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You've got mail: Greater internet use and ad spending will drive the industry

Webmail Providers

Although most webmail providers are entirely dependent on advertising revenue, the industry emerged from the recession relatively unscathed, with revenue growing slowly in both 2008 and 2009. As consumer spending declined and advertising expenditures plummeted, advertisers scaled back their online marketing campaigns, without completely cutting them. Continuing a trend from recent years, the industry will continue to pull revenue away from traditional advertising media outlets due to lower costs and quantifiable efficiency achieved through online marketing. Furthermore, rebounding consumer spending and disposable income will continue to drive demand for subscription-based webmail services.

Webmail providers develop and maintain webmail services. Practically every webmail provider offers e-mail access using a webmail client, and many of them also offer e-mail access by a desktop e-mail client using standard e-mail protocols. This industry includes both free and subscription-based (paid) webmail services. This industry excludes email usage via mobile devices.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table Of Contents

Webmail Providers in the US - Industry Market Research Report

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS and MARKETS
Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON and GLOSSARY

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