Sports and Energy Drinks in China

  • June 2014
  • -
  • Euromonitor International
  • -
  • 52 pages

Energy drinks in China experienced a surge in popularity over the review period and represents huge potential to attract more players to enter. Since Qili of Hangzhou Wahaha Group was successfully introduced in energy drinks in 2012, Fujian Dali Food Co Ltd followed by launching a new kind of energy drinks product, Hi-Tiger, in April 2013. The successive new product launches have brought more attention to the energy drinks industry and spurred its rapid growth. Over the review period, the...

Euromonitor International’s Sports and Energy Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports and Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

SPORTS AND ENERGY DRINKS IN CHINA
Euromonitor International
June 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2008-2013
Table 2 Off-trade Sales of Sports and Energy Drinks by Category: Value 2008-2013
Table 3 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2008-2013
Table 4 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2008-2013
Table 5 Leading Flavours for Off-trade Sports and Energy Drinks: % Volume Breakdown 2008-2013
Table 6 NBO Company Shares of Off-trade Sports and Energy Drinks: % Volume 2009-2013
Table 7 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Volume 2010-2013
Table 8 NBO Company Shares of Off-trade Sports and Energy Drinks: % Value 2009-2013
Table 9 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Value 2010-2013
Table 10 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2013-2018
Table 11 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2013-2018
Table 12 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2013-2018
Table 13 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2013-2018
Hangzhou Wahaha Group Co Ltd in Soft Drinks (china)
Strategic Direction
Key Facts
Summary 1 Hangzhou Wahaha Group Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Hangzhou Wahaha Group Co Ltd: Competitive Position 2013
Executive Summary
Soft Drinks Sales Growth Rebounds in 2013
Niche Brands Drive Innovation in New Product Development
Competition Within Soft Drinks Is Increasingly Intense
Modern Grocery Retailers Continues To Increase in Importance in Distribution of Soft Drinks
Soft Drinks Is Expected To See Dynamic Cagr Growth in the Forecast Period
Key Trends and Developments
New Product Development Focuses on Health-orientated Beverages
Refreshing Drinks Prevail
Traditional Television Advertising Remains the Primary Marketing Method in Soft Drinks
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2008-2013
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013
Table 26 Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2008-2013
Table 27 Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2008-2013
Table 28 Off-trade Sales of Soft Drinks (as sold) by Region: Value 2008-2013
Table 29 Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2008-2013
Table 30 On-trade Sales of Soft Drinks (as sold) by Region: Volume 2008-2013
Table 31 On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2008-2013
Table 32 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2009-2013
Table 33 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2010-2013
Table 34 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2009-2013
Table 35 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2010-2013
Table 36 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013
Table 37 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013
Table 38 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013
Table 39 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013
Table 40 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013
Table 41 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013
Table 42 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2013
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2013-2018
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2013-2018
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 47 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018
Table 48 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2013-2018
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 51 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2013-2018
Table 52 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2013-2018
Table 53 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Value 2013-2018
Table 54 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2013-2018
Table 55 Forecast On-trade Sales of Soft Drinks (as sold) by Region: Volume 2013-2018
Table 56 Forecast On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2013-2018
Appendix
Fountain Sales in China
Table 57 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
Table 58 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
Table 59 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
Table 60 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
Table 61 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
Table 62 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
Table 63 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
Table 64 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
Sources
Summary 3 Research Sources












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