Sports Sponsorship 2009
- Report price : $ 828
- Publication date : September 2009
- Publisher : Key Note Publications Ltd
Sports Sponsorship 2009
This Market Report examines the UK sports sponsorship market.Commercial sponsorship is now pervasive in professional sports and manysports rely heavily on the money paid by companies to link their names withhealthy, popular physical activities. There is no way of measuring the exact sizeof the total market, but the ‘Sportscan’ series from market researcher IpsosMORI has recorded an increase in major ‘deals’ from £353m to nearly £486mover the past 10 years.
Sport funding will increase dramatically over the next 4 years to 2013 becauseof two major events to be held in the UK: the Olympic Games (London 2012),targeting sponsorship worth £600m, and the Commonwealth Games (Glasgow2014). However, these events could temporarily divert funds from the regularlysponsored sports led by football — still growing in importance — and Formula1 racing. These two sports account for more than 50% of sports sponsorshipspending in a market otherwise fragmented across dozens of sports forpotential sponsoring, each offering sponsorship opportunities for leagues,cups, teams, individuals or even stadium sponsorships (e.g. Arsenal FootballClub’s [FC’s] Emirates stadium).
Sponsors are drawn from most industry sectors, but a connection to sport isespecially appreciated, for differing motivations, by financial services andalcoholic drinks brands (e.g. the Barclays Premier League in football and theHeineken Cup and Guinness Championship in rugby). The financial crisis thatkick started the current recession is forcing banks, building societies andinsurance companies to review their spending, but they are likely to remainmajor sponsors of sport.
Alcohol sponsorship could eventually be banned — as tobacco has been —but this is only at the early debating stage. The variety of companies eager tosponsor sport is illustrated by the list of ‘Partners’ backing London 2012, whichincludes Coca-Cola, McDonald’s, Samsung, adidas and British Airways (BA). ThePartners will be hoping that the 2012 Games run smoothly, but volatility isintegral to professional sport and is fundamental to the excitement thatattracts sponsors in the first place. In 2008 or 2009 alone, examples of volatilityhave included the failure of any of the heavily sponsored British Isles footballteams to reach the Euro 2008 finals; the dramatic rise of Lewis Hamilton inFormula 1 and of Andy Murray in tennis; and the drama at golf’s The Open in2009 when the trophy was nearly won by 59 year-old Tom Watson.
24/7 Customer Service
Contact Shadi now !
Related industries
Related companies
reportlinker.com © Copyright 2010. All rights reserved