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Hot Drinks in Morocco

  • May 2016
  • -
  • Euromonitor International
  • -
  • 39 pages

Hot drinks performed well in 2015, benefiting from growth in economic confidence and disposable income levels. Tea continues to dominate sales, due to a strong tradition for consuming Maghrebi mint tea throughout the day. Coffee is however increasingly popular, particularly among young Moroccans and mid-income workers. Consumers are also increasingly shifting from unpackaged to packaged hot drinks as economic confidence rises and are also trading up within packaged hot drinks.

Euromonitor International's Hot Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Hot Drinks in Morocco
HOT DRINKS IN MOROCCO
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Sales Benefit From Rising Incomes and Trading Up
Price and Quality Controls Boost Tea
Coffee Culture Benefits From Growth in Specialist Coffee Shops
Domestic Tea Players Lead But Face Growing Competition
Economic Growth Continues To Boost Sales in Forecast Period
Key Trends and Developments
Changing Lifestyles and Young Population Drive Growth
Increasing Interest in Western Lifestyles Linked To Internet
Economic Growth Encourages Consumers To Trade Up
Appendix
Production/import/export Data
Table 1 Production of Hot Drinks by Category 2010-2015
Market Data
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2010-2015
Table 3 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2010-2015
Table 4 Retail Sales of Hot Drinks by Category: Volume 2010-2015
Table 5 Retail Sales of Hot Drinks by Category: Value 2010-2015
Table 6 Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 7 Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
Table 8 Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
Table 9 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 10 Total Sales of Hot Drinks by Category: Total Volume 2010-2015
Table 11 Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
Table 12 NBO Company Shares of Hot Drinks: % Retail Value 2011-2015
Table 13 LBN Brand Shares of Hot Drinks: % Retail Value 2012-2015
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2010-2015
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2015
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources
Aiguebelle SA in Hot Drinks (morocco)
Strategic Direction
Key Facts
Summary 2 Aiguebelle SA: Key Facts
Competitive Positioning
Summary 3 Aiguebelle SA: Competitive Position 2015
Cafes Sahara in Hot Drinks (morocco)
Strategic Direction
Key Facts
Summary 4 Cafes Sahara: Key Facts
Competitive Positioning
Summary 5 Cafes Sahara: Competitive Position 2015
Holmarcom Groupe in Hot Drinks (morocco)
Strategic Direction
Key Facts
Summary 6 Holmarcom Groupe: Key Facts
Summary 7 Holmarcom Groupe: Operational Indicators
Competitive Positioning
Summary 8 Holmarcom Groupe: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Retail Sales of Coffee by Category: Volume 2010-2015
Table 27 Retail Sales of Coffee by Category: Value 2010-2015
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2010-2015
Table 29 Retail Sales of Coffee by Category: % Value Growth 2010-2015
Table 30 Retail Sales of Instant Coffee by Type: % Value Breakdown 2010-2015
Table 31 NBO Company Shares of Coffee: % Retail Value 2011-2015
Table 32 LBN Brand Shares of Coffee: % Retail Value 2012-2015
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2015-2020
Table 34 Forecast Retail Sales of Coffee by Category: Value 2015-2020
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2015-2020
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 37 Retail Sales of Tea by Category: Volume 2010-2015
Table 38 Retail Sales of Tea by Category: Value 2010-2015
Table 39 Retail Sales of Tea by Category: % Volume Growth 2010-2015
Table 40 Retail Sales of Tea by Category: % Value Growth 2010-2015
Table 41 NBO Company Shares of Tea: % Retail Value 2011-2015
Table 42 LBN Brand Shares of Tea: % Retail Value 2012-2015
Table 43 Forecast Retail Sales of Tea by Category: Volume 2015-2020
Table 44 Forecast Retail Sales of Tea by Category: Value 2015-2020
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2010-2015
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2010-2015
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2010-2015
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2010-2015
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2011-2015
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2012-2015
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2015-2020
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2015-2020
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020












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