Men's Grooming Products: A Global Analysis

Men's Grooming Products: A Global Analysis

Male-specific body wash, deodorant, hair gel, shaving cream, razors, moisturizer, etc., constitute one of those markets that now outpace the overall beauty/grooming retail markets in many countries of the world, despite economic recession. Valued at $19.7 billion worldwide in 2009, male-specific grooming products will mushroom to $28.0 billion by 2014. And one must not forget that men also use grooming products that are non-male-specific - which raises the total value of male consumption to a colossal $61.3 billion in 2009, with $84.9 billion expected within five years. From either perspective, more is being spent on men’s grooming, thanks to the ongoing rise of middle-class sectors; the enhanced connectivity of even the poorest corners of the world, via the Internet; marketers’ more sophisticated appeals to men; and the universality of prestige and natural food/HBC channels, across hundreds of international borders… The potential is staggering - executives who consult this new report will discover the best way for their companies to tap unmined men’s grooming dollars in the United States and Canada, BRIC (Brazil, Russia, India, and China) France, Germany, Italy, Japan, Spain, and other countries and regions. As usual, Packaged Facts’ in-depth analysis is backed up by historical and future sales figures; by Experian Simmons demographic data; and by a clear format that makes the report a true “ready reference.” Also included are detailed competitive profiles of Beiersdorf/Nivea, Colomer/American Crew, Johnson & Johnson/Neutrogena, Kao/Biore, P & G/Gillette, and several others.

There has never been a better time to enter the men’s grooming market in multiple countries.


Report Methodology


Men’s Grooming Products: A Global Analysis is based on information gathered from primary, secondary, and syndicated sources. Primary research involves on-site study of how such products are sold through retail stores, as well as through direct means - the Internet, for example. The author also consults with industry executives based around the world. Secondary research involves the evaluation and comparison of data from mountains of articles found in financial, marketing, and retail publications, as well as on corresponding types of websites. Company literature, government agencies, and other sources also provide valuable secondary data.

Stats on market revenues and growth trends derive from all available data, whether quantitative or qualitative, on the men’s grooming marketplace; that is to say, a broad range of societal and economic trends are factored in, to help shape the most accurate possible view of sales progress.
Information about many international product introductions is provided by Product Launch Analytics, a service of Datamonitor. As noted above, extensive demographic data is provided by Experian Simmons.


The Bottom Line: What Your Company Really Gets…


With Men’s Grooming Products: A Global Analysis, you and your team will gain a comprehensive overview of the ins and outs of selling such products all over Planet Earth. Most importantly, the report anchors men’s grooming in the broader HBC and societal contexts, as well as in the rapidly transforming retail scene. Such valuable qualitative perspective is supported by hard data presented in well-organized tables and charts.

How Your Company Will Benefit from This Report…


If your company is already an established player in beauty or grooming products, this report is bound to freshen and strengthen your marketing plan. If your company is newly targeting the men’s grooming product consumer, then this report is a great intro to the international marketplace, and thus a launching pad for a successful venture.

Chapter 1: Executive Summary

Market Definition

Men’s Grooming Sales Data Provided in Two Modes

Worldwide, $61.3 Billion Spent on Grooming Products Used by Men in 2009

Sales of Male-Specific Grooming Products at $19.7 Billion

Men’s Grooming Demand Withstands Recession Fairly Well

Table 1-1: Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

Global Men’s Grooming Market to Boost to $84.9 Billion by 2014

Table 1-2: Projected Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, by Country, 2009-2014 (In Billions)

Male-Specific Products to Climb to $28.0 Billion

Table 1-3: Projected Worldwide Retail Dollar Sales of Male-Specific Grooming Products, by Country, 2009-2014 (In Billions)

No Surprise - Shaving Items Dominate

Table 1-4: Share of Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, by Product Category, 2004-2009 (In Billions)

U.S., Japan, France, Germany Lead Sales of All Grooming Products Consumed by Men

Table 1-5: Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, by Country, 2004-2009 (In Billions)

