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Australia Tourism Report Q4 2016

  • October 2016
  • -
  • Business Monitor International
  • -
  • 36 pages

Includes 3 FREE quarterly updates

BMI View:

The outlook for Australia's tourism market is highly optimistic. Annual international visitor numbers are increasing steadily and marketing campaigns aimed at increasing arrivals from key source markets such as China are proving extremely effective. The government remains committed to supporting the tourism sector and has enacted a range of measures, including the relaxation of visa restrictions, to encourage tourism growth. With international visitor numbers rising and in light of the country's open investment environment, we expect to see an uptick in hotel investment over the coming years, particularly in less developed destinations across Australia.


Key Updates And Forecasts

- The tourism industry in Australia is attracting substantial volumes of investment. According to figures released by Tourism Research Australia in July 2016, the tourism investment pipeline in the country reached AUD59.8bn at the end of 2015. While aviation projects account for the largest portion of spending, some AUD14.6bn is being invested in arts, recreation and business services, while AUD7.6bn is being invested in hotel and accommodation projects.

- The number of international and domestic air travel connections to and around Australia continues to improve. Canberra Airport launched its first international flights in September 2016 to Singapore and New Zealand, with plans to add direct flights to China. There is also speculation that Qantas may be able to launch direct flights between Australia and destinations in Europe and North America.

- Arrivals to Australia have shown strong growth over the first half of 2016, particularly in terms of arrivals from China, which is set to overtake New Zealand as the largest inbound tourism market for Australia. Overall, we expect the inbound travel market to grow by 6.8% in 2016, to reach 7.9mn international visitors.

Table Of Contents

Australia Tourism Report Q4 2016
BMI Industry View 5
Table: Key Forecasts (Australia 2013-2020) 5
SWOT 7
Industry Forecast 9
Table: Inbound Tourism (Australia 2013-2020) 13
Table: Tourism Receipts (Australia 2013-2020) 15
Table: Hotel Accommodation (Australia 2013-2020) 18
Table: Tourist Departures And Consumption (Australia 2013-2020) 19
Industry Risk/Reward Index 20
Table: Asia Tourism Risk/Reward Index 20
Rewards 21
Risks 21
Market Overview 23
Competitive Landscape 29
Domestic Hotel Groups 29
Table: Domestic Hotel Groups 29
International Hotel Groups 31
Table: International Hotel Groups 31
Methodology 33
Industry Forecast Methodology 33
Risk/Reward Index Methodology 34
Table: Weighting Of Indicators 36

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