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Tissue and Hygiene in Hungary

  • March 2016
  • -
  • Euromonitor International
  • -
  • 60 pages

Although tissue and hygiene is perceived as a commodity, as consumers continue to opt for cheaper products or ones that they can purchase with large discounts, the market is not necessarily saturated. As economic sentiment and disposable incomes improve, so does the potential for better quality products: softness, comfort and innovative design are also important factors when choosing between brands. Sales of hygiene products are also growing in volume and value terms, despite constantly...

Euromonitor International's Tissue and Hygiene in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Tissue and Hygiene in Hungary
TISSUE AND HYGIENE IN HUNGARY
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Improved Sentiment Lifts Tissue and Hygiene Sales
Better Deals Are the Focus of Innovation
Tissue and Hygiene Is Led by Few Multinational Manufacturers and Private Label
Modern Grocery Retailers Leads Sales
Limited Growth Options As Most Categories Reach High Penetration
Key Trends and Developments
Tissue and Hygiene Sales Highly Depend on Demographics and Economic Sentiment
Economy Size Moves Market Toward Competitive Unit Price
Established Manufacturers' Brands and Retailers' Brands Put Cost of Entry High
Market Indicators
Table 1 Birth Rates 2010-2015
Table 2 Infant Population 2010-2015
Table 3 Female Population by Age 2010-2015
Table 4 Total Population by Age 2010-2015
Table 5 Households 2010-2015
Table 6 Forecast Infant Population 2015-2020
Table 7 Forecast Female Population by Age 2015-2020
Table 8 Forecast Total Population by Age 2015-2020
Table 9 Forecast Households 2015-2020
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources
Forest Papír Kft in Tissue and Hygiene (hungary)
Strategic Direction
Summary 2 Forest Papír Kft: Key Facts
Summary 3 Forest Papír Kft: Operational Indicators
Competitive Positioning
Summary 4 Forest Papír Kft: Competitive Position 2015
SCA Hygiene Products Kft in Tissue and Hygiene (hungary)
Strategic Direction
Key Facts
Summary 5 SCA Hygiene Products Kft: Key Facts
Summary 6 SCA Hygiene Products Kft: Operational Indicators
Competitive Positioning
Summary 7 SCA Hygiene Kft: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2010-2015
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2013-2015
Table 22 Sales of Away-From-Home Wipers through Business/Industry by Format: % Value 2014-2015
Table 23 Sales of Away-From-Home Wipers through Horeca by Format: % Value 2014-2015
Table 24 Sales of Away-From-Home Wipers through Hospitals/Healthcare by Format: % Value 2014-2015
Table 25 Sales of Away-From-Home Wipers through Public by Format: % Value 2014-2015
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2010-2015
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2015
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Reimbursement/prescription Incontinence
Category Data
Table 30 Retail Sales of Incontinence by Category: Value 2010-2015
Table 31 Retail Sales of Incontinence by Category: % Value Growth 2010-2015
Table 32 NBO Company Shares of Retail Incontinence: % Value 2011-2015
Table 33 LBN Brand Shares of Retail Incontinence: % Value 2012-2015
Table 34 Forecast Retail Sales of Incontinence by Category: Value 2015-2020
Table 35 Forecast Retail Sales of Incontinence by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 36 Retail Sales of Nappies/Diapers/Pants by Category: Value 2010-2015
Table 37 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2010-2015
Table 38 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2011-2015
Table 39 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2012-2015
Table 40 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 41 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 42 Retail Sales of Sanitary Protection by Category: Value 2010-2015
Table 43 Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
Table 44 NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
Table 45 LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
Table 46 Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 47 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 48 Retail Sales of Wipes by Category: Value 2010-2015
Table 49 Retail Sales of Wipes by Category: % Value Growth 2010-2015
Table 50 NBO Company Shares of Retail Wipes: % Value 2011-2015
Table 51 LBN Brand Shares of Retail Wipes: % Value 2012-2015
Table 52 Forecast Retail Sales of Wipes by Category: Value 2015-2020
Table 53 Forecast Retail Sales of Wipes by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 54 Retail Sales of Tissue by Category: Value 2010-2015
Table 55 Retail Sales of Tissue by Category: % Value Growth 2010-2015
Table 56 Retail Sales of Toilet Paper by Wet vs Dry: % Value 2010-2015
Table 57 NBO Company Shares of Retail Tissue: % Value 2011-2015
Table 58 LBN Brand Shares of Retail Tissue: % Value 2012-2015
Table 59 Forecast Retail Sales of Tissue by Category: Value 2015-2020
Table 60 Forecast Retail Sales of Tissue by Category: % Value Growth 2015-2020












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