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Apparel in Brazil

  • July 2013
  • -
  • Euromonitor International
  • -
  • 107 pages

Apparel continued to show great performance in 2012. The market was benefited from growing disposable income, which enabled consumers to seek sophisticated value-added products. As a result, large apparel specialist retailers have invested in partnerships with renowned fashion designers and marketing campaigns endorsed by celebrities in order to associate their products with the latest fashion trends and good quality. This strategy was also adopted to distinguish from low- and mid-end brands,...

Euromonitor International's Apparel in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage:
Clothing, Footwear, Sportswear.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Apparel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Apparel in Brazil
APPAREL IN BRAZIL



LIST OF CONTENTS AND TABLES

Executive Summary
Growing Sales of Sophisticated Value-added Products
Manufacturers Invest in Own Stores To Increase Visibility
Arrival of International Companies
Internet Retailing: Promising Channel
Influence of 2014 Fifa World Cup and 2016 Olympics on Apparel
Key Trends and Developments
Apparel Manufacturers Invest in Own Stores
Internet Retailing in Apparel Remains Challenged by the Lack of Size Standardisation
Positive Impact From Fifa World Cup and Olympic Games in Rio De Janeiro
Companies Invest in Sophisticated Value-added Products
Chinese Imports: Threat To Local Manufacturers
Market Data
Table 1 Sales of Apparel by Category: Volume 2007-2012
Table 2 Sales of Apparel by Category: Value 2007-2012
Table 3 Sales of Apparel by Category: % Volume Growth 2007-2012
Table 4 Sales of Apparel by Category: % Value Growth 2007-2012
Table 5 Apparel Company Shares 2008-2012
Table 6 Apparel Brand Shares 2009-2012
Table 7 Sales of Apparel by Distribution Format: % Analysis 2007-2012
Table 8 Sales of Apparel by Category and Distribution Format: % Analysis 2012
Table 9 Forecast Sales of Apparel by Category: Volume 2012-2017
Table 10 Forecast Sales of Apparel by Category: Value 2012-2017
Table 11 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
Table 12 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources
Adidas Do Brasil Ltda in Apparel (brazil)
Strategic Direction
Key Facts
Summary 2 adidas do Brasil Ltda: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 adidas do Brasil Ltda: Competitive Position 2012
Internet Strategy
Alpargatas SA in Apparel (brazil)
Strategic Direction
Key Facts
Summary 4 Alpargatas SA: Key Facts
Summary 5 Alpargatas SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Alpargatas SA: Competitive Position 2012
Internet Strategy
Grendene SA in Apparel (brazil)
Strategic Direction
Key Facts
Summary 7 Grendene SA: Key Facts
Summary 8 Grendene SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Grendene SA: Competitive Position 2012
Internet Strategy
Hering Textil SA in Apparel (brazil)
Strategic Direction
Key Facts
Summary 10 Hering Textil SA: Key Facts
Summary 11 Hering Textil SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Hering Textil SA: Competitive Position 2012
Internet Strategy
Lojas Renner SA in Apparel (brazil)
Strategic Direction
Key Facts
Summary 13 Lojas Renner SA: Key Facts
Summary 14 Lojas Renner SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Lojas Renner SA: Competitive Position 2012
Internet Strategy
Lojas Riachuelo SA in Apparel (brazil)
Strategic Direction
Key Facts
Summary 16 Lojas Riachuelo SA: Key Facts
Summary 17 Lojas Riachuelo SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Lojas Riachuelo SA: Competitive Position 2012
Internet Strategy
Nike Ltda in Apparel (brazil)
Strategic Direction
Key Facts
Summary 19 Nike Ltda: Key Facts
Company Background
Production
Competitive Positioning
Summary 20 Nike Ltda: Competitive Position 2012
Internet Strategy
Vulcabrás Azaleia SA in Apparel (brazil)
Strategic Direction
Key Facts
Summary 21 Vulcabrás azaleia SA: Key Facts
