TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Introduction 29
What is this report about? 29
Who is the target reader? 29
How to use this report 29
Definitions 29
Global PCs 30
Market Overview 30
Market Data 31
Market Segmentation 33
Market outlook 36
Five forces analysis 38
PCs in Asia-Pacific 44
Market Overview 44
Market Data 45
Market Segmentation 47
Market outlook 50
Five forces analysis 52
PCs in Europe 58
Market Overview 58
Market Data 59
Market Segmentation 61
Market outlook 64
Five forces analysis 66
PCs in France 72
Market Overview 72
Market Data 73
Market Segmentation 75
Market outlook 78
Five forces analysis 80
Macroeconomic indicators 86
PCs in Germany 88
Market Overview 88
Market Data 89
Market Segmentation 91
Market outlook 94
Five forces analysis 96
Macroeconomic indicators 102
PCs in Italy 104
Market Overview 104
Market Data 105
Market Segmentation 107
Market outlook 110
Five forces analysis 112
Macroeconomic indicators 118
PCs in Japan 120
Market Overview 120
Market Data 121
Market Segmentation 123
Market outlook 126
Five forces analysis 128
Macroeconomic indicators 134
PCs in Belgium 136
Market Overview 136
Market Data 137
Market Segmentation 139
Market outlook 142
Five forces analysis 144
Macroeconomic indicators 150
PCs in Canada 152
Market Overview 152
Market Data 153
Market Segmentation 155
Market outlook 158
Five forces analysis 160
Macroeconomic indicators 166
PCs in China 168
Market Overview 168
Market Data 169
Market Segmentation 171
Market outlook 174
Five forces analysis 176
Macroeconomic indicators 182
PCs in The Netherlands 184
Market Overview 184
Market Data 185
Market Segmentation 187
Market outlook 190
Five forces analysis 192
Macroeconomic indicators 198
PCs in Spain 200
Market Overview 200
Market Data 201
Market Segmentation 203
Market outlook 206
Five forces analysis 208
Macroeconomic indicators 214
PCs in The United Kingdom 216
Market Overview 216
Market Data 217
Market Segmentation 219
Market outlook 222
Five forces analysis 224
Macroeconomic indicators 230
PCs in The United States 232
Market Overview 232
Market Data 233
Market Segmentation 235
Market outlook 238
Five forces analysis 240
Macroeconomic indicators 246
Company Profiles 248
Leading companies 248
Appendix 281
Methodology 281
LIST OF TABLES
Table 1: Global PCs market value: $ million, 2007–11 26
Table 2: Global PCs market volume: million units, 2007–11 27
Table 3: Global PCs market category segmentation: million units, 2011 28
Table 4: Global PCs market geography segmentation: $ million, 2011 29
Table 5: Global PCs market share: % share, by volume, 2011 30
Table 6: Global PCs market value forecast: $ million, 2011–16 31
Table 7: Global PCs market volume forecast: million units, 2011–16 32
Table 8: Asia-Pacific PCs market value: $ million, 2007–11 40
Table 9: Asia–Pacific PCs market volume: million units, 2007–11 41
Table 10: Asia–Pacific PCs market category segmentation: million units, 2011 42
Table 11: Asia–Pacific PCs market geography segmentation: $ million, 2011 43
Table 12: Asia-Pacific PCs market share: % share, by volume, 2011 44
Table 13: Asia-Pacific PCs market value forecast: $ million, 2011–16 45
Table 14: Asia–Pacific PCs market volume forecast: million units, 2011–16 46
Table 15: Europe PCs market value: $ million, 2007–11 54
Table 16: Europe PCs market volume: million units, 2007–11 55
Table 17: Europe PCs market category segmentation: million units, 2011 56
Table 18: Europe PCs market geography segmentation: $ million, 2011 57
Table 19: Europe PCs market share: % share, by volume, 2011 58
Table 20: Europe PCs market value forecast: $ million, 2011–16 59
Table 21: Europe PCs market volume forecast: million units, 2011–16 60
Table 22: France PCs market value: $ million, 2007–11 68
