Redefinition of consumption behaviors in Japan: from Image to Value

Redefinition of consumption behaviors in Japan: from Image to Value
  • Report price : $ 1 563
  • Publication date : October 2009

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Redefinition of consumption behaviors in Japan: from Image to Value

The Japanese market has, in the last two decades, experienced important upheavals, accentuated by the 2008-2009 financial and economic global crises. In parallel, the Japanese recently developed new behaviors of consumption that have already had a visible impact on various sectors, including fashion and luxury items, distribution, media and information business. In addition, these evolutions, combined with an economic context without precedent, give rise to a radically transformed market. The study identifies the new tendencies of consumption in Japan and their effects on various sectors of industry as well as remedies and advice to better prepare the coming decade. Japanese consumers have adopted new ways of consuming and interacting with their environment. The reasons for those changes are multiple and cannot be explained solely in terms of diminishing disposable income and the economic downturn. (110 pages of analysis, 78 figures, frameworks, CEOs interviews, case studies, forecast)

Scope

- Covers consumption evolution in Japan and contains advice for any business interested in Japanese consumers' behaviors evolutions
- Supported by the key macroeconomic and demographic data affecting the market
- Supported by description of technologies, distribution and media evolutions


Why you should buy this report?

- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research

Companies Mentioned

@cosme
Accordia Golf
Acecook
Aeon
All about
Apple
Asics
Bandai
Benesse
Bookoff
Branding
Cariru
Carrefour
Cartier
Chanel
Coca-Cola
Cyber Buzz
Daikokuka
DeNA
Diesel Japan
DonDonDown
Ebay
Elle
Enigmo
Facebook
Family Mart
Fast Retailing
Forever 21
FrancFranc
Fujifilm
Fujitsu
Gree
Gilt Japan
H&M
H2O Retailing Corp.
Hachette-Fujingaho
Hermes
Honda
Ikea
Isetan Mitsukoshi
Ito-Yokado
J Front retailing
J-Phone
JR East
Kakaku
KDDI
Kodansha
Kyoto Denim
Lawson
Loft
Louis Vuitton
LVMH
Maruchan
Mc Donalds
Meiji Seika Kaisha
Mixi
Muji
Myspace
Navitime
Nekore
Nifty
Nintendo
NTT Docomo
NTT Resonant
Oisix
ORB
Panasonic
Prada
Printemps Ginza
Rakuten
Realfleet
Recruit Co.
Richemont
Sagawa
Sanyo Shokai
Seiko Watch
Seiyu
Seven & I Holdings
Sharp
Suntory
Takashimaya
Taspo
Three F Co
Tiffany
Tokyo Girls Collection
Tomy Co.
Toyota
Unicharm Petcare
Uniqlo
Wal-Mart
Yahoo! Japan
Yamato
Zara

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