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This report is the 3rd edition published annually since 2010.
This report concentrates on the mobile applications healthcare market. The report’s objective is to give a comprehensive overview of the market and enable readers to gain a deep understanding of its current status, its driving factors and its future developments. The report will provide companies from all industries with insights into the market.

The report gives a detailed description of the current market status (2010-2012). It analysis market trends, explains mHealth app categories & best practise apps and provides market forecasts.until 2017.
The report also provides first hand insights of more than 1.000 mHealth app publishers on business potentials of mHealth app categories, chronic deseases best suited for mobile services, platform strategies, business models, most promissing private and HCPs target groups and much more.

In summary the report offers:

- Key trends and drivers of the mHealth market
- Market forecasts until 2017 per revenue source
- Top 10 mHealth app download numbers per platform and country
- App strategies and insights from 1.000+ mHealth app publishers ( 3 years survey)
- Detailed explanation of 14 mHealth app categories
- Monitoring of 62 mHealth app stores
- Including 20 best practices examples and guidelines
- 110 pages full of facts on the mHealth market
- Graphic package including 60 graphics and tables for easy “copy & past” into your presentation
- Key facts and figures on the mobile app market

The report is one of the leading publications in the mHealth market. Companies that have purchased previous editions of the report includes: Agfa Healthcare, DTAG, Fresenius, Fujitso, GE Healthcare, LG, Nokia, Novartis, Pfizer, Qualcomm, Roche, Roland Berger, Sanofi Aventis and many more.
The full report is 116 pages long and contains 60 figures and 8 tables. The report comes (company license) with a graphical package (PowerPoint) of 60 graphics and tables illustrating the major facts and trends on the mHealth app market.

The market for mHealth applications has passed the initial trial phase and entered the commercialization phase of the market. This phase can be characterized by a massive increase of offered solutions, the creation of new business models and the concentration on private, health-interested people, patients and corporations as major target groups.

Missing regulations is seen as one of the major barriers for the mHealth market to enter the next market phase: the integrated phase. In this phase, mHealth applications will become an integrated part of doctors’ treatment plans and health insurers will become the main payer, especially for the more advanced mHealth solutions (2nd generation mHealth applications).

Currently more than 97.000 mHealth applications are listed on 62 full catalogue app stores. The majority of these applications are general health and fitness apps that both facilitate the tracking of health parameters by private users, and provide users with basic health and fitness related information as well as guidance.
The general sophistication of today’s mHealth applications is low to medium, and many of the mHealth categorized applications provide a limited benefit for patients, doctors and health interested smartphone users. Nevertheless, advanced solutions do exist. Twenty such solutions are described and examined later in the report.

Successful mHealth applications have managed to generate millions of free and hundred thousands of paid downloads. There are significant differences in download numbers between countries (US, UK, Germany, Japan and Brazil are analyzed in the report), platforms (Android and Apple) and devices (smartphones and tablets).

The mHealth market will develop in line with the smartphone application market, but there are 10 specific market drivers that will shape the market during the commercialization phase.

The market for mHealth applications is developing along three different phases. Currently mHealth players have managed to get exit the initial trial phase and have entered the commercialization phase of the market. This phase can be characterized by a massive increase of offered solutions, the creation of new business models and the concentration on private, health-interested people, patients and corporations as major target groups.
Missing regulations is seen as one of the major barriers for the mHealth market to enter the next market phase: the integrated phase. In this phase, mHealth applications will become an integrated part of doctors’ treatment plans. In this phase health insurers will become the main payer, especially for the more advanced mHealth solutions (2nd generation mHealth applications).
Currently more than 97.000 mHealth applications are listed on 62 full catalogue app stores. The majority of these applications are general health and fitness apps that both facilitate the tracking of health parameters by private users, and provide users with basic health and fitness related information as well as guidance.
The general sophistication of today’s mHealth applications is low to medium, and many of the mHealth categorized applications provide a limited benefit for patients, doctors and health interested smartphone users. Nevertheless, advanced solutions do exist. Twenty such solutions are described and examined later in the report.
Top 10 mHealth applications have managed to generate up to 4 million free and 300.000 paid downloads. There are significant differences in download numbers between countries (US, UK, Germany, Japan and Brazil are analyzed in the report), platforms (Android and Apple) and devices (smartphones and tablets).
The mHealth market will develop in line with the smartphone application market, but there are 10 specific market drivers that will shape the market during the commercialization phase.

Five years from now, the mHealth market will be a mass market with a reach of more than 3,4 billion smartphone and tablet with access to mobile applications. By that time, 50% of these users will have downloaded mHealth applications.
By the end of 2017, the total mHealth market revenue will have grown by 61% (CAGR) to reach US$26 billion. The main sources of revenue will not come from application download revenue itself, but from mHealth services and hardware sales. Applications serve as platforms to sell other health services and hardware.
This growth projection is based on the assumption that private buyers will continue to be the primary spenders in the next five years, but that the integration of mHealth applications into traditional health care systems will become more and more common (integrated phase) during that time.
This report is the 3rd edition published annually since 2010. Besides the detailed description of facts and figures of the market’s early years (2010-2012), market trends, application categories, and market forecasts, the report also provides a comparison of how mHealth application publishers have changed their views and strategies over the course of the last three years (2010-2012).

