Wine: Global Industry Guide

Wine: Global Industry Guide

The Wine: Global Industry Guide is an essential resource for top-level data and analysis covering the Wine industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

* Includes a five-year forecast of the industry

Highlights

The global wine market grew by 2.6% in 2008 to reach a value of $222.6 billion.

In 2013, the market is forecast to have a value of $254.6 billion, an increase of 14.4% since 2008.

The market grew by 1.4% in 2008 to reach a volume of 19.4 billion liters.

In 2013, the market is forecast to have a volume of 20.9 billion liters, an increase of 7.6% since 2008.

Still wine sales generate 79% of the market's revenues.

Europe constitutes the largest wine market in the world generating 76.4% of the global revenues.

Peter Mertes GMBH holds 4.7% of the market share by volume.

On-trade distribution accounts for 35.4% of the market volume.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The wine market consists of fortified wine, sparkling wine and still wine. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2007 annual average exchange rates.

For the purpose of this report the Americas comprise Brazil, Canada, Mexico, and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

TABLE OF CONTENTS
CHAPTER 1 INTRODUCTION 29
1.1 What is this report about? 29
1.2 Who is the target reader? 29
1.3 How to use this report 29
1.4 Definitions 30
CHAPTER 2 GLOBAL WINE 31
2.1 Market Overview 31
2.2 Market Value 33
2.3 Market Volume 34
2.4 Market Segmentation I 35
2.5 Market Segmentation II 36
2.6 Market Share 37
2.7 Five Forces Analysis 38
2.8 Distribution 44
2.9 Market Forecasts 45
CHAPTER 3 WINE IN ASIA-PACIFIC 47
3.1 Market Overview 47
3.2 Market Value 49
3.3 Market Volume 50
3.4 Market Segmentation I 51
3.5 Market Segmentation II 52
3.6 Market Share 53
3.7 Five Forces Analysis 54
3.8 Distribution 60
3.9 Market Forecasts 61
CHAPTER 4 WINE IN EUROPE 63
4.1 Market Overview 63
4.2 Market Value 65
4.3 Market Volume 66
4.4 Market Segmentation I 67
4.5 Market Segmentation II 68
4.6 Market Share 69
4.7 Five Forces Analysis 70
4.8 Distribution 76
4.9 Market Forecasts 77
4.10 Macroeconomic Indicators 79
CHAPTER 5 WINE IN BELGIUM 80
5.1 Market Overview 80
5.2 Market Value 82
5.3 Market Volume 83
5.4 Market Segmentation I 84
5.5 Market Segmentation II 85
5.6 Market Share 86
5.7 Five Forces Analysis 87
5.8 Distribution 93
5.9 Market Forecasts 94
5.10 Macroeconomic Indicators 96
CHAPTER 6 WINE IN CANADA 98
6.1 Market Overview 98
6.2 Market Value 100
6.3 Market Volume 101
6.4 Market Segmentation I 102
6.5 Market Segmentation II 103
6.6 Market Share 104
6.7 Five Forces Analysis 105
6.8 Distribution 112
6.9 Market Forecasts 113
6.10 Macroeconomic Indicators 115
CHAPTER 7 WINE IN CHINA 117
7.1 Market Overview 117
7.2 Market Value 119
7.3 Market Volume 120
7.4 Market Segmentation I 121
7.5 Market Segmentation II 122
7.6 Market Share 123
7.7 Five Forces Analysis 124
7.8 Distribution 131
7.9 Market Forecasts 132
7.10 Macroeconomic Indicators 134
CHAPTER 8 WINE IN FRANCE 136
8.1 Market Overview 136
8.2 Market Value 138
8.3 Market Volume 139
8.4 Market Segmentation I 140
8.5 Market Segmentation II 141
8.6 Market Share 142
8.7 Five Forces Analysis 143
8.8 Distribution 149
8.9 Market Forecasts 150
8.10 Macroeconomic Indicators 152
CHAPTER 9 WINE IN GERMANY 154
9.1 Market Overview 154
9.2 Market Value 156
9.3 Market Volume 157
9.4 Market Segmentation I 158
9.5 Market Segmentation II 159
9.6 Market Share 160
9.7 Five Forces Analysis 161
9.8 Distribution 168
9.9 Market Forecasts 169
9.10 Macroeconomic Indicators 171
CHAPTER 10 WINE IN ITALY 173
10.1 Market Overview 173
10.2 Market Value 175
10.3 Market Volume 176
10.4 Market Segmentation I 177
10.5 Market Segmentation II 178
10.6 Market Share 179
10.7 Five Forces Analysis 180
10.8 Distribution 186
10.9 Market Forecasts 187
10.10 Macroeconomic Indicators 189
CHAPTER 11 WINE IN JAPAN 191
11.1 Market Overview 191
11.2 Market Value 193
11.3 Market Volume 194
11.4 Market Segmentation I 195
11.5 Market Segmentation II 196
11.6 Market Share 197
11.7 Five Forces Analysis 198
11.8 Distribution 204
11.9 Market Forecasts 205
11.10 Macroeconomic Indicators 207
CHAPTER 12 WINE IN THE NETHERLANDS 209
12.1 Market Overview 209
12.2 Market Value 211
12.3 Market Volume 212
12.4 Market Segmentation I 213
12.5 Market Segmentation II 214
12.6 Market Share 215
12.7 Five Forces Analysis 216
12.8 Distribution 222
12.9 Market Forecasts 223
12.10 Macroeconomic Indicators 225
CHAPTER 13 WINE IN SPAIN 227
13.1 Market Overview 227
13.2 Market Value 229
13.3 Market Volume 230
13.4 Market Segmentation I 231
13.5 Market Segmentation II 232
13.6 Market Share 233
13.7 Five Forces Analysis 234
13.8 Distribution 240
13.9 Market Forecasts 241
13.10 Macroeconomic Indicators 243
CHAPTER 14 WINE IN THE UNITED KINGDOM 245
14.1 Market Overview 245
14.2 Market Value 247
14.3 Market Volume 248
14.4 Market Segmentation I 249
14.5 Market Segmentation II 250
14.6 Market Share 251
14.7 Five Forces Analysis 252
14.8 Distribution 259
14.9 Market Forecasts 260
14.10 Macroeconomic Indicators 262
CHAPTER 15 WINE IN THE UNITED STATES 264
15.1 Market Overview 264
15.2 Market Value 266
15.3 Market Volume 267
15.4 Market Segmentation I 268
15.5 Market Segmentation II 269
15.6 Market Share 270
15.7 Five Forces Analysis 271
15.8 Distribution 278
15.9 Market Forecasts 279
15.10 Macroeconomic Indicators 281
CHAPTER 16 COMPANY PROFILES 282
16.1 Leading Companies 282
CHAPTER 17 APPENDIX 287
17.1 Data Research Methodology 287


