Personal Hygiene Market Overview in Thailand to 2014

• Publication date: April 2011

About This Report This databook provides key data and information on the personal hygiene industry in Thailand. This market research report is a comprehensive resource for industry, category and sector level data including value, volume, distribution share and industry player & brand share. This market research report also provides expenditure and consumption data for the passed and future periods . What's In This Report...

About This Report

This databook provides key data and information on the personal hygiene industry in Thailand. This market research report is a comprehensive resource for industry, category and sector level data including value, volume, distribution share and industry player & brand share. This market research report also provides expenditure and consumption data for the passed and future periods .

What's In This Report


* Contains information on three segments : bath and shower products, deodorants and soap


* Industry ,category and sector level information on value, volume, and expenditure & consumption, with historic (2004-09) and projection (2010-14) data


* Category level industry player and brand share as well as distribution channel market shares for 2008 and 2009


* Review of the top two industry players within the personal hygiene industry, including industry player overview, key facts and business description

Key Market Facts


* The industry for personal hygiene in Thailand increased at a growth rate of 6% between 2004 and 2009.


* The soap category led the personal hygiene industry in Thailand, accounting for a share of 42.2%.


* Leading players in the Thai personal hygiene industry include Unilever, Bio Consumer Co., Ltd. and Colgate-Palmolive Firms .

Why Should You Buy This Report?


* Indentify new business opportunities by understanding the quantitative trends within the personal hygiene industry in Thailand


* Imagine innovative strategies by identifying key industry segments and sectors


* Identify major competitors within the personal hygiene industry to plan lucrative Merger and Acquisition, partnerships and agreements

Hygiene Products Industry in Thailand

Chapter 1 Summary 2
Market overview : personal hygiene 2
Market value 2
Market value projection 2
Market volume 2
Market volume projection 2
Market sector ation 2
Market share 2
Summary category level: bath and shower products 3
Market value 3
Market value projection 3
Market volume 3
Market volume projection 3
Market sector ation 3
Market share 3
Summary category level: deodorants 4
Market value 4
Market value projection 4
Market volume 4
Market volume projection 4
Market sector ation 4
Market share 4
Summary category level: soap 5
Market value 5
Market value projection 5
Market volume 5
Market volume projection 5
Market sector ation 5
Market share 5
Part I Introduction 6
What's included this report? 6
How to use this report 6
Market definition 7

TABLE OF CONTENTS 10

Index of Figures 11

Index of Tables 12
Part III Industry Overview 13
Market analysis (Value) (Thai Baht), 2004-2009 13
Market analysis (Value) (Thai Baht), 2009-2014 14
Market analysis (Value) (USD ), 2004-2009 16
Market analysis (Value) (USD ), 2009-2014 16
Market Analysis (Volume), 2004-2009 18
Market Analysis (Volume), 2009-2014 19
Market share analysis 21
Distribution Chanel analysis 28
Expenditure and consumption per person 30
Part IV Leading Firms Profiles 33
Unilever 33
Colgate-Palmolive Firms 35
Part V Category Analysis: Bath and Shower Products 38
Market analysis (Value) (Thai Baht), 2004-2009 38
Market analysis (Value) (Thai Baht), 2009-2014 39
Market analysis (Value) (USD ), 2004-2009 41
Market analysis (Value) (USD ), 2009-2014 41
Market Analysis (Volume), 2004-2009 43
Market Analysis (Volume), 2009-2014 44
Market share analysis 46
Distribution Chanel analysis 49
Expenditure and consumption per person 51
Part VI Category Analysis: Deodorants 54
Market analysis (Value) (Thai Baht), 2004-2009 54
Market analysis (Value) (Thai Baht), 2009-2014 55
Market analysis (Value) (USD ), 2004-2009 57
Market analysis (Value) (USD ), 2009-2014 58
Market Analysis (Volume), 2004-2009 60
Market Analysis (Volume), 2009-2014 61
Market share analysis 63
Distribution Chanel analysis 67
Expenditure and consumption per person 69
Part VII Category Analysis: Soap 75
Market analysis (Value) (Thai Baht), 2004-2009 75
Market analysis (Value) (Thai Baht), 2009-2014 76
Market analysis (Value) (USD ), 2004-2009 78
Market analysis (Value) (USD ), 2009-2014 78
Market Analysis (Volume), 2004-2009 80
Market Analysis (Volume), 2009-2014 81
Market share analysis 83
Distribution Chanel analysis 88
Expenditure and consumption per person 90
Part VIII Country Comparison 93
Value 93
Volume 97
Market share 101
Part IX New Product Development 102
Product launches over time 102
Recent product launches 104
Part X Macroeconomic Profile 105
Macroeconomic Indicators 105
Part XI Research Methodology 110
Methodology overview 110
Secondary research 111
Market modeling 112
Creating an initial data model 112
Revising the initial data model 112
Creating a final estimate 113
Creating demographic value splits 113
Primary research 113
Data finalization 114
Ongoing research 114
Part XII Appendix 115
Future readings 115
How to contact experts in your market 115
Disclaimer 115