Men Hold Up Over Half the Sky

Table 1-6: World Population, by Age and Gender, 2009

Billions of Men Striving to Be Middle-Class

The Male Ego: It Took 40 Years, But Now We Have the Marketing Keys

Convenience and Functionality

Humor: Make It Crude, Even Dirty, and You’ve Got a Classic Brand

Sex

Willingness to Spend on Branded Products

Universal Positionings

Use of the Wife’s/Girlfriend’s Beauty Products

Natural/Organic/Green/Fair Trade Concerns

Targeting Men of Developing Countries: The Plusses

Technology - Internet, Mobile, Tagging - Empowers Third World

Machismo Eroded by Connectivity

Individuals and Families vs. Clans and Tribes

Third World’s Doctors Drive Taxis in New York

Natural HBC Market Poised for International Expansion

Key Mergers and Acquisitions

P&G, Uni, Beiersdorf, Avon Among Top Grooming Marketers in World

China’s Men Are Largest of World’s Top 10 Grooming Markets

Table 1-7: Numbers of All Males (Men and Boys) in Top 11 National Markets for Men's Grooming Products, as of July 2009

Chapter 2: The Worldwide Men’s Grooming Market

Highlights

Introduction

Market Definition

Men’s Grooming Sales Data Provided in Two Modes

Glossary

ASEAN

Carbon Footprint

Cosmeceutical

Direct

Fair Trade

Green

Grooming Products

HBC

Market versus Category versus Segment

Mass Retail Channel(s)

NAFTA

Natural vs. Organic

Over the Counter (OTC)

Parapharmacies

Prestige and Pop Prestige

REACH

SKU

Specialty

Supermarket, Chain Drugstore, Mass Merchandiser

Sustainable (also, Renewable)

Methodology

Men’s Grooming Products

Five Categories

Bath Products

Deodorant

Haircare

Shampoo

Conditioner/Treatments

Styling Products

Haircolor

Other

Shaving Products

Shave Cream

Lotions/Balms

Disposable Razors/Shavers

Manual Razors/Shavers

Electric Razors/Shavers

Other

Skincare Products

Market Size and Growth

Worldwide, $61.3 Billion Spent on Grooming Products Used by Men in 2009

Sales of Male-Specific Grooming Products at $19.7 Billion

Men’s Grooming Demand Withstands Recession Fairly Well

Table 2-1: Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

Male-Specific Products Account for a Third of Men’s Grooming Dollars

No Surprise - Shaving Items Dominate

Table 2-2: Share of Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, by Product Category, 2004-2009 (In Billions)

Mass Retail the Top Channel for Men’s Grooming Products

Table 2-3: Share of Worldwide Retail Dollar Sales of Men's Grooming Products, by Retail Channel, 2009

U.S., Japan, France, Germany Lead Sales of All Grooming Products Consumed by Men

Table 2-4: Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, by Country, 2004-2009 (In Billions)

Same Four Countries Lead Sales of Male-Specific Grooming Products

Table 2-5: Worldwide Retail Dollar Sales of Male-Specific Grooming Products, by Country, 2004-2009 (In Billions)

Europe/U.K. Lead Sales by Region

Table 2-6: Share of Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, by Region, 2009 (In Billions)

Imports and Exports

Special Note on Foreign Trade Data

Wild Fluctuations from Year to Year Are Normal

Razor/Razor Blade Imports Climb to $368.2 Million in 2004-2008

Table 2-7: Value of U.S. Imports of Razors and Razor Blades, by Country Exporting, 2004-2008, and January 2009 Through June 2009

Razor/Razor Blade Exports Push to $368.7 Million

Table 2-8: Value of U.S. Exports of Razors and Razor Blades, by Country Importing, 2004-2008, and January Through June 2009

A Razor/Razor Blade Trade Surplus - Barely - in 2008

Table 2-9: Trade Balance for Value of U.S. Imports/Exports of Razors and Razor Blades, by Country, 2004-2008, and January Through June 2009