Summary 22 Vulcabrás azaleia SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 23 Vulcabrás|azaleia SA: Competitive Position 2012
Internet Strategy
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Sales of Childrenswear by Category: Volume 2007-2012
Table 14 Sales of Childrenswear by Category: Value 2007-2012
Table 15 Sales of Childrenswear by Category: % Volume Growth 2007-2012
Table 16 Sales of Childrenswear by Category: % Value Growth 2007-2012
Table 17 Childrenswear Company Shares 2008-2012
Table 18 Childrenswear Brand Shares 2009-2012
Table 19 Forecast Sales of Childrenswear by Category: Volume 2012-2017
Table 20 Forecast Sales of Childrenswear by Category: Value 2012-2017
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Clothing Accessories by Category: Volume 2007-2012
Table 24 Sales of Clothing Accessories by Category: Value 2007-2012
Table 25 Sales of Clothing Accessories by Category: % Volume Growth 2007-2012
Table 26 Sales of Clothing Accessories by Category: % Value Growth 2007-2012
Table 27 Clothing Accessories Company Shares 2008-2012
Table 28 Clothing Accessories Brand Shares 2009-2012
Table 29 Forecast Sales of Clothing Accessories by Category: Volume 2012-2017
Table 30 Forecast Sales of Clothing Accessories by Category: Value 2012-2017
Table 31 Forecast Sales of Clothing Accessories by Category: % Volume Growth 2012-2017
Table 32 Forecast Sales of Clothing Accessories by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Apparel Size Chart for Men: Zara
Table 34 Apparel Size Chart for Men: Hering
Table 35 Apparel Size Chart for Men: Levi's
Table 36 Sales of Men's Outerwear: Volume 2007-2012
Table 37 Sales of Men's Outerwear: Value 2007-2012
Table 38 Sales of Men's Outerwear: % Volume Growth 2007-2012
Table 39 Sales of Men's Outerwear: % Value Growth 2007-2012
Table 40 Men's Outerwear Company Shares 2008-2012
Table 41 Men's Outerwear Brand Shares 2009-2012
Table 42 Forecast Sales of Men's Outerwear: Volume 2012-2017
Table 43 Forecast Sales of Men's Outerwear: Value 2012-2017
Table 44 Forecast Sales of Men's Outerwear: % Volume Growth 2012-2017
Table 45 Forecast Sales of Men's Outerwear: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 46 Apparel Size Chart for Women: Zara
Table 47 Apparel Size Chart for Women: Hering
Table 48 Apparel Size Chart for Women: Levi's
Table 49 Sales of Women's Outerwear: Volume 2007-2012
Table 50 Sales of Women's Outerwear: Value 2007-2012
Table 51 Sales of Women's Outerwear: % Volume Growth 2007-2012
Table 52 Sales of Women's Outerwear: % Value Growth 2007-2012
Table 53 Women's Outerwear Company Shares 2008-2012
Table 54 Women's Outerwear Brand Shares 2009-2012
Table 55 Forecast Sales of Women's Outerwear: Volume 2012-2017
Table 56 Forecast Sales of Women's Outerwear: Value 2012-2017
Table 57 Forecast Sales of Women's Outerwear: % Volume Growth 2012-2017
Table 58 Forecast Sales of Women's Outerwear: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 59 Sales of Jeans: Volume 2007-2012
Table 60 Sales of Jeans: Value 2007-2012
Table 61 Sales of Jeans: % Volume Growth 2007-2012
Table 62 Sales of Jeans: % Value Growth 2007-2012
Table 63 Sales of Men's Jeans: Volume 2007-2012
Table 64 Sales of Men's Jeans: Value 2007-2012
Table 65 Sales of Men's Jeans: % Volume Growth 2007-2012
Table 66 Sales of Men's Jeans: % Value Growth 2007-2012
Table 67 Sales of Women's Jeans: Volume 2007-2012
Table 68 Sales of Women's Jeans: Value 2007-2012
Table 69 Sales of Women's Jeans: % Volume Growth 2007-2012
Table 70 Sales of Women's Jeans: % Value Growth 2007-2012
Table 71 Jeans Company Shares 2008-2012
Table 72 Jeans Brand Shares 2009-2012
Table 73 Forecast Sales of Jeans: Volume 2012-2017
Table 74 Forecast Sales of Jeans: Value 2012-2017
Table 75 Forecast Sales of Jeans: % Volume Growth 2012-2017
Table 76 Forecast Sales of Jeans: % Value Growth 2012-2017
Table 77 Forecast Sales of Men's Jeans: Volume 2012-2017
Table 78 Forecast Sales of Men's Jeans: Value 2012-2017
Table 79 Forecast Sales of Men's Jeans: % Volume Growth 2012-2017