Index of Tables
Data table 1: Personal hygiene category definitions 8
Data table 2: Personal hygiene sales channels 9
Data table 3: Personal hygiene, Thailand, value by segment (THBm), 2004-2009 13
Data table 4: Personal hygiene, Thailand, value projection by category (THBm), 2009-2014 14
Data table 5: Personal hygiene, Thailand, value by segment ($m), 2004-2009 16
Data table 6: Personal hygiene, Thailand, value projection by category ($m), 2009-2014 16
Data table 7: Personal hygiene, Thailand, volume by market segment (units, million), 2004-2009 18
Data table 8: Personal hygiene, Thailand, volume projection by category (units, million), 2009-2014 19
Data table 9: Personal hygiene, Thailand, brand sales by value (%), 2008-2009 21
Data table 10: Personal hygiene, Thailand, value by brand (THBm), 2008-2009 23
Data table 11: Personal hygiene, Thailand, market share by value (%), 2008-2009 26
Data table 12: Personal hygiene, Thailand, value by industry player (THBm), 2008-2009 27
Data table 13: Personal hygiene, Thailand, sales channels by value (%), 2008-2009 28
Data table 14: Personal hygiene, Thailand, value by sales channel (THBm), 2008-2009 28
Data table 15: Personal hygiene, Thailand, spending per person (THB), 2004-2009 30
Data table 16: Personal hygiene, Thailand, future spending per person (THB), 2009-2014 30
Data table 17: Personal hygiene, Thailand, spending per person ($), 2004-2009 31
Data table 18: Personal hygiene, Thailand, future spending per person ($), 2009-2014 31
Data table 19: Personal hygiene, Thailand, consumption per person (units), 2004-2009 32
Data table 20: Personal hygiene, Thailand, future consumption per person (units), 2009-2014 32
Data table 21: Unilever key facts 33
Data table 22: Colgate-Palmolive Firms key facts 35
Data table 23: Bath and shower products, Thailand, value by sector (THBm), 2004-2009 38
Data table 24: Bath and shower products, Thailand, value projection by sector (THBm), 2009-2014 39
Data table 25: Bath and shower products, Thailand, value by sector ($m), 2004-2009 41
Data table 26: Bath and shower products, Thailand, value projection by sector ($m), 2009-2014 41
Data table 27: Bath and shower products, Thailand, volume by sector (units, million), 2004-2009 43
Data table 28: Bath and shower products, Thailand, volume projection by sector (units, million), 2009-2014 44
Data table 29: Bath and shower products, Thailand, brand sales by value (%), 2008-2009 46
Data table 30: Bath and shower products, Thailand, value by brand (THBm), 2008-2009 46
Data table 31: Bath and shower products, Thailand, market share by value (%), 2008-2009 48
Data table 32: Bath and shower products, Thailand, value by industry player (THBm), 2008-2009 48
Data table 33: Bath and shower products, Thailand, sales channels by value (%), 2008-2009 49
Data table 34: Bath and shower products, Thailand, value by sales channel (THBm), 2008-2009 49
Data table 35: Bath and shower products, Thailand, spending per person (THB), 2004-2009 51
Data table 36: Bath and shower products, Thailand, future spending per person (THB), 2009-2014 51
Data table 37: Bath and shower products, Thailand, spending per person ($), 2004-2009 52
Data table 38: Bath and shower products, Thailand, future spending per person ($), 2009-2014 52
Data table 39: Bath and shower products, Thailand, consumption per person (units), 2004-2009 53
Data table 40: Bath and shower products, Thailand, future consumption per person (units), 2009-2014 53
Data table 41: Deodorants, Thailand, value by sector (THBm), 2004-2009 54
Data table 42: Deodorants, Thailand, value projection by sector (THBm), 2009-2014 55
Data table 43: Deodorants, Thailand, value by sector ($m), 2004-2009 57
Data table 44: Deodorants, Thailand, value projection by sector ($m), 2009-2014 58
Data table 45: Deodorants, Thailand, volume by sector (units, million), 2004-2009 60
Data table 46: Deodorants, Thailand, volume projection by sector (units, million), 2009-2014 61
Data table 47: Deodorants, Thailand, brand sales by value (%), 2008-2009 63
Data table 48: Deodorants, Thailand, value by brand (THBm), 2008-2009 64
