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Residential Roofing Materials: The North American Market

  • April 2016
  • -
  • BCC Research
  • -
  • 182 pages

This BCC Research report includes a comprehensive analysis of all residential roofing products used in the North American residential roofing market. The current market demand for each product type is quantified by volume and value, with projections for growth from 2015 to 2020.

Use this report to:
- Analyze all residential roofing products used in the North American residential roofing market.
- Analyze the current market demand for each product type both in terms of volume and value, with projections for growth from 2015 to 2020.
- Gain information about the environmental programs, incentives and government regulations related to roofing industry.
- Receive information about the recyclable building materials.

Highlights
- The North American residential roofing materials market is expected to grow from nearly $6.5 billion in 2015 to $7.8 billion by 2020, with a compound annual growth rate (CAGR) of 3.8% for the period of 2015-2020.
- The lightweight (LW) laminate market will grow from nearly $3.2 billion in 2015 to $3.8 billion by 2020 with a CAGR of 3.8% for the period of 2015-2020.
- The heavyweight (HW) laminate market will grow from nearly $801.8 million in 2015 to nearly $956.8 million by 2020 with a CAGR of 3.6% for the period of 2015-2020.

Introduction & Scope

INTRODUCTION

STUDY GOALS AND OBJECTIVES
The objective of this report is to provide business planners, investors and other professionals with quantifiable market measurement and analysis that can help them formulate strategic business plans and make key investment decisions.

REASONS FOR DOING THE STUDY
Residential roofing is a $6 billion industry in North America, and provides the livelihood of approximately 25,000 roofing contractors and employs over 175,000 workers, plus many more thousands of employees who manufacture and distribute these products. Although hard hit by the Great Recession from December 2007 to June 2009, the industry has rebounded and remains a vital part of the economy, and an important
component in achieving and maintaining “the American dream” of home ownership. This BCC Research study is a comprehensive reference work that defines and describes the industry. This report was prepared by analyzing and researching information from industry sources, trade literature, producer and distributor web sites, and other reference material. The industry is diverse, creative and dynamic. The range of products currently on the market is very broad, far exceeding the ability of any sole distributor to stock and wider than most industry observers may be aware of. There are many smaller producers that have the capability of growing into future major brands. Some of these future success stories will ride the wave of demand for new products such as building-integrated photo-voltaic (BIPV) roofing products that are increasingly finding their way into mainstream roofing alternatives.

SCOPE OF REPORT
This market research report includes a comprehensive analysis of all residential roofing products used in the North American residential roofing market. The report provides the latest in product developments, and material and technology enhancements, as well as various distribution channels and their dynamics. The current market demand for each product type is quantified by volume and value, with projections for growth
from 2015 to 2020. This report also profiles leading North American residential roofing manufacturers. The report is divided into the following eight chapters:

- Introduction.
- Summary.
- Overview.
- Industry Structure and Competitive Analysis.
- Roofing Products.
- Market Review.
- Distribution Channels.
- Company Profiles.

REGIONAL SCOPE
The analysis provided in this report is regional, and includes information for the North American residential roofing market, including Canada and the U.S.

LIMITATIONS
The numerical data contained in this report is based on market conditions and industry expert opinions available during the time the research was performed. Any reliance placed on this report will reflect those circumstances. Market conditions and circumstances will change over time. Actual and projected volumes in emerging applications are estimated through market research, including discussion with industry experts. Applications that are well established tend to provide the most accurate estimates. The base year reporting for this report is 2014. Data presented in tables is rounded to the nearest 0.1 million for market volumes, and the nearest $0.1 million for market values. Roofing volume is measured in squares. Each square equals 100 square feet. All estimated values and forecasts are stated in U.S. 2014 dollars, with no consideration of inflation.

INTENDED AUDIENCE
This report is intended to provide necessary background and reference material for individuals involved in, or potentially interested in, the North American roofing industry. This includes individuals and organizations involved in the development, formulation, manufacture, sale and use of roofing products, and related and ancillary businesses, such as raw material suppliers, consultants, distributors, contractors and builders. This
BCC Research report will be of great value to technical and business personnel in the following areas, among others:

- Marketing and management personnel in companies that produce market and sell roofing products.
- Companies involved in the design and construction of plants that manufacture roofing materials and those who service these plants.
- Financial institutions supplying money for such facilities, including banks, merchant bankers, venture capitalists and others.
- Personnel in related industries, such as real estate development, architecture, community planning, home technology, oil and gas refining and processing, polymer processing, plastic molding, composite processing and molding, and others.
- Personnel in government, primarily building inspectors, but also state and local health, environmental, and other regulators who must implement and enforce laws covering construction and building quality.

METHODOLOGY AND INFORMATION SOURCES
Both primary and secondary research methodologies were used in preparing this study. Extensive searches were made of the literature and the Internet, including many of the leading trade publications, trade and industry associations, business publications, construction data compilation companies and others. Product information was obtained directly from the producing company. Market information was derived from various articles, trade publications, and interviews with knowledgeable parties and government sources. Information for corporate profiles was obtained primarily from the companies, especially larger, publicly owned firms. Other sources included directories, articles and Internet sites.

