Energy-Efficient Home Renovations Market, Part 3: HVAC & Roofing

Energy-Efficient Home Renovations Market, Part 3: HVAC & Roofing

Green building is no longer just a fad; in fact, energy-efficient remodeling and renovating is one of the few aspects of the U.S. construction business that still holds a positive outlook in the midst of the economic turmoil in 2009.



The U.S. residential construction market was $363 billion in 2008, down 41% from its high of $620 billion in 2006. The home renovations market was $188 billion in 2008, down 18% percent from 2007. But SBI estimates that the home energy efficiency renovations market in the U.S. was $21 billion in 2008; down only 13% percent from 2007’s $24 billion.



Remodeling to improve a home’s energy efficiency instead of buying a new home has become a preferred option in today’s market. In fact, the National Association of Home Builders found that 32% of home builders also provided remodeling services in 2008. Homeowners are still seeing the benefits of improving their home’s energy efficiency even in the economic instability of 2009. With energy consciousness shooting to the forefront of the media during the 2008 oil price peak, the Propane Education & Research Council has found 80% of homeowners are now concerned about the energy efficiency of their homes.



Home builders and remodelers have been quick to provide remodeling services that are focused on energy conservation and green building practices; as an example, 85% of remodelers surveyed by the National Association of Home Builders in 2008 used energy-efficient windows on the majority of their projects. Retailers and manufacturers of building projects, residential builders and remodelers, and even state and federal organizations now have to be able to provide knowledgeable energy conservation expertise to succeed in their business.



Home energy efficiency analysis now uses a ‘whole building’ approach, affecting all categories of building materials, from windows and doors to insulation to completely eliminating air leaks. To fully embrace this view, this report looks at the impact energy-efficient building products are having on the renovations market in a number of categories:

• Part I explores the market for energy-efficient doors and windows, caulking and weather stripping, and insulation used in home renovation projects.


• Part II examines the energy-efficient appliance and lighting markets for home remodeling.


• Part III looks at energy-efficient heating and cooling systems and the growing trend of energy-efficient roof renovations.

Report Methodology


Report data were obtained from government sources, including the U.S. Department of Commerce, U.S. Census Bureau, U.S. Department of Housing and Urban Development and ENERGY STAR; trade associations such as the National Association of Home Builders (NAHB), and the National Association of the Remodeling Industry (NARI); research organizations such as the American Council for an Energy-Efficient Economy (ACEEE) and Harvard University’s Joint Center for Housing Studies (JCHS); websites of home improvement contractors, manufacturers and dealers, industry analysts and print and online business and trade journals.



Consumer demographics and spending trends derive from data compiled by Simmons Market Research Bureau, New York, NY. Trends and recent developments in the industry come directly from personal interviews with key players in manufacturing and sales of energy-efficient building products and discussions with knowledgeable insiders of associations such as the National Association of Home Builders.



What You’ll Get in This Report


Energy-Efficient Home Renovations Market, Part 3: HVAC & Roofing provides a concise, focused look on the world of whole home energy-efficient renovations as it exists today, and shows where the market is moving towards in the next five years. The report highlights key players in the industry and pinpoints ways current and prospective competitors can capitalize on recent trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Energy-Efficient Home Renovations Market, Part 3: HVAC & Roofing offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.



How You’ll Benefit from this Report


If your company is already doing business in green home renovations or remodeling specializing in energy efficiency, or is considering making the leap, you will find this report invaluable as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for all aspects of energy-efficient renovations, as well as projected markets and trends through 2013.



This report will help:

• Marketing managers identify market opportunities and develop targeted promotion plans for homeowners looking to renovate to reduce their utility costs.


• Research and development professionals stay on top of competitor initiatives and explore demand for current energy efficiency remodeling trends and new emerging energy-efficient construction products.


• Advertising agencies working with clients in the banking, retail and construction industries develop messages and images that compel homeowners to migrate towards energy-efficient products when considering home renovations.


• Business development executives understand the dynamics of the market and identify possible partnerships.


• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1: Executive Summary

Scope of This Report

Methodology

The Market

The U.S. Energy-Efficient Home Renovations Market

Figure 1-1: Energy-Efficient Residential Renovations Market, 2003-2008 (in billion $)

Energy-Efficient Product Segments for the Renovations Market

Forecast

Figure 1-2: Residential Energy-Efficient Renovations Market Forecast, 2009-2013 (in billion $)

Figure 1-3: Residential Energy-Efficient HVAC & Roofing Renovations Market Forecast, 2009-2013 (in billion $)

Measuring Energy Efficiency

Prescriptive Energy Efficiency Programs

Table 1-1: Summary of Energy-Efficient HVAC Programs, 2009

Home Energy Efficiency Auditing for Renovations

Home Performance Programs

Financial Programs

State Energy Efficiency Renovation Incentives

Government Assistance Programs

Financial Benefits of Energy-Efficient Home Renovations

Trends

Figure 1-5: NAHB Remodeling Market Index & JCHS Leading Indicator for Remodeling Activity, 2002-2009

Consumers Want More Green!

