Personal Hygiene in Poland to 2013

Personal Hygiene in Poland to 2013

Introduction

This databook provides key data and information on the personal hygiene market in Poland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Poland increased at a compound annual growth rate of 3% between 2003 and 2008.

The bath & shower products category led the personal hygiene market in Poland, accounting for a share of 48%.

Leading players in Polish personal hygiene market include Unilever, Colgate-Palmolive Company and Henkel KGaA.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Poland

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Zloty), 2003-08 20
Value analysis (Zloty), 2008-13 21
Value analysis (US dollars), 2003-08 23
Value analysis (US dollars), 2008-13 23
Volume analysis, 2003-08 25
Volume analysis, 2008-13 26
Company and brand share analysis 29
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 41
Unilever 41
Colgate-Palmolive Company 43
Chapter 5 Category Analysis: Bath & shower products 46
Value analysis (Zloty), 2003-08 46
Value analysis (Zloty), 2008-13 47
Value analysis (US dollars), 2003-08 49
Value analysis (US dollars), 2008-13 49
Volume analysis, 2003-08 51
Volume analysis, 2008-13 52
Company and brand share analysis 54
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 Category Analysis: Deodorants 63
Value analysis (Zloty), 2003-08 63
Value analysis (Zloty), 2008-13 64
Value analysis (US dollars), 2003-08 66
Value analysis (US dollars), 2008-13 67
Volume analysis, 2003-08 69
Volume analysis, 2008-13 70
Company and brand share analysis 73
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 7 Category Analysis: Soap 85
Value analysis (Zloty), 2003-08 85
Value analysis (Zloty), 2008-13 86
Value analysis (US dollars), 2003-08 88
Value analysis (US dollars), 2008-13 88
Volume analysis, 2003-08 90
Volume analysis, 2008-13 91
Company and brand share analysis 93
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 8 Country Comparison 102
Value 102
Volume 106
Market share 110
Chapter 9 PESTLE Analysis 111
Summary 111
Political analysis 112
Economic analysis 115
Social analysis 118
Technological analysis 121
Legal analysis 124
Environmental analysis 127
Chapter 10 New Product Development 130
Product launches over time 130
Recent product launches 132
Chapter 11 Macroeconomic Profile 133
Macroeconomic indicators 133
Chapter 12 Research Methodology 138
Methodology overview 138
Secondary research 139
Market modeling 140
Creating an initial data model 140
Revising the initial data model 140
Creating a final estimate 141
Creating demographic value splits 141
Primary research 141
Data finalization 142
Ongoing research 142
Chapter 13 APPENDIX 143
Future readings 143
How to contact experts in your industry 143
Disclaimer 143

LIST OF FIGURES
Figure 1: Poland personal hygiene value and value forecast, 2003-13 (PLNm, nominal prices) 22
Figure 2: Poland personal hygiene category growth comparison, by value, 2003-13 24
Figure 3: Poland personal hygiene volume and volume forecast, 2003-13 (units, million) 27
Figure 4: Poland personal hygiene category growth comparison, by volume, 2003-13 28
Figure 5: Poland personal hygiene company share, by value, 2007-08 (%) 33
Figure 6: Poland personal hygiene distribution channels, by value, 2007-08 (%) 37
Figure 7: Poland bath & shower products value and value forecast, 2003-13 (PLNm, nominal prices) 48
Figure 8: Poland bath & shower products category growth comparison, by value, 2003-13 50
Figure 9: Poland bath & shower products volume and volume forecast, 2003-13 (units, million) 53
Figure 10: Poland bath & shower products category growth comparison, by volume, 2003-13 53
Figure 11: Poland bath & shower products company share, by value, 2007-08 (%) 56
Figure 12: Poland bath & shower products distribution channels, by value, 2007-08 (%) 59
Figure 13: Poland deodorants value and value forecast, 2003-13 (PLNm, nominal prices) 65
Figure 14: Poland deodorants category growth comparison, by value, 2003-13 68
Figure 15: Poland deodorants volume and volume forecast, 2003-13 (units, million) 71
Figure 16: Poland deodorants category growth comparison, by volume, 2003-13 72
Figure 17: Poland deodorants company share, by value, 2007-08 (%) 75
Figure 18: Poland deodorants distribution channels, by value, 2007-08 (%) 78
Figure 19: Poland soap value and value forecast, 2003-13 (PLNm, nominal prices) 87
Figure 20: Poland soap category growth comparison, by value, 2003-13 89
Figure 21: Poland soap volume and volume forecast, 2003-13 (units, million) 92
Figure 22: Poland soap category growth comparison, by volume, 2003-13 92
Figure 23: Poland soap company share, by value, 2007-08 (%) 95
Figure 24: Poland soap distribution channels, by value, 2007-08 (%) 98
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 103
Figure 26: Global personal hygiene market value, 2003–08, top five countries 105
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 107
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 109
Figure 29: Annual data review process 139

