Table of Contents
Similar to Bombril and Química Amparo, Flora Produtos de Higiene e Limpeza intends to gain share of home care despite the competition of multinational companies. The strategies of new brand acquisition, modernisation of the products and packaging, and focus on the small retailer will guarantee the company success. It is growing on average by 6% per annum since the company’s restructure in 2011. Following this strategy and the trend observed for other companies, the main objective of the company...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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