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Sportswear in Hungary

  • March 2017
  • -
  • Euromonitor International
  • -
  • 21 pages

In 2016, sportswear continued to record growth, registering a 4% increase in current terms. Growth was driven by Hungarians becoming increasingly health-conscious, supported by state programmes and organisations that called attention to obesity, as well as a growing number of TV programmes focusing on healthy lifestyle trends. In addition, there are several sports TV channels operating in Hungary, which often promote sports events and emphasise the importance of sports. In 2016, sales were also...

Euromonitor International’s Sportswear in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Sports Apparel, Sports Footwear.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sportswear in Hungary
SPORTSWEAR IN HUNGARY
Euromonitor International
March 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sportswear: Value 2011-2016
Table 2 Sales of Sportswear: % Value Growth 2011-2016
Table 3 NBO Company Shares of Sportswear: % Value 2012-2016
Table 4 LBN Brand Shares of Sportswear: % Value 2013-2016
Table 5 Distribution of Sportswear by Format: % Value 2011-2016
Table 6 Forecast Sales of Sportswear: Value 2016-2021
Table 7 Forecast Sales of Sportswear: % Value Growth 2016-2021
Handm Hennes and Mauritz Kft in Apparel and Footwear (hungary)
Strategic Direction
Key Facts
Summary 1 HandM Hennes and Mauritz Kft: Key Facts
Summary 2 HandM Hennes and Mauritz Kft: Operational Indicators
Retail Operations
Summary 3 HandM Hennes and Mauritz Kft: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 4 HandM Hennes and Mauritz Kft: Competitive Position 2016
Executive Summary
Sales Continue To Rise, Although at A Slower Pace
Social Changes Lead To Polarisation
Fragmented Category With Strong Competition Hinders Growth
Internet Retailing Remains One of the Fastest Growing Channels
Apparel and Footwear May Record Further Expansion Over the Forecast Period
Key Trends and Developments
Health Consciousness and Environmental Issues Affect Apparel and Footwear
Advertising Is A Key Marketing Tool in Hungary in 2016
Private Label Remains Popular But May Face Challenges in the Future
Market Data
Table 8 Sales of Apparel and Footwear by Category: Volume 2011-2016
Table 9 Sales of Apparel and Footwear by Category: Value 2011-2016
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2011-2016
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2012-2016
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2013-2016
Table 14 Distribution of Apparel and Footwear by Format: % Value 2011-2016
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2016
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2016-2021
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Definitions
Other Terminology:
Sources
Summary 5 Research Sources












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