Anti-Counterfeiting Strategies for FMCG Companies

  • July 2013
  • -
  • Datamonitor
  • -
  • 100 pages


This report examines the most effective anti-counterfeiting strategies currently being employed in the FMCG sector. In an industry where technology is enabling both security developers and criminals, we assess the state of innovation and offer recommendations on how manufacturers can stay ahead of the curve and protect their products, their reputations and, ultimately, their consumers.


• Examine cutting-edge technologies being developed to tackle counterfeiting.
• Use methods undertaken by other industries to protect your supply chain and products.
• Utilize recommendations on best-practice for companies seeking to improve their anti-counterfeiting approach.
• Analyze which technologies and practices are best suited to different types of goods such as low cost, high volume products.


Valued at approximately $500bn, the counterfeit industry is estimated to have accounted for 2.8% of total global trade in 2012. Counterfeiting reduces government revenues through legitimate tax collection and negatively impacts brand-holders' ability to invest in new products. Countering this threat has become critical.Fake food products account for as much as 15% of all the illegal goods seized in six leading global markets (including the US and the UK). Meanwhile, according to the World Customs Institute, the cost of counterfeit food is around $49bn, emphasizing the scale of the problem in this market.With an increasing demand for covert anti-counterfeiting features, the global market for RFID will continue growing significantly over the coming years, as more and more products, increasingly including lower-value goods, become protected by such technologies. In 2012, the global market for RFID across all consumer goods sectors was worth $7.5bn.

Reasons to Buy this Report

• What is the size of the counterfeiting industry and why do manufacturers need to take action?
• What are the main challenges that companies face when trying to protect their supply chain?
• What are the key anti-countefeit technologies that manufacturers can utilize?
• How can companies mobilize consumers and make sure their customer base are involved in the fight against fake products?

Table Of Contents

About the author-Disclaimer

-Existing approaches
-Advanced technologies
-Non-tech solutions
-Regional case studies

-Report overview-Definitions of counterfeiting

-Factors driving the global rise in counterfeit goods-Expanding supply chains and online sales and ordering
-Increasing cost-consciousness of consumers

-Economic impact of counterfeiting-How substantial are the profits of counterfeiting?
-Role of developing economies in counterfeiting
-Responding to the problem

-Personal care market overview-Value
-At-risk products
-Cost estimates to personal care industry
-Common counterfeiting schemes in the personal care industry
-Case study: cardiovascular drug scandal in Pakistan, 2012

-Food and drink market overview-Value
-At-risk products
-Cost estimates to the food and beverage industry
-Common counterfeiting schemes in the food and drink industry
-Case study: tainted rum scandal in the Czech Republic, 2012

Existing approaches-Summary
-Overt versus covert systems
-Product tracking-Radio-frequency identification
-Barcodes and data glyphs

-Product authentication-Holograms
-Short message system


Advanced technologies-Summary
-Anti-counterfeit apps (SmartSure System)
-DNA to authenticate packaging
-Portable anti-counterfeiting technology
-Seize and adapt - using technology from other sectors-Fingerprint technology
-Electronic documents
-Invisible ink
-Raman spectrometer


Non-tech solutions-Summary
-Supply-chain opportunities-Ingredients labeling before packaging
-Anti-counterfeiting teams
-Response systems and best practice
-Management buy-in
-Working with international regulatory bodies

-Recommendations-Small companies
-Medium-sized companies
-Large companies

Regional case studies-Summary
-Introduction-Manufacturers need partnerships

-Other counterfeiting hotspots

-Addressing the threat-Supply-chain monitoring
-Local actions
-Global collaboration

-Category-specific recommendations
-Benefits of anti-counterfeiting strategies
-Challenges for anti-counterfeiting strategies-Lack of regulatory harmony and standard definitions
-Lack of financial capabilities
-Lack of knowledge

Bibliography-Chapter 1
-Chapter 2
-Chapter 3
-Chapter 4
-Chapter 5
-Chapter 6

-Table: Global counterfeit market key stats
-Table: Overview of overt and covert anti-counterfeiting systems
-Table: Active versus passive RFID tag comparison, 2013
-Table: 2D barcodes - overview
-Table: Holograms - an overview
-Table: Advantages and disadvantages of SmartSure
-Table: InkSure's TagSure technology
-Table: Seizures of imported counterfeit and pirated products from the top 20 source economies
-Table: Counterfeiting approaches, snapshot, 2013
-Table: Countries of origin of counterfeit products as percentage of total seized goods value, 2005
-Table: Counterfeit products by type and market value as a percentage of total seized goods in South Korea, 2006-09
-Table: Avon supply-chain audit on contract manufacturers, 2011
-Table: Type of verification for recommended goods
-Table: Online pharmacy source locations as percentage of global total

-Figure: Estimated economic costs of counterfeiting per year by industry ($bn)
-Figure: Global personal care market by share of key segments
-Figure: Example of HarvestMark, 2013
-Figure: Example of Holospot hologram, 2013
-Figure: Sproxil technology, 2013
-Figure: VerifyMe biometric systems, 2013
-Figure: SmartSure screen shot
-Figure: Examples of SigNature DNA
-Figure: Authenticating the supply chain, 2012
-Figure: Using the supply chain to target counterfeiting
-Figure: Tobacco seed pellets injected with fluorescein, 2013
-Figure: Percentage of the total Indian population admitting to buying counterfeit goods by sector

Companies Mentioned

CMS Energy Corporation, Colgate-Palmolive Company, FIRST DATA CORPORATION, GlaxoSmithKline Plc, Greatbatch, Inc., Hutchison 3G UK Limited, Ipsos SA, Janssen Pharmaceuticals, Inc., Nestle S.A., Nordea Bank AB, Sanofi, Unilever, Wolters Kluwer nv

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