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Global Apparel (Part 2): Category Dynamics and Competitive Landscape

  • July 2013
  • -
  • Euromonitor International
  • -
  • 44 pages

Summary

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While the global apparel market pushed ahead 2012, the fragile macroeconomic climate has had a resounding effect on consumer attitudes towards apparel purchasing. This briefing explores the key drivers of category dynamics in the post-recession market. It also studies key developments in the competitive environment, placing emphasis on the proliferation of the “fast fashion” business model and its future sustainability.

Euromonitor International's Global Apparel (Part 2): Category Dynamics and Competitive Landscape global briefing offers an insight into to the size and shape of the apparel market, highlights buzz topics, emerging trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the clothing and footwear market - be they changes on the supply side, in channel dynamics, economic/ lifestyle /demographic influences or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage:
Clothing, Footwear, Sportswear.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Apparel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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