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Apparel in Hungary

  • July 2013
  • -
  • Euromonitor International
  • -
  • 97 pages

Rents for retail space are in general denominated in euro in Hungary. Along with the rapid devaluation of the national currency, the cost of being present in the most popular shopping malls or inner city pedestrian shopping streets have become unbearably high for the many retailers, except for the multinationals, which benefit from the large working capital of the group they are part of. Inflexible renting conditions, the long rental periods and the volatility of the exchange rates pose serious...

Euromonitor International's Apparel in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Apparel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Apparel in Hungary
APPAREL IN HUNGARY
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Executive Summary
Rising Rental Costs Put the Majority of Retailers in A Difficult Situation
Inner City Smaller Retail Stores Gained Preference Over Large Outskirts Stores in Sportswear
Mid-positioned Apparel Brands Hit the Most by the Recession
Footwear Sales Started To Recover Faster From the Recession
Key Trends and Developments
Fast Fashion Retailers Gained Undisputable Leading Position on the Apparel Market
Unit Price of Fashion Products Grows in Spite of Low Demand
Mono-brand Underwear Stores Dominate the Market
Online Retail Is A Channel With Dynamic Growth Potential
Polarisation Trend on the Retail Market: Luxury and Private Label Products Experience the Fastest Growth
Market Data
Table 1 Sales of Apparel by Category: Volume 2007-2012
Table 2 Sales of Apparel by Category: Value 2007-2012
Table 3 Sales of Apparel by Category: % Volume Growth 2007-2012
Table 4 Sales of Apparel by Category: % Value Growth 2007-2012
Table 5 Apparel Company Shares 2008-2012
Table 6 Apparel Brand Shares 2009-2012
Table 7 Sales of Apparel by Distribution Format: % Analysis 2007-2012
Table 8 Sales of Apparel by Category and Distribution Format: % Analysis 2012
Table 9 Forecast Sales of Apparel by Category: Volume 2012-2017
Table 10 Forecast Sales of Apparel by Category: Value 2012-2017
Table 11 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
Table 12 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources
Adidas Budapest Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 2 adidas Budapest Kft: Key Facts
Summary 3 adidas Budapest Kft: Operational Indicators
Company Background
Chart 1 adidas Budapest Kft: adidas in Budapest
Production
Competitive Positioning
Summary 4 adidas Budapest Kft: Competitive Position 2012
Internet Strategy
Kangaboo Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 5 Kangaboo Kft: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Kangaboo Kft: Competitive Position 2012
Internet Strategy
Magistral-young Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 7 Magistral-Young kft: Key Facts
Summary 8 Magistral-Young kft: Operational Indicators
Company Background
Production
Summary 9 Magistral-Young kft: Production Statistics 2012
Competitive Positioning
Summary 10 Magistral-Young kft: Competitive Position 2012
Internet Strategy
Nike Magyarország Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 11 Nike Magyarország kft: Key Facts
Summary 12 Nike Magyarország kft: Operational Indicators
Company Background
Chart 2 Nike Magyarország Kft.: Nike in Budapest
Production
Competitive Positioning
Summary 13 Nike Magyarország kft: Competitive Position 2012
Internet Strategy
Saxoo London International Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 14 Saxoo London International kft: Key Facts
Summary 15 Saxoo London International kft: Operational Indicators
Company Background
Chart 3 Saxoo London International Kft: Saxoo London in Budapest
Production
Competitive Positioning
Summary 16 Saxoo London International kft: Competitive Position 2012
Internet Strategy
Szamos Cipoipari Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 17 Szamos Cipoipari Kft: Key Facts
Summary 18 Szamos Cipoipari Kft: Operational Indicators
Company Background
Production
Summary 19 Szamos Cipoipari Kft: Production Statistics 2012
