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Apparel in China

  • May 2013
  • -
  • Euromonitor International
  • -
  • 110 pages

Summary

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The country’s economy suffered a decline in growth over the review period with 2012 GDP growth declining to 7.8% from 9.2% in 2011. Under the sluggish macroeconomic conditions, consumers became more conservative when purchasing apparel. In this context, apparel in China experienced a decline in growth over the review period in both retail volume and value. However, in an attempt to secure share growth many players and retailers launched marketing campaigns to attract consumers such as discount...

Euromonitor International's Apparel in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Apparel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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