LIST OF TABLES
Table 1: Global Wine Market Value: $ billion, 2004-2008 (e) 33
Table 2: Global Wine Market Volume: Liters billion, 2004-2008 (e) 34
Table 3: Global Wine Market Segmentation I: % Share, by Value, 2008 (e) 35
Table 4: Global Wine Market Segmentation II: % Share, by Value, 2008(e) 36
Table 5: Global Wine Market Share: % Share, by Volume, 2008(e) 37
Table 6: Global Wine Distribution: % Share, by Volume, 2008 (e) 44
Table 7: Global Wine Market Value Forecast: $ billion, 2008-2013 45
Table 8: Global Wine Market Volume Forecast: Liters billion, 2008-2013 46
Table 9: Asia-Pacific Wine Market Value: $ billion, 2004-2008 (e) 49
Table 10: Asia-Pacific Wine Market Volume: Liters billion, 2004-2008 (e) 50
Table 11: Asia-Pacific Wine Market Segmentation I: % Share, by Value, 2008 (e) 51
Table 12: Asia-Pacific Wine Market Segmentation II: % Share, by Value, 2008 (e) 52
Table 13: Asia-Pacific Wine Market Share: % Share, by Volume, 2008 (e) 53
Table 14: Asia-Pacific Wine Distribution: % Share, by Volume, 2008 (e) 60
Table 15: Asia-Pacific Wine Market Value Forecast: $ billion, 2008-2013 61
Table 16: Asia-Pacific Wine Market Volume Forecast: Liters billion, 2008-2013 62
Table 17: Europe Wine Market Value: $ billion, 2004-2008 (e) 65
Table 18: Europe Wine Market Volume: Liters billion, 2004-2008 (e) 66
Table 19: Europe Wine Market Segmentation I: % Share, by Value, 2008(e) 67
Table 20: Europe Wine Market Segmentation II: % Share, by Value, 2008 (e) 68
Table 21: Europe Wine Market Share: % Share, by Volume, 2008 (e) 69
Table 22: Europe Wine Distribution: % Share, by Volume, 2008 (e) 76
Table 23: Europe Wine Market Value Forecast: $ billion, 2008-2013 77
Table 24: Europe Wine Market Volume Forecast: Liters billion, 2008-2013 78
Table 25: Europe Exchange Rate, 2004-2008 (e) 79
Table 26: Belgium Wine Market Value: $ billion, 2004-2008(e) 82
Table 27: Belgium Wine Market Volume: Liters million, 2004-2008 83
Table 28: Belgium Wine Market Segmentation I: % Share, by Value, 2008(e) 84
Table 29: Belgium Wine Market Segmentation II: % Share, by Value, 2008(e) 85
Table 30: Belgium Wine Market Share: % Share, by Volume, 2008(e) 86
Table 31: Belgium Wine Distribution: % Share, by Volume, 2008(e) 93
Table 32: Belgium Wine Market Value Forecast: $ billion, 2008-2013 94
Table 33: Belgium Wine Market Volume Forecast: Liters million, 2008-2013 95
Table 34: Belgium Size of Population (million) , 2004-2008(e) 96
Table 35: Belgium GDP (Constant 2000 Prices, $ billion), 2004-2008(e) 96
Table 36: Belgium Inflation, 2004-2008(e) 96
Table 37: Belgium Exchange Rate, 2004-2008(e) 97
Table 38: Canada Wine Market Value: $ billion, 2004-2008(e) 100
Table 39: Canada Wine Market Volume: Liters million, 2004-2008(e) 101
Table 40: Canada Wine Market Segmentation I: % Share, by Value, 2008(e) 102
Table 41: Canada Wine Market Segmentation II: % Share, by Value, 2008(e) 103
Table 42: Canada Wine Market Share: % Share, by Volume, 2008(e) 104
Table 43: Canada Wine Distribution: % Share, by Volume, 2008(e) 112
Table 44: Canada Wine Market Value Forecast: $ billion, 2008-2013 113
Table 45: Canada Wine Market Volume Forecast: Liters million, 2008-2013 114
Table 46: Canada Size of Population (million) , 2004-2008(e) 115
Table 47: Canada GDP (Constant 2000 Prices, $ billion), 2004-2008(e) 115
Table 48: Canada Inflation, 2004-2008(e) 115
Table 49: Canada Exchange Rate, 2004-2008(e) 116
Table 50: China Wine Market Value: $ billion, 2004-2008(e) 119
Table 51: China Wine Market Volume: Liters million, 2004-2008(e) 120
Table 52: China Wine Market Segmentation I: % Share, by Value, 2008(e) 121
Table 53: China Wine Market Segmentation II: % Share, by Value, 2008(e) 122
