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Tissue and Hygiene in Turkey

  • March 2016
  • -
  • Euromonitor International
  • -
  • 64 pages

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Overall tissue and hygiene demonstrated positive volume and current value growth in 2015, despite stagnation in overall consumer expenditure, largely thanks to the ongoing increase in the urban population. Increasing hygiene awareness, along with the growing number of educated people, was also another important factor underlying the positive performance over the review period.

Euromonitor International’ s Tissue and Hygiene in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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