Table 23: France PCs market volume: million units, 2007–11 69
Table 24: France PCs market category segmentation: million units, 2011 70
Table 25: France PCs market geography segmentation: $ million, 2011 71
Table 26: France PCs market share: % share, by volume, 2011 72
Table 27: France PCs market value forecast: $ million, 2011–16 73
Table 28: France PCs market volume forecast: million units, 2011–16 74
Table 29: France size of population (million), 2007–11 81
Table 30: France gdp (constant 2000 prices, $ billion), 2007–11 81
Table 31: France gdp (current prices, $ billion), 2007–11 81
Table 32: France inflation, 2007–11 82
Table 33: France consumer price index (absolute), 2007–11 82
Table 34: France exchange rate, 2007–11 82
Table 35: Germany PCs market value: $ million, 2007–11 84
Table 36: Germany PCs market volume: million units, 2007–11 85
Table 37: Germany PCs market category segmentation: million units, 2011 86
Table 38: Germany PCs market geography segmentation: $ million, 2011 87
Table 39: Germany PCs market share: % share, by volume, 2011 88
Table 40: Germany PCs market value forecast: $ million, 2011–16 89
Table 41: Germany PCs market volume forecast: million units, 2011–16 90
Table 42: Germany size of population (million), 2007–11 97
Table 43: Germany gdp (constant 2000 prices, $ billion), 2007–11 97
Table 44: Germany gdp (current prices, $ billion), 2007–11 97
Table 45: Germany inflation, 2007–11 98
Table 46: Germany consumer price index (absolute), 2007–11 98
Table 47: Germany exchange rate, 2007–11 98
Table 48: Italy PCs market value: $ million, 2007–11 100
Table 49: Italy PCs market volume: million units, 2007–11 101
Table 50: Italy PCs market category segmentation: million units, 2011 102
Table 51: Italy PCs market geography segmentation: $ million, 2011 103
Table 52: Italy PCs market share: % share, by volume, 2011 104
Table 53: Italy PCs market value forecast: $ million, 2011–16 105
Table 54: Italy PCs market volume forecast: million units, 2011–16 106
Table 55: Italy size of population (million), 2007–11 113
Table 56: Italy gdp (constant 2000 prices, $ billion), 2007–11 113
Table 57: Italy gdp (current prices, $ billion), 2007–11 113
Table 58: Italy inflation, 2007–11 114
Table 59: Italy consumer price index (absolute), 2007–11 114
Table 60: Italy exchange rate, 2007–11 114
Table 61: Japan PCs market value: $ million, 2007–11 116
Table 62: Japan PCs market volume: million units, 2007–11 117
Table 63: Japan PCs market category segmentation: million units, 2011 118
Table 64: Japan PCs market geography segmentation: $ million, 2011 119
Table 65: Japan PCs market share: % share, by volume, 2011 120
Table 66: Japan PCs market value forecast: $ million, 2011–16 121
Table 67: Japan PCs market volume forecast: million units, 2011–16 122
Table 68: Japan size of population (million), 2007–11 129
Table 69: Japan gdp (constant 2000 prices, $ billion), 2007–11 129
Table 70: Japan gdp (current prices, $ billion), 2007–11 129
Table 71: Japan inflation, 2007–11 130
Table 72: Japan consumer price index (absolute), 2007–11 130
Table 73: Japan exchange rate, 2007–11 130
Table 74: Belgium PCs market value: $ million, 2007–11 132
Table 75: Belgium PCs market volume: million units, 2007–11 133
Table 76: Belgium PCs market category segmentation: million units, 2011 134
Table 77: Belgium PCs market geography segmentation: $ million, 2011 135
Table 78: Belgium PCs market share: % share, by volume, 2011 136
Table 79: Belgium PCs market value forecast: $ million, 2011–16 137
Table 80: Belgium PCs market volume forecast: million units, 2011–16 138
Table 81: Belgium size of population (million), 2007–11 145
Table 82: Belgium gdp (constant 2000 prices, $ billion), 2007–11 145
