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Tissue and Hygiene in Italy

  • April 2017
  • -
  • Euromonitor International
  • -
  • 56 pages

Summary

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Italy worked hard in 2016 at leaving the recession behind, and several government policies were implemented to support consumption patterns and leisure activities. Nonetheless, after a good fourth quarter in 2015 and first quarter in 2016, the Italian economy lost its impetus, and consumer confidence started slowing down again. Terrorist attacks first, and political uncertainty afterwards with the December referendum, brought the country to a state where consumers remained cautious about their s...

Euromonitor International’s Tissue and Hygiene in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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