Table 54: China Wine Market Share: % Share, by Volume, 2008(e) 123
Table 55: China Wine Distribution: % Share, by Volume, 2008(e) 131
Table 56: China Wine Market Value Forecast: $ billion, 2008-2013 132
Table 57: China Wine Market Volume Forecast: Liters million, 2008-2013 133
Table 58: China Size of Population (million) , 2004-2008(e) 134
Table 59: China GDP (Constant 2000 Prices, $ billion), 2004-2008(e) 134
Table 60: China Inflation, 2004-2008(e) 134
Table 61: China Exchange Rate, 2004-2008(e) 135
Table 62: France Wine Market Value: $ billion, 2004-2008 (e) 138
Table 63: France Wine Market Volume: Liters billion, 2004-2008 (e) 139
Table 64: France Wine Market Segmentation I: % Share, by Value, 2008(e) 140
Table 65: France Wine Market Segmentation II: % Share, by Value, 2008 (e) 141
Table 66: France Wine Market Share: % Share, by Volume, 2008 (e) 142
Table 67: France Wine Distribution: % Share, by Volume, 2008 (e) 149
Table 68: France Wine Market Value Forecast: $ billion, 2008-2013 150
Table 69: France Wine Market Volume Forecast: Liters billion, 2008-2013 151
Table 70: France Size of Population (million) , 2004-2008 (e) 152
Table 71: France GDP (Constant 2000 Prices, $ billion), 2004-2008 (e) 152
Table 72: France Inflation, 2004-2008 (e) 152
Table 73: France Exchange Rate, 2004-2008 (e) 153
Table 74: Germany Wine Market Value: $ billion, 2004-2008 (e) 156
Table 75: Germany Wine Market Volume: Liters billion, 2004-2008 (e) 157
Table 76: Germany Wine Market Segmentation I: % Share, by Value, 2008(e) 158
Table 77: Germany Wine Market Segmentation II: % Share, by Value, 2008(e) 159
Table 78: Germany Wine Market Share: % Share, by Volume, 2008(e) 160
Table 79: Germany Wine Distribution: % Share, by Volume, 2008(e) 168
Table 80: Germany Wine Market Value Forecast: $ billion, 2008-2013 169
Table 81: Germany Wine Market Volume Forecast: Liters billion, 2008-2013 170
Table 82: Germany Size of Population (million) , 2004-2008 (e) 171
Table 83: Germany GDP (Constant 2000 Prices, $ billion), 2004-2008 (e) 171
Table 84: Germany Inflation, 2004-2008 (e) 171
Table 85: Germany Exchange Rate, 2004-2008 (e) 172
Table 86: Italy Wine Market Value: $ billion, 2004- 2008(e) 175
Table 87: Italy Wine Market Volume: Liters billion, 2004- 2008(e) 176
Table 88: Italy Wine Market Segmentation I: % Share, by Value, 2008(e) 177
Table 89: Italy Wine Market Segmentation II: % Share, by Value, 2008(e) 178
Table 90: Italy Wine Market Share: % Share, by Volume, 2008(e) 179
Table 91: Italy Wine Distribution: % Share, by Volume, 2008(e) 186
Table 92: Italy Wine Market Value Forecast: $ billion, 2008-2013 187
Table 93: Italy Wine Market Volume Forecast: Liters billion, 2008-2013 188
Table 94: Italy Size of Population (million) , 2004- 2008(e) 189
Table 95: Italy GDP (Constant 2000 Prices, $ billion), 2004- 2008(e) 189
Table 96: Italy Inflation, 2004- 2008(e) 189
Table 97: Italy Exchange Rate, 2004- 2008(e) 190
Table 98: Japan Wine Market Value: $ billion, 2004-2008(e) 193
Table 99: Japan Wine Market Volume: Liters million, 2004-2008(e) 194
Table 100: Japan Wine Market Segmentation I: % Share, by Value, 2008(e) 195
Table 101: Japan Wine Market Segmentation II: % Share, by Value, 2008(e) 196
Table 102: Japan Wine Market Share: % Share, by Volume, 2008(e) 197
Table 103: Japan Wine Distribution: % Share, by Volume, 2008(e) 204
Table 104: Japan Wine Market Value Forecast: $ billion, 2008-2013 205
Table 105: Japan Wine Market Volume Forecast: Liters million, 2008-2013 206
Table 106: Japan Size of Population (million) , 2004-2008 (e) 207
Table 107: Japan GDP (Constant 2000 Prices, $ billion), 2004-2008 (e) 207
Table 108: Japan Inflation, 2004-2008 (e) 207