Table Of Contents

Mobile Health App Market Report 2013-2017 - The Commercialization of mHealth Apps
1 PREFACE 4
2 MANAGEMENT SUMMARY 5
3 THE EVOLUTION OF THE MHEALTH MARKET 7
3.1 THE PROMISED BENEFITS OF MHEALTH APPLICATIONS 8
3.1.1 The promise of improved patient outcomes 8
3.1.2 The promise of reduced health care costs 9
3.2 WHAT INITIATED THE MHEALTH APPLICATION MARKET 12
3.3 THE THREE PHASES OF MHEALTH MARKET DEVELOPMENT 14
3.3.1 The trial phase 15
3.3.2 Commercialization phase 17
3.3.3 Integration phase 19
4 THE SMARTPHONE APPLICATION MARKET PHENOMENA 24
4.1 THE INCREASING NUMBER OF APPLICATIONS AND APP STORES 24
4.2 THE GROWTH OF SMARTPHONE SHIPMENTS AND MOBILE PLATFORMS 28
4.3 THE DECLINE IN APPLICATION PRICES ON MOBILE PLATFORMS AND APP STORES 30
4.4 MARKET SHARES AND GROWTH OF APPLICATION MARKET REVENUE 31
5 STATUS OF THE MOBILE HEALTH APPLICATION MARKET. THE INITIAL YEARS 2010-2012 34
5.1 MHEALTH FACTS AND FIGURES 2010-2012 35
5.1.1 Growth of mHealth application numbers and proliferation into today's app stores 35
5.1.2 mHealth business model changes and price decline 2010-2012 39
5.2 DOWNLOADS FOR TOP 10 MHEALTH APPLICATIONS PUBLISHERS 43
(USA, UK, JAPAN, BRAZIL, GERMANY) 43
5.2.1 Top 10 mHealth app download number on the Apple App Store 43
5.2.2 Top 10 mHealth app download number on the Google Play Store (Android) 45
5.3 MHEALTH APPLICATION PUBLISHER STRATEGIES 2010-2012 46
5.3.1 Business potential 46
5.3.2 Main Target Groups and distribution channels 51
6 THE MHEALTH APPLICATION CATEGORIES 57
6.1 GENERAL HEALTHCARE AND FITNESS 61
6.1.1 Fitness and nutrition 61
6.1.2 Health tracking tools 64
6.1.3 Managing medical conditions 65
6.1.4 Medical compliance 67
6.1.5 Wellness (traditional and corporate) 69
6.2 MEDICAL INFORMATION 72
6.2.1 Reference 72
6.2.2 Diagnostic Tools 74
6.2.3 Continuing Medical Education (CME) 76
6.2.4 Alerts and Awareness 78
6.3 REMOTE MONITORING, COLLABORATION, AND CONSULTATION 79
6.3.1 Remote monitoring (safety) 79
6.3.2 Remote Consultation 81
6.3.3 Remote Collaboration 82
6.4 HEALTHCARE MANAGEMENT 83
6.4.1 Logistical and payment support 84
6.4.2 Patient health records 85
7 TRENDS THAT WILL SHAPE THE COMMERCIALIZATION PHASE OF MHEALTH APPLICATIONS 87
7.1 SMARTPHONE USER PENETRATION WILL BE THE MAIN DRIVER FOR THE MHEALTH UPTAKE 88
7.2 MHEALTH APPLICATIONS WILL BE TAILORED SPECIFICALLY FOR SMARTPHONES OR TABLETS 89
7.3 MHEALTH APPLICATIONS WILL BE NATIVE RATHER THAN WEB-BASED APPLICATIONS 90
7.4 MHEALTH NICHE STORES WILL BECOME THE HOME OF THE 2ND GENERATION OF MHEALTH APPS 92
7.5 MISSING REGULATIONS ARE THE MAIN MARKET BARRIER DURING THE COMMERCIALIZATION PHASE 94
7.6 BUYERS WILL CONTINUE TO DRIVE THE MARKET 96
7.7 APPLICATIONS WILL ENTER TRADITIONAL HEALTH DISTRIBUTION CHANNELS 97
7.8 MHEALTH MARKET WILL GROW MAINLY IN COUNTRIES WITH HIGH SMARTPHONE PENETRATION AND HEALTH EXPENDITURE 98
7.9 2ND GENERATION MHEALTH APPLICATIONS WILL FOCUS ON CHRONIC DISEASES 99
7.10 MHEALTH BUSINESS MODELS WILL BROADEN 100
8 THE SIZE OF THE MHEALTH MARKET 2010-2017 102
9 APPENDIX 109
9.1 MHEALTH COMPANIES THAT HAVE SHARED THEIR VIEW ON THE MHEALTH MARKET DURING THE INITIAL YEARS 109
9.2 LIST OF FIGURES 112
9.3 LIST OF TABLES 114
9.4 ABOUT RESEARCH2GUIDANCE 115