Table 83: Belgium gdp (current prices, $ billion), 2007–11 145
Table 84: Belgium inflation, 2007–11 146
Table 85: Belgium consumer price index (absolute), 2007–11 146
Table 86: Belgium exchange rate, 2007–11 146
Table 87: Canada PCs market value: $ million, 2007–11 148
Table 88: Canada PCs market volume: million units, 2007–11 149
Table 89: Canada PCs market category segmentation: million units, 2011 150
Table 90: Canada PCs market geography segmentation: $ million, 2011 151
Table 91: Canada PCs market share: % share, by volume, 2011 152
Table 92: Canada PCs market value forecast: $ million, 2011–16 153
Table 93: Canada PCs market volume forecast: million units, 2011–16 154
Table 94: Canada size of population (million), 2007–11 161
Table 95: Canada gdp (constant 2000 prices, $ billion), 2007–11 161
Table 96: Canada gdp (current prices, $ billion), 2007–11 161
Table 97: Canada inflation, 2007–11 162
Table 98: Canada consumer price index (absolute), 2007–11 162
Table 99: Canada exchange rate, 2007–11 162
Table 100: China PCs market value: $ million, 2007–11 164
Table 101: China PCs market volume: million units, 2007–11 165
Table 102: China PCs market category segmentation: million units, 2011 166
Table 103: China PCs market geography segmentation: $ million, 2011 167
Table 104: China PCs market share: % share, by volume, 2011 168
Table 105: China PCs market value forecast: $ million, 2011–16 169
Table 106: China PCs market volume forecast: million units, 2011–16 170
Table 107: China size of population (million), 2007–11 177
Table 108: China gdp (constant 2000 prices, $ billion), 2007–11 177
Table 109: China gdp (current prices, $ billion), 2007–11 177
Table 110: China inflation, 2007–11 178
Table 111: China consumer price index (absolute), 2007–11 178
Table 112: China exchange rate, 2007–11 178
Table 113: Netherlands PCs market value: $ million, 2007–11 180
Table 114: Netherlands PCs market volume: million units, 2007–11 181
Table 115: Netherlands PCs market category segmentation: million units, 2011 182
Table 116: Netherlands PCs market geography segmentation: $ million, 2011 183
Table 117: Netherlands PCs market share: % share, by volume, 2011 184
Table 118: Netherlands PCs market value forecast: $ million, 2011–16 185
Table 119: Netherlands PCs market volume forecast: million units, 2011–16 186
Table 120: Netherlands size of population (million), 2007–11 193
Table 121: Netherlands gdp (constant 2000 prices, $ billion), 2007–11 193
Table 122: Netherlands gdp (current prices, $ billion), 2007–11 193
Table 123: Netherlands inflation, 2007–11 194
Table 124: Netherlands consumer price index (absolute), 2007–11 194
Table 125: Netherlands exchange rate, 2007–11 194
Table 126: Spain PCs market value: $ million, 2007–11 196
Table 127: Spain PCs market volume: million units, 2007–11 197
Table 128: Spain PCs market category segmentation: million units, 2011 198
Table 129: Spain PCs market geography segmentation: $ million, 2011 199
Table 130: Spain PCs market share: % share, by volume, 2011 200
Table 131: Spain PCs market value forecast: $ million, 2011–16 201
Table 132: Spain PCs market volume forecast: million units, 2011–16 202
Table 133: Spain size of population (million), 2007–11 209
Table 134: Spain gdp (constant 2000 prices, $ billion), 2007–11 209
Table 135: Spain gdp (current prices, $ billion), 2007–11 209
Table 136: Spain inflation, 2007–11 210
Table 137: Spain consumer price index (absolute), 2007–11 210
Table 138: Spain exchange rate, 2007–11 210
Table 139: United Kingdom PCs market value: $ million, 2007–11 212
Table 140: United Kingdom PCs market volume: million units, 2007–11 213
Table 141: United Kingdom PCs market category segmentation: million units, 2011 214