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Poland personal hygiene value, 2003-08 (PLNm, nominal prices) 20
Table 4: Poland personal hygiene value forecast, 2008-13 (PLNm, nominal prices) 21
Table 5: Poland personal hygiene value, 2003-08 ($m, nominal prices) 23
Table 6: Poland personal hygiene value forecast, 2008-13 ($m, nominal prices) 23
Table 7: Poland personal hygiene volume, 2003-08 (units, million) 25
Table 8: Poland personal hygiene volume forecast, 2008-13 (units, million) 26
Table 9: Poland personal hygiene brand share, by value, 2007-08 (%) 29
Table 10: Poland personal hygiene value, by brand 2007-08 (PLNm, nominal prices) 31
Table 11: Poland personal hygiene company share by value, 2007-08 (%) 34
Table 12: Poland personal hygiene value, by company, 2007-08 (PLNm, nominal prices) 35
Table 13: Poland personal hygiene distribution channels, by value, 2007-08 (%) 36
Table 14: Poland personal hygiene value, by distribution channel, 2007-08 (PLNm, nominal prices) 36
Table 15: Poland personal hygiene expenditure per capita, 2003-08 (PLN, nominal prices) 38
Table 16: Poland personal hygiene forecast expenditure per capita, 2008-13 (PLN, nominal prices) 38
Table 17: Poland personal hygiene expenditure per capita, 2003-08 ($, nominal prices) 39
Table 18: Poland personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices) 39
Table 19: Poland personal hygiene consumption per capita, 2003-08 (units) 40
Table 20: Poland personal hygiene forecast consumption per capita, 2008-13 (units) 40
Table 21: Unilever key facts 41
Table 22: Colgate-Palmolive Company key facts 43
Table 23: Poland bath & shower products value, 2003-08 (PLNm, nominal prices) 46
Table 24: Poland bath & shower products value forecast, 2008-13 (PLNm, nominal prices) 47
Table 25: Poland bath & shower products value, 2003-08 ($m, nominal prices) 49
Table 26: Poland bath & shower products value forecast, 2008-13 ($m, nominal prices) 49
Table 27: Poland bath & shower products volume, 2003-08 (units, million) 51
Table 28: Poland bath & shower products volume forecast, 2008-13 (units, million) 52
Table 29: Poland bath & shower products brand share, by value, 2007-08 (%) 54
Table 30: Poland bath & shower products value, by brand 2007-08 (PLNm, nominal prices) 55
Table 31: Poland bath & shower products company share by value, 2007-08 (%) 57
Table 32: Poland bath & shower products value, by company, 2007-08 (PLNm, nominal prices) 57
Table 33: Poland bath & shower products distribution channels, by value, 2007-08 (%) 58
Table 34: Poland bath & shower products value, by distribution channel, 2007-08 (PLNm, nominal prices) 58
Table 35: Poland bath & shower products expenditure per capita, 2003-08 (PLN, nominal prices) 60
Table 36: Poland bath & shower products forecast expenditure per capita, 2008-13 (PLN, nominal prices) 60
Table 37: Poland bath & shower products expenditure per capita, 2003-08 ($, nominal prices) 61
Table 38: Poland bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices) 61
Table 39: Poland bath & shower products consumption per capita, 2003-08 (units) 62
Table 40: Poland bath & shower products forecast consumption per capita, 2008-13 (units) 62
Table 41: Poland deodorants value, 2003-08 (PLNm, nominal prices) 63
Table 42: Poland deodorants value forecast, 2008-13 (PLNm, nominal prices) 64
Table 43: Poland deodorants value, 2003-08 ($m, nominal prices) 66
Table 44: Poland deodorants value forecast, 2008-13 ($m, nominal prices) 67
Table 45: Poland deodorants volume, 2003-08 (units, million) 69
Table 46: Poland deodorants volume forecast, 2008-13 (units, million) 70
Table 47: Poland deodorants brand share, by value, 2007-08 (%) 73
Table 48: Poland deodorants value, by brand 2007-08 (PLNm, nominal prices) 74
Table 49: Poland deodorants company share by value, 2007-08 (%) 76
Table 50: Poland deodorants value, by company, 2007-08 (PLNm, nominal prices) 76