Table 80 Forecast Sales of Men's Jeans: % Value Growth 2012-2017
Table 81 Forecast Sales of Women's Jeans: Volume 2012-2017
Table 82 Forecast Sales of Women's Jeans: Value 2012-2017
Table 83 Forecast Sales of Women's Jeans: % Volume Growth 2012-2017
Table 84 Forecast Sales of Women's Jeans: % Value Growth 2012-2017
Summary 24 Jeans by Price Platform 2012
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 85 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2007-2012
Table 86 Sales of Underwear, Nightwear and Swimwear by Category: Value 2007-2012
Table 87 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2007-2012
Table 88 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2007-2012
Table 89 Sales of Men's Underwear, Nightwear and Swimwear: Volume 2007-2012
Table 90 Sales of Men's Underwear, Nightwear and Swimwear: Value 2007-2012
Table 91 Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
Table 92 Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
Table 93 Sales of Women's Underwear, Nightwear and Swimwear: Volume 2007-2012
Table 94 Sales of Women's Underwear, Nightwear and Swimwear: Value 2007-2012
Table 95 Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
Table 96 Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
Table 97 Underwear, Nightwear and Swimwear Company Shares 2008-2012
Table 98 Underwear, Nightwear and Swimwear Brand Shares 2009-2012
Table 99 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2012-2017
Table 100 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2012-2017
Table 101 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2012-2017
Table 102 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2012-2017
Table 103 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Volume 2012-2017
Table 104 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Value 2012-2017
Table 105 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
Table 106 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Table 107 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Volume 2012-2017
Table 108 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Value 2012-2017
Table 109 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
Table 110 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 111 Sales of Hosiery by Category: Volume 2007-2012
Table 112 Sales of Hosiery by Category: Value 2007-2012
Table 113 Sales of Hosiery by Category: % Volume Growth 2007-2012
Table 114 Sales of Hosiery by Category: % Value Growth 2007-2012
Table 115 Hosiery Company Shares 2008-2012
Table 116 Hosiery Brand Shares 2009-2012
Table 117 Forecast Sales of Hosiery by Category: Volume 2012-2017
Table 118 Forecast Sales of Hosiery by Category: Value 2012-2017
Table 119 Forecast Sales of Hosiery by Category: % Volume Growth 2012-2017
Table 120 Forecast Sales of Hosiery by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 121 Sales of Footwear by Category: Volume 2007-2012
Table 122 Sales of Footwear by Category: Value 2007-2012
Table 123 Sales of Footwear by Category: % Volume Growth 2007-2012
Table 124 Sales of Footwear by Category: % Value Growth 2007-2012
Table 125 Footwear Company Shares 2008-2012
Table 126 Footwear Brand Shares 2009-2012
Table 127 Sales of Footwear by Distribution Format: % Analysis 2007-2012
Table 128 Forecast Sales of Footwear by Category: Volume 2012-2017
Table 129 Forecast Sales of Footwear by Category: Value 2012-2017
Table 130 Forecast Sales of Footwear by Category: % Volume Growth 2012-2017
Table 131 Forecast Sales of Footwear by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 132 Sales of Sportswear: Value 2007-2012
Table 133 Sales of Sportswear: % Value Growth 2007-2012
Table 134 Sportswear Company Shares 2008-2012
Table 135 Sportswear Brand Shares 2009-2012
Table 136 Sales of Sportswear by Distribution Format: % Analysis 2007-2012
Table 137 Forecast Sales of Sportswear: Value 2012-2017
Table 138 Forecast Sales of Sportswear: % Value Growth 2012-2017












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