Personal Hygiene in Russia to 2013

Personal Hygiene in Russia to 2013

Introduction

This databook provides key data and information on the personal hygiene market in Russia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Russia increased at a compound annual growth rate of 4% between 2003 and 2008.

The soap category led the personal hygiene market in Russia, accounting for a share of 45.2%.

Leading players in Russian personal hygiene market include Unilever, Svoboda and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Russia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Russian Ruble), 2003-08 20
Value analysis (Russian Ruble), 2008-13 21
Value analysis (US dollars), 2003-08 23
Value analysis (US dollars), 2008-13 23
Volume analysis, 2003-08 25
Volume analysis, 2008-13 26
Company and brand share analysis 28
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 4 Leading Company Profiles 40
Unilever 40
Procter & Gamble Company, The 42
Chapter 5 Category Analysis: Bath & shower products 44
Value analysis (Russian Ruble), 2003-08 44
Value analysis (Russian Ruble), 2008-13 45
Value analysis (US dollars), 2003-08 47
Value analysis (US dollars), 2008-13 47
Volume analysis, 2003-08 49
Volume analysis, 2008-13 50
Company and brand share analysis 52
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Deodorants 61
Value analysis (Russian Ruble), 2003-08 61
Value analysis (Russian Ruble), 2008-13 62
Value analysis (US dollars), 2003-08 64
Value analysis (US dollars), 2008-13 65
Volume analysis, 2003-08 67
Volume analysis, 2008-13 68
Company and brand share analysis 70
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 7 Category Analysis: Soap 82
Value analysis (Russian Ruble), 2003-08 82
Value analysis (Russian Ruble), 2008-13 83
Value analysis (US dollars), 2003-08 85
Value analysis (US dollars), 2008-13 85
Volume analysis, 2003-08 87
Volume analysis, 2008-13 88
Company and brand share analysis 90
Distribution analysis 94
Expenditure and consumption per capita 96
Chapter 8 Country Comparison 99
Value 99
Volume 103
Market share 107
Chapter 9 PESTLE Analysis 108
Summary 108
Political analysis 109
Economic analysis 113
Social analysis 117
Technological analysis 121
Legal analysis 124
Environmental analysis 127
Chapter 10 New Product Development 131
Product launches over time 131
Recent product launches 133
Chapter 11 Macroeconomic Profile 134
Macroeconomic indicators 134
Chapter 12 Research Methodology 139
Methodology overview 139
Secondary research 140
Market modeling 141
Creating an initial data model 141
Revising the initial data model 141
Creating a final estimate 142
Creating demographic value splits 142
Primary research 142
Data finalization 143
Ongoing research 143
Chapter 13 APPENDIX 144
Future readings 144
How to contact experts in your industry 144
Disclaimer 144

LIST OF FIGURES
Figure 1: Russia personal hygiene value and value forecast, 2003-13 (RUBm, nominal prices) 22
Figure 2: Russia personal hygiene category growth comparison, by value, 2003-13 24
Figure 3: Russia personal hygiene volume and volume forecast, 2003-13 (units, million) 27
Figure 4: Russia personal hygiene category growth comparison, by volume, 2003-13 27
Figure 5: Russia personal hygiene company share, by value, 2007-08 (%) 32
Figure 6: Russia personal hygiene distribution channels, by value, 2007-08 (%) 36
Figure 7: Russia bath & shower products value and value forecast, 2003-13 (RUBm, nominal prices) 46
Figure 8: Russia bath & shower products category growth comparison, by value, 2003-13 48
Figure 9: Russia bath & shower products volume and volume forecast, 2003-13 (units, million) 51
Figure 10: Russia bath & shower products category growth comparison, by volume, 2003-13 51
Figure 11: Russia bath & shower products company share, by value, 2007-08 (%) 54
Figure 12: Russia bath & shower products distribution channels, by value, 2007-08 (%) 57
Figure 13: Russia deodorants value and value forecast, 2003-13 (RUBm, nominal prices) 63
Figure 14: Russia deodorants category growth comparison, by value, 2003-13 66
Figure 15: Russia deodorants volume and volume forecast, 2003-13 (units, million) 69
Figure 16: Russia deodorants category growth comparison, by volume, 2003-13 69
Figure 17: Russia deodorants company share, by value, 2007-08 (%) 72
Figure 18: Russia deodorants distribution channels, by value, 2007-08 (%) 75
Figure 19: Russia soap value and value forecast, 2003-13 (RUBm, nominal prices) 84
Figure 20: Russia soap category growth comparison, by value, 2003-13 86
Figure 21: Russia soap volume and volume forecast, 2003-13 (units, million) 89
Figure 22: Russia soap category growth comparison, by volume, 2003-13 89
Figure 23: Russia soap company share, by value, 2007-08 (%) 92
Figure 24: Russia soap distribution channels, by value, 2007-08 (%) 95
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 100
Figure 26: Global personal hygiene market value, 2003–08, top five countries 102
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 104
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 106
Figure 29: Annual data review process 140