Table 109: Japan Exchange Rate, 2004-2008 (e) 208
Table 110: Netherlands Wine Market Value: $ billion, 2004-2008(e) 211
Table 111: Netherlands Wine Market Volume: Liters million, 2004-2008(e) 212
Table 112: Netherlands Wine Market Segmentation I: % Share, by Value, 2008(e) 213
Table 113: Netherlands Wine Market Segmentation II: % Share, by Value, 2008(e) 214
Table 114: Netherlands Wine Market Share: % Share, by Volume, 2008(e) 215
Table 115: Netherlands Wine Distribution: % Share, by Volume, 2008(e) 222
Table 116: Netherlands Wine Market Value Forecast: $ billion, 2008-2013 223
Table 117: Netherlands Wine Market Volume Forecast: Liters million, 2008-2013 224
Table 118: Netherlands Size of Population (million) , 2004-2008(e) 225
Table 119: Netherlands GDP (Constant 2000 Prices, $ billion), 2004-2008(e) 225
Table 120: Netherlands Inflation, 2004-2008(e) 225
Table 121: Netherlands Exchange Rate, 2004-2008(e) 226
Table 122: Spain Wine Market Value: $ billion, 2004-2008(e) 229
Table 123: Spain Wine Market Volume: Liters billion, 2004-2008(e) 230
Table 124: Spain Wine Market Segmentation I: % Share, by Value, 2008(e) 231
Table 125: Spain Wine Market Segmentation II: % Share, by Value, 2008(e) 232
Table 126: Spain Wine Market Share: % Share, by Volume, 2008(e) 233
Table 127: Spain Wine Distribution: % Share, by Volume, 2008(e) 240
Table 128: Spain Wine Market Value Forecast: $ billion, 2008-2013 241
Table 129: Spain Wine Market Volume Forecast: Liters billion, 2008-2013 242
Table 130: Spain Size of Population (million) , 2004-2008(e) 243
Table 131: Spain GDP (Constant 2000 Prices, $ billion), 2004-2008(e) 243
Table 132: Spain Inflation, 2004-2008(e) 243
Table 133: Spain Exchange Rate, 2004-2008(e) 244
Table 134: United Kingdom Wine Market Value: $ billion, 2004-2008(e) 247
Table 135: United Kingdom Wine Market Volume: Liters billion, 2004-2008(e) 248
Table 136: United Kingdom Wine Market Segmentation I: % Share, by Value, 2008(e) 249
Table 137: United Kingdom Wine Market Segmentation II: % Share, by Value, 2008(e) 250
Table 138: United Kingdom Wine Market Share: % Share, by Volume, 2008(e) 251
Table 139: United Kingdom Wine Distribution: % Share, by Volume, 2008(e) 259
Table 140: United Kingdom Wine Market Value Forecast: $ billion, 2008-2013 260
Table 141: United Kingdom Wine Market Volume Forecast: Liters billion, 2008-2013 261
Table 142: United Kingdom Size of Population (million) , 2004-2008(e) 262
Table 143: United Kingdom GDP (Constant 2000 Prices, $ billion), 2004-2008(e) 262
Table 144: United Kingdom Inflation, 2004-2008(e) 262
Table 145: United Kingdom Exchange Rate, 2004-2008(e) 263
Table 146: United States Wine Market Value: $ billion, 2004-2008(e) 266
Table 147: United States Wine Market Volume: Liters billion, 2004-2008(e) 267
Table 148: United States Wine Market Segmentation I: % Share, by Value, 2008(e) 268
Table 149: United States Wine Market Segmentation II: % Share, by Value, 2008(e) 269
Table 150: United States Wine Market Share: % Share, by Volume, 2008(e) 270
Table 151: United States Wine Distribution: % Share, by Volume, 2008(e) 278
Table 152: United States Wine Market Value Forecast: $ billion, 2008-2013 279
Table 153: United States Wine Market Volume Forecast: Liters billion, 2008-2013 280
Table 154: United States Size of Population (million) , 2004-2008(e) 281
Table 155: United States GDP (Constant 2000 Prices, $ billion), 2004-2008(e) 281
Table 156: United States Inflation, 2004-2008(e) 281
Table 157: Key Facts: Constellation Brands, Inc. 282
Table 158: Key Financials: Constellation Brands, Inc. 284
Table 159: Key Facts: Peter Mertes GMBH 285
Table 160: Key Facts: Patriarche Kriter 286


