Personal Hygiene in Germany to 2013

Personal Hygiene in Germany to 2013

Introduction

This databook provides key data and information on the personal hygiene market in Germany. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Germany increased at a compound annual growth rate of 3.1% between 2003 and 2008.

The bath & shower products category led the personal hygiene market in Germany, accounting for a share of 47.9%.

Leading players in German personal hygiene market include Beiersdorf AG, Unilever and Henkel KGaA.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Germany

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Euro), 2003-08 20
Value analysis (Euro), 2008-13 21
Value analysis (US dollars), 2003-08 23
Value analysis (US dollars), 2008-13 23
Volume analysis, 2003-08 25
Volume analysis, 2008-13 26
Company and brand share analysis 28
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 4 Leading Company Profiles 40
Beiersdorf AG 40
Unilever 42
Chapter 5 Category Analysis: Bath & shower products 44
Value analysis (Euro), 2003-08 44
Value analysis (Euro), 2008-13 45
Value analysis (US dollars), 2003-08 47
Value analysis (US dollars), 2008-13 47
Volume analysis, 2003-08 49
Volume analysis, 2008-13 50
Company and brand share analysis 52
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 6 Category Analysis: Deodorants 62
Value analysis (Euro), 2003-08 62
Value analysis (Euro), 2008-13 63
Value analysis (US dollars), 2003-08 65
Value analysis (US dollars), 2008-13 66
Volume analysis, 2003-08 68
Volume analysis, 2008-13 69
Company and brand share analysis 72
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 7 Category Analysis: Soap 84
Value analysis (Euro), 2003-08 84
Value analysis (Euro), 2008-13 85
Value analysis (US dollars), 2003-08 87
Value analysis (US dollars), 2008-13 87
Volume analysis, 2003-08 89
Volume analysis, 2008-13 90
Company and brand share analysis 92
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 8 Country Comparison 101
Value 101
Volume 105
Market share 109
Chapter 9 PESTLE Analysis 110
Summary 110
Political analysis 111
Economic analysis 115
Social analysis 120
Technological analysis 124
Legal analysis 128
Environmental analysis 132
Chapter 10 New Product Development 135
Product launches over time 135
Recent product launches 137
Chapter 11 Macroeconomic Profile 138
Macroeconomic indicators 138
Chapter 12 Research Methodology 143
Methodology overview 143
Secondary research 144
Market modeling 145
Creating an initial data model 145
Revising the initial data model 145
Creating a final estimate 146
Creating demographic value splits 146
Primary research 146
Data finalization 147
Ongoing research 147
Chapter 13 APPENDIX 148
Future readings 148
How to contact experts in your industry 148
Disclaimer 148

LIST OF FIGURES
Figure 1: Germany personal hygiene value and value forecast, 2003-13 (€m, nominal prices) 22
Figure 2: Germany personal hygiene category growth comparison, by value, 2003-13 24
Figure 3: Germany personal hygiene volume and volume forecast, 2003-13 (units, million) 27
Figure 4: Germany personal hygiene category growth comparison, by volume, 2003-13 27
Figure 5: Germany personal hygiene company share, by value, 2007-08 (%) 32
Figure 6: Germany personal hygiene distribution channels, by value, 2007-08 (%) 36
Figure 7: Germany bath & shower products value and value forecast, 2003-13 (€m, nominal prices) 46
Figure 8: Germany bath & shower products category growth comparison, by value, 2003-13 48
Figure 9: Germany bath & shower products volume and volume forecast, 2003-13 (units, million) 51
Figure 10: Germany bath & shower products category growth comparison, by volume, 2003-13 51
Figure 11: Germany bath & shower products company share, by value, 2007-08 (%) 54
Figure 12: Germany bath & shower products distribution channels, by value, 2007-08 (%) 58
Figure 13: Germany deodorants value and value forecast, 2003-13 (€m, nominal prices) 64
Figure 14: Germany deodorants category growth comparison, by value, 2003-13 67
Figure 15: Germany deodorants volume and volume forecast, 2003-13 (units, million) 70
Figure 16: Germany deodorants category growth comparison, by volume, 2003-13 71
Figure 17: Germany deodorants company share, by value, 2007-08 (%) 74
Figure 18: Germany deodorants distribution channels, by value, 2007-08 (%) 77
Figure 19: Germany soap value and value forecast, 2003-13 (€m, nominal prices) 86
Figure 20: Germany soap category growth comparison, by value, 2003-13 88
Figure 21: Germany soap volume and volume forecast, 2003-13 (units, million) 91
Figure 22: Germany soap category growth comparison, by volume, 2003-13 91
Figure 23: Germany soap company share, by value, 2007-08 (%) 94
Figure 24: Germany soap distribution channels, by value, 2007-08 (%) 97
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 102
Figure 26: Global personal hygiene market value, 2003–08, top five countries 104
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 106
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 108
Figure 29: Annual data review process 144