HVAC Remodeling Trends

Residential Reroofing Trends

DIY and Pro

Remodeling Industry Suffers from Unprofessional Image

The Future for Energy Efficiency Remodelers

DIY Versus Pro by Product Segment

Demographics

HVAC Renovation Demographics

Energy-Efficient Roofing Demographics

Residential HVAC Manufacturers

Residential Roofing Product Manufacturers

Retailers & Distributors

Chapter 2: The Market

Scope of This Report

Methodology

A Note on the American Housing Survey

Defining Energy-Efficient

Energy-Efficient Heating & Cooling

Energy-Efficient Roofing

The Residential Construction Industry

The U.S. Housing Construction Market

Figure 2-1: Residential Construction Value Put in Place, 2002-2008 (in billion $)

The U.S. Home Renovations Market

Figure 2-2: Residential Renovations Market, 2001-2008 (in billion $)

The U.S. Energy-Efficient Home Renovations Market

Figure 2-3: Energy-Efficient Residential Renovations Market, 2003-2008 (in billion $)

Figure 2-4: Residential Energy-Efficient Market Breakdown, 2003-20008 (in billion $)

The U.S. Residential HVAC Market

Table 2-1: U.S. HVAC Market, 2004-2008 (in million $)

The Energy-Efficient Residential HVAC Renovations Market

Figure 2-5: Residential Energy-Efficient HVAC Renovations Market, 2003-2008 (in billion $)

The U.S. Roofing Market

Table 2-2: U.S. Roofing Market, 2004-2008 (in million $)

The Energy-Efficient Residential Roofing Renovations Market

Figure 2-6: Energy-Efficient Residential Roofing Renovations Market, 2003-2008 (in million $)

Imports & Exports of HVAC Equipment

Table 2-3: U.S. Imports & Exports of Heating & Cooling Equipment, 2002-2008 (in million $)

Imports & Exports of Roofing Products

Table 2-4: U.S. Imports & Exports of Roofing Products, 2002-2008 (in million $)

Forecast

Figure 2-7: Residential Energy-Efficient Renovations Market Forecast, 2009-2013 (in billion $)

Energy-Efficient Home Renovations Product Segment Forecasts

Figure 2-8: Residential Energy-Efficient HVAC & Roofing Renovations Market Forecast, 2009-2013 (in billion $)

Chapter 3: Measuring Energy Efficiency

Independent Product Testing Organizations

Air-Conditioning, Heating and Refrigeration Institute/American Society of Heating, Refrigerating, and Air-Conditioning Engineers

Cool Roof Rating Council

Prescriptive Energy Efficiency Programs

ENERGY STAR

Figure 3-1: ENERGY STAR Program Aided Vs. Unaided Consumer Awareness, 2001-2008

Consortium for Energy Efficiency

Energy Efficiency Standards of Residential HVAC Equipment

Energy Efficiency Standards of Residential Heat Pumps & Central Air Conditioners

Table 3-1: Energy-Efficient Heat Pump & Central Air Conditioner Specifications, 2009

Energy Efficiency Standards of Room Air Conditioners

Table 3-2: Energy-Efficient Room Air Conditioner Criteria, 2009

Energy Efficiency Standards of Furnaces & Boilers

Table 3-3: Energy-Efficient Furnace & Boiler Criteria, 2009

Energy Efficiency Standards of Residential Roofing

Table 3-4: Energy-Efficient Residential roofing Criteria, 2009

Home Energy Efficiency Auditing for Renovations

Energy Efficiency Auditor Certifications

Table 3-5: State Level Home Energy Auditor Certification Programs, 2009

Home Performance with ENERGY STAR

Home Performance Energy Auditing is a Fragmented Market

Home Performance Energy Efficiency Rating Programs

The RESNET HERS Index

Home Environmental Rating Programs That Include Energy Performance

The Future of Home Energy Rating

Chapter 4: Financial Programs

ARRA Providing $20 Billion for Energy Efficiency

Federal Energy Efficiency Renovation Incentives

The ARRA Residential Tax Credits

Table 4-1: ARRA Tax Credit Specification for Residential HVAC Products, 2009

Future Federal Energy Efficiency Legislation

State Energy Efficiency Renovation Incentives

Figure 4-1: Utility Funding for Energy Efficiency Programs, 2008

Energy Efficiency Home Renovation Programs by State

Table 4-2: State & Utility Incentives for Whole Home Residential Energy Efficiency Renovations, 2009

Table 4-3: State & Utility Incentives for HVAC Energy Efficiency Renovations, 2009

Table 4-4: State & Utility Incentives for Energy-Efficient Roofing Renovations, 2009

Government Assistance Programs

EERE Weatherization Program

Figure 4-2: Homes Weatherized Under the DOE EERE Weatherization Assistance Program, 2000-2007 (in thousand homes)

Table 4-5: EERE WAP State Funding Allocations Under the ARRA, 2009 (in million $)

