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Hofer KG in Retailing (Austria)

  • April 2015
  • -
  • Euromonitor International
  • -
  • 7 pages

Hofer is expected to remain a major player in grocery retailing in Austria, due to its good reputation and loyal customer base, stemming from its role as the pioneer in discounters in Austria. However, as discounters is expected to stagnate in the forecast period, Hofer, with its strategy of remaining largely a hard discounter, runs into danger of losing ground to its competitors, which are increasingly leaning towards supermarkets in terms of their product range and outlet design.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Table Of Contents

Hofer KG in Retailing (Austria)
Euromonitor International
April 2015


Strategic Direction
Key Facts
Summary 1 Hofer KG: Key Facts
Summary 2 Hofer KG: Operational Indicators
Internet Strategy
Summary 3 Hofer KG: Share of Sales Generated by Internet Retailing
Company Background
Chart 1 Modern Grocery Retailers: Hofer, Discounters in Graz
Private Label
Summary 4 Hofer KG: Private Label Portfolio (Excerpt)
Competitive Positioning
Summary 5 Hofer KG: Competitive Position 2014

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