Table Of Contents

Residential Roofing Materials: The North American Market
CHAPTER 1 INTRODUCTION 2
STUDY GOALS AND OBJECTIVES 2
REASONS FOR DOING THE STUDY 2
SCOPE OF REPORT 2
REGIONAL SCOPE 3
LIMITATIONS 3
INTENDED AUDIENCE 3
METHODOLOGY AND INFORMATION SOURCES 4
ANALYST'S CREDENTIALS 4
RELATED BCC RESEARCH REPORTS 4
BCC RESEARCH WEBSITE 4
DISCLAIMER 5
CHAPTER 2 SUMMARY 7
SUMMARY TABLE NORTH AMERICAN RESIDENTIAL ROOFING MATERIALS MARKET
BY PRODUCT TYPE, THROUGH 2020 ($ MILLIONS) 7
SUMMARY FIGURE NORTH AMERICAN RESIDENTIAL ROOFING MATERIALS MARKET,
2015-2020 ($ MILLIONS) 8
CHAPTER 3 OVERVIEW 10
FIGURE 1 NORTH AMERICAN RESIDENTIAL ROOFING DEMAND BY VOLUME, 2014
AND 2015 (MILLIONS OF SQUARES) 10
TABLE 1 NORTH AMERICAN RESIDENTIAL ROOFING MARKET BY PRODUCT TYPE,
2015 (MILLION SQUARES/$ MILLIONS/%) 11
ROOFING PRODUCTS 11
TABLE 2 TYPES OF ROOFING, CHARACTERISTICS AND TYPICAL USES 13
MARKET REVIEW 14
NEW CONSTRUCTION VS RECONSTRUCTION 15
FIGURE 2 NEW VS. R andR MARKET VALUES, 2015 (%) 15
GEOGRAPHIC REGIONS 16
TABLE 3 NORTH AMERICAN RESIDENTIAL ROOFING MARKET BY REGION, 2014 AND
2015 ($ MILLIONS) 16
DISTRIBUTION CHANNELS 17
TABLE 4 NORTH AMERICAN RESIDENTIAL ROOFING MARKET BY CHANNEL, 2014
AND 2015 ($ MILLIONS) 18
COMPANY PROFILES 18
FORECAST TO 2020 18
TABLE 5 NORTH AMERICAN ROOFING MARKET BY PRODUCT TYPE, 2015 AND 2020
(MILLIONS OF SQUARES/$ MILLIONS) 19
CHAPTER 4 INDUSTRY STRUCTURE AND COMPETITIVE ANALYSIS 22
INDUSTRY CONCENTRATION 22
FIGURE 3 RELATIVE NORTH AMERICAN MARKET CONCENTRATION BY PRODUCT
SEGMENT, 2015 (%) 22
INDUSTRY CONSOLIDATION 23
DISTRIBUTOR CHANNEL SPECIALIZATION 24
TABLE 6 MARKET SHARE OF RESIDENTIAL ROOFING VALUE BY CHANNEL, 2015 (%) 25
SUPPLIER SPECIALIZATION 25
CUSTOMER POWER 26
THREAT OF NEW ENTRANTS 27
SUBSTITUTE PRODUCTS 28
CHAPTER 5 ROOFING PRODUCTS 31
TABLE 7 ROOF SLOPE TYPES 31
TABLE 8 TYPES OF ROOFING PRODUCTS, CHARACTERISTICS AND TYPICAL USES 33
PRODUCT PERFORMANCE MEASUREMENT 34
REVIEW OF EXISTING PRODUCTS AND MANUFACTURERS 35
UNDERLAYMENT 35
TABLE 9 LEADING ROOFING UNDERLAYMENT MANUFACTURERS, PRODUCTS AND
CHARACTERISTICS 36
TRADITIONAL ASPHALT SHINGLES 38
Three-tab Shingle Construction 40
Accessories 40
Warranties 41
Laminated/Architectural Asphalt Shingles 42
Accessories 43
Warranties 43
TABLE 10 ARCHITECTURAL/ASPHALT SHINGLE PRODUCT WARRANTIES AND
WEIGHT RANGE 43
Manufacturers 44
TABLE 11 ASPHALT SHINGLE MANUFACTURERS BY PRODUCT TYPES AND BRANDS 44
CLAY AND CONCRETE TILE 45
Accessories 46
Warranties 46
Manufacturers 46
TABLE 12 CLAY AND CONCRETE TILE MANUFACTURERS, PRODUCT TYPES AND
BRANDS 47
METAL ROOFING 49
Warranties 50
Manufacturers 50
TABLE 13 METAL ROOFING MANUFACTURERS, PRODUCT TYPES AND BRANDS 51
SLATE ROOFING 52
Accessories 55
Warranties 55
Producers 55
