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Beer in Norway, Euromonitor International

  • July 2013
  • -
  • Euromonitor International
  • -
  • 64 pages

The beer drinking culture is growing more sophisticated in Norway. In earlier years, lager beer, such as Ringnes Pilsner, embodied the concept of beer for most Norwegians. Beer was enjoyed most often when socialising with friends, eating grilled food, or with traditional Christmas dinners. The situation is very different in 2012, underpinned by a wide selection of beer flavours and genres to pair with food or an occasion. The development of craft beers in particular is creating a new culture...

Euromonitor International's Beer in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Beer in Norway, Euromonitor International
BEER IN NORWAY
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2012
Table 1 Number of Breweries 2007-2012
Category Data
Table 2 Sales of Beer by Category: Total Volume 2007-2012
Table 3 Sales of Beer by Category: Total Value 2007-2012
Table 4 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 5 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 6 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 7 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 8 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 9 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 10 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 11 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 12 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 13 Production, Imports and Exports of Beer: Total Volume 2006-2011
Table 14 Imports of Beer by Country of Origin: Total Volume 2006-2011
Table 15 Imports of Beer by Country of Origin: Total Value 2006-2011
Table 16 Exports of Beer by Country of Destination: Total Volume 2006-2011
Table 17 Exports of Beer by Country of Destination: Total Value 2006-2011
Table 18 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 19 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Grans Bryggeri As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 2 Grans Bryggeri AS: Key Facts
Summary 3 Grans Bryggeri AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Grans Bryggeri: Competitive Position 2012
Hansa Borg Bryggerier Asa in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 5 Hansa Borg Bryggerier AS: Key Facts
Summary 6 Hansa Borg Bryggerier AS: Operational Indicators
Company Background
Production
Summary 7 Hansa Borg Bryggerier AS: Production Statistics 2012
Competitive Positioning
Summary 8 Hansa Borg Bryggerier AS: Competitive Position 2012
Macks Ølbryggeri As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 9 Macks Ølbryggeri AS: Key Facts
Summary 10 Macks Ølbryggeri AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Macks Ølbryggeri AS: Competitive Position 2012
Ringnes As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 12 Ringnes A/S: Key Facts
Summary 13 Ringnes A/S: Operational Indicators
Company Background
Production
Summary 14 Ringnes AS: Production Statistics 2012
Competitive Positioning
Summary 15 Ringnes A/S: Competitive Position 2012
Executive Summary
Cross-border Shopping Trips Erode Sales
Multiculturism Impacts Alcoholic Drinks
Hard To Beat Vinmonopolet As
Breweries Compete Fiercely for Sales
Marginal Growth Ahead
Key Trends and Developments
Search for Value Extends Beyond Norway's Borders
Table 22 Expenditure During Shopping Trips are Generally Apportioned
Technology Empowers
Table 23 Credibility of Online Sources for Reviews for Products and Services
Multiculturism Adds Greater Diversity To Alcoholic Drinks
Premiumisation in Product Development
Summary 16 Key New Product Developments 2012
Vinmonopolet Has Loyal and Happy Customers
Summary 17 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Market Background
Legislation
Summary 18 Punishments for Driving Under the Influence in Norway
Table 24 Number of Licences to Serve Alcohol by Type 2006-2011
Taxation and Duty Levies
Summary 19 Taxation and Duty Levies on Alcoholic Beverages
Table 25 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 26 Additional Taxes on Alcoholic Drinks, January 1, 2012 (according to classification)
Table 27 Selling Margin of a Typical Beer Brand 2012 incl Wholesaler
Table 28 Selling Margin of a Typical Beer Brand 2012 excl Wholesaler
Table 29 Selling Margin of a Typical Wine Brand 2012 incl Wholesaler
Table 30 Selling Margin of a Typical Wine Brand 2012 excl Wholesaler
Table 31 Selling Margin of a Typical Spirits Brand 2012 incl Wholesaler
Table 32 Selling Margin of a Typical Spirits Brand 2012 excl Wholesaler
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 35 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 38 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 39 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 40 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 41 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 44 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Sources
Summary 20 Research Sources












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