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Germany personal hygiene value, 2003-08 (€m, nominal prices) 20
Table 4: Germany personal hygiene value forecast, 2008-13 (€m, nominal prices) 21
Table 5: Germany personal hygiene value, 2003-08 ($m, nominal prices) 23
Table 6: Germany personal hygiene value forecast, 2008-13 ($m, nominal prices) 23
Table 7: Germany personal hygiene volume, 2003-08 (units, million) 25
Table 8: Germany personal hygiene volume forecast, 2008-13 (units, million) 26
Table 9: Germany personal hygiene brand share, by value, 2007-08 (%) 28
Table 10: Germany personal hygiene value, by brand 2007-08 (€m, nominal prices) 30
Table 11: Germany personal hygiene company share by value, 2007-08 (%) 33
Table 12: Germany personal hygiene value, by company, 2007-08 (€m, nominal prices) 34
Table 13: Germany personal hygiene distribution channels, by value, 2007-08 (%) 35
Table 14: Germany personal hygiene value, by distribution channel, 2007-08 (€m, nominal prices) 35
Table 15: Germany personal hygiene expenditure per capita, 2003-08 (€, nominal prices) 37
Table 16: Germany personal hygiene forecast expenditure per capita, 2008-13 (€, nominal prices) 37
Table 17: Germany personal hygiene expenditure per capita, 2003-08 ($, nominal prices) 38
Table 18: Germany personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices) 38
Table 19: Germany personal hygiene consumption per capita, 2003-08 (units) 39
Table 20: Germany personal hygiene forecast consumption per capita, 2008-13 (units) 39
Table 21: Beiersdorf AG key facts 40
Table 22: Unilever key facts 42
Table 23: Germany bath & shower products value, 2003-08 (€m, nominal prices) 44
Table 24: Germany bath & shower products value forecast, 2008-13 (€m, nominal prices) 45
Table 25: Germany bath & shower products value, 2003-08 ($m, nominal prices) 47
Table 26: Germany bath & shower products value forecast, 2008-13 ($m, nominal prices) 47
Table 27: Germany bath & shower products volume, 2003-08 (units, million) 49
Table 28: Germany bath & shower products volume forecast, 2008-13 (units, million) 50
Table 29: Germany bath & shower products brand share, by value, 2007-08 (%) 52
Table 30: Germany bath & shower products value, by brand 2007-08 (€m, nominal prices) 53
Table 31: Germany bath & shower products company share by value, 2007-08 (%) 55
Table 32: Germany bath & shower products value, by company, 2007-08 (€m, nominal prices) 56
Table 33: Germany bath & shower products distribution channels, by value, 2007-08 (%) 57
Table 34: Germany bath & shower products value, by distribution channel, 2007-08 (€m, nominal prices) 57
Table 35: Germany bath & shower products expenditure per capita, 2003-08 (€, nominal prices) 59
Table 36: Germany bath & shower products forecast expenditure per capita, 2008-13 (€, nominal prices) 59
Table 37: Germany bath & shower products expenditure per capita, 2003-08 ($, nominal prices) 60
Table 38: Germany bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices) 60
Table 39: Germany bath & shower products consumption per capita, 2003-08 (units) 61
Table 40: Germany bath & shower products forecast consumption per capita, 2008-13 (units) 61
Table 41: Germany deodorants value, 2003-08 (€m, nominal prices) 62
Table 42: Germany deodorants value forecast, 2008-13 (€m, nominal prices) 63
Table 43: Germany deodorants value, 2003-08 ($m, nominal prices) 65
Table 44: Germany deodorants value forecast, 2008-13 ($m, nominal prices) 66
Table 45: Germany deodorants volume, 2003-08 (units, million) 68
Table 46: Germany deodorants volume forecast, 2008-13 (units, million) 69
Table 47: Germany deodorants brand share, by value, 2007-08 (%) 72
Table 48: Germany deodorants value, by brand 2007-08 (€m, nominal prices) 73
Table 49: Germany deodorants company share by value, 2007-08 (%) 75
Table 50: Germany deodorants value, by company, 2007-08 (€m, nominal prices) 75