Szinga Sport Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 20 Szinga Sport Kft: Key Facts
Summary 21 Szinga Sport: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 22 Szinga Sport: Competitive Position 2012
Internet Strategy
Triumph International AG in Apparel (hungary)
Strategic Direction
Key Facts
Summary 23 Triumph International Budapest kft: Key Facts
Summary 24 Triumph International Budapest kft: Operational Indicators
Company Background
Production
Summary 25 Triumph International Budapest kft: Production Statistics 2012
Competitive Positioning
Summary 26 Triumph International Budapest kft: Competitive Position 2012
Internet Strategy
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Sales of Childrenswear by Category: Volume 2007-2012
Table 14 Sales of Childrenswear by Category: Value 2007-2012
Table 15 Sales of Childrenswear by Category: % Volume Growth 2007-2012
Table 16 Sales of Childrenswear by Category: % Value Growth 2007-2012
Table 17 Childrenswear Company Shares 2008-2012
Table 18 Childrenswear Brand Shares 2009-2012
Table 19 Forecast Sales of Childrenswear by Category: Volume 2012-2017
Table 20 Forecast Sales of Childrenswear by Category: Value 2012-2017
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Clothing Accessories by Category: Volume 2007-2012
Table 24 Sales of Clothing Accessories by Category: Value 2007-2012
Table 25 Sales of Clothing Accessories by Category: % Volume Growth 2007-2012
Table 26 Sales of Clothing Accessories by Category: % Value Growth 2007-2012
Table 27 Clothing Accessories Company Shares 2008-2012
Table 28 Clothing Accessories Brand Shares 2009-2012
Table 29 Forecast Sales of Clothing Accessories by Category: Volume 2012-2017
Table 30 Forecast Sales of Clothing Accessories by Category: Value 2012-2017
Table 31 Forecast Sales of Clothing Accessories by Category: % Volume Growth 2012-2017
Table 32 Forecast Sales of Clothing Accessories by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Men's Outerwear: Volume 2007-2012
Table 34 Sales of Men's Outerwear: Value 2007-2012
Table 35 Sales of Men's Outerwear: % Volume Growth 2007-2012
Table 36 Sales of Men's Outerwear: % Value Growth 2007-2012
Table 37 Men's Outerwear Company Shares 2008-2012
Table 38 Men's Outerwear Brand Shares 2009-2012
Table 39 Forecast Sales of Men's Outerwear: Volume 2012-2017
Table 40 Forecast Sales of Men's Outerwear: Value 2012-2017
Table 41 Forecast Sales of Men's Outerwear: % Volume Growth 2012-2017
Table 42 Forecast Sales of Men's Outerwear: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 43 Sales of Women's Outerwear: Volume 2007-2012
Table 44 Sales of Women's Outerwear: Value 2007-2012
Table 45 Sales of Women's Outerwear: % Volume Growth 2007-2012
Table 46 Sales of Women's Outerwear: % Value Growth 2007-2012
Table 47 Women's Outerwear Company Shares 2008-2012
Table 48 Women's Outerwear Brand Shares 2009-2012
Table 49 Forecast Sales of Women's Outerwear: Volume 2012-2017
Table 50 Forecast Sales of Women's Outerwear: Value 2012-2017
Table 51 Forecast Sales of Women's Outerwear: % Volume Growth 2012-2017
Table 52 Forecast Sales of Women's Outerwear: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Summary 27 Jeans by Price Platform 2012
Table 53 Sales of Jeans: Volume 2007-2012
Table 54 Sales of Jeans: Value 2007-2012
Table 55 Sales of Jeans: % Volume Growth 2007-2012
Table 56 Sales of Jeans: % Value Growth 2007-2012
Table 57 Sales of Men's Jeans: Volume 2007-2012
Table 58 Sales of Men's Jeans: Value 2007-2012
Table 59 Sales of Men's Jeans: % Volume Growth 2007-2012
Table 60 Sales of Men's Jeans: % Value Growth 2007-2012
Table 61 Sales of Women's Jeans: Volume 2007-2012
Table 62 Sales of Women's Jeans: Value 2007-2012
Table 63 Sales of Women's Jeans: % Volume Growth 2007-2012
Table 64 Sales of Women's Jeans: % Value Growth 2007-2012
Table 65 Jeans Company Shares 2008-2012
Table 66 Jeans Brand Shares 2009-2012
Table 67 Forecast Sales of Jeans: Volume 2012-2017
Table 68 Forecast Sales of Jeans: Value 2012-2017
Table 69 Forecast Sales of Jeans: % Volume Growth 2012-2017
Table 70 Forecast Sales of Jeans: % Value Growth 2012-2017