List of Figures
Figure 1: Global Wine Market Value: $ billion, 2004-2008 (e) 33
Figure 2: Global Wine Market Volume: Liters billion, 2004-2008 (e) 34
Figure 3: Global Wine Market Segmentation I: % Share, by Value, 2008 (e) 35
Figure 4: Global Wine Market Segmentation II: % Share, by Value, 2008(e) 36
Figure 5: Global Wine Market Share: % Share, by Volume, 2008(e) 37
Figure 6: Forces Driving Competition in the Global Wine Market 38
Figure 7: Drivers of Buyer Power in the Global Wine Market 39
Figure 8: Drivers of Supplier Power in the Global Wine Market 40
Figure 9: Factors Influencing the Likelihood of New Entrants in the Global Wine Market 41
Figure 10: Factors Influencing the Threat of Substitutes in the Global Wine Market 42
Figure 11: Drivers of Degree of Rivalry in the Global Wine Market 43
Figure 12: Global Wine Distribution: % Share, by Volume, 2008 (e) 44
Figure 13: Global Wine Market Value Forecast: $ billion, 2008-2013 45
Figure 14: Global Wine Market Volume Forecast: Liters billion, 2008-2013 46
Figure 15: Asia-Pacific Wine Market Value: $ billion, 2004-2008 (e) 49
Figure 16: Asia-Pacific Wine Market Volume: Liters billion, 2004-2008 (e) 50
Figure 17: Asia-Pacific Wine Market Segmentation I: % Share, by Value, 2008 (e) 51
Figure 18: Asia-Pacific Wine Market Segmentation II: % Share, by Value, 2008 (e) 52
Figure 19: Asia-Pacific Wine Market Share: % Share, by Volume, 2008 (e) 53
Figure 20: Forces Driving Competition in the Wine Market in Asia-Pacific 54
Figure 21: Drivers of Buyer Power in the Wine Market in Asia-Pacific 55
Figure 22: Drivers of Supplier Power in the Wine Market in Asia-Pacific 56
Figure 23: Factors Influencing the Likelihood of New Entrants in the Wine Market in Asia-Pacific 57
Figure 24: Factors Influencing the Threat of Substitutes in the Wine Market in Asia-Pacific 58
Figure 25: Drivers of Degree of Rivalry in the Wine Market in Asia-Pacific 59
Figure 26: Asia-Pacific Wine Distribution: % Share, by Volume, 2008 (e) 60
Figure 27: Asia-Pacific Wine Market Value Forecast: $ billion, 2008-2013 61
Figure 28: Asia-Pacific Wine Market Volume Forecast: Liters billion, 2008-2013 62
Figure 29: Europe Wine Market Value: $ billion, 2004-2008 (e) 65
Figure 30: Europe Wine Market Volume: Liters billion, 2004-2008 (e) 66
Figure 31: Europe Wine Market Segmentation I: % Share, by Value, 2008(e) 67
Figure 32: Europe Wine Market Segmentation II: % Share, by Value, 2008 (e) 68
Figure 33: Europe Wine Market Share: % Share, by Volume, 2008 (e) 69
Figure 34: Forces Driving Competition in the Wine Market in Europe 70
Figure 35: Drivers of Buyer Power in the Wine Market in Europe 71
Figure 36: Drivers of Supplier Power in the Wine Market in Europe 72
Figure 37: Factors Influencing the Likelihood of New Entrants in the Wine Market in Europe 73
Figure 38: Factors Influencing the Threat of Substitutes in the Wine Market in Europe 74
Figure 39: Drivers of Degree of Rivalry in the Wine Market in Europe 75
Figure 40: Europe Wine Distribution: % Share, by Volume, 2008 (e) 76
Figure 41: Europe Wine Market Value Forecast: $ billion, 2008-2013 77
Figure 42: Europe Wine Market Volume Forecast: Liters billion, 2008-2013 78
Figure 43: Belgium Wine Market Value: $ billion, 2004-2008(e) 82
Figure 44: Belgium Wine Market Volume: Liters million, 2004-2008 83
Figure 45: Belgium Wine Market Segmentation I: % Share, by Value, 2008(e) 84
Figure 46: Belgium Wine Market Segmentation II: % Share, by Value, 2008(e) 85
Figure 47: Belgium Wine Market Share: % Share, by Volume, 2008(e) 86
Figure 48: Forces Driving Competition in the Wine Market in Belgium 87
Figure 49: Drivers of Buyer Power in the Wine Market in Belgium 88
Figure 50: Drivers of Supplier Power in the Wine Market in Belgium 89