TABLE 14 SLATE PRODUCERS, CHARACTERISTICS AND THE NUMBER OF AVAILABLE
COLORS 55
POLYMER COMPOSITES AND FIBER CEMENT ROOFING 56
Accessories 56
Warranties 57
Manufacturers 57
TABLE 15 POLYMER COMPOSITES AND FIBER CEMENT ROOFING MANUFACTURERS
AND BRANDS 58
WOOD SHAKES AND SHINGLES 59
Accessories 60
Warranties 60
Manufacturers 60
TABLE 16 WOOD SHAKE AND SHINGLE ROOFING PRODUCERS BY
BRANDS/PRODUCT TYPES AND WOOD TYPE 61
COOL ROOFS 62
TABLE 17 STEEP-SLOPE COOL ROOF MANUFACTURER BY BRANDS, PRODUCT TYPE,
SOLAR REFLECTIVITY AND THERMAL EMITTANCE RATINGS 63
TABLE 18 TRADITIONAL ROOF TYPES AND METHODS FOR CONVERTING TO COOL
ROOFS 66
REFLECTIVE ROOFING 66
BUILDING INTEGRATED PHOTOVOLTAIC (BIPV) ROOFS 67
Manufacturers 68
TABLE 19 BIPV ROOFING PRODUCT MANUFACTURERS BY BRANDS 69
Warranties 69
TABLE 20 BIPV ROOFING PRODUCT MANUFACTURERS BY BRANDS AND
WARRANTIES 70
LOW-SLOPE ROOFING 70
Ethylene Propylene Diene Monomer (EPDM) Roofing 70
Accessories 71
Warranties 71
Manufacturers 71
TABLE 21 EPDM ROOFING MANUFACTURERS BY BRANDS 72
SINGLE-PLY PVC ROOFING 72
Accessories 73
Warranties 74
Manufacturers 74
TABLE 22 SINGLE-PLY PVC ROOFING MANUFACTURERS BY BRANDS 74
GREEN (VEGETATIVE) ROOFS 74
Manufacturers 76
TABLE 23 GREEN ROOFING MANUFACTURERS BY BRANDS 77
NEW PRODUCTS AND TECHNOLOGIES 77
TABLE 24 NEW ROOFING TECHNOLOGIES 78
FASTENING TECHNOLOGIES 79
LAMINATED/ARCHITECTURAL ASPHALT SHINGLE FASTENERS 79
CLAY AND CONCRETE TILE FASTENERS 80
SLATE FASTENERS 81
METAL FASTENERS 81
ENVIRONMENTAL PROGRAMS, INCENTIVES AND GOVERNMENT REGULATIONS 81
ENERGY STAR PROGRAM 82
LEADERSHIP IN ENERGY AND ENVIRONMENTAL DESIGN (LEED) GREEN
BUILDING RATING SYSTEM 82
RECYCLED ROOFING MATERIALS 83
Asphalt Shingle Recycling Regulations 84
CHAPTER 6 MARKET REVIEW 86
MARKET REVIEW 86
CONSTRUCTION TYPES 88
TABLE 25 NORTH AMERICAN RESIDENTIAL ROOFING MARKET BY CONSTRUCTION
TYPE, 2015 AND 2020 (MILLIONS OF SQUARES/$ MILLIONS) 89
TABLE 26 NORTH AMERICAN RESIDENTIAL ROOFING MARKET BY NEW
CONSTRUCTION AND PRODUCT TYPE, 2015 AND 2020 (MILLIONS OF SQUARES/$
MILLIONS)
90
TABLE 27 NORTH AMERICAN RESIDENTIAL ROOFING MARKET BY
RECONSTRUCTION AND PRODUCT TYPE, 2015 AND 2020 (MILLIONS OF SQUARES/$
MILLIONS)
90
TABLE 28 ROOFING EXPENDITURES BY END USE OF CONSTRUCTION, 2015 AND
2020 (MILLIONS OF SQUARES/$ MILLIONS) 91
GEOGRAPHIC REGIONS 91
TABLE 29 NORTH AMERICAN ROOFING MARKET REGIONS 92
TABLE 30 NORTH AMERICAN RESIDENTIAL ROOFING MARKET BY REGION,
THROUGH 2020 ($ MILLIONS) 92
TABLE 31 NORTH AMERICAN RESIDENTIAL ROOFING CONTRACTORS MARKET BY
REGION, 2012 (NUMBER/$ MILLIONS) 93
NORTHEAST 95
TABLE 32 NORTHEAST RESIDENTIAL ROOFING MARKET, 2015 AND 2020 (MILLIONS
OF SQUARES/$ MILLIONS) 95
MIDWEST 96
TABLE 33 MIDWEST RESIDENTIAL ROOFING MATERIAL MARKET BY TYPE, 2015 AND