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Russia personal hygiene value, 2003-08 (RUBm, nominal prices) 20
Table 4: Russia personal hygiene value forecast, 2008-13 (RUBm, nominal prices) 21
Table 5: Russia personal hygiene value, 2003-08 ($m, nominal prices) 23
Table 6: Russia personal hygiene value forecast, 2008-13 ($m, nominal prices) 23
Table 7: Russia personal hygiene volume, 2003-08 (units, million) 25
Table 8: Russia personal hygiene volume forecast, 2008-13 (units, million) 26
Table 9: Russia personal hygiene brand share, by value, 2007-08 (%) 28
Table 10: Russia personal hygiene value, by brand 2007-08 (RUBm, nominal prices) 30
Table 11: Russia personal hygiene company share by value, 2007-08 (%) 33
Table 12: Russia personal hygiene value, by company, 2007-08 (RUBm, nominal prices) 34
Table 13: Russia personal hygiene distribution channels, by value, 2007-08 (%) 35
Table 14: Russia personal hygiene value, by distribution channel, 2007-08 (RUBm, nominal prices) 35
Table 15: Russia personal hygiene expenditure per capita, 2003-08 (RUB, nominal prices) 37
Table 16: Russia personal hygiene forecast expenditure per capita, 2008-13 (RUB, nominal prices) 37
Table 17: Russia personal hygiene expenditure per capita, 2003-08 ($, nominal prices) 38
Table 18: Russia personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices) 38
Table 19: Russia personal hygiene consumption per capita, 2003-08 (units) 39
Table 20: Russia personal hygiene forecast consumption per capita, 2008-13 (units) 39
Table 21: Unilever key facts 40
Table 22: Procter & Gamble Company, The key facts 42
Table 23: Russia bath & shower products value, 2003-08 (RUBm, nominal prices) 44
Table 24: Russia bath & shower products value forecast, 2008-13 (RUBm, nominal prices) 45
Table 25: Russia bath & shower products value, 2003-08 ($m, nominal prices) 47
Table 26: Russia bath & shower products value forecast, 2008-13 ($m, nominal prices) 47
Table 27: Russia bath & shower products volume, 2003-08 (units, million) 49
Table 28: Russia bath & shower products volume forecast, 2008-13 (units, million) 50
Table 29: Russia bath & shower products brand share, by value, 2007-08 (%) 52
Table 30: Russia bath & shower products value, by brand 2007-08 (RUBm, nominal prices) 53
Table 31: Russia bath & shower products company share by value, 2007-08 (%) 55
Table 32: Russia bath & shower products value, by company, 2007-08 (RUBm, nominal prices) 55
Table 33: Russia bath & shower products distribution channels, by value, 2007-08 (%) 56
Table 34: Russia bath & shower products value, by distribution channel, 2007-08 (RUBm, nominal prices) 56
Table 35: Russia bath & shower products expenditure per capita, 2003-08 (RUB, nominal prices) 58
Table 36: Russia bath & shower products forecast expenditure per capita, 2008-13 (RUB, nominal prices) 58
Table 37: Russia bath & shower products expenditure per capita, 2003-08 ($, nominal prices) 59
Table 38: Russia bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices) 59
Table 39: Russia bath & shower products consumption per capita, 2003-08 (units) 60
Table 40: Russia bath & shower products forecast consumption per capita, 2008-13 (units) 60
Table 41: Russia deodorants value, 2003-08 (RUBm, nominal prices) 61
Table 42: Russia deodorants value forecast, 2008-13 (RUBm, nominal prices) 62
Table 43: Russia deodorants value, 2003-08 ($m, nominal prices) 64
Table 44: Russia deodorants value forecast, 2008-13 ($m, nominal prices) 65
Table 45: Russia deodorants volume, 2003-08 (units, million) 67
Table 46: Russia deodorants volume forecast, 2008-13 (units, million) 68
Table 47: Russia deodorants brand share, by value, 2007-08 (%) 70
Table 48: Russia deodorants value, by brand 2007-08 (RUBm, nominal prices) 71
Table 49: Russia deodorants company share by value, 2007-08 (%) 73
Table 50: Russia deodorants value, by company, 2007-08 (RUBm, nominal prices) 73
