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Women’s Outerwear in Brazil

  • July 2013
  • -
  • Euromonitor International
  • -
  • 39 pages

Thanks to rising disposable income and the success of more added-value products, sales of women’s outerwear experienced double-digit growth in 2012, rising 11% in current value terms. However, an exceptionally warm winter, impacting negatively on sales of higher-priced winter collections, combined with the slowdown of consumption due to the higher indebtedness of Brazilian families hindered further growth of women’s outerwear.

Euromonitor International's Women's Outerwear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage:
Women's Jeans, Women's Outerwear (Excl Jeans).

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Women's Outerwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Women’s Outerwear in Brazil
WOMEN'S OUTERWEAR IN BRAZIL



LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Apparel Size Chart for Women: Zara
Table 2 Apparel Size Chart for Women: Hering
Table 3 Apparel Size Chart for Women: Levi's
Table 4 Sales of Women's Outerwear: Volume 2007-2012
Table 5 Sales of Women's Outerwear: Value 2007-2012
Table 6 Sales of Women's Outerwear: % Volume Growth 2007-2012
Table 7 Sales of Women's Outerwear: % Value Growth 2007-2012
Table 8 Women's Outerwear Company Shares 2008-2012
Table 9 Women's Outerwear Brand Shares 2009-2012
Table 10 Forecast Sales of Women's Outerwear: Volume 2012-2017
Table 11 Forecast Sales of Women's Outerwear: Value 2012-2017
Table 12 Forecast Sales of Women's Outerwear: % Volume Growth 2012-2017
Table 13 Forecast Sales of Women's Outerwear: % Value Growth 2012-2017
Adidas Do Brasil Ltda in Apparel (brazil)
Strategic Direction
Key Facts
Summary 1 adidas do Brasil Ltda: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 adidas do Brasil Ltda: Competitive Position 2012
Internet Strategy
Hering Textil SA in Apparel (brazil)
Strategic Direction
Key Facts
Summary 3 Hering Textil SA: Key Facts
Summary 4 Hering Textil SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Hering Textil SA: Competitive Position 2012
Internet Strategy
Lojas Renner SA in Apparel (brazil)
Strategic Direction
Key Facts
Summary 6 Lojas Renner SA: Key Facts
Summary 7 Lojas Renner SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Lojas Renner SA: Competitive Position 2012
Internet Strategy
Lojas Riachuelo SA in Apparel (brazil)
Strategic Direction
Key Facts
Summary 9 Lojas Riachuelo SA: Key Facts
Summary 10 Lojas Riachuelo SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Lojas Riachuelo SA: Competitive Position 2012
Internet Strategy
Nike Ltda in Apparel (brazil)
Strategic Direction
Key Facts
Summary 12 Nike Ltda: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Nike Ltda: Competitive Position 2012
Internet Strategy
Executive Summary
Growing Sales of Sophisticated Value-added Products
Manufacturers Invest in Own Stores To Increase Visibility
Arrival of International Companies
Internet Retailing: Promising Channel
Influence of 2014 Fifa World Cup and 2016 Olympics on Apparel
Key Trends and Developments
Apparel Manufacturers Invest in Own Stores
Internet Retailing in Apparel Remains Challenged by the Lack of Size Standardisation
Positive Impact From Fifa World Cup and Olympic Games in Rio De Janeiro
Companies Invest in Sophisticated Value-added Products
Chinese Imports: Threat To Local Manufacturers
Market Data
Table 14 Sales of Apparel by Category: Volume 2007-2012
Table 15 Sales of Apparel by Category: Value 2007-2012
Table 16 Sales of Apparel by Category: % Volume Growth 2007-2012
Table 17 Sales of Apparel by Category: % Value Growth 2007-2012
Table 18 Apparel Company Shares 2008-2012
Table 19 Apparel Brand Shares 2009-2012
Table 20 Sales of Apparel by Distribution Format: % Analysis 2007-2012
Table 21 Sales of Apparel by Category and Distribution Format: % Analysis 2012
Table 22 Forecast Sales of Apparel by Category: Volume 2012-2017
Table 23 Forecast Sales of Apparel by Category: Value 2012-2017
Table 24 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
Table 25 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 14 Research Sources












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