Table 142: United Kingdom PCs market geography segmentation: $ million, 2011 215
Table 143: United Kingdom PCs market share: % share, by volume, 2011 216
Table 144: United Kingdom PCs market value forecast: $ million, 2011–16 217
Table 145: United Kingdom PCs market volume forecast: million units, 2011–16 218
Table 146: United Kingdom size of population (million), 2007–11 225
Table 147: United Kingdom gdp (constant 2000 prices, $ billion), 2007–11 225
Table 148: United Kingdom gdp (current prices, $ billion), 2007–11 225
Table 149: United Kingdom inflation, 2007–11 226
Table 150: United Kingdom consumer price index (absolute), 2007–11 226
Table 151: United Kingdom exchange rate, 2007–11 226
Table 152: United States PCs market value: $ million, 2007–11 228
Table 153: United States PCs market volume: million units, 2007–11 229
Table 154: United States PCs market category segmentation: million units, 2011 230
Table 155: United States PCs market geography segmentation: $ million, 2011 231
Table 156: United States PCs market share: % share, by volume, 2011 232
Table 157: United States PCs market value forecast: $ million, 2011–16 233
Table 158: United States PCs market volume forecast: million units, 2011–16 234
Table 159: United States size of population (million), 2007–11 241
Table 160: United States gdp (constant 2000 prices, $ billion), 2007–11 241
Table 161: United States gdp (current prices, $ billion), 2007–11 241
Table 162: United States inflation, 2007–11 242
Table 163: United States consumer price index (absolute), 2007–11 242
Table 164: United States exchange rate, 2007–11 242
Table 165: Acer Inc.: key facts 243
Table 166: Acer Inc.: key financials ($) 243
Table 167: Acer Inc.: key financials (NT$) 244
Table 168: Acer Inc.: key financial ratios 244
Table 169: Dell Inc.: key facts 246
Table 170: Dell Inc.: key financials ($) 247
Table 171: Dell Inc.: key financial ratios 247
Table 172: Hewlett-Packard Company: key facts 249
Table 173: Hewlett-Packard Company: key financials ($) 251
Table 174: Hewlett-Packard Company: key financial ratios 251
Table 175: Lenovo Group Limited: key facts 253
Table 176: Lenovo Group Limited: key financials ($) 254
Table 177: Lenovo Group Limited: key financial ratios 254
Table 178: ASUSTeK Computer Inc.: key facts 256
Table 179: ASUSTeK Computer Inc.: key financials ($) 256
Table 180: ASUSTeK Computer Inc.: key financials (NT$) 257
Table 181: ASUSTeK Computer Inc.: key financial ratios 257
Table 182: Fujitsu Limited: key facts 259
Table 183: Fujitsu Limited: key financials ($) 260
Table 184: Fujitsu Limited: key financials (¥) 260
Table 185: Fujitsu Limited: key financial ratios 260
Table 186: NEC Corporation: key facts 262
Table 187: NEC Corporation: key financials ($) 263
Table 188: NEC Corporation: key financials (¥) 263
Table 189: NEC Corporation: key financial ratios 263
Table 190: Toshiba: key facts 265
Table 191: Toshiba: key financials ($) 267
Table 192: Toshiba: key financials (¥) 267
Table 193: Toshiba: key financial ratios 267
Table 194: Apple Inc.: key facts 269
Table 195: Apple Inc.: key financials ($) 271
Table 196: Apple Inc.: key financial ratios 271
Table 197: Samsung Electronics Co., Ltd.: key facts 273
Table 198: Samsung Electronics Co., Ltd.: key financials ($) 274
Table 199: Samsung Electronics Co., Ltd.: key financials (KRW) 274
Table 200: Samsung Electronics Co., Ltd.: key financial ratios 274
LIST OF FIGURES
Figure 1: Global PCs market value: $ million, 2007–11 23
Figure 2: Global PCs market volume: million units, 2007–11 24
Figure 3: Global PCs market category segmentation: % share, by volume, 2011 25
Figure 4: Global PCs market geography segmentation: % share, by value, 2011 26
Figure 5: Global PCs market share: % share, by volume, 2011 27
