Kitchenware 2012

• Publication date: September 2012

Executive Summary This Key Note Market Report examines the kitchenware market in the UK. Overall, the industry has remained resilient throughout the economic crisis due to changes in consumer habits. Still, in 2011, growth slowed to 3.6%, its lowest rate since 2007. The kitchenware industry is divided into four principle categories: cookware, ovenware, kitchen utensils and cleaning and storage. Cookware is the largest section, an...

Executive Summary

This Key Note Market Report examines the kitchenware market in the UK. Overall, the industry has remained resilient throughout the economic crisis due to changes in consumer habits. Still, in 2011, growth slowed to 3.6%, its lowest rate since 2007.
The kitchenware industry is divided into four principle categories: cookware, ovenware, kitchen utensils and cleaning and storage. Cookware is the largest section, and accounted for 41.7% of the market in 2011 according to Key Note estimates. Ovenware grew the most over the course of the year (4.2%), while the kitchen utensils and cleaning and storage subsectors increased by 3.1% and 3%, in value respectively.
The kitchenware industry has benefitted from the economic downturn. In a bid to save money, consumers are choosing to stay at home and are cooking both out of necessity and for fun. Since they are no longer dining out as frequently, consumers are spending more time entertaining at home, which includes cooking for themselves and for their guests. Moreover, consumers are preparing their own lunches at home to take to school and work, so as to further economise. This has particularly boosted sales in the storage containers category.
As such, consumers in the UK, are increasingly discovering that they enjoy cooking and baking. The growing popularity of these activities has boosted kitchenware sales and allowed the industry to prosper. However, consumers, who lead increasingly busy lifestyles, do not necessarily have the time to spend hours in the kitchen. Convenience has been a key theme in innovation in the industry. Products that are easy-to-clean and that speed up the cooking process have been introduced. Still, the primary focus of innovation has been on design. Consumers want kitchenware that reflects their personalities and manufacturers are competing to make their products stand out by selling dynamic designs, for instance, through the inclusion of limited edition ranges that coincide with national events, such as the 2012 Diamond Jubilee and the London Olympic and Paralympics Games.
Although the market will remain tough over the next 5 years, Key Note predicts that the kitchenware industry will continue to grow year-on-year. Internet sales, social networking channels, character-defining kitchenware and premium value ranges will contribute to this rise. A key trend in the industry will be the polarisation of the market. The kitchenware industry is expected to grow by 11.2% between 2012 and 2016.

Houseware Industry in the United Kingdom

Table of Contents

Kitchenware 2012
Foreword
Executive Summary
Market Definition
REPORT COVERAGE
MARKET SECTORS
Cookware
Ovenware
Utensils
Cleaning and Storage
MARKET TRENDS
The Effect of the Economic Crisis on Consumer Habits
The Rise of Single Person Households
The Growing Importance of Social Networking
The Demand for Convenience
Manufacturers Capitalise on Events
ECONOMIC TRENDS
MARKET POSITION
The UK
Overseas
Market Size
THE TOTAL MARKET
BY MARKET SECTOR
Cookware
Ovenware
Utensils
Cleaning and Storage
OVERSEAS TRADE
General Overview
Imports
Exports
Industry Background
RECENT HISTORY
NUMBER OF COMPANIES
Manufacturers of Other Fabricated Metal Products and Cutlery
Manufacturers of Brooms and Brushes
EMPLOYMENT
Manufacturers of Other Fabricated Metal Products and Cutlery
Manufacturers of Brooms and Brushes
REGIONAL VARIATIONS IN THE MARKETPLACE
DISTRIBUTION
Cookshops and Hardware Stores
Department and Variety Stores
Discount Stores
Furniture and Home Interior Stores
Grocery Multiples
Home Shopping
HOW ROBUST IS THE MARKET?
LEGISLATION
KEY TRADE ASSOCIATIONS
British Hardware Association
British Home Enhancement Trade Association
Competitor Analysis
THE MARKETPLACE
MARKET LEADERS
Addis Group Ltd
Brabantia SandL (UK) Ltd
Group SEB UK Ltd
Lakeland Ltd
Le Creuset UK Ltd
Meyer Group Ltd
Oneida International Ltd
Richardson Sheffield
Other Companies
OUTSIDE SUPPLIERS
Raw Materials
Steel
Chemicals and Coatings
Silicone
Handles
MARKETING ACTIVITY
Main Media Advertising Expenditure
Methods of Advertising
EXHIBITIONS
UK Exhibitions
Overseas Exhibitions
Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Buying Behaviour
HOUSEHOLD EXPENDITURE
By Gross Income Decile Group
By Age
Current Issues
CLOSERS, MERGERS AND ACQUISTIONS
Oneida International Ltd
Meyer Group Ltd
POLITICAL ISSUES
Chinese Kitchenware EU Dumping Probe
CORPORATE SOCIAL RESPONSIBILITY
Brabantia SandL (UK) Ltd
Group SEB UK Ltd
CORPORATE ACTIVITY
Group SEB UK Ltd
Lakeland Ltd
The Global Market
THE US MARKET
THE EU MARKET
REST OF THE WORLD
THE PRINCIPAL GLOBAL COMPETITORS
Groupe SEB
Meyer Group Ltd
Williams-Sonoma Inc
Forecasts
INTRODUCTION
General Economic Forecasts
FORECASTS TO
MARKET GROWTH
FUTURE TRENDS
Internet Purchases
The Role of Social Networks
Character-Defining Kitchenware
Premium Value Ranges
Polarisation of the Kitchenware Industry
Company Profiles
INTRODUCTION
DEFINITIONS
Turnover (Sales)
Pre-Tax Profit
Profit Margin
Average Remuneration
Sales per Employee
FURTHER INFORMATION
ADDIS GROUP LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
AMEFA (UK) LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
BRABANTIA SandL (UK) LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
GROUPE SEB UK LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
LAKELAND LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
LE CREUSET UK LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
MEYER GROUP LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
ONEIDA INTERNATIONAL LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
Further Sources
Publications
General Sources
Government Publications
Other Sources
Key Note Sources
Key Note Ltd
Understanding Consumer Survey Data
Number, Profile, Penetration
Social Grade
Standard Region
Key Note Research
The Key Note Range of Reports