Imports of Toiletries Valued at $580.0 Million in 2008

Table 2-10: Value of U.S. Imports of Personal Care Preparations (Excluding Haircare and Skincare Products), by Country Exporting, 2004-2008, and January Through June 2009

Exports of Toiletries Valued at $926.4 Million in 2008

Table 2-11: Value of U.S. Exports of Personal Care Preparations (Excluding Haircare and Skincare Products), by Country Importing, 2004-2008, and January Through June 2009

Toiletries Trade: Surpluses for U.S., Across the Board

Table 2-12: Trade Balance for Value of U.S. Imports/Exports of Personal Care Preparations (Excluding Haircare and Skincare Products), by Country, 2004-2008, and January Through June 2009

Factors in Future Growth

Analysis Focuses on Cash, Class, Culture, and Contexts

Men Hold Up Over Half the Sky

Table 2-13: World Population, by Age and Gender, 2009

World Economic Downturn of 2008 to Last Until…? Recovery to Start Where…?

Billions of Men Striving to Be Middle-Class

The Male Ego: It Took 40 Years, But Now We Have the Marketing Keys

Convenience and Functionality

Humor: Make It Crude, Even Dirty, and You’ve Got a Classic Brand

Sex

Willingness to Spend on Branded Products

Universal Positionings

Use of the Wife’s/Girlfriend’s Beauty Products

Natural/Organic/Green/Fair Trade Concerns

What Comes After the Metrosexual? The übersexual! Retrosexual! Mr. Balance!

Mr. Balance in the Hip-Hop Sphere

Targeting Men of Developing Countries: The Plusses

Technology - Internet, Mobile, Tagging - Empowers Third World

Machismo Eroded by Connectivity

Individuals and Families vs. Clans and Tribes

Third World’s Doctors Drive Taxis in New York

Groups Favoring Use of Men’s Grooming Products Beyond the Basics

Natural HBC Market Poised for International Expansion

Products Pass Easily from One Premium HBC Channel to Another

Men’s Makeup Will Become a Viable Category

Skin Lighteners in Demand

Risk Factors

Projected Sales

Global Men’s Grooming Market to Boost to $84.9 Billion by 2014

Table 2-14: Projected Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, by Country, 2009-2014 (In Billions)

Male-Specific Products to Climb to $28.0 Billion

Table 2-15: Projected Worldwide Retail Dollar Sales of Male-Specific Grooming Products, by Country, 2009-2014 (In Billions)

Chapter 3: The Top Ten Men’s Grooming Markets

Highlights

The Global Overview

Every Country Holds Potential for Men’s Grooming Products

U.S. Rules Dollar Share of All Grooming Items Used by Men, With 23% in 2009

Table 3-1: Per-Country Share of Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, 2004-2009 (In Billions)

U.S. Also Rules Male-Specific Arena, With a 28% Share

Table 3-2: Per-Country Share of Worldwide Retail Dollar Sales of Male-Specific Grooming Products, 2004-2009 (In Billions)

Profiles of Top Men’s Grooming Countries Follow

No. 1: The United States

All Grooming Products Used by U.S. Men Valued at $14.1 Billion in 2009

U.S. Male-Specific Grooming Products Reach $5.6 Billion

Table 3-3: U.S. Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

A Difficult Market for Men’s Grooming, U.S. Finally Opens Up

No. 2: Japan

Japanese Men’s Grooming Market Reaches $6.3 Billion in 2009

Male-Specific Brands Break $3.0 Billion Mark

Table 3-4: Japan's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

Japanese Ingenuity, Feminization, Koizumi-ization Drive Sales

No. 3: France

All Grooming Items Used by French Men Valued at $4.6 Billion in 2009

French Male-Specific Grooming Market Reaches $1.6 Billion

Table 3-5: France's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

France at World’s Heart of Men’s Fashion, Skincare Industries

No. 4: Germany

All Grooming Products Used by German Men Valued at $4.5 Billion in 2009

German Male-Specific Grooming Market Reaches $1.5 Billion

Table 3-6: Germany's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

Natural/Organic, Status Brands Drive Grooming Sales in Germany

No. 5: Brazil

Brazilian Men’s Grooming Market Reaches $4.4 Billion in 2009

Brazilian Male-Specific HBC in Push to $1.4 Billion

Table 3-7: Brazil's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

Brazil the Style-Setter, and Prime Source of Exotic Ingredients

No. 5: China [rank sic]