Figure 51: Factors Influencing the Likelihood of New Entrants in the Wine Market in Belgium 90
Figure 52: Factors Influencing the Threat of Substitutes in the Wine Market in Belgium 91
Figure 53: Drivers of Degree of Rivalry in the Wine Market in Belgium 92
Figure 54: Belgium Wine Distribution: % Share, by Volume, 2008(e) 93
Figure 55: Belgium Wine Market Value Forecast: $ billion, 2008-2013 94
Figure 56: Belgium Wine Market Volume Forecast: Liters million, 2008-2013 95
Figure 57: Canada Wine Market Value: $ billion, 2004-2008(e) 100
Figure 58: Canada Wine Market Volume: Liters million, 2004-2008(e) 101
Figure 59: Canada Wine Market Segmentation I: % Share, by Value, 2008(e) 102
Figure 60: Canada Wine Market Segmentation II: % Share, by Value, 2008(e) 103
Figure 61: Canada Wine Market Share: % Share, by Volume, 2008(e) 104
Figure 62: Forces Driving Competition in the Wine Market in Canada 105
Figure 63: Drivers of Buyer Power in the Wine Market in Canada 106
Figure 64: Drivers of Supplier Power in the Wine Market in Canada 107
Figure 65: Factors Influencing the Likelihood of New Entrants in the Wine Market in Canada 108
Figure 66: Factors Influencing the Threat of Substitutes in the Wine Market in Canada 110
Figure 67: Drivers of Degree of Rivalry in the Wine Market in Canada 111
Figure 68: Canada Wine Distribution: % Share, by Volume, 2008(e) 112
Figure 69: Canada Wine Market Value Forecast: $ billion, 2008-2013 113
Figure 70: Canada Wine Market Volume Forecast: Liters million, 2008-2013 114
Figure 71: China Wine Market Value: $ billion, 2004-2008(e) 119
Figure 72: China Wine Market Volume: Liters million, 2004-2008(e) 120
Figure 73: China Wine Market Segmentation I: % Share, by Value, 2008(e) 121
Figure 74: China Wine Market Segmentation II: % Share, by Value, 2008(e) 122
Figure 75: China Wine Market Share: % Share, by Volume, 2008(e) 123
Figure 76: Forces Driving Competition in the Wine Market in China 124
Figure 77: Drivers of Buyer Power in the Wine Market in China 125
Figure 78: Drivers of Supplier Power in the Wine Market in China 126
Figure 79: Factors Influencing the Likelihood of New Entrants in the Wine Market in China 127
Figure 80: Factors Influencing the Threat of Substitutes in the Wine Market in China 129
Figure 81: Drivers of Degree of Rivalry in the Wine Market in China 130
Figure 82: China Wine Distribution: % Share, by Volume, 2008(e) 131
Figure 83: China Wine Market Value Forecast: $ billion, 2008-2013 132
Figure 84: China Wine Market Volume Forecast: Liters million, 2008-2013 133
Figure 85: France Wine Market Value: $ billion, 2004-2008 (e) 138
Figure 86: France Wine Market Volume: Liters billion, 2004-2008 (e) 139
Figure 87: France Wine Market Segmentation I: % Share, by Value, 2008(e) 140
Figure 88: France Wine Market Segmentation II: % Share, by Value, 2008 (e) 141
Figure 89: France Wine Market Share: % Share, by Volume, 2008 (e) 142
Figure 90: Forces Driving Competition in the Wine Market in France 143
Figure 91: Drivers of Buyer Power in the Wine Market in France 144
Figure 92: Drivers of Supplier Power in the Wine Market in France 145
Figure 93: Factors Influencing the Likelihood of New Entrants in the Wine Market in France 146
Figure 94: Factors Influencing the Threat of Substitutes in the Wine Market in France 147
Figure 95: Drivers of Degree of Rivalry in the Wine Market in France 148
Figure 96: France Wine Distribution: % Share, by Volume, 2008 (e) 149
Figure 97: France Wine Market Value Forecast: $ billion, 2008-2013 150
Figure 98: France Wine Market Volume Forecast: Liters billion, 2008-2013 151
Figure 99: Germany Wine Market Value: $ billion, 2004-2008 (e) 156
Figure 100: Germany Wine Market Volume: Liters billion, 2004-2008 (e) 157
Figure 101: Germany Wine Market Segmentation I: % Share, by Value, 2008(e) 158