Table 51: Poland deodorants distribution channels, by value, 2007-08 (%) 77
Table 52: Poland deodorants value, by distribution channel, 2007-08 (PLNm, nominal prices) 77
Table 53: Poland deodorants expenditure per capita, 2003-08 (PLN, nominal prices) 79
Table 54: Poland deodorants forecast expenditure per capita, 2008-13 (PLN, nominal prices) 80
Table 55: Poland deodorants expenditure per capita, 2003-08 ($, nominal prices) 81
Table 56: Poland deodorants forecast expenditure per capita, 2008-13 ($, nominal prices) 82
Table 57: Poland deodorants consumption per capita, 2003-08 (units) 83
Table 58: Poland deodorants forecast consumption per capita, 2008-13 (units) 84
Table 59: Poland soap value, 2003-08 (PLNm, nominal prices) 85
Table 60: Poland soap value forecast, 2008-13 (PLNm, nominal prices) 86
Table 61: Poland soap value, 2003-08 ($m, nominal prices) 88
Table 62: Poland soap value forecast, 2008-13 ($m, nominal prices) 88
Table 63: Poland soap volume, 2003-08 (units, million) 90
Table 64: Poland soap volume forecast, 2008-13 (units, million) 91
Table 65: Poland soap brand share, by value, 2007-08 (%) 93
Table 66: Poland soap value, by brand 2007-08 (PLNm, nominal prices) 94
Table 67: Poland soap company share by value, 2007-08 (%) 96
Table 68: Poland soap value, by company, 2007-08 (PLNm, nominal prices) 96
Table 69: Poland soap distribution channels, by value, 2007-08 (%) 97
Table 70: Poland soap value, by distribution channel, 2007-08 (PLNm, nominal prices) 97
Table 71: Poland soap expenditure per capita, 2003-08 (PLN, nominal prices) 99
Table 72: Poland soap forecast expenditure per capita, 2008-13 (PLN, nominal prices) 99
Table 73: Poland soap expenditure per capita, 2003-08 ($, nominal prices) 100
Table 74: Poland soap forecast expenditure per capita, 2008-13 ($, nominal prices) 100
Table 75: Poland soap consumption per capita, 2003-08 (units) 101
Table 76: Poland soap forecast consumption per capita, 2008-13 (units) 101
Table 77: Global personal hygiene market value, 2008 102
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 105
Table 79: Global personal hygiene market volume, 2008 106
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 109
Table 81: Leading players, top five countries 110
Table 82: Analysis of Poland’s political landscape 112
Table 83: Analysis of Poland’s economy 115
Table 84: Analysis of Poland’s social system 118
Table 85: Analysis of Poland’s technology landscape 121
Table 86: Patents received from USPTO 122
Table 87: Analysis of Poland’s legal landscape 124
Table 88: Analysis of Poland’s environmental landscape 127
Table 89: Poland personal hygiene new product launches reports, by company (top five companies), 2008 130
Table 90: Poland personal hygiene new product launches SKUs, by company (top five companies), 2008 130
Table 91: Poland personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 131
Table 92: Poland personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 131
Table 93: Poland personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 132
Table 94: Poland personal hygiene new product launches (reports) - Recent five launches (2008) 132
Table 95: Poland population, by age group, 2003-08 (millions) 133
Table 96: Poland population forecast, by age group, 2008-13 (millions) 134
Table 97: Poland population, by gender, 2003-08 (millions) 134
Table 98: Poland population forecast, by gender, 2008-13 (millions) 135
Table 99: Poland nominal GDP, 2003-08 (PLNbn, nominal prices) 135
Table 100: Poland nominal GDP forecast, 2008-13 (PLNbn, nominal prices) 135
Table 101: Poland real GDP, 2003-08 (PLNbn, 2000 prices) 136
Table 102: Poland real GDP forecast, 2008-13 (PLNbn, 2000 prices) 136
Table 103: Poland real GDP, 2003-08 ($bn, 2000 prices) 136
Table 104: Poland real GDP forecast, 2008-13 ($bn, 2000 prices) 137
Table 105: Poland consumer price index, 2003-08 (2000=100) 137
Table 106: Poland consumer price index, 2008-13 (2000=100) 137