Figure 6: Global PCs market value forecast: $ million, 2011–16 28
Figure 7: Global PCs market volume forecast: million units, 2011–16 29
Figure 8: Forces driving competition in the global PCs market, 2011 30
Figure 9: Drivers of buyer power in the global PCs market, 2011 31
Figure 10: Drivers of supplier power in the global PCs market, 2011 32
Figure 11: Factors influencing the likelihood of new entrants in the global PCs market, 2011 33
Figure 12: Factors influencing the threat of substitutes in the global PCs market, 2011 34
Figure 13: Drivers of degree of rivalry in the global PCs market, 2011 35
Figure 14: Asia-Pacific PCs market value: $ million, 2007–11 37
Figure 15: Asia–Pacific PCs market volume: million units, 2007–11 38
Figure 16: Asia–Pacific PCs market category segmentation: % share, by volume, 2011 39
Figure 17: Asia–Pacific PCs market geography segmentation: % share, by value, 2011 40
Figure 18: Asia-Pacific PCs market share: % share, by volume, 2011 41
Figure 19: Asia-Pacific PCs market value forecast: $ million, 2011–16 42
Figure 20: Asia–Pacific PCs market volume forecast: million units, 2011–16 43
Figure 21: Forces driving competition in the PCs market in Asia-Pacific, 2011 44
Figure 22: Drivers of buyer power in the PCs market in Asia-Pacific, 2011 45
Figure 23: Drivers of supplier power in the PCs market in Asia-Pacific, 2011 46
Figure 24: Factors influencing the likelihood of new entrants in the PCs market in Asia-Pacific, 2011 47
Figure 25: Factors influencing the threat of substitutes in the PCs market in Asia-Pacific, 2011 48
Figure 26: Drivers of degree of rivalry in the PCs market in Asia-Pacific, 2011 49
Figure 27: Europe PCs market value: $ million, 2007–11 51
Figure 28: Europe PCs market volume: million units, 2007–11 52
Figure 29: Europe PCs market category segmentation: % share, by volume, 2011 53
Figure 30: Europe PCs market geography segmentation: % share, by value, 2011 54
Figure 31: Europe PCs market share: % share, by volume, 2011 55
Figure 32: Europe PCs market value forecast: $ million, 2011–16 56
Figure 33: Europe PCs market volume forecast: million units, 2011–16 57
Figure 34: Forces driving competition in the PCs market in Europe, 2011 58
Figure 35: Drivers of buyer power in the PCs market in Europe, 2011 59
Figure 36: Drivers of supplier power in the PCs market in Europe, 2011 60
Figure 37: Factors influencing the likelihood of new entrants in the PCs market in Europe, 2011 61
Figure 38: Factors influencing the threat of substitutes in the PCs market in Europe, 2011 62
Figure 39: Drivers of degree of rivalry in the PCs market in Europe, 2011 63
Figure 40: France PCs market value: $ million, 2007–11 65
Figure 41: France PCs market volume: million units, 2007–11 66
Figure 42: France PCs market category segmentation: % share, by volume, 2011 67
Figure 43: France PCs market geography segmentation: % share, by value, 2011 68
Figure 44: France PCs market share: % share, by volume, 2011 69
Figure 45: France PCs market value forecast: $ million, 2011–16 70
Figure 46: France PCs market volume forecast: million units, 2011–16 71
Figure 47: Forces driving competition in the PCs market in France, 2011 72
Figure 48: Drivers of buyer power in the PCs market in France, 2011 73
Figure 49: Drivers of supplier power in the PCs market in France, 2011 74
Figure 50: Factors influencing the likelihood of new entrants in the PCs market in France, 2011 75
Figure 51: Factors influencing the threat of substitutes in the PCs market in France, 2011 76
Figure 52: Drivers of degree of rivalry in the PCs market in France, 2011 77
Figure 53: Germany PCs market value: $ million, 2007–11 81
Figure 54: Germany PCs market volume: million units, 2007–11 82
