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Home Care in Slovakia

  • January 2016
  • -
  • Euromonitor International
  • -
  • 54 pages

Continuing economic improvement in Slovakia had a positive effect on sales growth of home care in 2015. Slovak consumers looked more for higher-quality home care products with added benefits, increasing effectiveness and long-lasting effects. Everyday care for specific products, such as laundry, surfaces and shoes, gained in importance as consumers started to use more quality wares and furniture in their households, which required intensified care.

Euromonitor International’s Home Care in Slovakia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Care in Slovakia
HOME CARE IN SLOVAKIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Home Care Maintains Stable Sales Growth in 2015
Innovation Does Not Have Only Positive Effects on Home Care´s Performance
Henkel Slovensko Is the Most Successful Company Within Home Care
No Clear Leader Amongst Distribution Channels Is Seen in 2015
Sales Growth of Home Care Is Predicted To Be Limited Over the Forecast Period
Key Trends and Developments
Private Label Within Home Care Begins To Struggle
Domestic Manufacturers Continue To Hold Weak Positions in the Country
More Concentrated Formulations of Specific Home Care Products Push the Sales Growth of Their Categories Down
Market Indicators
Table 1 Households 2010-2015
Market Data
Table 2 Sales of Home Care by Category: Value 2010-2015
Table 3 Sales of Home Care by Category: % Value Growth 2010-2015
Table 4 NBO Company Shares of Home Care: % Value 2011-2015
Table 5 LBN Brand Shares of Home Care: % Value 2012-2015
Table 6 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 7 Distribution of Home Care by Format: % Value 2010-2015
Table 8 Distribution of Home Care by Format and Category: % Value 2015
Table 9 Forecast Sales of Home Care by Category: Value 2015-2020
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources
Dm-drogerie Markt Sro in Home Care (slovakia)
Strategic Direction
Key Facts
Summary 2 dm-Drogerie Markt sro: Key Facts
Summary 3 dm-Drogerie Markt sro: Operational Indicators
Internet Strategy
Private Label
Summary 4 dm-Drogerie Markt sro: Private Label Portfolio
Henkel Slovensko Spol Sro in Home Care (slovakia)
Strategic Direction
Key Facts
Summary 5 Henkel Slovensko spol sro: Key Facts
Summary 6 Henkel Slovensko spol sro: Operational Indicators
Competitive Positioning
Summary 7 Henkel Slovensko spol sro: Competitive Position 2015
Herba Drug Sro in Home Care (slovakia)
Strategic Direction
Key Facts
Summary 8 Herba Drug sro: Key Facts
Summary 9 Herba Drug sro: Operational Indicators
Competitive Positioning
Summary 10 Herba Drug sro: Competitive Position 2015
Procter and Gamble Spol Sro in Home Care (slovakia)
Strategic Direction
Key Facts
Summary 11 Procter and Gamble spol sro: Key Facts
Summary 12 Procter and Gamble spol sro: Operational Indicators
Competitive Positioning
Summary 13 Procter and Gamble spol sro: Competitive Position 2015
Tatrachema Vd Trnava in Home Care (slovakia)
Strategic Direction
Key Facts
Summary 14 Tatrachema vd Trnava: Key Facts
Summary 15 Tatrachema vd Trnava: Operational Indicators
Competitive Positioning
Summary 16 Tatrachema vd Trnava: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2010-2015
Table 12 Sales of Air Care by Category: % Value Growth 2010-2015
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 14 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 15 NBO Company Shares of Air Care: % Value 2011-2015
Table 16 LBN Brand Shares of Air Care: % Value 2012-2015
Table 17 Forecast Sales of Air Care by Category: Value 2015-2020
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 19 Household Possession of Dishwashers 2010-2015
Category Data
Table 20 Sales of Dishwashing by Category: Value 2010-2015
Table 21 Sales of Dishwashing by Category: % Value Growth 2010-2015
Table 22 NBO Company Shares of Dishwashing: % Value 2011-2015
Table 23 LBN Brand Shares of Dishwashing: % Value 2012-2015
Table 24 Forecast Sales of Dishwashing by Category: Value 2015-2020
Table 25 Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Home Insecticides by Category: Value 2010-2015
Table 27 Sales of Home Insecticides by Category: % Value Growth 2010-2015
Table 28 Sales of Spray/Aerosol Insecticides by Type: % Value 2010-2015
Table 29 NBO Company Shares of Home Insecticides: % Value 2011-2015
Table 30 LBN Brand Shares of Home Insecticides: % Value 2012-2015
Table 31 Forecast Sales of Home Insecticides by Category: Value 2015-2020
Table 32 Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Polishes by Category: Value 2010-2015
Table 34 Sales of Polishes by Category: % Value Growth 2010-2015
Table 35 NBO Company Shares of Polishes: % Value 2011-2015
Table 36 LBN Brand Shares of Polishes: % Value 2012-2015
Table 37 Forecast Sales of Polishes by Category: Value 2015-2020
Table 38 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Surface Care by Category: Value 2010-2015
Table 40 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 41 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 42 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 43 NBO Company Shares of Surface Care: % Value 2011-2015
Table 44 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 45 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 46 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 47 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 48 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 49 Sales of Toilet Care by Category: Value 2010-2015
Table 50 Sales of Toilet Care by Category: % Value Growth 2010-2015
Table 51 NBO Company Shares of Toilet Care: % Value 2011-2015
Table 52 LBN Brand Shares of Toilet Care: % Value 2012-2015
Table 53 Forecast Sales of Toilet Care by Category: Value 2015-2020
Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020












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