Toys and Games Retail Market in Austria

Toys and Games Retail Market in Austria

Introduction

Datamonitor's retail databooks are based on key market value data for eight major product sectors, 20 product markets, 16 core retail distribution channels and 62 countries. This profile focuses on the toys and games retail market in Austria and provides current and forecast data on market value in relation to the parent retail sector and total retail within the country.

Scope

*Total product retail market value from 2002 to 2007 as well as forecasts to 2012

*The size of the product market as a proportion of total product sector sales and a growth rate comparison

*Current and forecast product market value segmented by major retail channels

Highlights

Toys and games market accounted for 50.6% of the sports and leisure sector value in Austria in 2007. The market decreased at a negative compound annual growth rate (CAGR) of 0.2% between 2002 and 2007.

The other specialists format led the toys and games market, with a share of 65.4% in 2007.

Reasons to Purchase

*Discover how this product's share of total retail and sector sales is changing

*Identify fast growth channels in the country for this particular product market

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
TOYS AND GAMES MARKET OVERVIEW 5
Market definition 5
Market overview 6
TOYS AND GAMES MARKET ANALYSIS 7
Market analysis 7
Market value 8
TOYS AND GAMES MARKET ANALYSIS: COMPARISON WITHIN THE SECTOR 10
Market analysis by sector 10
Sector revenue comparison 11
TOYS AND GAMES MARKET ANALYSIS: TOTAL RETAIL COMPARISON 15
Market analysis: Comparison with total retail sector 15
Market revenue comparison 16
TOYS AND GAMES MARKET ANALYSIS: RETAIL FORMAT 18
Retail format definitions 18
Market analysis by retail format 21
Market revenues by retail format 22
Market analysis by retail format, 2002–12 24
APPENDIX 26
Methodology 26
Related research 27
Datamonitor consulting 27
Disclaimer 28


LIST OF FIGURES
Figure 1: Toys and games market value in Austria, ($m), 2002–12 7
Figure 2: Toys and games market value in Austria, ($m), 2002–07 8
Figure 3: Toys and games market value in Austria, ($m), 2007–12 9
Figure 4: Sports and leisure sector in Austria, value by market (%), 2007 10
Figure 5: Toys and games market and sports and leisure sector revenue comparison in Austria ($m), 2002–07 11
Figure 6: Toys and games market and sports and leisure sector, growth comparison in Austria (%), 2003–07 12
Figure 7: Toys and games market and sports and leisure sector, revenue comparison in Austria ($m), 2007–12 13
Figure 8: Toys and games market and sports and leisure sector, growth comparison in Austria (%), 2007–12 14
Figure 9: Toys and games market as percentage of total retail sector in Austria, 2007 15
Figure 10: Toys and games market and total retail sector, revenue comparison in Austria ($m), 2002–07 16
Figure 11: Toys and games market and total retail sector, revenue comparison in Austria ($m), 2007–12 17
Figure 12: Toys and games market segmentation by retail format in Austria (%), 2007 21
Figure 13: Toys and games market analysis by retail format in Austria ($m), 2002–12 24


LIST OF TABLES
Table 1: Retail market definitions 5
Table 2: Toys and games market value in Austria, ($m), 2002–12 7
Table 3: Toys and games market value in Austria, ($m and €m), 2002–07 8
Table 4: Toys and games market value in Austria, ($m and €m), 2007–12 9
Table 5: Toys and games market and sports and leisure sector revenue comparison in Austria ($m), 2002–07 11
Table 6: Toys and games market and sports and leisure sector, revenue comparison in Austria ($m), 2007–12 13
Table 7: Toys and games market and total retail sector, revenue comparison in Austria ($m), 2002–07 16
Table 8: Toys and games market and total retail sector, revenue comparison in Austria ($m), 2007–12 17
Table 9: (Part 1) Retail format definitions 18
Table 10: (Part 2) Retail format definitions 19
Table 11: (Part 3) Retail format definitions 20
Table 12: Toys and games market revenues by retail format in Austria ($m), 2002–07 22
Table 13: Toys and games market revenues by retail format in Austria ($m), 2007–12 23
Table 14: Toys and games market analysis by retail format in Austria ($m), 2002–12 25