Figure 55: Germany PCs market category segmentation: % share, by volume, 2011 83
Figure 56: Germany PCs market geography segmentation: % share, by value, 2011 84
Figure 57: Germany PCs market share: % share, by volume, 2011 85
Figure 58: Germany PCs market value forecast: $ million, 2011–16 86
Figure 59: Germany PCs market volume forecast: million units, 2011–16 87
Figure 60: Forces driving competition in the PCs market in Germany, 2011 88
Figure 61: Drivers of buyer power in the PCs market in Germany, 2011 89
Figure 62: Drivers of supplier power in the PCs market in Germany, 2011 90
Figure 63: Factors influencing the likelihood of new entrants in the PCs market in Germany, 2011 91
Figure 64: Factors influencing the threat of substitutes in the PCs market in Germany, 2011 92
Figure 65: Drivers of degree of rivalry in the PCs market in Germany, 2011 93
Figure 66: Italy PCs market value: $ million, 2007–11 97
Figure 67: Italy PCs market volume: million units, 2007–11 98
Figure 68: Italy PCs market category segmentation: % share, by volume, 2011 99
Figure 69: Italy PCs market geography segmentation: % share, by value, 2011 100
Figure 70: Italy PCs market share: % share, by volume, 2011 101
Figure 71: Italy PCs market value forecast: $ million, 2011–16 102
Figure 72: Italy PCs market volume forecast: million units, 2011–16 103
Figure 73: Forces driving competition in the PCs market in Italy, 2011 104
Figure 74: Drivers of buyer power in the PCs market in Italy, 2011 105
Figure 75: Drivers of supplier power in the PCs market in Italy, 2011 106
Figure 76: Factors influencing the likelihood of new entrants in the PCs market in Italy, 2011 107
Figure 77: Factors influencing the threat of substitutes in the PCs market in Italy, 2011 108
Figure 78: Drivers of degree of rivalry in the PCs market in Italy, 2011 109
Figure 79: Japan PCs market value: $ million, 2007–11 113
Figure 80: Japan PCs market volume: million units, 2007–11 114
Figure 81: Japan PCs market category segmentation: % share, by volume, 2011 115
Figure 82: Japan PCs market geography segmentation: % share, by value, 2011 116
Figure 83: Japan PCs market share: % share, by volume, 2011 117
Figure 84: Japan PCs market value forecast: $ million, 2011–16 118
Figure 85: Japan PCs market volume forecast: million units, 2011–16 119
Figure 86: Forces driving competition in the PCs market in Japan, 2011 120
Figure 87: Drivers of buyer power in the PCs market in Japan, 2011 121
Figure 88: Drivers of supplier power in the PCs market in Japan, 2011 122
Figure 89: Factors influencing the likelihood of new entrants in the PCs market in Japan, 2011 123
Figure 90: Factors influencing the threat of substitutes in the PCs market in Japan, 2011 124
Figure 91: Drivers of degree of rivalry in the PCs market in Japan, 2011 125
Figure 92: Belgium PCs market value: $ million, 2007–11 129
Figure 93: Belgium PCs market volume: million units, 2007–11 130
Figure 94: Belgium PCs market category segmentation: % share, by volume, 2011 131
Figure 95: Belgium PCs market geography segmentation: % share, by value, 2011 132
Figure 96: Belgium PCs market share: % share, by volume, 2011 133
Figure 97: Belgium PCs market value forecast: $ million, 2011–16 134
Figure 98: Belgium PCs market volume forecast: million units, 2011–16 135
Figure 99: Forces driving competition in the PCs market in Belgium, 2011 136
Figure 100: Drivers of buyer power in the PCs market in Belgium, 2011 137
Figure 101: Drivers of supplier power in the PCs market in Belgium, 2011 138
Figure 102: Factors influencing the likelihood of new entrants in the PCs market in Belgium, 2011 139
Figure 103: Factors influencing the threat of substitutes in the PCs market in Belgium, 2011 140