Data table 49: Deodorants, Thailand, market share by value (%), 2008-2009 66
Data table 50: Deodorants, Thailand, value by industry player (THBm), 2008-2009 66
Data table 51: Deodorants, Thailand, sales channels by value (%), 2008-2009 67
Data table 52: Deodorants, Thailand, value by sales channel (THBm), 2008-2009 67
Data table 53: Deodorants, Thailand, spending per person (THB), 2004-2009 69
Data table 54: Deodorants, Thailand, future spending per person (THB), 2009-2014 70
Data table 55: Deodorants, Thailand, spending per person ($), 2004-2009 71
Data table 56: Deodorants, Thailand, future spending per person ($), 2009-2014 72
Data table 57: Deodorants, Thailand, consumption per person (units), 2004-2009 73
Data table 58: Deodorants, Thailand, future consumption per person (units), 2009-2014 74
Data table 59: Soap, Thailand, value by sector (THBm), 2004-2009 75
Data table 60: Soap, Thailand, value projection by sector (THBm), 2009-2014 76
Data table 61: Soap, Thailand, value by sector ($m), 2004-2009 78
Data table 62: Soap, Thailand, value projection by sector ($m), 2009-2014 78
Data table 63: Soap, Thailand, volume by sector (units, million), 2004-2009 80
Data table 64: Soap, Thailand, volume projection by sector (units, million), 2009-2014 81
Data table 65: Soap, Thailand, brand sales by value (%), 2008-2009 83
Data table 66: Soap, Thailand, value by brand (THBm), 2008-2009 84
Data table 67: Soap, Thailand, market share by value (%), 2008-2009 86
Data table 68: Soap, Thailand, value by industry player (THBm), 2008-2009 87
Data table 69: Soap, Thailand, sales channels by value (%), 2008-2009 88
Data table 70: Soap, Thailand, value by sales channel (THBm), 2008-2009 88
Data table 71: Soap, Thailand, spending per person (THB), 2004-2009 90
Data table 72: Soap, Thailand, future spending per person (THB), 2009-2014 90
Data table 73: Soap, Thailand, spending per person ($), 2004-2009 91
Data table 74: Soap, Thailand, future spending per person ($), 2009-2014 91
Data table 75: Soap, Thailand, consumption per person (units), 2004-2009 92
Data table 76: Soap, Thailand, future consumption per person (units), 2009-2014 92
Data table 77: Global personal hygiene market sales, 2009 93
Data table 78: Global personal hygiene industry split (value terms ($m), 2009), top five countries 96
Data table 79: Global personal hygiene industry volume, 2009 97
Data table 80: Global personal hygiene industry split (volume terms, 2009), top five countries 100
Data table 81: Leading players, top five countries 101
Data table 82: Thailand personal hygiene new product launches reports, by industry player (top five firms ), 2009 102
Data table 83: Thailand personal hygiene new product launches SKUs, by industry player (top five firms ), 2009 102
Data table 84: Thailand personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 103
Data table 85: Thailand personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 103
Data table 86: Thailand personal hygiene new product launches (reports), by package tags or claims, 2009 104
Data table 87: Thailand personal hygiene new product launches - recent five launches (2009) 104
Data table 88: Thailand population, by age group, 2004-2009 (millions) 105
Data table 89: Thailand population projection, by age group, 2009-2014 (millions) 106
Data table 90: Thailand population, by gender, 2004-2009 (millions) 106
Data table 91: Thailand population projection, by gender, 2009-2014 (millions) 107
Data table 92: Thailand nominal Gross Domestic Product, 2004-2009 (THBbn, nominal prices) 107
Data table 93: Thailand nominal Gross Domestic Product projection, 2009-2014 (THBbn, nominal prices) 107
Data table 94: Thailand real Gross Domestic Product, 2004-2009 (THBbn, 2000 prices) 108
Data table 95: Thailand real Gross Domestic Product projection, 2009-2014 (THBbn, 2000 prices) 108
Data table 96: Thailand real Gross Domestic Product, 2004-2009 ($bn, 2000 prices) 108
Data table 97: Thailand real Gross Domestic Product projection, 2009-2014 ($bn, 2000 prices) 109
Data table 98: Thailand consumer price index, 2004-2009 (2000=100) 109
Data table 99: Thailand consumer price index, 2009-2014 (2000=100) 109