Chinese Men’s Grooming Market Also Hits $4.4 Billion in 2009

Male-Specific Products Approach $1.0 Billion Mark

Table 3-8: China's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

China’s Westernization, Respect for Upscale HBC

No. 6: The United Kingdom

Grooming Products Used by Brits Valued at $4.3 Billion in 2009

British Male-Specific Grooming Market Reaches $1.5 Billion in 2009

Table 3-9: The United Kingdom's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

Plenty of Room for British Men to Experiment with New HBC

No. 7: Italy

Italian Men’s Grooming Market Reaches $3.6 Billion in 2009

Italian Male-Specific HBC in Climb to $1.0 Billion

Table 3-10: Italy's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

Growth Slows in Italy, But (Green) Potential Still Big

No. 8: Spain

Spanish Men’s Grooming Market Touches $3.1 Billion in 2009

Spain’s Male-Specific HBC Business Expands to $700 Million

Table 3-11: Spain's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

Spain Breaks Macho Mold

No. 9: Russia

Russian Men’s Grooming Market Reaches $2.9 Billion in 2009

Male-Specific HBC Grows to $645 Million

Table 3-12: Russia's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

Rising Incomes, Luxe and Green Trends, Drive Men’s Grooming

No. 10: India

Indian Men’s Grooming Market Reaches $2.0 Billion in 2009

Male-Specific Grooming Items Reach $820 Million

Table 3-13: India's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

India a Youthful Nation, With Rising Middle Class

The Rest of the World (ROW)

Men’s Grooming Sales in ROW Climb to $7.1 Billion in 2009

Male-Specific Grooming in ROW Reaches $976.0 Million

Table 3-14: Rest of World's (ROW's) Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

ROW Hot Spots

Chapter 4: Insights and Opportunities

Highlights

Insights and Opportunities

How the Men’s Grooming Market Will Keep Rocking During Recession

Economic Power Already Shifting to Developing Countries

Recognize the Modernity of BRIC and Other Developing Nations

How to Impress a Male Consumer - Finally, We Know

Convenience/Multifunctionality

Broad Humor and Raunchy Sex

Culture-Specific Products and Packs

A Global Demand for Natural/Organic HBC

Pass the Manscara, Joe! Makeup for Men Is Here

Male-Specific Haircare Products Will Be Next Big Trend

Chapter 5: The Marketers

Highlights

The Marketers

Most Men’s Grooming Players Specialize in HBC

…But Diversified Marketers Dominate Rankings

Direct Sellers

Key Mergers and Acquisitions

Table of Marketers and Brands

Table 5-1: Selected Marketers of Men's Grooming Products, and Their Representative Brands, 2009

The Competitive Situation

News Flash! Predatory West and Patiently Suffering Developing World to Trade Positions!

P&G, Uni, Beiersdorf, Avon Among Top Grooming Marketers in World

Six Competitive Profiles Follow…

Competitive Profile: Avon Products, Inc

Net Sales Leap to $10.7 Billion in 2008

Latin America Loves Avon

Table 5-2: Share of Avon Products, Inc.'s Net Sales and Net Income, by Region, 2008

Outlook for 2009 Depends on Avon’s Holiday Season

Knocking on Doors Around the World: We Sell Grooming Aids — Plus Jobs!

Oh, Boy, It’s Fred, the Avon Man!

