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  4. > Opportunity Analysis of Engine Control Units in the North American Automotive Aftermarket

Increasing Installations Drive Aftermarket Demand

This research service analyzes the engine control unit (ECU) aftermarket in the United States and Canada. The research includes unit shipment and revenue forecast, pricing analysis, distribution channel analysis, market share analysis, market drivers and restraints, market overview, key conclusions and findings, and a future outlook. The product scope includes new and remanufactured engine control units for passenger cars and light trucks. All units, prices, and revenue are presented at the manufacturer level and expressed in US dollars. The base year is 2012. Forecasts are provided from 2013 to 2019, and historical data is provided for 2009 to 2011.

Key Findings

Technology advances to meet stricter fuel economy standards will help to increase revenues and unit shipments in the ECU aftermarket.

1. • The rising average vehicle age—currently X years—will be a major driver of ECU replacement because it increases the number of passenger cars and light trucks in the prime replacement period.
• The average service life of an ECU is Xto X years.

2. • A new ECU enters the aftermarket at Xto X times the price of a remanufactured unit. However, remanufacturers are struggling to provide coverage for some newer applications because they lack the technical expertise to produce them.
• Prices will rise as newer, more sophisticated ECUs enter the aftermarket and the share of foreign nameplate vehicles serviced increases.

3. • Traditional warehouse distributors (WDs) make up the largest distribution channel because they are best equipped to carry inventories of complex, slow-moving parts.
• However, the original equipment service (OES) channel is best positioned to increase its share because of excellent core management practices and a technological advantage over the independent aftermarket.

4. • There are X major ECU suppliers that offer coverage for all makes and models with a multi-channel distribution strategy; namely, Cardone Industries Inc. and Standard Motor Products Inc.
• These X companies captured approximately X% of the 2012 revenue.

5. • Aftermarket suppliers must develop strong partnerships with original equipment manufacturers (OEMs) and foreign participants over the medium to long terms to overcome technological challenges and satisfy the aftermarket’s all-makes-and-models coverage benchmark, or they risk being forced out of this market.

Total ECU Aftermarket: Key Market Participants, North America, 2012

Manufacturers
Cardone Industries, Standard Motor Products, Robert Bosch, Micro-Tech, Delphi, DENSO, and Hitachi.

Distributors
Include: NAPA, Carquest, Uni-select, Automotive Aftermarket Parts Alliance, AutoZone, Pep Boys, Advance Auto Parts, and General Motors Service Parts Organization.

Key Questions this Study will Answer

• What is the current size of the North American ECU aftermarket and the short-to-medium term demand outlook for new and remanufactured ECUs for passenger cars and light trucks?
• What are the drivers, challenges, benefits and limitations of the ECU aftermarket?
• Who are the key industry participants and what is their value proposition?
• What factors affect the pricing of different ECU replacement solutions in the aftermarket, and how will they evolve over the next 5 to 7 years?
• How are ECUs distributed in the aftermarket? What are the key market trends?

Table Of Contents

Opportunity Analysis of Engine Control Units in the North American Automotive Aftermarket
Table of Contents

1. Executive Summary
2. Research Scope, Objectives, Background and Methodology
3. Definitions and Segmentation
4. Market Overview
5. Total Engine Control Units Aftermarket
6. Demand Analysis
7. External Challenges: Drivers and Restraints
8. Forecast and Trends
9. Market Share and Competitive Analysis
10. New ECU Aftermarket
11. Remanufactured ECU Aftermarket
12. Conclusions and Future Outlook
13. Appendix

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