2020 (MILLIONS OF SQUARES/$ MILLIONS) 96
SOUTHEAST 97
TABLE 34 SOUTHEAST REGION RESIDENTIAL ROOFING EXPENDITURES MARKET BY
TYPE, 2015 AND 2020 (MILLIONS OF SQUARES/$ MILLIONS) 97
SOUTHWEST 98
TABLE 35 SOUTHWEST REGION RESIDENTIAL ROOFING EXPENDITURES MARKET BY
TYPE, 2015 AND 2020 (MILLIONS OF SQUARES/$ MILLIONS) 98
WEST 99
TABLE 36 WEST REGION RESIDENTIAL ROOFING EXPENDITURES MARKET BY TYPE,
2015 AND 2020 (MILLIONS OF SQUARES/$ MILLIONS) 99
CANADA 100
TABLE 37 CANADIAN RESIDENTIAL ROOFING EXPENDITURES MARKET BY TYPE,
2015 AND 2020 (MILLIONS OF SQUARES/$ MILLIONS) 100
PRODUCT TYPES AND MANUFACTURERS 101
TABLE 38 STEEP-SLOPE MANUFACTURERS BY MATERIAL TYPES 101
TABLE 39 LOW-SLOPE MANUFACTURERS BY MATERIAL TYPES 103
AVERAGE PRICES AND INSTALLED COSTS 103
TABLE 40 RESIDENTIAL ROOFING PRICES BY MATERIAL TYPE, 2015 ($) 104
MANUFACTURERS AND PRODUCT MARKET SHARE 105
TABLE 41 RESIDENTIAL ROOFING EXPENDITURES BY PRODUCT TYPE, 2015 AND
2020 (MILLIONS OF SQUARES/$ MILLIONS) 105
ASPHALT SHINGLES 106
TABLE 42 NORTH AMERICAN ASPHALT SHINGLE MARKET SHARE BY LEADING
MANUFACTURERS, 2015 (%) 106
BIPV 106
TABLE 43 NORTH AMERICAN BIPV MARKET SHARE BY LEADING MANUFACTURERS,
2015 (%) 107
EPDM 107
TABLE 44 NORTH AMERICAN EPDM MARKET SHARE BY LEADING MANUFACTURERS,
2015 (%) 108
GREEN ROOFS 108
TABLE 45 NORTH AMERICAN GREEN ROOF MARKET SHARE BY LEADING
MANUFACTURERS, 2015 (%) 109
METAL 109
TABLE 46 NORTH AMERICAN METAL MARKET SHARE BY LEADING
MANUFACTURERS, 2015 (%) 110
POLYMER COMPOSITES 110
TABLE 47 NORTH AMERICAN POLYMER COMPOSITE MARKET SHARE BY LEADING
MANUFACTURERS, 2015 (%) 111
REFLECTIVE 111
TABLE 48 NORTH AMERICAN REFLECTIVE MARKET SHARE BY LEADING
MANUFACTURERS, 2015 (%) 112
TILE 112
TABLE 49 NORTH AMERICAN TILE MARKET SHARE BY LEADING MANUFACTURERS,
2015 (%) 113
SLATE 113
TABLE 50 NORTH AMERICAN SLATE MARKET SHARE BY LEADING MANUFACTURERS,
2015 (%) 113
WOOD SHAKES 114
TABLE 51 NORTH AMERICAN WOOD SHAKES MARKET SHARE BY LEADING
MANUFACTURERS, 2015 (%) 114
CHAPTER 7 DISTRIBUTION CHANNELS 116
DISTRIBUTION TYPES 116
TWO-STEP/MASTER DISTRIBUTORS 116
TABLE 52 LEADING NORTH AMERICAN TWO-STEP DISTRIBUTORS 118
BlueLinx Corp. 119
LandW Supply 119
Product Movement by Two-Step/Master Distribution 120
TABLE 53 TWO-STEP DISTRIBUTION CHANNEL RESIDENTIAL ROOFING
EXPENDITURES MARKET BY TYPE, 2015 AND 2020 (MILLIONS OF SQUARES/$
MILLIONS)
120
LUMBERYARDS 121
TABLE 54 LEADING NORTH AMERICAN CHAIN LUMBERYARDS AND PRO DEALERS 122
84 Lumber 124
Carter Lumber 125
Builders FirstSource 125
Product Movement by Lumberyard Distribution 125
TABLE 55 LUMBERYARD DISTRIBUTION CHANNEL RESIDENTIAL ROOFING
EXPENDITURES MARKET BY TYPE, 2015 AND 2020 (MILLIONS OF SQUARES/$
MILLIONS)
126
SPECIALTY ONE-STEP 126