Table 71 Forecast Sales of Men's Jeans: Volume 2012-2017
Table 72 Forecast Sales of Men's Jeans: Value 2012-2017
Table 73 Forecast Sales of Men's Jeans: % Volume Growth 2012-2017
Table 74 Forecast Sales of Men's Jeans: % Value Growth 2012-2017
Table 75 Forecast Sales of Women's Jeans: Volume 2012-2017
Table 76 Forecast Sales of Women's Jeans: Value 2012-2017
Table 77 Forecast Sales of Women's Jeans: % Volume Growth 2012-2017
Table 78 Forecast Sales of Women's Jeans: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 79 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2007-2012
Table 80 Sales of Underwear, Nightwear and Swimwear by Category: Value 2007-2012
Table 81 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2007-2012
Table 82 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2007-2012
Table 83 Sales of Men's Underwear, Nightwear and Swimwear: Volume 2007-2012
Table 84 Sales of Men's Underwear, Nightwear and Swimwear: Value 2007-2012
Table 85 Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
Table 86 Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
Table 87 Sales of Women's Underwear, Nightwear and Swimwear: Volume 2007-2012
Table 88 Sales of Women's Underwear, Nightwear and Swimwear: Value 2007-2012
Table 89 Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
Table 90 Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
Table 91 Underwear, Nightwear and Swimwear Company Shares 2008-2012
Table 92 Underwear, Nightwear and Swimwear Brand Shares 2009-2012
Table 93 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2012-2017
Table 94 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2012-2017
Table 95 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2012-2017
Table 96 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2012-2017
Table 97 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Volume 2012-2017
Table 98 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Value 2012-2017
Table 99 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
Table 100 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Table 101 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Volume 2012-2017
Table 102 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Value 2012-2017
Table 103 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
Table 104 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 105 Sales of Hosiery by Category: Volume 2007-2012
Table 106 Sales of Hosiery by Category: Value 2007-2012
Table 107 Sales of Hosiery by Category: % Volume Growth 2007-2012
Table 108 Sales of Hosiery by Category: % Value Growth 2007-2012
Table 109 Hosiery Company Shares 2008-2012
Table 110 Hosiery Brand Shares 2009-2012
Table 111 Forecast Sales of Hosiery by Category: Volume 2012-2017
Table 112 Forecast Sales of Hosiery by Category: Value 2012-2017
Table 113 Forecast Sales of Hosiery by Category: % Volume Growth 2012-2017
Table 114 Forecast Sales of Hosiery by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 115 Sales of Footwear by Category: Volume 2007-2012
Table 116 Sales of Footwear by Category: Value 2007-2012
Table 117 Sales of Footwear by Category: % Volume Growth 2007-2012
Table 118 Sales of Footwear by Category: % Value Growth 2007-2012
Table 119 Footwear Company Shares 2008-2012
Table 120 Footwear Brand Shares 2009-2012
Table 121 Sales of Footwear by Distribution Format: % Analysis 2007-2012
Table 122 Forecast Sales of Footwear by Category: Volume 2012-2017
Table 123 Forecast Sales of Footwear by Category: Value 2012-2017
Table 124 Forecast Sales of Footwear by Category: % Volume Growth 2012-2017
Table 125 Forecast Sales of Footwear by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 126 Sales of Sportswear: Value 2007-2012
Table 127 Sales of Sportswear: % Value Growth 2007-2012
Table 128 Sportswear Company Shares 2008-2012
Table 129 Sportswear Brand Shares 2009-2012
Table 130 Sales of Sportswear by Distribution Format: % Analysis 2007-2012
Table 131 Forecast Sales of Sportswear: Value 2012-2017
Table 132 Forecast Sales of Sportswear: % Value Growth 2012-2017












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