Figure 102: Germany Wine Market Segmentation II: % Share, by Value, 2008(e) 159
Figure 103: Germany Wine Market Share: % Share, by Volume, 2008(e) 160
Figure 104: Forces Driving Competition in the Wine Market in Germany 161
Figure 105: Drivers of Buyer Power in the Wine Market in Germany 162
Figure 106: Drivers of Supplier Power in the Wine Market in Germany 163
Figure 107: Factors Influencing the Likelihood of New Entrants in the Wine Market in Germany 164
Figure 108: Factors Influencing the Threat of Substitutes in the Wine Market in Germany 166
Figure 109: Drivers of Degree of Rivalry in the Wine Market in Germany 167
Figure 110: Germany Wine Distribution: % Share, by Volume, 2008(e) 168
Figure 111: Germany Wine Market Value Forecast: $ billion, 2008-2013 169
Figure 112: Germany Wine Market Volume Forecast: Liters billion, 2008-2013 170
Figure 113: Italy Wine Market Value: $ billion, 2004- 2008(e) 175
Figure 114: Italy Wine Market Volume: Liters billion, 2004- 2008(e) 176
Figure 115: Italy Wine Market Segmentation I: % Share, by Value, 2008(e) 177
Figure 116: Italy Wine Market Segmentation II: % Share, by Value, 2008(e) 178
Figure 117: Italy Wine Market Share: % Share, by Volume, 2008(e) 179
Figure 118: Forces Driving Competition in the Wine Market in Italy 180
Figure 119: Drivers of Buyer Power in the Wine Market in Italy 181
Figure 120: Drivers of Supplier Power in the Wine Market in Italy 182
Figure 121: Factors Influencing the Likelihood of New Entrants in the Wine Market in Italy 183
Figure 122: Factors Influencing the Threat of Substitutes in the Wine Market in Italy 184
Figure 123: Drivers of Degree of Rivalry in the Wine Market in Italy 185
Figure 124: Italy Wine Distribution: % Share, by Volume, 2008(e) 186
Figure 125: Italy Wine Market Value Forecast: $ billion, 2008-2013 187
Figure 126: Italy Wine Market Volume Forecast: Liters billion, 2008-2013 188
Figure 127: Japan Wine Market Value: $ billion, 2004-2008(e) 193
Figure 128: Japan Wine Market Volume: Liters million, 2004-2008(e) 194
Figure 129: Japan Wine Market Segmentation I: % Share, by Value, 2008(e) 195
Figure 130: Japan Wine Market Segmentation II: % Share, by Value, 2008(e) 196
Figure 131: Japan Wine Market Share: % Share, by Volume, 2008(e) 197
Figure 132: Forces Driving Competition in the Wine Market in Japan 198
Figure 133: Drivers of Buyer Power in the Wine Market in Japan 199
Figure 134: Drivers of Supplier Power in the Wine Market in Japan 200
Figure 135: Factors Influencing the Likelihood of New Entrants in the Wine Market in Japan 201
Figure 136: Factors Influencing the Threat of Substitutes in the Wine Market in Japan 202
Figure 137: Drivers of Degree of Rivalry in the Wine Market in Japan 203
Figure 138: Japan Wine Distribution: % Share, by Volume, 2008(e) 204
Figure 139: Japan Wine Market Value Forecast: $ billion, 2008-2013 205
Figure 140: Japan Wine Market Volume Forecast: Liters million, 2008-2013 206
Figure 141: Netherlands Wine Market Value: $ billion, 2004-2008(e) 211
Figure 142: Netherlands Wine Market Volume: Liters million, 2004-2008(e) 212
Figure 143: Netherlands Wine Market Segmentation I: % Share, by Value, 2008(e) 213
Figure 144: Netherlands Wine Market Segmentation II: % Share, by Value, 2008(e) 214
Figure 145: Netherlands Wine Market Share: % Share, by Volume, 2008(e) 215
Figure 146: Forces Driving Competition in the Wine Market in the Netherlands 216
Figure 147: Drivers of Buyer Power in the Wine Market in the Netherlands 217
Figure 148: Drivers of Supplier Power in the Wine Market in the Netherlands 218
Figure 149: Factors Influencing the Likelihood of New Entrants in the Wine Market in the Netherlands 219
Figure 150: Factors Influencing the Threat of Substitutes in the Wine Market in the Netherlands 220
