Similar to Bombril and Química Amparo, Flora Produtos de Higiene e Limpeza intends to gain share of home care despite the competition of multinational companies. The strategies of new brand acquisition, modernisation of the products and packaging, and focus on the small retailer will guarantee the company success. It is growing on average by 6% per annum since the company’s restructure in 2011. Following this strategy and the trend observed for other companies, the main objective of the company...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Home Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Flora Produtos de Higiene e Limpeza Ltda in Home Care (Brazil) FLORA PRODUTOS DE HIGIENE E LIMPEZA LTDA IN HOME CARE (BRAZIL) Euromonitor International April 2015
LIST OF CONTENTS AND TABLES
Strategic Direction Key Facts Summary 1 Flora Produtos de Higiene e Limpeza Ltda: Key Facts Company Background Production Summary 2 Flora Produtos de Higiene e Limpeza: Production Statistics 2014 Competitive Positioning Summary 3 Flora Produtos de Higiene e Limpeza: Competitive Position 2014