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The U.S. Parental App Market 2015

  • June 2013
  • -
  • Research2guidance
  • -
  • 98 pages

The U.S. Parental App Market 2015 is the only available report which focuses on the American market for mobile applications that support parents in successfully raising their children. The aim of the report is to provide a current overview of the market and forecasts concerning its future development, offering valuable insights to publishers, VCs and other funding organizations and healthcare companies.

The report estimates the addressable market for parental apps and identifies market opportunities, evaluates market trends, gives best practice examples and provides market projections until 2015. The U.S. Parental App Market 2015 report also thoroughly analyzes the profiles of the most successful parental apps, to illustrate the present state of the art, and provides information on the competitive landscape by including more than 30 profiles of key market players.

Mobile apps that accompany parents during the first years of their children’s life are a rather small market compared to the whole app-economy. Nevertheless, they represent a market fragment which is highly relevant for their users. They can become a permanent companion during the first years of the life of a baby. With every parent in the U.S. owning at least a smartphone or a tablet by 2015, there will be an unprecedented demand for solutions which allow parents to constantly be informed about their children’s development. Moreover, monetization chances for parental apps are high because of daily multi-time usage, high brand awareness, high relevance and the intrinsic sharing need of parents. Thus, parental apps should on average be able to charge higher app download prices, generate in-app advertisement and purchase revenues compared to apps of other categories.

Mobile apps that support parents to securely raise their children are of high value. App developers can build their apps upon strong mobile use cases like:
- Never miss a moment: There is a strong demand for capturing every important and not so important moment of a baby’s life. Diary apps help parents to capture the first smile, the first word etc., comment, organize and share those captures.
- Peace of mind: To get immediate access to information and guidance on e.g. vaccinations, diseases and “how-to” guides is a powerful mobile use case for parents.
- Quantified self: How much a baby grew over time or how often a baby eats are topics that most parents carefully follow. Tracking apps support parents in measuring, tracking and visualizing core body KPIs (e.g. weight and height) or food intake in a very convenient way.

The U.S. Parental App Market 2015 report analyzes the opportunities that parental apps offer for the mobile industry by covering key topics like:

- Facts about target group sizes, app downloads, app revenue, in-app purchase revenue, app numbers and much more
- Categorization and description of parental app market by app types
- More than 30 profiles of key market players
- 10 best-practice examples of parental apps
- Detailed analyses per operating system, device type, app category and business model
- Development of the supply and demand until 2015
- Market size until 2015, with details on the most successful operating system, app category and revenue source

Table Of Contents

The U.S. Parental App Market 2015
1. Preface and scope of the report

2. Management summary

3. The addressable market for parental apps in the U.S. Until 2015
3.1. Development of minimum and maximum target group
3.2. Capable device penetration within the target group

4. The four categories of parental apps and best practice app profiles that illustrate the current state of the art

5. The supply side until 2015
5.1. The strong increase in the number of parental apps in the market
5.2. Development of the paltform preference of app publishers
5.3. Development of the app category preference of app publishers
5.4. Development of the business model preference of app publishers

6. The demand side until 2015
6.1. The strong increase of total demand for parental apps
6.2. Development of the platform preference of parents
6.3. Development of the app category preference of parents
6.4. Development of the business model (paid, freemium) preference of parents

7. The value of the market until 2015
7.1. The total market size
7.2. Market size per platform
7.3. Market size per app category
7.4. Market size per business model

8. Appendix
8.1. List of charts and tables
8.2. Key market player profiles

9. About research2guidance

Compagnies Mentioned

AAWE Development Inc.
BHI Technologies Inc.
Seacloud Software
Med ART Studios
Everyday Health Inc.
Kiwi Objects
Smallnest Inc.
Sevenlogics Inc.
Yangwoo Park
Fehners Software LLP
Domus Technica
The Knot Inc.
WhisperArts Books
Penguin Apps
St. Rose Dominican Hospitals
D2 Invest
23 Snaps Ltd.
Earlybird Software LLC
Mead Johnson and Company LLC
Ibrahim Kürce

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