LIST OF FIGURES

Figure 1: Healthcare expenditure as a percentage of GDP (1980-2009) 10
Figure 2: iPhone shipments before and after the App Store launch (in millions) 14
Figure 3: mHealth market phases 15
Figure 4: Mobile network download and upload speed comparison 23
Figure 5: Number of applications published in marketplaces (2007 - 2012 Q3) 25
Figure 6: Number of applications per platform (2008 Q3 - 2012 Q3) 26
Figure 7: Newly added applications per platform (2008 Q3 - 2012 Q3) 26
Figure 8: New app store launches (2000 - 2012 Q3) 27
Figure 9: Number of smartphone application stores (2007 - 2012 Q3) 28
Figure 10: Smartphone share of global mobile device shipments (2007 Q1 - 2012 Q3) 29
Figure 11: Smartphone operating systems' market share by shipments (2009 Q1 - 2012 Q3) 29
Figure 12: Average displayed paid application price in official OEMandOS application stores (2009 Q4 - 2012 Q3) 30
Figure 13: Application store share of total application downloads per period (2008 - 2012 Q3) 31
Figure 14: Average total daily downloads per application store (in millions) (2009 Q4 - 2012 Q3) 32
Figure 15: Paid smartphone application download revenue (in million USD) (2007 - 2012 Q3) 32
Figure 16: Number of mHealth Apps Between 2010 and 2012 35
Figure 17: Share of mHealth apps and penetration in Major App Stores (2010-2012) 36
Figure 18: Number of free and paid mHealth Applications per Application Store and share of total (Q2 2012) 37
Figure 19: Share of mHealth apps per app category 38
Figure 20: Distribution of mHealth Applications by Operating Systems (2010-Q2 2012) 38
Figure 21: Share of Free and Paid mHealth Apps Between 2010 -2012 39
Figure 22: Number of free and paid mHealth Applications per Platform (Q2 2012) 40
Figure 23: Average Price of mHealth Applications per Store (2010-Q2 2012) 40
Figure 24: Average Price of mHealth Apps over the Years (2010-Q2 2012) 41
Figure 25: Average Price of mHealth Apps per App Category 42
Figure 26: Cumulated downloads of top 10 apps in Health and Fitness category by country and device type on Apple App Store 43
Figure 27: Cumulated downloads of top 10 apps in Medical category by country and device type on Apple App Store 44
Figure 28: Cumulated downloads of top 10 apps in Health and Fitness category by country and device type on Google Play 45
Figure 29: Cumulated downloads of top 10 apps in Medical category by country and device type on Google Play 46
Figure 30: Business potential of different therapeutic areas (2010-2012) 47
Figure 31: Business potential of different mHealth solutions (patients) 47
Figure 32: Business potential of different mHealth solutions (professionals) 48
Figure 33: Business potential of devices for mHealth today 49
Figure 34: Business potential of devices for mHealth in 5 years' time 50
Figure 35: Business potential of different smartphone platforms today 50
Figure 36: Business potential of different smartphone platforms in 5 years 51
Figure 37: Main target groups of patients today 52
Figure 38: Main target groups of patients in 5 years 52
Figure 39: Main target groups of healthcare professionals for today 53
Figure 40: Main target groups of healthcare professionals in 5 years 53
Figure 41: Current distribution channels of mHealth solutions 54
Figure 42: Future distribution channels of mHealth solutions 55
Figure 43: Use of mHealth among medical professionals and patients in 5 years 55
Figure 44: Major Hypothesis about the development of mHealth industry 56
Figure 45: Driving forces of the mhealth market according to mHealth players 88
Figure 46: suitability of tablets and smartphone for mHealth app categories 89
Figure 47: Happtique: niche store for mHealth applications 92
Figure 48: How are You: niche store for mHealth applications 93
Figure 49: Barriers of commercialization mHealth applications 96
Figure 50: Main distribution channels for mHealth solutions as of today and in five years' time 97
Figure 51: Primary mHealth countries according to smartphone penetration vs. private health expenditure per capita in 2012 98
Figure 52: Therapy fields that offer the best market potential for mHealth solutions 99
Figure 53: Changes of mHealth business models from trail to commercialization phase 101
Figure 54: mHealth application download numbers (free and paid) (2010-2017) 103
Figure 55: Average mHealth users downloads for mHealth apps per year (2012-2017) 103
Figure 56: Installed base of smartphone and mHealth users (2010-2017) 104
Figure 57: mHealth subscriber number by service type (2010-2017) 105
Figure 58: mHealth market size by revenue type (2010-2017) 106
Figure 59: Shipments of mHealth sensors and devices (in million units) (2010-2017) 107
Figure 60: mHealth market opportunity by revenue type (cumulative 2013-2017) 108




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