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Otto GmbH in Retailing (Austria)

  • April 2015
  • -
  • Euromonitor International
  • -
  • 4 pages

Otto has established itself as a leading company in internet retailing; more than making up for the continuing decline in sales in homeshopping in Austria. Due to its strong brand name and large product range, it is set to benefit from the continuing growth in internet retailing in the forecast period. The popularity of the classic Otto catalogue is expected to remain an important advantage against its competitors.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Otto GmbH in Retailing (Austria)
Euromonitor International
April 2015


Strategic Direction
Key Facts
Summary 1 Otto GmbH: Key Facts
Summary 2 Otto GmbH: Operational Indicators
Internet Strategy
Summary 3 Otto GmbH: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 4 Otto GmbH: Private Label Portfolio (Excerpt)
Competitive Positioning
Summary 5 Otto GmbH: Competitive Position 2014

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