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Sportswear in Norway

  • February 2017
  • -
  • Euromonitor International
  • -
  • 23 pages

While Norwegian men have been cited frequently in the media as wanting the latest wearables and sports equipment, women, especially younger generations, were the target of a wide range of new concepts and products towards the end of the review period. The ideal body has changed among women, from a traditional skinny shape to a strong and athletic physique. This has resulted in everything from teenage girls wearing functional compression wear on a daily basis to the establishment of Sportypluss,...

Euromonitor International’s Sportswear in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Sports Apparel, Sports Footwear.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sportswear in Norway
SPORTSWEAR IN NORWAY
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sportswear: Value 2011-2016
Table 2 Sales of Sportswear: % Value Growth 2011-2016
Table 3 NBO Company Shares of Sportswear: % Value 2012-2016
Table 4 LBN Brand Shares of Sportswear: % Value 2013-2016
Table 5 Distribution of Sportswear by Format: % Value 2011-2016
Table 6 Forecast Sales of Sportswear: Value 2016-2021
Table 7 Forecast Sales of Sportswear: % Value Growth 2016-2021
Cubus As in Apparel and Footwear (norway)
Strategic Direction
Key Facts
Summary 1 Cubus AS: Key Facts
Summary 2 Cubus AS: Operational Indicators
Retail Operations
Summary 3 Cubus AS: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 4 Cubus AS: Competitive Position 2016
Executive Summary
Solid Growth of Apparel and Footwear Underpinned by Price Increases
Sustainability and Responsibility Key Words in Apparel and Footwear in 2016
Leading Players Maintain Their Positions and Limit the Opportunities for New Entrants
Internet Retailing Continues To Attract Consumers
Moderate Growth Predicted for Apparel and Footwear Over the Forecast Period
Key Trends and Developments
A Generation Experiences Price Increases for the First Time
Internet Retailing Matures and Continues To Maintain Its Importance
Sportswear Becoming Mainstream
Market Data
Table 8 Sales of Apparel and Footwear by Category: Volume 2011-2016
Table 9 Sales of Apparel and Footwear by Category: Value 2011-2016
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2011-2016
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2012-2016
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2013-2016
Table 14 Distribution of Apparel and Footwear by Format: % Value 2011-2016
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2016
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2016-2021
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 5 Research Sources

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