insights into the increasingly intertwined world of healthful beverages that offer a specific functional benefit to consumers. In this study, we examine marketing activities, trends and issues in this multi-faceted market, covering beverages aiming to aid health, quench thirst and provide specific benefits. The report also distinguishes between the traditional and new-era wellness beverages industry, looking at the various segments and types.

This in-depth market research report also looks at protein drinks, probiotics, antioxidant beverages, hydration beverages, dietary supplements, the functional beverages market, nutrient provision/meal replacement products and beverages and supplements targeted to senior citizens. In addition, it discusses the regulatory and commercial issues as well as the leading companies' strategies.

Table Of Contents

2016 Wellness and Functional Beverages in the U.S.
1. THE WELLNESS AND FUNCTIONAL BEVERAGE MARKET IN THE U.S.
Wellness Definition
The Wellness and Functional Beverage Market
- Overview
- Wholesale Dollar Sales and Volume
- Per Capita Consumption
- Wellness in the Multiple Beverage Marketplace
- Sales by Segment
- Volume by Segment
- Sales by Consumer Benefit Segment
- Regulatory Issues
Traditional Wellness Beverage Segments
- Milk
- Bottled Water
- Flavored Water
- Essence Water
- Alkaline Water
- Fruit Juice
- Dairy Alternatives
Other Wellness Segments
- Probiotics
- Tea

Exhibits
Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales and Volume 1999 - 2015
Wellness and Functional RTD Beverage Market Change in Estimated Wholesale Dollar Sales and Volume 2000 - 2015
Wellness and Functional RTD Beverage Market Per Capita Consumption 1999 - 2015
U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2010 - 2015
U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Share of Wholesale Dollar Sales 2010 - 2015
U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in Wholesale Dollar Sales 2011 - 2015
U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2010 - 2015
U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Share of Wholesale Dollar Sales 2010 - 2015
U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in Wholesale Dollar Sales 2011 - 2015
Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2010 - 2015
Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2010 - 2015
Wellness and Functional RTD Beverage Market Change in Wholesale Dollar Sales 2011 - 2015
Wellness and Functional RTD Beverage Market Estimated Volume 2010 - 2015
Wellness and Functional RTD Beverage Market Share of Volume 2010 - 2015
Wellness and Functional RTD Beverage Market Change in Volume 2011 - 2015
Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Estimated Wholesale Dollar Sales 2010 - 2015
Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Share of Wholesale Dollar Sales 2010 - 2015
Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Change in Wholesale Dollar Sales 2011 - 2015
2. THE NEW WELLNESS AND FUNCTIONAL BEVERAGE MARKET IN THE U.S.
New Wellness and Functional Beverage Market
- Overview
- RTD Tea
- RTD Meal Replacement
- Superpremium Juice
- Kombucha
- Coconut Water
- Sports Beverages
- Energy Drinks
- Nutrient-Enhanced Drinks
- Protein Drinks
- Other Functional Beverages

Exhibits
The New Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2010 - 2015
The New Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2010 - 2015
The New Wellness and Functional RTD Beverage Market Change in Wholesale Dollar Sales 2011 - 2015
The New Wellness and Functional RTD Beverage Market Estimated Volume 2010 - 2015
The New Wellness and Functional RTD Beverage Market Share of Volume 2010 - 2015
The New Wellness and Functional RTD Beverage Market Change in Volume 2011 - 2015
U.S. Nutrient-Enhanced Beverage Market Estimated Wholesale Dollar Sales 2010 - 2015
U.S. Nutrient-Enhanced Beverage Market Share of Wholesale Dollar Sales 2010 - 2015
U.S. Nutrient-Enhanced Beverage Market Change in Wholesale Dollar Sales 2011 - 2015
3. THE LEADING NEW WELLNESS AND FUNCTIONAL BEVERAGE COMPANIES
The Leading Companies
PepsiCo, Inc.
- Overview
- Gatorade - Overview
- Gatorade - Marketing
- Naked Juice - Overview
- Naked Juice - Marketing
- PLTP - Overview
- PLTP - Marketing
- SoBe - Overview
- SoBe - Marketing
- Amp - Overview
- Amp - Marketing
Coca-Cola Company
- Overview
- Energy Brands - Overview
- Energy Brands - Marketing
- Odwalla - Overview
- Odwalla - Marketing
- Fuze - Overview
- Fuze - Marketing
- Gold Peak - Overview
- Gold Peak - Marketing
- Peace Tea - Overview
- Powerade - Overview
- Powerade - Marketing
- Honest Tea - Overview
- Honest Tea - Marketing
Ferolito, Vultaggio and Sons
- Overview
- Marketing
Red Bull
- Overview
- Marketing
Califia Farms
- Overview
- Marketing
Vita Coco
- Overview
- Marketing
Bai Brands
- Overview
- Marketing
BodyArmor
- Overview
- Marketing
Celsius Holdings, Inc.
- Overview
- Marketing
KeVita
- Overview
- Marketing
Monster Beverage Corporation
- Overview
- Marketing

Exhibits
Leading New Wellness and Functional Beverage Companies Estimated Wholesale Dollar Sales 2010 - 2015
Leading New Wellness and Functional Beverage Companies Share of Wholesale Dollar Sales 2010 - 2015
Leading New Wellness and Functional Beverage Companies Change in Wholesale Dollar Sales 2011 - 2015
4. THE NEW WELLNESS AND FUNCTIONAL BEVERAGE ADVERTISING EXPENDITURES
Wellness and Functional Advertising Spending
- Ad Dollars by Segment
- Expenditures by Advertiser
- Expenditures by Media

Exhibits
Leading New Wellness and Functional Beverage Segments Advertising Expenditures 2010 - 2015
Leading New Wellness and Functional Beverage Segments Share of Advertising Expenditures 2010 - 2015
Leading New Wellness and Functional Beverage Segments Change in Advertising Expenditures 2011 - 2015
New Wellness and Functional Beverage Market Expenditures by Leading Advertisers 2010 - 2015
New Wellness and Functional Beverage Market Share of Expenditures by Leading Advertisers 2010 - 2015
New Wellness and Functional Beverage Market Change in Expenditures by Leading Advertisers 2011 - 2015
U.S. Wellness and Functional Beverage Market Expenditures by Media 2010 - 2015
U.S. Wellness and Functional Beverage Market Share of Expenditures by Media 2010 - 2015
U.S. Wellness and Functional Beverage Market Change in Expenditures by Media 2011 - 2015
5. DEMOGRAPHICS OF THE WELLNESS AND FUNCTIONAL BEVERAGE CONSUMER
The Wellness and Functional Beverage Consumer

Exhibits
Demographics of the RTD Tea Consumer 2015
Demographics of the Sports Beverage Consumer 2015
Demographics of the Energy Drink Consumer 2015
6. THE PROJECTED NEW WELLNESS AND FUNCTIONAL BEVERAGE MARKET
Projected New Wellness/Functional Beverage Market

Exhibits
Projected New Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2015 - 2020
Projected New Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2015 - 2020
Projected New Wellness and Functional RTD Beverage Market Compound Annual Growth Rate 2015 - 2020
Appendix
A. Dietary Supplements and Functional Foods
Regulatory Activities
B. Nutraceutical/Functional Ingredients

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ref:plp2016

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