TABLE OF CONTENTS
Introduction 10
What Is This Report About? 10
Who Is The Target Reader? 10
Market Definition 10
SCANDINAVIA CONFECTIONERY INDUSTRY OUTLOOK 11
Market Analysis 11
Market Revenues 12
CONFECTIONERY IN THE DENMARK 19
Market Overview 19
Market Value 21
Market Volume 23
Market Segmentation I 25
Market sector ation II 27
Market Share 29
Five Forces Analysis 31
Leading Firms 42
Market Distribution 57
Market Projections 59
Macroeconomic Indicators 63
CONFECTIONERY IN NORWAY 67
Market Overview 67
Market Value 69
Market Volume 71
Market Segmentation I 73
Market sector ation II 75
Market Share 77
Five Forces Analysis 79
Leading Firms 90
Market Distribution 112
Market Projections 114
Macroeconomic Indicators 118
CONFECTIONERY IN SWEDEN 122
Market Overview 122
Market Value 124
Market Volume 126
Market Segmentation I 128
Market sector ation II 130
Market Share 132
Five Forces Analysis 134
Leading Firms 145
Market Distribution 160
Market Projections 162
Macroeconomic Indicators 166
APPENDIX 170
Data Research Methodology 170
About Datamonitor 172
Disclaimer 172
LIST OF TABLES
Table 1: Scandinavia confectionery market , revenue ($m), 2005–14 13
Table 2: Scandinavia confectionery market , revenue ($m), 2005–09 15
Table 3: Scandinavia confectionery market projection , revenue ($m), 2009–14 17
Table 4: Denmark confectionery industry value: USD million, 2005–09 21
Table 5: Denmark confectionery industry volume: million kilograms, 2005–09 23
Table 6: Denmark confectionery industry sector ation I:% share, by value, 2009 25
Table 7: Denmark confectionery Industry sector ation II: % share, by value, 2009 27
Table 8: Denmark confectionery industry share: % share, by value, 2009 29
Table 9: Kraft Foods, Inc.: key facts 42
Table 10: Kraft Foods, Inc.: key financials ($) 46
Table 11: Kraft Foods, Inc.: key financial ratios 46
Table 12: TOMS Group AS: key facts 49
Table 13: Cloetta Fazer AB: key facts 51
Table 14: Cloetta Fazer AB: key financials ($) 53
Table 15: Cloetta Fazer AB: key financials (SEK) 53
Table 16: Cloetta Fazer AB: key financial ratios 54
Table 17: Denmark confectionery industry distribution: % share, by value, 2009 57
Table 18: Denmark confectionery industry value projection : USD million, 2009–14 59
Table 19: Denmark confectionery industry volume projection : million kilograms, 2009–14 61
Table 20: Denmark size of population (million), 2005–09 63
Table 21: Denmark gdp (constant 2000 prices, USD billion), 2005–09 63
Table 22: Denmark gdp (current prices, USD billion), 2005–09 64
Table 23: Denmark inflation, 2005–09 65
Table 24: Denmark consumer price index (absolute), 2005–09 65
Table 25: Denmark exchange rate, 2005–09 66
Table 26: Norway confectionery industry value: USD million, 2005–09 69
Table 27: Norway confectionery industry volume: million kilograms, 2005–09 71
Table 28: Norway confectionery industry sector ation I:% share, by value, 2009 73
Table 29: Norway confectionery Industry sector ation II: % share, by value, 2009 75
Table 30: Norway confectionery industry share: % share, by value, 2009 77
Table 31: Kraft Foods, Inc.: key facts 90
Table 32: Kraft Foods, Inc.: key financials ($) 95
Table 33: Kraft Foods, Inc.: key financial ratios 95
Table 34: Orkla ASA: key facts 98
Table 35: Orkla ASA: key financials ($) 102
Table 36: Orkla ASA: key financials (NOK) 103
Table 37: Orkla ASA: key financial ratios 103
Table 38: Cloetta Fazer AB: key facts 106
Table 39: Cloetta Fazer AB: key financials ($) 108
Table 40: Cloetta Fazer AB: key financials (SEK) 108
Table 41: Cloetta Fazer AB: key financial ratios 109
Table 42: Norway confectionery industry distribution: % share, by value, 2009 112
Table 43: Norway confectionery industry value projection : USD million, 2009–14 114
Table 44: Norway confectionery industry volume projection : million kilograms, 2009–14 116
Table 45: Norway size of population (million), 2005–09 118
Table 46: Norway gdp (constant 2000 prices, USD billion), 2005–09 118
Table 47: Norway gdp (current prices, USD billion), 2005–09 119
Table 48: Norway inflation, 2005–09 120
Table 49: Norway consumer price index (absolute), 2005–09 120
Table 50: Norway exchange rate, 2005–09 121
Table 51: Sweden confectionery industry value: USD million, 2005–09 124
Table 52: Sweden confectionery industry volume: million kilograms, 2005–09 126
Table 53: Sweden confectionery industry sector ation I:% share, by value, 2009 128
Table 54: Sweden confectionery Industry sector ation II: % share, by value, 2009 130
Table 55: Sweden confectionery industry share: % share, by value, 2009 132
Table 56: Kraft Foods, Inc.: key facts 145
Table 57: Kraft Foods, Inc.: key financials ($) 150
Table 58: Kraft Foods, Inc.: key financial ratios 150
Table 59: Cloetta Fazer AB: key facts 153
Table 60: Cloetta Fazer AB: key financials ($) 155
Table 61: Cloetta Fazer AB: key financials (SEK) 155
Table 62: Cloetta Fazer AB: key financial ratios 156
Table 63: Leaf International B.V.: key facts 159
Table 64: Sweden confectionery industry distribution: % share, by value, 2009 160
Table 65: Sweden confectionery industry value projection : USD million, 2009–14 162