Figure 104: Drivers of degree of rivalry in the PCs market in Belgium, 2011 141
Figure 105: Canada PCs market value: $ million, 2007–11 145
Figure 106: Canada PCs market volume: million units, 2007–11 146
Figure 107: Canada PCs market category segmentation: % share, by volume, 2011 147
Figure 108: Canada PCs market geography segmentation: % share, by value, 2011 148
Figure 109: Canada PCs market share: % share, by volume, 2011 149
Figure 110: Canada PCs market value forecast: $ million, 2011–16 150
Figure 111: Canada PCs market volume forecast: million units, 2011–16 151
Figure 112: Forces driving competition in the PCs market in Canada, 2011 152
Figure 113: Drivers of buyer power in the PCs market in Canada, 2011 153
Figure 114: Drivers of supplier power in the PCs market in Canada, 2011 154
Figure 115: Factors influencing the likelihood of new entrants in the PCs market in Canada, 2011 155
Figure 116: Factors influencing the threat of substitutes in the PCs market in Canada, 2011 156
Figure 117: Drivers of degree of rivalry in the PCs market in Canada, 2011 157
Figure 118: China PCs market value: $ million, 2007–11 161
Figure 119: China PCs market volume: million units, 2007–11 162
Figure 120: China PCs market category segmentation: % share, by volume, 2011 163
Figure 121: China PCs market geography segmentation: % share, by value, 2011 164
Figure 122: China PCs market share: % share, by volume, 2011 165
Figure 123: China PCs market value forecast: $ million, 2011–16 166
Figure 124: China PCs market volume forecast: million units, 2011–16 167
Figure 125: Forces driving competition in the PCs market in China, 2011 168
Figure 126: Drivers of buyer power in the PCs market in China, 2011 169
Figure 127: Drivers of supplier power in the PCs market in China, 2011 170
Figure 128: Factors influencing the likelihood of new entrants in the PCs market in China, 2011 171
Figure 129: Factors influencing the threat of substitutes in the PCs market in China, 2011 172
Figure 130: Drivers of degree of rivalry in the PCs market in China, 2011 173
Figure 131: Netherlands PCs market value: $ million, 2007–11 177
Figure 132: Netherlands PCs market volume: million units, 2007–11 178
Figure 133: Netherlands PCs market category segmentation: % share, by volume, 2011 179
Figure 134: Netherlands PCs market geography segmentation: % share, by value, 2011 180
Figure 135: Netherlands PCs market share: % share, by volume, 2011 181
Figure 136: Netherlands PCs market value forecast: $ million, 2011–16 182
Figure 137: Netherlands PCs market volume forecast: million units, 2011–16 183
Figure 138: Forces driving competition in the PCs market in the Netherlands, 2011 184
Figure 139: Drivers of buyer power in the PCs market in the Netherlands, 2011 185
Figure 140: Drivers of supplier power in the PCs market in the Netherlands, 2011 186
Figure 141: Factors influencing the likelihood of new entrants in the PCs market in the Netherlands, 2011 187
Figure 142: Factors influencing the threat of substitutes in the PCs market in the Netherlands, 2011 188
Figure 143: Drivers of degree of rivalry in the PCs market in the Netherlands, 2011 189
Figure 144: Spain PCs market value: $ million, 2007–11 193
Figure 145: Spain PCs market volume: million units, 2007–11 194
Figure 146: Spain PCs market category segmentation: % share, by volume, 2011 195
Figure 147: Spain PCs market geography segmentation: % share, by value, 2011 196
Figure 148: Spain PCs market share: % share, by volume, 2011 197
Figure 149: Spain PCs market value forecast: $ million, 2011–16 198
Figure 150: Spain PCs market volume forecast: million units, 2011–16 199
Figure 151: Forces driving competition in the PCs market in Spain, 2011 200
Figure 152: Drivers of buyer power in the PCs market in Spain, 2011 201