Competitive Profile: Beiersdorf AG

Sales at Record €6 Billion in 2008

Europe is Beiersdorf’s Stronghold

Outlook for 2009 Is Mixed

Blue-Chip Nivea the World’s Best-Selling Men’s Skincare Brand

Other Beiersdorf Brands Bolster Cachet of Nivea for Men

New Factory in Shanghai to Make Nivea Mightier in Far East

Competitive Profile: Kao Corporation

Net Sales of $13 Billion in Fiscal 2009

Kao Strongest at Home

Kao Upscales Beauty/Grooming Business, Aims to Conquer Asia, Then World

Other Kao Products

Competitive Profile: Lion Corporation

Net Sales of ¥338.2 Billion in 2008

Lion Most Active in Eight Countries, All in Far East

In Outlook for 2009, Lion Struggles

Manufacturer/Marketer Emphasizes Asia, Partners With Western Firms

Other Lion Consumer Brands

Competitive Profile: The Procter & Gamble Company

Net Sales Slip to $79.0 Billion in Fiscal 2009

Almost a Third of Sales Transacted in Developing Countries

P&G Has Planet’s Most Powerful Brand Portfolio

The King of Mass Takes Men’s Grooming into Prestige

The Art of Shaving and Zirh Added to Prestige Roster

Bye Mr. Lafley, Hello Mr. MacDonald: A Spiritual Shift

Competitive Profile: Unilever

Turnover of €40.5 Billion in 2008

Asia, Africa, Eastern Europe Jointly Account for Largest Share of Sales

Outlook for 2009: Turnover Stable in First Half…

A Value-Oriented Marketer With 13 Mega-Brands

Unilever’s Strengths in Men’s HBC: Axe Body Spray, Rexona Deodorant…

Uni and TIGI

Unilever Buys Some Sara Lee Personal Care Brands

Chapter 6: Global Product Trends

Special Note: Intros of Men’s Grooming Preparations Overlap Intros of Men’s Shaving Products

Why Total Counts Vary by Breakout

SKUs versus Reports

U.S., U.K., Canada Lead Intros of Men’s Grooming Preps

Table 6-1: Numbers of New Men's Grooming Preparations SKUs, by Country, September 6, 2007-September 6, 2009

P&G, Beiersdorf Are Most Prolific Introducers of Preps

Table 6-2: Numbers of New Men's Grooming Preparations SKUs, Worldwide by Company, September 6, 2007-September 6, 2009

“Men,” “Upscale,” “Natural” Are Most Common Tags on Preps’ Labels

Table 6-3: Numbers of New Men's Grooming Preparations Reports, Worldwide by Product Claims/Tags on Labels, September 6, 2007-September 6, 2009

Shaving Product Intros: U.S., Canada, Brazil Are Top Trio

Table 6-4: Numbers of New Men's Shaving Product SKUs, by Country, September 6, 2007-September 6, 2009

P&G, Beiersdorf Biggest Introducers of Shaving Products, Too

Table 6-5: Numbers of New Men's Shaving Product SKUs, Worldwide by Company, September 6, 2007-September 6, 2009

On Shaving Products, Too, Most Common Tags Are “Men,” “Upscale,” “Natural”

Table 6-6: Numbers of New Men's Shaving Product Reports, Worldwide by Product Claims/Tags on Labels, September 6, 2007-September 6, 2009

Many New Products Are Fast-Acting, Convenient, Multifunctional

Media Old and New

The Alternatives and the Viral

Global Ad Expenditure in Decline in 2009

Updating Traditional Media

Men’s Grooming Ads, Websites Use Crude Humor or Muscles-of-Steel Approach

The Spirit of Hai Karate Returns: We Can’t Fight Off All These Babes!

