1. Market Research
  2. > Healthcare
  3. > Medical Device
  4. > Diagnostic Imaging Market Trends
  5. > 2012 United States Radiology Directors’ Choice: Medical Imaging Equipment

Determining Brand Perceptions and Preferences

The primary objective of this research is to assess the behavior of North American radiology directors as well as their preferences regarding radiology departments’ use of medical imaging equipment and services. Supporting the primary objective, this research will also: determine titles of medical equipment purchasers (executives, directors, and managers) with the highest levels of purchasing influence within radiology departments, identify primary brands of medical imaging equipment and services, identify secondary brands of medical imaging equipment and services, determine preferences for medical imaging equipment and services, and determine perceptions of medical imaging equipment and services based upon relevant attributes.

Executive Summary

•The majority of respondents noted that they are either influencers or a member of a committee that makes purchase decisions regarding medical equipment. Only a small percentage (X%) of radiology directors surveyed indicated they have authority as the sole decision maker of purchases.
•Top brands used, along the various market segments, were often reflective of industry market share trends.
•To a large degree respondents across the spectrum of facility bed size or imaging volume did not identify stark variations in brand perceptions or utilization.
•The majority of respondents noted their institutions have a preferred vendor model, where the majority of purchases are coming from X or X select manufacturers.
•GE was identified as having a strong competitive advantage with high levels of usage, and high perceptions of their brand across various categories when compared to other competitors.
•Brand loyalty index scores indicate a strong level of satisfaction from respondents with current brands used. Therefore, competitors looking to displace entrenched market leaders would have to demonstrate significant value add regarding price, technology, or service support offerings to influence behavior.

Medical Imaging Equipment Market: Brand Dominance or Fragmentation?

Overall, the medical imaging equipment market—among the X technologies surveyed—is fairly homogenous. Specifically, all of the most prevalent brands of medical imaging equipment garner at least X% of the market, with capital imaging equipment topping the list with as much as X%. Furthermore the gaps between the most prevalent brands and the runner-up brands, on average, are X percentage points.

Purchasing from Vendors

Among hospital size and number of annual radiology procedures, the preference for purchasing equipment is to do so from X or X specific vendors.

Table Of Contents

2012 United States Radiology Directors’ Choice: Medical Imaging Equipment
Table Of Contents

1. Research Objectives and Methods
2. Executive Summary and Implications
3. Respondent Demographics and Firmagraphics
4. General Radiography (Computed or Digital) Imaging Equipment
5. Ultrasound Imaging Equipment
6. Capital Imaging Equipment—Magnetic Resonance Imaging (MRI), Computed Tomography (CT), and Positron Emission Tomography (PET)
7. Picture Archiving and Communication Systems (PACS)
8. Imaging Information Technology (IT) Hardware and IT Middleware
9. The Frost and Sullivan Story

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Ultrasound Market by Technology, Display, Portability, Application, End User - Forecast to 2021

Ultrasound Market by Technology, Display, Portability, Application, End User - Forecast to 2021

  • $ 7150
  • Industry report
  • March 2017
  • by MarketsandMarkets

The ultrasound market is expected to reach USD 6.86 billion by 2021 at a CAGR of 5.2% during 2016-2021. North America and Europe held the largest share of the market in 2016; however, the Asia-Pacific ...

Advanced Visualization Market by Products, Services, Solution, Imaging Modality, Clinical Application - Forecasts to 2021

Advanced Visualization Market by Products, Services, Solution, Imaging Modality, Clinical Application - Forecasts to 2021

  • $ 5650
  • Industry report
  • January 2017
  • by MarketsandMarkets

The advanced visualization (AV) market in terms of value is expected to reach USD 3.19 billion by 2021 from USD 1.89 billion in 2016; growing at a CAGR of 11.0% from 2016 to 2021. This market is categorized ...

Global Diagnostic Imaging Partnering Terms and Agreements 2010 to 2017

Global Diagnostic Imaging Partnering Terms and Agreements 2010 to 2017

  • $ 2995
  • Industry report
  • February 2017
  • by Currentpartnering

Summary The Global Diagnostic Imaging Partnering Terms and Agreements 2010 to 2017 report provides comprehensive understanding and unprecedented access to the diagnostic imaging partnering deals and agreements ...


ref:plp2013

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.