Index of Figures
Chart 1: Personal hygiene, Thailand, value by segment (THBm), 2004?14 15
Chart 2: Personal hygiene, Thailand, market segment growth comparison, by value, 2004?14 17
Chart 3: Personal hygiene, Thailand, volume by market segment (units, million), 2004?14 20
Chart 4: Personal hygiene, Thailand, market segment growth comparison, by volume, 2004?14 20
Chart 5: Personal hygiene, Thailand, market share by value (%), 2008-2009 25
Chart 6: Personal hygiene, Thailand, sales channels by value (%), 2008-2009 29
Chart 7: Bath and shower products, Thailand, value by sector (THBm), 2004?14 40
Chart 8: Bath and shower products, Thailand, market segment growth comparison, by value, 2004?14 42
Chart 9: Bath and shower products, Thailand, volume by sector (units, million), 2004?14 45
Chart 10: Bath and shower products, Thailand, market segment growth comparison, by volume, 2004?14 45
Chart 11: Bath and shower products, Thailand, market share by value (%), 2008-2009 47
Chart 12: Bath and shower products, Thailand, sales channels by value (%), 2008-2009 50
Chart 13: Deodorants, Thailand, value by sector (THBm), 2004?14 56
Chart 14: Deodorants, Thailand, market segment growth comparison, by value, 2004?14 59
Chart 15: Deodorants, Thailand, volume by sector (units, million), 2004?14 62
Chart 16: Deodorants, Thailand, market segment growth comparison, by volume, 2004?14 62
Chart 17: Deodorants, Thailand, market share by value (%), 2008-2009 65
Chart 18: Deodorants, Thailand, sales channels by value (%), 2008-2009 68
Chart 19: Soap, Thailand, value by sector (THBm), 2004?14 77
Chart 20: Soap, Thailand, market segment growth comparison, by value, 2004?14 79
Chart 21: Soap, Thailand, volume by sector (units, million), 2004?14 82
Chart 22: Soap, Thailand, market segment growth comparison, by volume, 2004?14 82
Chart 23: Soap, Thailand, market share by value (%), 2008-2009 85
Chart 24: Soap, Thailand, sales channels by value (%), 2008-2009 89
Chart 25: Global personal hygiene industry split (value terms, 2009), top five countries 94
Chart 26: Global personal hygiene market sales, 2004-09, top five countries 96
Chart 27: Global personal hygiene industry split (volume terms, 2009), top five countries 98
Chart 28: Global personal hygiene industry volume, 2004-09, top five countries 100
Chart 29: Annual data review process 111