The Charming Man of Chocolate

“We All Have Doubts

Chapter 7: Distribution and Retail

Highlights

Distribution

U.S. Product Paths: Classic Four-Step, DSD, Rack-Jobbing, “Direct”

Marketers Must Take Proactive Role in Meeting EU’s REACH Requirements

In India, Foreign Retail Chains Must Convert to Wholesale

Philips Fine-Tunes Out-of-Pack Display

Retail Focuses and Retailer Profiles Follow

Retail Focus: Spas, Salons, and Shave Emporiums

Men’s Grooming Products Have Increased Sell-Through in Service Channels

Old Customs, New Customs Shape Retail/Service Outlets

Developments in Selected Countries

China

Japan

Russia

South Korea

The United Kingdom

The United States

Retail Focus: Mercury Group/TSUM

TSUM Has Sales of RUB9.8 Billion in 2008

Mercury a Luxe Goods Retailer, TSUM Its State-Owned Showpiece

TSUM Features Department Called Only for Men

Retailer Profile: Moët Hennessy-Louis Vuitton (LVMH)/Sephora

Revenue Climbed to €17.2 Billion in 2008

…But LVMH’s Resilience Gives Way to Struggle by Mid-2009

Gloomy Prospects for Luxe Goods, But Sephora’s Strong Worldwide

Sephora Steering HBC Industry to Focus on Men’s Grooming

Other LVMH Brands

Chapter 8: The Consumer

Highlights

About Men and Their Grooming Habits

China’s Men Are Largest of World’s Top 10 Grooming Markets

Table 8-1: Numbers of All Males (Men and Boys) in Top 11 National Markets for Men's Grooming Products, as of July 2009

Men of Spain, South Africa, Brazil Tend to Be Vainest

Men More Optimistic Than Women About U.S. Economy

U.S. Men Likelier Than Women to Buy Brands, Instead of Private Label

German Men Say They Buy Their Own HBC

BRIC Men Are the Most Aware of New Personal Care Products

Typical Grooming Regimens

Face Wash, Hairdressings World’s Most Popular Grooming Products

Deodorant Use: Men of Spain, South Africa, Brazil Have Highest Incidences

Goatees - Really?! - Are U.S. Men’s Favorite Facial Hair Style

U.S. Men Take on More of Household Shopping

The U.S. Men’s Grooming Product Consumer

About Simmons Data

…And How to Use Them

The Survey’s Overall Gauge

Marketing Regions Defined

Northeast

East Central

West Central

Southeast

Southwest

Pacific

Table 8-2: Projections of Numbers of U.S. Adult Males, by Demographic Factor, 2009 (In Thousands)

Hispanics May Be of Any Race

Table 8-3: Projection of U.S. Population, by Race and Gender, 2008-2020 (In Thousands)

The U.S. Male Consumer of Bath Products

Over 67.0 Million Men Use Body Wash

Youth, Affluence Are Skews in Body Wash Use

Table 8-4: Demographic Characteristics Most Favoring Use of Body Wash by Men, 2009 (Male Adults in Thousands)

Dove, Bath & Body Works Body Washes Most Popular with Men

Table 8-5: Men's Use of Body Wash, by Brand, 2009 (Male Adults in Thousands)

The U.S. Male Consumer of Deodorant

More Than 97.1 Million Men Use Deodorant

Only Office Workers Stand Out in Deodorant Use

Table 8-6: Demographic Characteristics Most Favoring Use of Deodorant by Men, 2009 (Male Adults in Thousands)

Old Spice, Speed Stick, Right Guard, Degree Deodorants Most Used by Men

Table 8-7: Men's Use of Deodorant, by Brand, 2009 (In Thousands of Adults; Recent 12 months)

The U.S. Male Consumer of Haircare Products

About 97.4 Million Men Use Shampoo; 31.0 Million Use Conditioner

Asian Race Only Pronounced Factor in Men’s Shampoo Use

Youth, Low Income Characterize Men Who Use Conditioner

Table 8-8: Demographic Characteristics Most Favoring Use of Shampoo and Conditioner by Men, 2009 (Male Adults in Thousands)

Men’s Preferred Shampoo Brands Are Head & Shoulders, Suave

Table 8-9: Men's Use of Shampoo, by Brand, 2009 (In Thousands of Adults; Recent 7 Days)

Men’s Conditioner Faves: Suave, Pantene, Head & Shoulders

Table 8-10: Men's Use of Conditioner, by Brand, 2009 (In Thousands of Adults; Recent 7 Days)