TABLE 56 LEADING NORTH AMERICAN SPECIALTY ONE-STEP DISTRIBUTORS 127
ABC Supply 127
Allied Building Products 128
Beacon Roofing Supply Incorporated 128
Product Movement by One-Step Distribution 129
TABLE 57 ONE-STEP DISTRIBUTION CHANNEL RESIDENTIAL ROOFING
EXPENDITURES MARKET BY TYPE, 2015 AND 2020 (MILLIONS OF SQUARES/$
MILLIONS)
129
RETAILERS 130
TABLE 58 NUMBER OF LOCATIONS OF LEADING NORTH AMERICAN BIG BOX
RETAILERS 130
The Home Depot 131
Lowe's 131
Menards Inc. and Menards 132
RONA Inc. and RONA 132
Product Movement by Retail Distribution 133
TABLE 59 RETAIL DISTRIBUTION CHANNEL RESIDENTIAL ROOFING EXPENDITURES
MARKET BY TYPE, 2015 AND 2020 (MILLIONS OF SQUARES/$ MILLIONS) 133
PURCHASING COOPERATIVES AND BUYING GROUPS 134
TABLE 60 NUMBER OF LOCATIONS AND HEADQUARTERS OF LEADING NORTH
AMERICAN BUYING GROUPS 134
NEMEON 134
Lumbermen's Merchandising Corp. (LMC) 134
Home Hardware 135
DIRECT SALES TO END USERS 135
PRODUCT MOVEMENT BY DIRECT SALES DISTRIBUTION 135
TABLE 61 DIRECT SALES RESIDENTIAL ROOFING EXPENDITURES MARKET BY TYPE,
2015 AND 2020 (MILLIONS OF SQUARES/$ MILLIONS) 136
DEMAND BY DISTRIBUTION CHANNEL 136
TABLE 62 RESIDENTIAL ROOFING EXPENDITURES MARKET BY CHANNEL, THROUGH
2020 ($ MILLIONS) 137
TABLE 63 RESIDENTIAL ROOFING MOVEMENT BY PRODUCT, 2014 (%) 138
TABLE 64 RESIDENTIAL ROOFING EXPENDITURES BY PRODUCT VALUE, 2014 ($
MILLIONS) 138
TABLE 65 RESIDENTIAL ROOFING EXPENDITURES, BY PRODUCT VALUE, 2015 ($
MILLIONS) 139
TABLE 66 RESIDENTIAL ROOFING MOVEMENT BY DISTRIBUTION CHANNEL, 2015
(%) 140
TABLE 67 RESIDENTIAL ROOFING MOVEMENT BY DISTRIBUTION CHANNEL, 2020
(%) 141
TABLE 68 RESIDENTIAL ROOFING EXPENDITURES BY DISTRIBUTION CHANNEL,
2020 ($ MILLIONS) 142
CHAPTER 8 COMPANY PROFILES 144
COMPANY PROFILES 144
ATLAS ROOFING 145
BACKGROUND 145
COMPANY NEWS 145
PRODUCTS 145
FINANCIAL PERFORMANCE 146
STRATEGIC DIRECTION 146
DISTRIBUTION 146
BORAL LIMITED 147
BORAL USA 147
BACKGROUND 147
FINANCIAL PERFORMANCE 147
PRODUCTS 147
BUILDING PRODUCTS OF CANADA 148
BACKGROUND 148
PRODUCTS 148
FINANCIAL PERFORMANCE 149
STRATEGIC DIRECTION 149
DISTRIBUTION 149
CARLISLE SYNTEC INC. 150
CARLISLE COMPANIES INCORPORATED 150
BACKGROUND 150
PRODUCTS 150
FINANCIAL PERFORMANCE 151
STRATEGIC DIRECTION 151
DISTRIBUTION 152
CERTAINTEED CORP. 152
BACKGROUND 152
COMPANY NEWS 152
PRODUCTS 153
FINANCIAL PERFORMANCE 153
STRATEGIC DIRECTION 154
DISTRIBUTION 154
CROWE BUILDING PRODUCTS LTD 154
BACKGROUND 155
PRODUCTS 155
FINANCIAL PERFORMANCE 155
STRATEGIC DIRECTION 156
DISTRIBUTION 156
DAVINCI ROOFSCAPES 156
BACKGROUND 156
COMPANY NEWS 157
PRODUCTS 157
FINANCIAL PERFORMANCE 158
STRATEGIC DIRECTION 158
DISTRIBUTION 158
DECRA ROOFING SYSTEMS 158
FLETCHER BUILDING LIMITED 159
BACKGROUND 159
COMPANY NEWS 159
PRODUCTS 160
FINANCIAL PERFORMANCE 160
