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Home Care in Vietnam

  • February 2016
  • -
  • Euromonitor International
  • -
  • 64 pages

In 2015, whilst most categories witnessed a decreasing trend in terms of value growth, the overall home care industry impressively recorded acceleration against 2014’s growth. Because powder detergents alone contributed the largest sales value to home care, its outstanding value growth in 2015 revived the overall home care industry’s performance.

Euromonitor International's Home Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Care in Vietnam
HOME CARE IN VIETNAM
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Rising Value Growth Thanks To Powder Detergents'Positive Performance
Unit Price Restrained in Stable Range As A Result of Low Inflation Rate
International Corporations Preserve Prevalent Presence on the Market
Independent Small Grocers Remains the Most Popular Distribution Channel
Optimistic Prospective Economic Climate Supports Forecast Growth
Key Trends and Developments
Low Inflation Rate Keeps Unit Price in Stable Range
Increasing Health Awareness Fosters Green Products'Performance.
Creative Packaging Designs Stimulate Demand
Market Indicators
Table 1 Households 2010-2015
Market Data
Table 2 Sales of Home Care by Category: Value 2010-2015
Table 3 Sales of Home Care by Category: % Value Growth 2010-2015
Table 4 NBO Company Shares of Home Care: % Value 2011-2015
Table 5 LBN Brand Shares of Home Care: % Value 2012-2015
Table 6 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 7 Distribution of Home Care by Format: % Value 2010-2015
Table 8 Distribution of Home Care by Format and Category: % Value 2015
Table 9 Forecast Sales of Home Care by Category: Value 2015-2020
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
Amg Vietnam Co Ltd in Home Care (vietnam)
Strategic Direction
Key Facts
Summary 2 AMG Vietnam Co Ltd: Key Facts
Competitive Positioning
Summary 3 AMG Vietnam Co Ltd: Competitive Position 2015
Procter and Gamble Vietnam Ltd in Home Care (vietnam)
Strategic Direction
Key Facts
Summary 4 Procter and Gamble Vietnam Ltd: Key Facts
Competitive Positioning
Summary 5 Procter and Gamble Vietnam Ltd: Competitive Position 2015
Unilever Vietnam International Co Ltd in Home Care (vietnam)
Strategic Direction
Key Facts
Summary 6 Unilever Vietnam International Co Ltd: Key Facts
Competitive Positioning
Summary 7 Unilever Vietnam International Co Ltd: Competitive Position 2015
Vico Ltd Co in Home Care (vietnam)
Strategic Direction
Key Facts
Summary 8 Vico Ltd Co: Key Facts
Summary 9 Vico Ltd Co: Operational Indicators
Competitive Positioning
Summary 10 Vico Ltd Co: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2010-2015
Table 12 Sales of Air Care by Category: % Value Growth 2010-2015
Table 13 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 14 NBO Company Shares of Air Care: % Value 2011-2015
Table 15 LBN Brand Shares of Air Care: % Value 2012-2015
Table 16 Forecast Sales of Air Care by Category: Value 2015-2020
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Bleach: Value 2010-2015
Table 19 Sales of Bleach: % Value Growth 2010-2015
Table 20 NBO Company Shares of Bleach: % Value 2011-2015
Table 21 LBN Brand Shares of Bleach: % Value 2012-2015
Table 22 Forecast Sales of Bleach: Value 2015-2020
Table 23 Forecast Sales of Bleach: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 24 Household Possession of Dishwashers 2010-2015
Category Data
Table 25 Sales of Dishwashing by Category: Value 2010-2015
Table 26 Sales of Dishwashing by Category: % Value Growth 2010-2015
Table 27 NBO Company Shares of Dishwashing: % Value 2011-2015
Table 28 LBN Brand Shares of Dishwashing: % Value 2012-2015
Table 29 Forecast Sales of Dishwashing by Category: Value 2015-2020
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Home Insecticides by Category: Value 2010-2015
Table 32 Sales of Home Insecticides by Category: % Value Growth 2010-2015
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2010-2015
Table 34 NBO Company Shares of Home Insecticides: % Value 2011-2015
Table 35 LBN Brand Shares of Home Insecticides: % Value 2012-2015
Table 36 Forecast Sales of Home Insecticides by Category: Value 2015-2020
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 38 Household Possession of Washing Machines 2010-2015
Category Data
Table 39 Sales of Laundry Care by Category: Value 2010-2015
Table 40 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 41 Sales of Laundry Aids by Category: Value 2010-2015
Table 42 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 43 Sales of Laundry Detergents by Category: Value 2010-2015
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 45 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 46 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 47 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 48 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 49 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 50 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 51 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 53 Sales of Polishes by Category: Value 2010-2015
Table 54 Sales of Polishes by Category: % Value Growth 2010-2015
Table 55 NBO Company Shares of Polishes: % Value 2011-2015
Table 56 LBN Brand Shares of Polishes: % Value 2012-2015
Table 57 Forecast Sales of Polishes by Category: Value 2015-2020
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 59 Sales of Surface Care by Category: Value 2010-2015
Table 60 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 61 NBO Company Shares of Surface Care: % Value 2011-2015
Table 62 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 63 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 65 Sales of Toilet Care by Category: Value 2010-2015
Table 66 Sales of Toilet Care by Category: % Value Growth 2010-2015
Table 67 NBO Company Shares of Toilet Care: % Value 2011-2015
Table 68 LBN Brand Shares of Toilet Care: % Value 2012-2015
Table 69 Forecast Sales of Toilet Care by Category: Value 2015-2020
Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020












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