Over 26.5 Million Men Use Hairstyling Products

Styler Use Decreases with Age, Increases with Income

Table 8-11: Demographic Characteristics Most Favoring Use of Hairstyling Creams, Gels, and Lotions by Men, 2009 (Male Adults in Thousands)

Most Chosen Brands for Styling Are LA Looks and Suave

Table 8-12: Men's Use of Hairstyling Products, by Brand, 2009 (In Thousands of Adults)

Haircolor Used by 5.3 Million U.S. Men

Men and Haircolor: Middle Age, White-Collar Pros, Lower Income Mark Use

Table 8-13: Demographic Characteristics Most Favoring Use of Haircolor Products by Men, 2009 (Male Adults in Thousands)

The U.S. Male Consumer of Shaving Products

Almost 72.3 Million Men Use Shave Cream

Southwesterners, Salesmen, Solo Households Influential in Shave Cream Use

Table 8-14: Demographic Characteristics Most Favoring Use of Shave Cream by Men, 2009 (Male Adults in Thousands)

Gillette, Barbasol, Edge Are Most Popular Men’s Shave Creams

Table 8-15: Men's Use of Shave Cream, by Brand, 2009 (In Thousands of Adults)

More Than 40.7 Million Men Use Disposable Razors

Middle/Elder Age, Lower Income, Limited Education Favor Disposable Razor Use

Table 8-16: Demographic Characteristics Most Favoring Use of Disposable Razors by Men, 2009 (Male Adults in Thousands)

Disposable Razors: Gillette, Bic, Schick Most Widely Used by America’s Men

Table 8-17: Men's Use of Disposable Razors, by Brand, 2009 (In Thousands of Adults; Recent 12 Months)

Nearly 40.5 Million U.S. Men Use Electric Razors

Electric Razor Users Skew Older, Non-Affluent - But Affluent, Too

Table 8-18: Demographic Characteristics Most Favoring Use of Electric Razors by Men, 2009 (Male Adults in Thousands)

Philips Norelco the Most Popular Electric Razor with U.S. Men - By Far

Table 8-19: Men's Use of Electric Razors, by Brand, 2009 (In Thousands of Adults)

U.S. After-Shave Users Number 37.9 Million

After-Shave Use: Again, Boomers/Seniors, Low Income Featured

Table 8-20: Demographic Characteristics Most Favoring Use of After-Shave Lotion by Men, 2009 (Male Adults in Thousands)

Old Spice Wins After-Shave Popularity Race

Table 8-21: Men's Use of After-Shave Lotion, by Brand, 2009 (In Thousands of Adults)

The U.S. Male Consumer of Skincare Products

Men Who Moisturize Number 40.3 Million

Gen X, High and Low Incomes Stand Out

Table 8-22: Demographic Characteristics Most Favoring Use of Moisturizers by Men, 2009 (Male Adults in Thousands)

Men Who Moisturize Prefer Vaseline

Table 8-23: Men's Use of Moisturizers, by Brand, 2009 (In Thousands of Adults)

Close to 32.1 Million Men Use Suncare Products

Sunless Tanners Used by 503,000 American Men

White Race, Affluence Encourage Men’s Use of Suncare Products .292

Table 8-24: Demographic Characteristics Most Favoring Use of Suncare Products by Men, 2009 (Male Adults in Thousands)

Coppertone Still Men’s Favorite U.S. Suncare Brand

Table 8-25: Men's Use of Suncare Products, by Brand, 2009 (In Thousands of Adults)

Facial Cleansers Used by 20 Million Men

Youth, Middle Age, Affluence Favor Facial Cleanser Use by Men

Table 8-26: Demographic Characteristics Most Favoring Use of Facial Cleansers/Medicated Products/Toners, Etc., by Men, 2009 (Male Adults in Thousands)

Neutrogena Facial Cleansers Are Tops with U.S. Men

Table 8-27: Men's Use of Facial Cleansers, Medicated Skincare Products, and Toners, Etc., by Brand, 2009 (In Thousands of Adults)

Appendix: Addresses of Selected Marketers