STRATEGIC DIRECTION 160
DISTRIBUTION 160
EAGLE ROOFING PRODUCTS 161
BURLINGAME INDUSTRIES 161
BACKGROUND 161
COMPANY NEWS 161
PRODUCTS 161
FINANCIAL PERFORMANCE 162
STRATEGIC DIRECTION 162
DISTRIBUTION 162
ENTEGRA ROOF TILE 163
ENTEGRA SALES INCORPORATED 163
BACKGROUND 163
PRODUCTS 163
FINANCIAL PERFORMANCE 164
STRATEGIC DIRECTION 164
DISTRIBUTION 164
GAF-ELK, NOW BUILDING MATERIALS CORP OF AMERICA 164
BACKGROUND 164
COMPANY NEWS 165
PRODUCTS 165
FINANCIAL PERFORMANCE 166
STRATEGIC DIRECTION 166
DISTRIBUTION 166
GLOBAL ENVIRONMENTAL MANUFACTURING INC 166
EUROSHIELD 166
BACKGROUND 166
PRODUCTS 167
FINANCIAL PERFORMANCE 167
STRATEGIC DIRECTION 167
DISTRIBUTION 167
HANSON ROOF TILE 168
BACKGROUND 168
PRODUCTS 168
FINANCIAL PERFORMANCE 168
STRATEGIC DIRECTION 168
DISTRIBUTION 169
IKO 169
IKO CHICAGO: SALES AND MANUFACTURING (UNITED STATES) 169
IKO: SALES AND MANUFACTURING (CANADA) 169
BACKGROUND 169
COMPANY NEWS 170
PRODUCTS 170
FINANCIAL PERFORMANCE 170
STRATEGIC DIRECTION 170
DISTRIBUTION 171
LUDOWICI ROOF TILE 171
BACKGROUND 171
COMPANY NEWS 171
PRODUCTS 172
FINANCIAL PERFORMANCE 172
STRATEGIC DIRECTION 172
DISTRIBUTION 172
MALARKEY ROOFING 172
BACKGROUND 173
PRODUCTS 173
FINANCIAL PERFORMANCE 174
STRATEGIC DIRECTION 174
DISTRIBUTION 174
MAXITILE INCORPORATED 174
BACKGROUND 174
PRODUCTS 174
FINANCIAL PERFORMANCE 175
STRATEGIC DIRECTION 175
DISTRIBUTION 175
MCELROY METAL 175
BACKGROUND 176
PRODUCTS 176
FINANCIAL PERFORMANCE 176
STRATEGIC DIRECTION 176
DISTRIBUTION 176
NOVIK INCORPORATED 176
BACKGROUND 176
COMPANY NEWS 177
PRODUCTS 177
FINANCIAL PERFORMANCE 177
STRATEGIC DIRECTION 177
DISTRIBUTION 178
OWENS CORNING 178
OWENS CORNING ROOFING AND ASPHALT LLC 178
BACKGROUND 178
COMPANY NEWS 178
PRODUCTS 179
FINANCIAL PERFORMANCE 179
STRATEGIC DIRECTION 180
DISTRIBUTION 180
PABCO ROOFING 180
BACKGROUND 180
PRODUCTS 181
FINANCIAL PERFORMANCE 181
STRATEGIC DIRECTION 181
DISTRIBUTION 181
TAMKO BUILDING PRODUCTS 181
BACKGROUND 181
COMPANY NEWS 182
PRODUCTS 182
FINANCIAL PERFORMANCE 182
STRATEGIC DIRECTION 182
DISTRIBUTION 183
TAPCO GROUP (FORMERLY TAPCO INTERNATIONAL) 183
INSPIRE ROOFING PRODUCTS 183
BACKGROUND 183
PRODUCTS 183
FINANCIAL PERFORMANCE 184
STRATEGIC DIRECTION 184
DISTRIBUTION 184
VANDE HEY RALEIGH 184
ABC SUPPLY CO. INC. 184
BACKGROUND 184
PRODUCTS 185
FINANCIAL PERFORMANCE 185
STRATEGIC DIRECTION 185
DISTRIBUTION 185
WELLINGTON POLYMER TECHNOLOGY INCORPORATED, NOW ENVIROSHAKE
INC. 185
BACKGROUND 185
PRODUCTS 186
FINANCIAL PERFORMANCE 186
STRATEGIC DIRECTION 186
DISTRIBUTION 186
WESTILE INCORPORATED 187
CRH PLC 187
BACKGROUND 187
PRODUCTS 187
FINANCIAL PERFORMANCE 187
STRATEGIC DIRECTION 188
DISTRIBUTION 188
CHAPTER 9 ABBREVIATIONS AND ACRONYMS 190
TABLE 69 ABBREVIATIONS AND ACRONYMS 190