Housing and Urban Development Programs

Financial Benefits of Energy-Efficient Home Renovations

Figure 4-3: Breakdown of Residential Energy Usage, 2006

Heating & Cooling Energy Savings

Roofing Energy Savings

Chapter 5: Trends

Remodeling Indexes look Grim

Figure 5-1: NAHB Remodeling Market Index & JCHS Leading Indicator for Remodeling Activity, 2002-2009

Value of Remodeling Projects has gone down

Table 5-1: Roofing Replacement Projects Cost vs. Value, 2007-2008

Government Now Much More Interested in Energy Efficiency

State Level Residential Energy Efficiency Awareness

Table 5-2: ACEEE State Energy Efficiency Ranking, 2008

Green Remodeling Trends

Consumers Want More Green!

The Holy Grail of Energy Efficiency: Zero-Energy Homes

The downside of Increased Energy Efficiency Awareness: Greenwashing

Energy Efficiency Remodeling for the Future

Energy Efficient HVAC Trends

R-22 Refrigerant Eliminated in New Products by 2010

High Efficiency Models Increase Market Share

Programmable Thermostat Use Needs More Education

Ductless Systems Struggle to Gain Popularity in the U.S

Paying Attention to HVAC Installation Standards

Energy-Efficient Roofing Trends

OEM Metal Coatings Surprisingly Strong in 2008

Figure 5-2: U.S. OEM Metal Building Product Coating Shipments, 2004-2008 (in millions of dollars)

Consumers Demand ‘Dark’ Cool Roofs

Aggressive Marketing for Metal Roofing

Green Roofs Growing Slowly

Figure 5-3: U.S. Green Roof Market, 2004-2008 (in millions of dollars)

Radiant Barriers & Radiant Control Coatings

Chapter 6: DIY and Pro

The Remodelers View of the Market

Remodeling is a Heavily Fragmented Market

Remodeling Industry Suffers from Unprofessional Image

Figure 6-1: Customer Willingness to Hire the Same Remodeler, 2008

Energy-Efficient Remodeling High on Remodelers’ Lists

Figure 6-2: Frequency of Energy Efficiency Products Commonly Installed by Remodelers, 2001-2008

The Future for Energy Efficiency Remodelers

Residential HVAC Renovations Primarily Done by Pros

Figure 6-3: Percentage of Residential Air Conditioner & Central Heating Renovation Projects Completed by Pros, 2001-2008

Residential Roofing Renovations is a Key Market for Pros

Figure 6-4: Percentage of Residential Roofing Renovation Projects Completed by Pros, 2001-2008

Chapter 7: Demographics

Note on Simmons Market Research Bureau Consumer Data

Table 7-1: Demographic Indicators and Resistors of Purchasing Room Air Conditioners in the Previous 12 Months, 2008 (Index)

Residential Cooling Renovations Demographics

Energy-Efficient Cooling Demographics

Table 7-2: Demographic Indicators and Resistors of Purchasing Central Air Conditioning in the Previous 12 Months, 2008 (Index)

Figure 7-1: Ownership of Central Air Conditioners 10 Years or Older, 2005

Figure 7-2: Ownership of ENERGY STAR Qualified Room Air Conditioners, 2005

Residential Heating Demographics

Table 7-3: Demographic Indicators and Resistors of Purchasing Central Heating in the Previous 12 Months, 2008 (Index)

Energy-Efficient Heating Equipment Purchasing Demographics

Figure 7-3: Ownership of Electric Central Heating Units, 2005

Figure 7-4: Ownership of Central Heating Units 10 Years or Older, 2005

Energy-Efficient Residential Reroofing Demographics

Table 7-4: Demographic Indicators and Resistors of Reroofing in the Previous 12 Months, 2008 (Index)

Chapter 8: Manufacturers & Retailers

Residential Heating & Cooling Manufacturers

Carrier

Overview

Performance & Products

Table 8-1: Carrier Energy-Efficient Residential HVAC Products Sold in the U.S., 2009

Goodman

Overview

Performance & Products

Table 8-2: Goodman Residential Energy-Efficient HVAC Products, 2009

LG Electronics

Overview

Performance & Products

Table 8-3: LGE Residential Air Conditioning Products, 2009

Roofing Product Manufacturers

Figure 8-1: Estimated Share of U.S. Roofing Products Manufacturing by Manufacturer, 2008

GAF Materials

Overview

Performance & Products

Table 8-4: GAF Materials Energy-Efficient Roofing Products, 2009

Owens Corning

Overview

Performance & Products

Table 8-5: Owens Corning Energy-Efficient Residential Roofing Products, 2009

Metals USA

Overview

Performance & Products

Table 8-6: Metals USA Energy-Efficient Residential Roofing Products, 2009

Retailers & Distributors

The Home Depot

Overview

Performance

Lowe’s

Overview

Performance

Watsco

Overview

Performance & Products

ABC Supply

Overview

Performance & Products