Table 66: Sweden confectionery industry volume projection : million kilograms, 2009–14 164
Table 67: Sweden size of population (million), 2005–09 166
Table 68: Sweden gdp (constant 2000 prices, USD billion), 2005–09 166
Table 69: Sweden gdp (current prices, USD billion), 2005–09 167
Table 70: Sweden inflation, 2005–09 168
Table 71: Sweden consumer price index (absolute), 2005–09 168
Table 72: Sweden exchange rate, 2005–09 169
LIST OF FIGURES
Figure 1: Scandinavia confectionery market , revenue ($m), 2005–14 12
Figure 2: Scandinavia confectionery market , revenue ($m), 2005–09 14
Figure 3: Scandinavia confectionery market projection , revenue ($m), 2009–14 16
Figure 4: Scandinavia confectionery market , Segmentation (%), 2009 18
Figure 5: Denmark confectionery industry value: USD million, 2005–09 22
Figure 6: Denmark confectionery industry volume: million kilograms, 2005–09 24
Figure 7: Denmark confectionery industry sector ation I:% share, by value, 2009 26
Figure 8: Denmark confectionery Industry sector ation II: % share, by value, 2009 28
Figure 9: Denmark confectionery industry share: % share, by value, 2009 30
Figure 10: Forces driving competition in the confectionery industry in Denmark, 2009 31
Figure 11: Drivers of buyer power in the confectionery industry in Denmark, 2009 33
Figure 12: Drivers of supplier power in the confectionery industry in Denmark, 2009 35
Figure 13: Factors influencing the likelihood of new entrants in the confectionery industry in Denmark, 2009 37
Figure 14: Factors influencing the threat of substitutes in the confectionery industry in Denmark, 2009 39
Figure 15: Drivers of degree of rivalry in the confectionery industry in Denmark, 2009 41
Figure 16: Kraft Foods, Inc.: revenues & profitability 47
Figure 17: Kraft Foods, Inc.: assets & liabilities 48
Figure 18: Cloetta Fazer AB: revenues & profitability 55
Figure 19: Cloetta Fazer AB: assets & liabilities 56
Figure 20: Denmark confectionery industry distribution: % share, by value, 2009 58
Figure 21: Denmark confectionery industry value projection : USD million, 2009–14 60
Figure 22: Denmark confectionery industry volume projection : million kilograms, 2009–14 62
Figure 23: Norway confectionery industry value: USD million, 2005–09 70
Figure 24: Norway confectionery industry volume: million kilograms, 2005–09 72
Figure 25: Norway confectionery industry sector ation I:% share, by value, 2009 74
Figure 26: Norway confectionery Industry sector ation II: % share, by value, 2009 76
Figure 27: Norway confectionery industry share: % share, by value, 2009 78
Figure 28: Forces driving competition in the confectionery industry in Norway, 2009 79
Figure 29: Drivers of buyer power in the confectionery industry in Norway, 2009 81
Figure 30: Drivers of supplier power in the confectionery industry in Norway, 2009 83
Figure 31: Factors influencing the likelihood of new entrants in the confectionery industry in Norway, 2009 85
Figure 32: Factors influencing the threat of substitutes in the confectionery industry in Norway, 2009 87
Figure 33: Drivers of degree of rivalry in the confectionery industry in Norway, 2009 89
Figure 34: Kraft Foods, Inc.: revenues & profitability 96
Figure 35: Kraft Foods, Inc.: assets & liabilities 97
Figure 36: Orkla ASA: revenues & profitability 104
Figure 37: Orkla ASA: assets & liabilities 105
Figure 38: Cloetta Fazer AB: revenues & profitability 110
Figure 39: Cloetta Fazer AB: assets & liabilities 111
Figure 40: Norway confectionery industry distribution: % share, by value, 2009 113
Figure 41: Norway confectionery industry value projection : USD million, 2009–14 115
Figure 42: Norway confectionery industry volume projection : million kilograms, 2009–14 117
Figure 43: Sweden confectionery industry value: USD million, 2005–09 125
Figure 44: Sweden confectionery industry volume: million kilograms, 2005–09 127
Figure 45: Sweden confectionery industry sector ation I:% share, by value, 2009 129
Figure 46: Sweden confectionery Industry sector ation II: % share, by value, 2009 131
Figure 47: Sweden confectionery industry share: % share, by value, 2009 133
Figure 48: Forces driving competition in the confectionery industry in Sweden, 2009 134
Figure 49: Drivers of buyer power in the confectionery industry in Sweden, 2009 136
Figure 50: Drivers of supplier power in the confectionery industry in Sweden, 2009 138
Figure 51: Factors influencing the likelihood of new entrants in the confectionery industry in Sweden, 2009 140
Figure 52: Factors influencing the threat of substitutes in the confectionery industry in Sweden, 2009 142
Figure 53: Drivers of degree of rivalry in the confectionery industry in Sweden, 2009 144
Figure 54: Kraft Foods, Inc.: revenues & profitability 151
Figure 55: Kraft Foods, Inc.: assets & liabilities 152
Figure 56: Cloetta Fazer AB: revenues & profitability 157
Figure 57: Cloetta Fazer AB: assets & liabilities 158
Figure 58: Sweden confectionery industry distribution: % share, by value, 2009 161
Figure 59: Sweden confectionery industry value projection : USD million, 2009–14 163
Figure 60: Sweden confectionery industry volume projection : million kilograms, 2009–14 165