LIST OF TABLES
SUMMARY TABLE NORTH AMERICAN RESIDENTIAL ROOFING MATERIALS MARKET BY
PRODUCT TYPE, THROUGH 2020 ($ MILLIONS) 7
TABLE 1 NORTH AMERICAN RESIDENTIAL ROOFING MARKET BY PRODUCT TYPE,
2015 (MILLION SQUARES/$ MILLIONS/%) 11
TABLE 2 TYPES OF ROOFING, CHARACTERISTICS AND TYPICAL USES 13
TABLE 3 NORTH AMERICAN RESIDENTIAL ROOFING MARKET BY REGION, 2014 AND
2015 ($ MILLIONS) 16
TABLE 4 NORTH AMERICAN RESIDENTIAL ROOFING MARKET BY CHANNEL, 2014 AND
2015 ($ MILLIONS) 18
TABLE 5 NORTH AMERICAN ROOFING MARKET BY PRODUCT TYPE, 2015 AND 2020
(MILLIONS OF SQUARES/$ MILLIONS) 19
TABLE 6 MARKET SHARE OF RESIDENTIAL ROOFING VALUE BY CHANNEL, 2015 (%) 25
TABLE 7 ROOF SLOPE TYPES 31
TABLE 8 TYPES OF ROOFING PRODUCTS, CHARACTERISTICS AND TYPICAL USES 33
TABLE 9 LEADING ROOFING UNDERLAYMENT MANUFACTURERS, PRODUCTS AND
CHARACTERISTICS 36
TABLE 10 ARCHITECTURAL/ASPHALT SHINGLE PRODUCT WARRANTIES AND WEIGHT
RANGE 43
TABLE 11 ASPHALT SHINGLE MANUFACTURERS BY PRODUCT TYPES AND BRANDS 44
TABLE 12 CLAY AND CONCRETE TILE MANUFACTURERS, PRODUCT TYPES AND
BRANDS 47
TABLE 13 METAL ROOFING MANUFACTURERS, PRODUCT TYPES AND BRANDS 51
TABLE 14 SLATE PRODUCERS, CHARACTERISTICS AND THE NUMBER OF AVAILABLE
COLORS 55
TABLE 15 POLYMER COMPOSITES AND FIBER CEMENT ROOFING MANUFACTURERS
AND BRANDS 58
TABLE 16 WOOD SHAKE AND SHINGLE ROOFING PRODUCERS BY BRANDS/PRODUCT
TYPES AND WOOD TYPE 61
TABLE 17 STEEP-SLOPE COOL ROOF MANUFACTURER BY BRANDS, PRODUCT TYPE,
SOLAR REFLECTIVITY AND THERMAL EMITTANCE RATINGS 63
TABLE 18 TRADITIONAL ROOF TYPES AND METHODS FOR CONVERTING TO COOL
ROOFS 66
TABLE 19 BIPV ROOFING PRODUCT MANUFACTURERS BY BRANDS 69
TABLE 20 BIPV ROOFING PRODUCT MANUFACTURERS BY BRANDS AND
WARRANTIES 70
TABLE 21 EPDM ROOFING MANUFACTURERS BY BRANDS 72
TABLE 22 SINGLE-PLY PVC ROOFING MANUFACTURERS BY BRANDS 74
TABLE 23 GREEN ROOFING MANUFACTURERS BY BRANDS 77
TABLE 24 NEW ROOFING TECHNOLOGIES 78
TABLE 25 NORTH AMERICAN RESIDENTIAL ROOFING MARKET BY CONSTRUCTION
TYPE, 2015 AND 2020 (MILLIONS OF SQUARES/$ MILLIONS) 89
TABLE 26 NORTH AMERICAN RESIDENTIAL ROOFING MARKET BY NEW
CONSTRUCTION AND PRODUCT TYPE, 2015 AND 2020 (MILLIONS OF SQUARES/$
MILLIONS)
90
TABLE 27 NORTH AMERICAN RESIDENTIAL ROOFING MARKET BY RECONSTRUCTION
AND PRODUCT TYPE, 2015 AND 2020 (MILLIONS OF SQUARES/$ MILLIONS) 90
TABLE 28 ROOFING EXPENDITURES BY END USE OF CONSTRUCTION, 2015 AND
2020 (MILLIONS OF SQUARES/$ MILLIONS) 91
TABLE 29 NORTH AMERICAN ROOFING MARKET REGIONS 92
TABLE 30 NORTH AMERICAN RESIDENTIAL ROOFING MARKET BY REGION, THROUGH
2020 ($ MILLIONS) 92
TABLE 31 NORTH AMERICAN RESIDENTIAL ROOFING CONTRACTORS MARKET BY
REGION, 2012 (NUMBER/$ MILLIONS) 93
TABLE 32 NORTHEAST RESIDENTIAL ROOFING MARKET, 2015 AND 2020 (MILLIONS
OF SQUARES/$ MILLIONS) 95
TABLE 33 MIDWEST RESIDENTIAL ROOFING MATERIAL MARKET BY TYPE, 2015 AND
2020 (MILLIONS OF SQUARES/$ MILLIONS) 96
TABLE 34 SOUTHEAST REGION RESIDENTIAL ROOFING EXPENDITURES MARKET BY
TYPE, 2015 AND 2020 (MILLIONS OF SQUARES/$ MILLIONS) 97
TABLE 35 SOUTHWEST REGION RESIDENTIAL ROOFING EXPENDITURES MARKET BY
TYPE, 2015 AND 2020 (MILLIONS OF SQUARES/$ MILLIONS) 98
TABLE 36 WEST REGION RESIDENTIAL ROOFING EXPENDITURES MARKET BY TYPE,
2015 AND 2020 (MILLIONS OF SQUARES/$ MILLIONS) 99
TABLE 37 CANADIAN RESIDENTIAL ROOFING EXPENDITURES MARKET BY TYPE, 2015