Figure 153: Drivers of supplier power in the PCs market in Spain, 2011 202
Figure 154: Factors influencing the likelihood of new entrants in the PCs market in Spain, 2011 203
Figure 155: Factors influencing the threat of substitutes in the PCs market in Spain, 2011 204
Figure 156: Drivers of degree of rivalry in the PCs market in Spain, 2011 205
Figure 157: United Kingdom PCs market value: $ million, 2007–11 209
Figure 158: United Kingdom PCs market volume: million units, 2007–11 210
Figure 159: United Kingdom PCs market category segmentation: % share, by volume, 2011 211
Figure 160: United Kingdom PCs market geography segmentation: % share, by value, 2011 212
Figure 161: United Kingdom PCs market share: % share, by volume, 2011 213
Figure 162: United Kingdom PCs market value forecast: $ million, 2011–16 214
Figure 163: United Kingdom PCs market volume forecast: million units, 2011–16 215
Figure 164: Forces driving competition in the PCs market in the United Kingdom, 2011 216
Figure 165: Drivers of buyer power in the PCs market in the United Kingdom, 2011 217
Figure 166: Drivers of supplier power in the PCs market in the United Kingdom, 2011 218
Figure 167: Factors influencing the likelihood of new entrants in the PCs market in the United Kingdom, 2011 219
Figure 168: Factors influencing the threat of substitutes in the PCs market in the United Kingdom, 2011 220
Figure 169: Drivers of degree of rivalry in the PCs market in the United Kingdom, 2011 221
Figure 170: United States PCs market value: $ million, 2007–11 225
Figure 171: United States PCs market volume: million units, 2007–11 226
Figure 172: United States PCs market category segmentation: % share, by volume, 2011 227
Figure 173: United States PCs market geography segmentation: % share, by value, 2011 228
Figure 174: United States PCs market share: % share, by volume, 2011 229
Figure 175: United States PCs market value forecast: $ million, 2011–16 230
Figure 176: United States PCs market volume forecast: million units, 2011–16 231
Figure 177: Forces driving competition in the PCs market in the United States, 2011 232
Figure 178: Drivers of buyer power in the PCs market in the United States, 2011 233
Figure 179: Drivers of supplier power in the PCs market in the United States, 2011 234
Figure 180: Factors influencing the likelihood of new entrants in the PCs market in the United States, 2011 235
Figure 181: Factors influencing the threat of substitutes in the PCs market in the United States, 2011 236
Figure 182: Drivers of degree of rivalry in the PCs market in the United States, 2011 237
Figure 183: Acer Inc.: revenues & profitability 241
Figure 184: Acer Inc.: assets & liabilities 242
Figure 185: Dell Inc.: revenues & profitability 245
Figure 186: Dell Inc.: assets & liabilities 245
Figure 187: Hewlett-Packard Company: revenues & profitability 249
Figure 188: Hewlett-Packard Company: assets & liabilities 249
Figure 189: Lenovo Group Limited: revenues & profitability 252
Figure 190: Lenovo Group Limited: assets & liabilities 252
Figure 201: ASUSTeK Computer Inc.: revenues & profitability 254
Figure 202: ASUSTeK Computer Inc.: assets & liabilities 255
Figure 231: Fujitsu Limited: revenues & profitability 258
Figure 232: Fujitsu Limited: assets & liabilities 258
Figure 233: NEC Corporation: revenues & profitability 261
Figure 234: NEC Corporation: assets & liabilities 261
Figure 235: Toshiba: revenues & profitability 265
Figure 236: Toshiba: assets & liabilities 265
Figure 245: Apple Inc.: revenues & profitability 269
Figure 246: Apple Inc.: assets & liabilities 269
Figure 269: Samsung Electronics Co., Ltd.: revenues & profitability 272
Figure 270: Samsung Electronics Co., Ltd.: assets & liabilities 272