Table 51: Russia deodorants distribution channels, by value, 2007-08 (%) 74
Table 52: Russia deodorants value, by distribution channel, 2007-08 (RUBm, nominal prices) 74
Table 53: Russia deodorants expenditure per capita, 2003-08 (RUB, nominal prices) 76
Table 54: Russia deodorants forecast expenditure per capita, 2008-13 (RUB, nominal prices) 77
Table 55: Russia deodorants expenditure per capita, 2003-08 ($, nominal prices) 78
Table 56: Russia deodorants forecast expenditure per capita, 2008-13 ($, nominal prices) 79
Table 57: Russia deodorants consumption per capita, 2003-08 (units) 80
Table 58: Russia deodorants forecast consumption per capita, 2008-13 (units) 81
Table 59: Russia soap value, 2003-08 (RUBm, nominal prices) 82
Table 60: Russia soap value forecast, 2008-13 (RUBm, nominal prices) 83
Table 61: Russia soap value, 2003-08 ($m, nominal prices) 85
Table 62: Russia soap value forecast, 2008-13 ($m, nominal prices) 85
Table 63: Russia soap volume, 2003-08 (units, million) 87
Table 64: Russia soap volume forecast, 2008-13 (units, million) 88
Table 65: Russia soap brand share, by value, 2007-08 (%) 90
Table 66: Russia soap value, by brand 2007-08 (RUBm, nominal prices) 91
Table 67: Russia soap company share by value, 2007-08 (%) 93
Table 68: Russia soap value, by company, 2007-08 (RUBm, nominal prices) 93
Table 69: Russia soap distribution channels, by value, 2007-08 (%) 94
Table 70: Russia soap value, by distribution channel, 2007-08 (RUBm, nominal prices) 94
Table 71: Russia soap expenditure per capita, 2003-08 (RUB, nominal prices) 96
Table 72: Russia soap forecast expenditure per capita, 2008-13 (RUB, nominal prices) 96
Table 73: Russia soap expenditure per capita, 2003-08 ($, nominal prices) 97
Table 74: Russia soap forecast expenditure per capita, 2008-13 ($, nominal prices) 97
Table 75: Russia soap consumption per capita, 2003-08 (units) 98
Table 76: Russia soap forecast consumption per capita, 2008-13 (units) 98
Table 77: Global personal hygiene market value, 2008 99
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 102
Table 79: Global personal hygiene market volume, 2008 103
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 106
Table 81: Leading players, top five countries 107
Table 82: Analysis of Russia’s political landscape 109
Table 83: Analysis of Russia’s economic landscape 113
Table 84: Analysis of Russia’s social landscape 117
Table 85: Analysis of Russia’s technology landscape 121
Table 86: Analysis of Russia’s legal landscape 124
Table 87: Analysis of Russia’s environmental landscape 127
Table 88: Russia personal hygiene new product launches reports, by company (top five companies), 2008 131
Table 89: Russia personal hygiene new product launches SKUs, by company (top five companies), 2008 131
Table 90: Russia personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 132
Table 91: Russia personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 132
Table 92: Russia personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 133
Table 93: Russia personal hygiene new product launches (reports) - Recent five launches (2008) 133
Table 94: Russia population, by age group, 2003-08 (millions) 134
Table 95: Russia population forecast, by age group, 2008-13 (millions) 135
Table 96: Russia population, by gender, 2003-08 (millions) 135
Table 97: Russia population forecast, by gender, 2008-13 (millions) 136
Table 98: Russia nominal GDP, 2003-08 (RUBbn, nominal prices) 136
Table 99: Russia nominal GDP forecast, 2008-13 (RUBbn, nominal prices) 136
Table 100: Russia real GDP, 2003-08 (RUBbn, 2000 prices) 137
Table 101: Russia real GDP forecast, 2008-13 (RUBbn, 2000 prices) 137
Table 102: Russia real GDP, 2003-08 ($bn, 2000 prices) 137
Table 103: Russia real GDP forecast, 2008-13 ($bn, 2000 prices) 138
Table 104: Russia consumer price index, 2003-08 (2000=100) 138
Table 105: Russia consumer price index, 2008-13 (2000=100) 138