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Mobile Health App Market Report 2013-2017 - The Commercialization of mHealth Apps

  • March 2013
  • -
  • Research2guidance
  • -
  • 115 pages

Summary

Table of Contents

This report is the 3rd edition published annually since 2010.
This report concentrates on the mobile applications healthcare market. The report’s objective is to give a comprehensive overview of the market and enable readers to gain a deep understanding of its current status, its driving factors and its future developments. The report will provide companies from all industries with insights into the market.

The report gives a detailed description of the current market status (2010-2012). It analysis market trends, explains mHealth app categories & best practise apps and provides market forecasts.until 2017.
The report also provides first hand insights of more than 1.000 mHealth app publishers on business potentials of mHealth app categories, chronic deseases best suited for mobile services, platform strategies, business models, most promissing private and HCPs target groups and much more.

In summary the report offers:

- Key trends and drivers of the mHealth market
- Market forecasts until 2017 per revenue source
- Top 10 mHealth app download numbers per platform and country
- App strategies and insights from 1.000+ mHealth app publishers ( 3 years survey)
- Detailed explanation of 14 mHealth app categories
- Monitoring of 62 mHealth app stores
- Including 20 best practices examples and guidelines
- 110 pages full of facts on the mHealth market
- Graphic package including 60 graphics and tables for easy “copy & past” into your presentation
- Key facts and figures on the mobile app market

The report is one of the leading publications in the mHealth market. Companies that have purchased previous editions of the report includes: Agfa Healthcare, DTAG, Fresenius, Fujitso, GE Healthcare, LG, Nokia, Novartis, Pfizer, Qualcomm, Roche, Roland Berger, Sanofi Aventis and many more.
The full report is 116 pages long and contains 60 figures and 8 tables. The report comes (company license) with a graphical package (PowerPoint) of 60 graphics and tables illustrating the major facts and trends on the mHealth app market.

The market for mHealth applications has passed the initial trial phase and entered the commercialization phase of the market. This phase can be characterized by a massive increase of offered solutions, the creation of new business models and the concentration on private, health-interested people, patients and corporations as major target groups.

Missing regulations is seen as one of the major barriers for the mHealth market to enter the next market phase: the integrated phase. In this phase, mHealth applications will become an integrated part of doctors’ treatment plans and health insurers will become the main payer, especially for the more advanced mHealth solutions (2nd generation mHealth applications).

Currently more than 97.000 mHealth applications are listed on 62 full catalogue app stores. The majority of these applications are general health and fitness apps that both facilitate the tracking of health parameters by private users, and provide users with basic health and fitness related information as well as guidance.
The general sophistication of today’s mHealth applications is low to medium, and many of the mHealth categorized applications provide a limited benefit for patients, doctors and health interested smartphone users. Nevertheless, advanced solutions do exist. Twenty such solutions are described and examined later in the report.

Successful mHealth applications have managed to generate millions of free and hundred thousands of paid downloads. There are significant differences in download numbers between countries (US, UK, Germany, Japan and Brazil are analyzed in the report), platforms (Android and Apple) and devices (smartphones and tablets).

The mHealth market will develop in line with the smartphone application market, but there are 10 specific market drivers that will shape the market during the commercialization phase.

The market for mHealth applications is developing along three different phases. Currently mHealth players have managed to get exit the initial trial phase and have entered the commercialization phase of the market. This phase can be characterized by a massive increase of offered solutions, the creation of new business models and the concentration on private, health-interested people, patients and corporations as major target groups.
Missing regulations is seen as one of the major barriers for the mHealth market to enter the next market phase: the integrated phase. In this phase, mHealth applications will become an integrated part of doctors’ treatment plans. In this phase health insurers will become the main payer, especially for the more advanced mHealth solutions (2nd generation mHealth applications).
Currently more than 97.000 mHealth applications are listed on 62 full catalogue app stores. The majority of these applications are general health and fitness apps that both facilitate the tracking of health parameters by private users, and provide users with basic health and fitness related information as well as guidance.
The general sophistication of today’s mHealth applications is low to medium, and many of the mHealth categorized applications provide a limited benefit for patients, doctors and health interested smartphone users. Nevertheless, advanced solutions do exist. Twenty such solutions are described and examined later in the report.
Top 10 mHealth applications have managed to generate up to 4 million free and 300.000 paid downloads. There are significant differences in download numbers between countries (US, UK, Germany, Japan and Brazil are analyzed in the report), platforms (Android and Apple) and devices (smartphones and tablets).
The mHealth market will develop in line with the smartphone application market, but there are 10 specific market drivers that will shape the market during the commercialization phase.

Five years from now, the mHealth market will be a mass market with a reach of more than 3,4 billion smartphone and tablet with access to mobile applications. By that time, 50% of these users will have downloaded mHealth applications.
By the end of 2017, the total mHealth market revenue will have grown by 61% (CAGR) to reach US$26 billion. The main sources of revenue will not come from application download revenue itself, but from mHealth services and hardware sales. Applications serve as platforms to sell other health services and hardware.
This growth projection is based on the assumption that private buyers will continue to be the primary spenders in the next five years, but that the integration of mHealth applications into traditional health care systems will become more and more common (integrated phase) during that time.
This report is the 3rd edition published annually since 2010. Besides the detailed description of facts and figures of the market’s early years (2010-2012), market trends, application categories, and market forecasts, the report also provides a comparison of how mHealth application publishers have changed their views and strategies over the course of the last three years (2010-2012).

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