Figure 151: Drivers of Degree of Rivalry in the Wine Market in the Netherlands 221
Figure 152: Netherlands Wine Distribution: % Share, by Volume, 2008(e) 222
Figure 153: Netherlands Wine Market Value Forecast: $ billion, 2008-2013 223
Figure 154: Netherlands Wine Market Volume Forecast: Liters million, 2008-2013 224
Figure 155: Spain Wine Market Value: $ billion, 2004-2008(e) 229
Figure 156: Spain Wine Market Volume: Liters billion, 2004-2008(e) 230
Figure 157: Spain Wine Market Segmentation I: % Share, by Value, 2008(e) 231
Figure 158: Spain Wine Market Segmentation II: % Share, by Value, 2008(e) 232
Figure 159: Spain Wine Market Share: % Share, by Volume, 2008(e) 233
Figure 160: Forces Driving Competition in the Wine Market in Spain 234
Figure 161: Drivers of Buyer Power in the Wine Market in Spain 235
Figure 162: Drivers of Supplier Power in the Wine Market in Spain 236
Figure 163: Factors Influencing the Likelihood of New Entrants in the Wine Market in Spain 237
Figure 164: Factors Influencing the Threat of Substitutes in the Wine Market in Spain 238
Figure 165: Drivers of Degree of Rivalry in the Wine Market in Spain 239
Figure 166: Spain Wine Distribution: % Share, by Volume, 2008(e) 240
Figure 167: Spain Wine Market Value Forecast: $ billion, 2008-2013 241
Figure 168: Spain Wine Market Volume Forecast: Liters billion, 2008-2013 242
Figure 169: United Kingdom Wine Market Value: $ billion, 2004-2008(e) 247
Figure 170: United Kingdom Wine Market Volume: Liters billion, 2004-2008(e) 248
Figure 171: United Kingdom Wine Market Segmentation I: % Share, by Value, 2008(e) 249
Figure 172: United Kingdom Wine Market Segmentation II: % Share, by Value, 2008(e) 250
Figure 173: United Kingdom Wine Market Share: % Share, by Volume, 2008(e) 251
Figure 174: Forces Driving Competition in the Wine Market in the UK 252
Figure 175: Drivers of Buyer Power in the Wine Market in the UK 253
Figure 176: Drivers of Supplier Power in the Wine Market in the UK 254
Figure 177: Factors Influencing the Likelihood of New Entrants in the Wine Market in the UK 255
Figure 178: Factors Influencing the Threat of Substitutes in the Wine Market in the UK 257
Figure 179: Drivers of Degree of Rivalry in the Wine Market in the UK 258
Figure 180: United Kingdom Wine Distribution: % Share, by Volume, 2008(e) 259
Figure 181: United Kingdom Wine Market Value Forecast: $ billion, 2008-2013 260
Figure 182: United Kingdom Wine Market Volume Forecast: Liters billion, 2008-2013 261
Figure 183: United States Wine Market Value: $ billion, 2004-2008(e) 266
Figure 184: United States Wine Market Volume: Liters billion, 2004-2008(e) 267
Figure 185: United States Wine Market Segmentation I: % Share, by Value, 2008(e) 268
Figure 186: United States Wine Market Segmentation II: % Share, by Value, 2008(e) 269
Figure 187: United States Wine Market Share: % Share, by Volume, 2008(e) 270
Figure 188: Forces Driving Competition in the Wine Market in the United States 271
Figure 189: Drivers of Buyer Power in the Wine Market in the United States 272
Figure 190: Drivers of Supplier Power in the Wine Market in the United States 273
Figure 191: Factors Influencing the Likelihood of New Entrants in the Wine Market in the United States 274
Figure 192: Factors Influencing the Threat of Substitutes in the Wine Market in the United States 276
Figure 193: Drivers of Degree of Rivalry in the Wine Market in the United States 277
Figure 194: United States Wine Distribution: % Share, by Volume, 2008(e) 278
Figure 195: United States Wine Market Value Forecast: $ billion, 2008-2013 279
Figure 196: United States Wine Market Volume Forecast: Liters billion, 2008-2013 280
Figure 197: Revenues & Profitability: Constellation Brands, Inc. 284