Table 51: Germany deodorants distribution channels, by value, 2007-08 (%) 76
Table 52: Germany deodorants value, by distribution channel, 2007-08 (€m, nominal prices) 76
Table 53: Germany deodorants expenditure per capita, 2003-08 (€, nominal prices) 78
Table 54: Germany deodorants forecast expenditure per capita, 2008-13 (€, nominal prices) 79
Table 55: Germany deodorants expenditure per capita, 2003-08 ($, nominal prices) 80
Table 56: Germany deodorants forecast expenditure per capita, 2008-13 ($, nominal prices) 81
Table 57: Germany deodorants consumption per capita, 2003-08 (units) 82
Table 58: Germany deodorants forecast consumption per capita, 2008-13 (units) 83
Table 59: Germany soap value, 2003-08 (€m, nominal prices) 84
Table 60: Germany soap value forecast, 2008-13 (€m, nominal prices) 85
Table 61: Germany soap value, 2003-08 ($m, nominal prices) 87
Table 62: Germany soap value forecast, 2008-13 ($m, nominal prices) 87
Table 63: Germany soap volume, 2003-08 (units, million) 89
Table 64: Germany soap volume forecast, 2008-13 (units, million) 90
Table 65: Germany soap brand share, by value, 2007-08 (%) 92
Table 66: Germany soap value, by brand 2007-08 (€m, nominal prices) 93
Table 67: Germany soap company share by value, 2007-08 (%) 95
Table 68: Germany soap value, by company, 2007-08 (€m, nominal prices) 95
Table 69: Germany soap distribution channels, by value, 2007-08 (%) 96
Table 70: Germany soap value, by distribution channel, 2007-08 (€m, nominal prices) 96
Table 71: Germany soap expenditure per capita, 2003-08 (€, nominal prices) 98
Table 72: Germany soap forecast expenditure per capita, 2008-13 (€, nominal prices) 98
Table 73: Germany soap expenditure per capita, 2003-08 ($, nominal prices) 99
Table 74: Germany soap forecast expenditure per capita, 2008-13 ($, nominal prices) 99
Table 75: Germany soap consumption per capita, 2003-08 (units) 100
Table 76: Germany soap forecast consumption per capita, 2008-13 (units) 100
Table 77: Global personal hygiene market value, 2008 101
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 104
Table 79: Global personal hygiene market volume, 2008 105
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 108
Table 81: Leading players, top five countries 109
Table 82: Analysis of Germany’s political landscape 111
Table 83: Analysis of Germany’s economy 115
Table 84: Analysis of Germany’s social system 120
Table 85: Analysis of Germany’s technological landscape 124
Table 86: Analysis of Germany’s legal landscape 128
Table 87: Analysis of Germany’s environmental landscape 132
Table 88: Germany personal hygiene new product launches reports, by company (top five companies), 2008 135
Table 89: Germany personal hygiene new product launches SKUs, by company (top five companies), 2008 135
Table 90: Germany personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 136
Table 91: Germany personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 136
Table 92: Germany personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 137
Table 93: Germany personal hygiene new product launches (reports) - Recent five launches (2008) 137
Table 94: Germany population, by age group, 2003-08 (millions) 138
Table 95: Germany population forecast, by age group, 2008-13 (millions) 139
Table 96: Germany population, by gender, 2003-08 (millions) 139
Table 97: Germany population forecast, by gender, 2008-13 (millions) 140
Table 98: Germany nominal GDP, 2003-08 (€bn, nominal prices) 140
Table 99: Germany nominal GDP forecast, 2008-13 (€bn, nominal prices) 140
Table 100: Germany real GDP, 2003-08 (€bn, 2000 prices) 141
Table 101: Germany real GDP forecast, 2008-13 (€bn, 2000 prices) 141
Table 102: Germany real GDP, 2003-08 ($bn, 2000 prices) 141
Table 103: Germany real GDP forecast, 2008-13 ($bn, 2000 prices) 142
Table 104: Germany consumer price index, 2003-08 (2000=100) 142
Table 105: Germany consumer price index, 2008-13 (2000=100) 142