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Home Care in Kazakhstan

  • January 2017
  • -
  • Euromonitor International
  • -
  • 65 pages

In 2016, home care recorded positive volume and current value growth in Kazakhstan. The gradual improvement of the economic situation in the country, the constant rise in the standard of living, population growth and the increasing number of urban households has positively contributed to the demand for home care products in Kazakhstan. The increased product and brand range that is available at stores has also had a positive influence on sales of home care products in the country.

Euromonitor International’s Home Care in Kazakhstan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Care in Kazakhstan
HOME CARE IN KAZAKHSTAN
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Executive Summary
Home Care Records Positive Volume and Value Growth
Advanced Technology of Home Care
the Gradual Development of Domestic Manufacturers
Traditional Grocery Retailers Remains the Leading Distribution Channel
Growth in Volume and Value Terms Anticipated for Home Care
Market Indicators
Table 1 Households 2011-2016
Market Data
Table 2 Sales of Home Care by Category: Value 2011-2016
Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
Table 4 NBO Company Shares of Home Care: % Value 2012-2016
Table 5 LBN Brand Shares of Home Care: % Value 2013-2016
Table 6 Distribution of Home Care by Format: % Value 2011-2016
Table 7 Distribution of Home Care by Format and Category: % Value 2016
Table 8 Forecast Sales of Home Care by Category: Value 2016-2021
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Henkel Central Asia and Caucasus in Home Care (kazakhstan)
Strategic Direction
Key Facts
Summary 2 Henkel Central Asia and Caucasus: Key Facts
Competitive Positioning
Summary 3 Henkel Central Asia and Caucasus: Competitive Position 2016
Procter and Gamble Kazakhstan Too in Home Care (kazakhstan)
Strategic Direction
Key Facts
Summary 4 Procter and Gamble Kazakhstan TOO: Key Facts
Competitive Positioning
Summary 5 Procter and Gamble Kazakhstan TOO: Competitive Position 2016
SC Johnson and Son Inc in Home Care (kazakhstan)
Strategic Direction
Key Facts
Summary 6 SC Johnson and Son Inc: Key Facts
Competitive Positioning
Summary 7 SC Johnson and Son Inc: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 10 Sales of Air Care by Category: Value 2011-2016
Table 11 Sales of Air Care by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Air Care: % Value 2012-2016
Table 13 LBN Brand Shares of Air Care: % Value 2013-2016
Table 14 Forecast Sales of Air Care by Category: Value 2016-2021
Table 15 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Bleach Usage: % of Volume Sales 2011-2016
Table 17 Sales of Bleach: Value 2011-2016
Table 18 Sales of Bleach: % Value Growth 2011-2016
Table 19 NBO Company Shares of Bleach: % Value 2012-2016
Table 20 LBN Brand Shares of Bleach: % Value 2013-2016
Table 21 Forecast Sales of Bleach: Value 2016-2021
Table 22 Forecast Sales of Bleach: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 23 Household Possession of Dishwashers 2011-2016
Category Data
Table 24 Sales of Dishwashing by Category: Value 2011-2016
Table 25 Sales of Dishwashing by Category: % Value Growth 2011-2016
Table 26 NBO Company Shares of Dishwashing: % Value 2012-2016
Table 27 LBN Brand Shares of Dishwashing: % Value 2013-2016
Table 28 Forecast Sales of Dishwashing by Category: Value 2016-2021
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Home Insecticides by Category: Value 2011-2016
Table 31 Sales of Home Insecticides by Category: % Value Growth 2011-2016
Table 32 NBO Company Shares of Home Insecticides: % Value 2012-2016
Table 33 LBN Brand Shares of Home Insecticides: % Value 2013-2016
Table 34 Forecast Sales of Home Insecticides by Category: Value 2016-2021
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 36 Household Possession of Washing Machines 2011-2016
Category Data
Table 37 Sales of Laundry Care by Category: Value 2011-2016
Table 38 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 39 Sales of Laundry Aids by Category: Value 2011-2016
Table 40 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 41 Sales of Laundry Detergents by Category: Value 2011-2016
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 43 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 44 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 45 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 46 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 47 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 48 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 49 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 51 Sales of Polishes by Category: Value 2011-2016
Table 52 Sales of Polishes by Category: % Value Growth 2011-2016
Table 53 NBO Company Shares of Polishes: % Value 2012-2016
Table 54 LBN Brand Shares of Polishes: % Value 2013-2016
Table 55 Forecast Sales of Polishes by Category: Value 2016-2021
Table 56 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 57 Sales of Surface Care by Category: Value 2011-2016
Table 58 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 59 NBO Company Shares of Surface Care: % Value 2012-2016
Table 60 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 61 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 62 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 63 Sales of Toilet Care by Category: Value 2011-2016
Table 64 Sales of Toilet Care by Category: % Value Growth 2011-2016
Table 65 NBO Company Shares of Toilet Care: % Value 2012-2016
Table 66 LBN Brand Shares of Toilet Care: % Value 2013-2016
Table 67 Forecast Sales of Toilet Care by Category: Value 2016-2021
Table 68 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021

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