AND 2020 (MILLIONS OF SQUARES/$ MILLIONS) 100
TABLE 38 STEEP-SLOPE MANUFACTURERS BY MATERIAL TYPES 101
TABLE 39 LOW-SLOPE MANUFACTURERS BY MATERIAL TYPES 103
TABLE 40 RESIDENTIAL ROOFING PRICES BY MATERIAL TYPE, 2015 ($) 104
TABLE 41 RESIDENTIAL ROOFING EXPENDITURES BY PRODUCT TYPE, 2015 AND
2020 (MILLIONS OF SQUARES/$ MILLIONS) 105
TABLE 42 NORTH AMERICAN ASPHALT SHINGLE MARKET SHARE BY LEADING
MANUFACTURERS, 2015 (%) 106
TABLE 43 NORTH AMERICAN BIPV MARKET SHARE BY LEADING MANUFACTURERS,
2015 (%) 107
TABLE 44 NORTH AMERICAN EPDM MARKET SHARE BY LEADING MANUFACTURERS,
2015 (%) 108
TABLE 45 NORTH AMERICAN GREEN ROOF MARKET SHARE BY LEADING
MANUFACTURERS, 2015 (%) 109
TABLE 46 NORTH AMERICAN METAL MARKET SHARE BY LEADING MANUFACTURERS,
2015 (%) 110
TABLE 47 NORTH AMERICAN POLYMER COMPOSITE MARKET SHARE BY LEADING
MANUFACTURERS, 2015 (%) 111
TABLE 48 NORTH AMERICAN REFLECTIVE MARKET SHARE BY LEADING
MANUFACTURERS, 2015 (%) 112
TABLE 49 NORTH AMERICAN TILE MARKET SHARE BY LEADING MANUFACTURERS,
2015 (%) 113
TABLE 50 NORTH AMERICAN SLATE MARKET SHARE BY LEADING MANUFACTURERS,
2015 (%) 113
TABLE 51 NORTH AMERICAN WOOD SHAKES MARKET SHARE BY LEADING
MANUFACTURERS, 2015 (%) 114
TABLE 52 LEADING NORTH AMERICAN TWO-STEP DISTRIBUTORS 118
TABLE 53 TWO-STEP DISTRIBUTION CHANNEL RESIDENTIAL ROOFING
EXPENDITURES MARKET BY TYPE, 2015 AND 2020 (MILLIONS OF SQUARES/$
MILLIONS)
120
TABLE 54 LEADING NORTH AMERICAN CHAIN LUMBERYARDS AND PRO DEALERS 122
TABLE 55 LUMBERYARD DISTRIBUTION CHANNEL RESIDENTIAL ROOFING
EXPENDITURES MARKET BY TYPE, 2015 AND 2020 (MILLIONS OF SQUARES/$
MILLIONS)
126
TABLE 56 LEADING NORTH AMERICAN SPECIALTY ONE-STEP DISTRIBUTORS 127
TABLE 57 ONE-STEP DISTRIBUTION CHANNEL RESIDENTIAL ROOFING
EXPENDITURES MARKET BY TYPE, 2015 AND 2020 (MILLIONS OF SQUARES/$
MILLIONS)
129
TABLE 58 NUMBER OF LOCATIONS OF LEADING NORTH AMERICAN BIG BOX
RETAILERS 130
TABLE 59 RETAIL DISTRIBUTION CHANNEL RESIDENTIAL ROOFING EXPENDITURES
MARKET BY TYPE, 2015 AND 2020 (MILLIONS OF SQUARES/$ MILLIONS) 133
TABLE 60 NUMBER OF LOCATIONS AND HEADQUARTERS OF LEADING NORTH
AMERICAN BUYING GROUPS 134
TABLE 61 DIRECT SALES RESIDENTIAL ROOFING EXPENDITURES MARKET BY TYPE,
2015 AND 2020 (MILLIONS OF SQUARES/$ MILLIONS) 136
TABLE 62 RESIDENTIAL ROOFING EXPENDITURES MARKET BY CHANNEL, THROUGH
2020 ($ MILLIONS) 137
TABLE 63 RESIDENTIAL ROOFING MOVEMENT BY PRODUCT, 2014 (%) 138
TABLE 64 RESIDENTIAL ROOFING EXPENDITURES BY PRODUCT VALUE, 2014 ($
MILLIONS) 138
TABLE 65 RESIDENTIAL ROOFING EXPENDITURES, BY PRODUCT VALUE, 2015 ($
MILLIONS) 139
TABLE 66 RESIDENTIAL ROOFING MOVEMENT BY DISTRIBUTION CHANNEL, 2015 (%) 140
TABLE 67 RESIDENTIAL ROOFING MOVEMENT BY DISTRIBUTION CHANNEL, 2020 (%) 141
TABLE 68 RESIDENTIAL ROOFING EXPENDITURES BY DISTRIBUTION CHANNEL, 2020
($ MILLIONS) 142
TABLE 69 ABBREVIATIONS AND ACRONYMS 190

LIST OF FIGURES
SUMMARY FIGURE NORTH AMERICAN RESIDENTIAL ROOFING MATERIALS MARKET,
2015-2020 ($ MILLIONS) 8
FIGURE 1 NORTH AMERICAN RESIDENTIAL ROOFING DEMAND BY VOLUME, 2014
AND 2015 (MILLIONS OF SQUARES) 10
FIGURE 2 NEW VS. R andR MARKET VALUES, 2015 (%) 15
FIGURE 3 RELATIVE NORTH AMERICAN MARKET CONCENTRATION BY PRODUCT
SEGMENT, 2015 (%) 22

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